It has been said that change, something that agencies and brands experience more than most, is the only constant. Sometimes that change comes at a giddying rate – look at the how much our business has changed in the last 12 months. But it’s also exhilarating – new channels, new consumer tastes and expectations, new techniques, new people with new skills and new agencies. This makes working in advertising now as thrilling as it has ever been.
The Campaign Big Awards have changed too, in acknowledgement of that. This year we have introduced new categories that celebrate true excellence across the new touch points that advertising now encompasses. We are also thrilled to honour the people behind the work - those making waves within the industry through fresh, creative ideas.
The power of fresh, creative ideas – ones that transcend traditional thinking and break new barriers – are, I would argue, the other constant amid the changing ad scene. The very best of these will continue to drive advertising, brands, businesses and ultimately the economy forward.
Claire Beale - Global editor-in-chief