Campaign Big Awards

Categories

Media Excellence

Best Use of Digital Technology

Awarded to the best creative idea using tech. Includes VR, AI and AR, web design, apps, widgets and games.

Experiential

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

TV & Cinema

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

Integrated

Awarded to the best creative idea across multiple channels. Campaigns must include at least two different medium channels.

Out of Home

Awarded to the best creative idea in out of home advertising. Includes 6 sheets, 48 sheets, 96 sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.

Performance Marketing

Awarded to the best creative idea in performance marketing. Includes paid social, affiliate marketing, lead-gen campaigns and paid search. Please note while results are relevant Campaigns Big puts emphasis on the creative idea and delivery of the campaign.

Print

Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.

Radio

Awarded to the best creative idea in radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

Social

Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.

Product Sectors

Automotive

Awarded to the best creative idea for an automotive brand or service.

Charity

Awarded to the best creative idea for a charity, not-for-profit organisation, NGO or public sector organisation.
*Entries into the Charity category are also eligible if the space was paid for or donated by the media owner, who can vouch for the rate card equivalent value.

Consumer Goods

Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink, consumer durables, fashion, health & beauty and other FMCG brands.

Entertainment & Leisure

Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.

Retailers

Awarded to the best creative for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food, tourism, and estate agents.

Services

Awarded to the best creative idea for a service provided. Including but not limited to utilities, telecoms and internet, financial & legal, online platforms, ticketing sites, social media, IT and travel.

Creative Excellence

Branded Content

This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.

Best Idea for a Purpose

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a cause/issue, and/or help shift culture or change behaviour.

Best Idea from an Agency Initiative

This category celebrates creative ideas that have originated internally with no official client brief. From internal communications, CSR, community impact, workplace equality and staff well-being, this category is the only one to recognise these non-client creative ideas.

Best Reactive Idea

Brands now have the ability to “be on” 24 hours a day, 7 days a week. While this allows consumers to have a continuous conversation with them, it also means that smart brands can respond and react to wider events or moments in time. This category goes to the best creative idea that was quick off the mark.

Best Use of an Influencer

This category awards the most creative campaign that used one or more social media influencers to increase the brands reach. This can be as a standalone initiative or as part of a wider campaign.
*For the benefit of this award, social media influencers are defined as an individual or group that has become influential off the back of their own social media platform or platforms. It excludes anyone with pre-existing fame (eg: actors, sportspeople, reality TV stars).

Consistent Creative Excellence

This category celebrates an agency’s consistent and longer-term creative contribution to a client. To be considered the relationship must of been established for a minimum of three years.

Creative Idea for a New Brand

Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cut-through is essential and this category will reward those creative ideas for new brands doing just that.

Original Idea

Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea.

Sponsorship

Brand partnerships are a proven way to build equity and create an emotional resonance with consumers. This category will award creative ideas which through partnerships enhance the brands image.

Response to Covid-19

Entries into the Best Reactive Idea, Creativity in Lockdown and Pro Bono Campaigns categories are also eligible if the space was paid for or donated by the media owner, who can vouch for the rate card equivalent value or the work was done pro bono.

Fifty per cent of the proceeds from entries into Best Reactive Idea and Creativity in Lockdown categories will be donated to a good cause related to the pandemic.

Best Reactive Idea

This category acknowledges the extraordinary creative efforts agencies deployed for brands to help inform the public of what they needed to do during the Covid-19 outbreak.

Fifty per cent of the proceeds from entries in this category will be donated to a good cause related to the pandemic.

Creativity in Lockdown

In acknowledgement of the challenging circumstances that agencies were required to continue producing commercial work for brands during the lockdown period, this category celebrates the work that was produced remotely throughout the time that the government required non-key workers to work from home.

Fifty per cent of the proceeds from entries in this category will be donated to a good cause related to the pandemic.

Covid-19 Pro Bono Campaigns

This free to enter category honours those agencies that produced creative work for free to support, encourage and help people who were forced to stay at home and thank those key workers, such as NHS staff, that were required to continue working during lockdown.

The Covid-19 Pro Bono Campaigns is a free to enter category.

Grand Prix

Emerging Team of the Year

This category is designed to recognise the most promising and talented creative teams making waves within the industry through fresh, creative ideas. Teams will be judged on their creative output. Please provide at least three examples of campaigns or executions.

Best Single Creative Idea

Awarded to the best single ad entered in any of the Product Sectors, Creative Excellence or Media Excellence categories. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading single ad. The scoring system will allocate an appropriate tally for each entry, depending upon the results.

Best Campaign

Awarded to the best campaign entered in any of the Product Sectors, Creative Excellence or Media Excellence categories. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading single ad. The scoring system will allocate an appropriate tally for each entry, depending upon the results.

Campaign Big Awards Agency of the Year

Campaign Big Awards Agency of the Year is given to the agency who receives the most nominations and awards throughout the evening. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading agency. The scoring system will allocate an appropriate tally for each entry, depending upon the results.