Best Use of Tech
Awarded to the best creative idea using tech. Includes VR, AI and AR, web design, apps, widgets and games.
Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.
Awarded to the best creative idea across multiple channels. Campaigns must include at least two different medium channels.
Out of Home
Awarded to the best creative idea in out of home advertising. Includes 6 sheets, 48 sheets, 96 sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.
Awarded to the best creative idea in performance marketing. Includes paid social, affiliate marketing, lead-gen campaigns and paid search. Please note the judges will be considering the creative idea, not the results.
Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.
Awarded to the best creative idea in radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.
Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.
TV & Cinema
Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.