The Campaign Big Awards 2022 brought together the UK advertising industry to celebrate all that it has achieved in the last year and inspire us for the future!

The winners were announced on Thursday 17 November at the Londoner Hotel, Leicester Square, London. 

Congratulations to our winners and finalists. As always this year’s entries were exceptional, showcasing the outstanding talent, teams and campaigns within our industry. 

 Thank you to everyone who entered and to our esteemed panel of judges.


Product Sectors


Consumer Goods

Entertainment & Leisure



Creative Excellence

Best Idea for a Purpose

Best Idea from an Agency Initiative

Best Reactive Idea

Best Use of an Influencer or Celebrity

Branded Content

Creative Idea for a New Brand

Consistent Creative Excellence

Original Idea


Media Excellence

Best Use of New Digital Tech




Out of Home



TV & Cinema

Student Choice Award for TV & Cinema

Best Campaign

People Awards

Emerging Team of the Year

Campaign Big Agency of the Year

Grand Prix

Judges' Choice Awards

Best Single *not open for entry

Best Campaign *not open for entry


 “It’s our aim to make sure judging this year’s BIGs is a celebration. Not only of the fantastic work coming out of the UK but also the hugely talented people creating it. Having both established and future creative leaders in the judging room will ensure we’re hearing from different voices with a diversity of experience. We can’t wait to hold the very best of the best work up as a rallying cry for us all to aim even higher.”

Felix Richter, Chief Creative Officer, Mother London 

Shelley Smoler, Chief Creative Officer, Droga5




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The Blueprint

The Blueprint is proud to sponsor the Grand Prix at the 2022 Campaign Big Awards, showcasing the pinnacle of creative achievement.

We are an international boutique search firm, delivering change for agencies fuelled by progressive leadership. ​We specialise in building deep, strategic relationships ​with our like-minded clients, seeking out the most exciting game-changing leadership talent to help accelerate their transformation and growth.

We look for difference - talent with different skills and capabilities, talent from different markets,  talent from adjacent industries and talent with a diverse mindset and background, as we believe this is the key to unlocking the rich breadth of work on show at these awards.

We look forward to seeing you there to celebrate.


The Campaign Big Awards are Campaign's flagship event. They celebrate the very best in British advertising and champion creativity in the advertising industry. 

The Awards give you access to our highly engaged audience via Campaign magazine and website, as well as the Awards website and social media channels. Our database of senior industry leaders gets your business in front of influential people in the advertising industry. 

Benefit from brand awareness through our marketing campaigns to increase awareness of your organisation, its products and services. Create an association with excellence. The agencies which make it through to the shortlist have been rigorously judged by our jury panel of top industry professionals. 

Get in touch with us at [email protected], if you would like to find out more about our sponsorship opportunities.