BEST USE OF NEW DIGITAL TECH
Awarded to the best creative idea using innovative new technology to solve a client’s problem.
Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.
Awarded to the best creative idea using in-game technology. Campaigns entered into this category will have utilised the comms opportunities of any type of gaming (including console games, PC Games, social or mobile gaming) to reach audiences in new and exciting ways.
TV & CINEMA
Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.
Awarded to the best creative idea across multiple channels Campaigns into this category must make use of at least two different media channels.
OUT OF HOME
Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.
Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.
Awarded to the best creative idea in radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.
Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.