THE CAMPAIGN BIG AWARDS 2024


The annual event that recognises and celebrates the best creative work to come out of UK Advertising. 


So... what makes us different? 


We're here to celebrate your creative work, and work alone. Most awards want to know about results. We care about BIG ideas and even BIGger executions, so when entering, all you have to do is submit the creative work


It's just that easy.


Start your entry now and put yourself in the running to be crowned a winner.


ENTER BY 25 JULY TO JOIN THE BIGGEST NAMES IN ADVERTISING

WHY SHOULD YOU ENTER YOUR AGENCY?

GAIN RECOGNITION 

Winning or even being shortlisted for a Campaign Big Award can significantly elevate your agencies reputation within the industry. It serves as a platform to celebrate excellence and validates the quality of your work. 

CLIENT APPEAL 

 Being associated an award-winning company can be a powerful selling point when attracting new clients or retaining existing ones. Clients are often drawn to agencies or companies with a proven track record of delivering successful and innovative campaigns. 



NETWORKING WITH PEERS 

Building relationships with peers, potential clients, and industry influencers can lead to collaboration opportunities, partnerships, and valuable insights into industry trends and best practices.

WHY SHOULD YOU ENTER YOUR BRAND?

PEER TO PEER JUDGING

The awards are judged by some of the biggest names within the advertising industry, the feedback you'll receive will offer valuable insights into areas of improvement, creative strengths, and market relevance.

GAIN EXPOSURE

Finalists are announced across all Campaign UK channels, reaching audiences of 646K monthly website users, 1.5M monthly page views, 223.1K followers on X and 50K LinkedIn followers. Take advantage of the opportunity to build your reputation.

BOOST MORALE 

 Each entry represents a collaborative effort that involves individuals from various departments. By recognising and celebrating their contributions, you'll reinforce a sense of collective achievement and your team will take pride in their hard work.

A NOTE FROM THE EDITOR

In a world where brands have more avenues to reach consumers than ever before, the unrivalled power of original creative ideas endures.


Brands, their agencies, and partners have innovated and evolved their approach to creative work in recent years amid a challenging economic and political backdrop. One thing is clear: the need for true commercial creativity has never been greater. 

The Campaign Big Awards 2024 will bring together the UK advertising industry to celebrate all that it has achieved in the last year and inspire us for the future. 


Maisie McCabe

UK Editor, Campaign

KEY INFORMATION

LATE DEADLINE - Thursday 25 July 2024

SHORTLIST ANNOUNCEMENT - September 2024

AWARDS NIGHT - Thursday 5 November 2024

CATEGORIES

MEDIA EXCELLENCE

So who has the bragging rights for producing the best work across each of the media channels in a creative’s arsenal? The Media Excellence categories will showcase the very best work in any given media channel with one outright winner. Entries can either be a brilliant single piece of work or an amazing campaign.

30 SECOND TV AD

Awards to the best creative TV ad of 30 seconds or less. This should be an original 30 second ad rather than a cut down.

AMBIENT

This award will recognise the most creative ambient idea. Eligible work should be executed in unusual or unexpected places. Judges will consider the concept’s creativity and originality.

AUDIO & RADIO

Awarded to the best creative idea in audio and radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts. 

BEST USE OF NEW DIGITAL TECH

Awarded to the best creative idea using innovative technology to solve a client’s problem

CUSTOMER EXPERIENCE

Awarded to the best creative customer experience idea. 

New category for 2024.

DESIGN

Awarded to the best creative design idea. 

New category for 2024.

EXPERIENTIAL

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

FILM

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

GAMING

Awarded to the best creative idea using in-game technology. Campaigns entered into this category will have utilised the comms opportunities of any type of gaming (including console games, PC games, social or mobile gaming) to reach audiences in new and exciting ways. 

INTEGRATED

Awarded to the best creative idea across multiple channels. Campaigns into this category must make use of at least two different medium channels

OUT OF HOME

Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds

PRINT

Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers

SOCIAL

Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.

PRODUCT SECTORS

The Product Sector categories have been a staple of the Campaign Big Awards for as long as we’ve been running them. Industry feedback has told us you like them. Being able to showcase the best work from each sector side by side, regardless of media used is a great thing.

AUTOMOTIVE

Awarded to the best creative idea for an automotive brand or service.

CHARITY

Awarded to the best creative idea for a charity, not-for-profit organisation, NGO or public sector organisation.

CONSUMER GOODS

Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink, consumer durables, fashion, health & beauty and other FMCG brands.

ENTERTAINMENT & LEISURE

Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands. 

RETAILERS

Awarded to the best creative for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food, tourism, and estate agents.

SERVICES

Awarded to the best creative idea for a service provided. Including but not limited to utilities, telecoms and internet, financial & legal, online platforms, ticketing sites, social media, IT and travel.

CREATIVE EXCELLENCE

We believe the Creative Excellence categories really compliment our other categories. They have been developed to ensure the Campaign Big Awards remain relevant and current, and showcase the different ways agencies are pushing their creative output for their clients.

BEST BRAND REPOSITIONING

Amid competition from new brands, established brands need to evolve to meet modern consumer needs. Judges will consider the refreshed brand’s quality and distinctiveness as well as its ability to cut through. 

New category for 2024

BEST IDEA FOR A SOCIAL PURPOSE

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue, and/or help shift culture or change behaviour.

BEST IDEA FOR AN ENVIRONMENTAL PURPOSE

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards an environmental cause/ issue, and/or change behaviour.

BEST IDEA FROM AN AGENCY INITIATIVE

This category celebrates creative ideas that have originated internally with no official client brief. From internal communications, CSR, community impact, workplace equality and staff well-being, this category is the only one to recognise these non-client creative ideas.

BEST NEW BRAND

This award will celebrate the best new brand developed and launched during the eligibility period. Judges will consider the brand’s quality and distinctiveness, as well as its ability to stand out.

New category for 2024.

BEST REACTIVE IDEA

Brands now have the ability to “be on” 24 hours a day, 7 days a week. While this allows consumers to have a continuous conversation with them, it also means that smart brands can respond and react to wider events or moments in time. This category goes to the best creative idea that was quick off the mark.

BEST USE OF AN INFLUENCER OR CELEBRITY

This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the brands reach. This can be as a standalone initiative or as part of a wider campaign.

BRANDED CONTENT

This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.

CONSISTENT CREATIVE EXCELLENCE

This category celebrates an agency’s consistent and longer-term creative contribution (3+ years) across its client’s portfolio, using two or more examples. Previous clients that have won in this category are eligible for entry after a two year gap.

CREATIVE IDEA FOR A NEW BRAND

Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cutthrough is essential and this category will reward those creative ideas for new brands doing just that.

ORIGINAL IDEA

Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea. 

SPONSORSHIP

Brand partnerships are a proven way to build equity and create an emotional resonance with consumers. This category will award creative ideas which through partnerships enhance the brands image.

PEOPLE AWARDS

THE TONY CULLINGHAM AWARD FOR EMERGING TEAM

This category is designed to recognise the most promising and talented creative teams making waves within the industry through fresh, creative ideas. Teams will be judged on their creative output. The emerging team should be 3 years or less in the industry. Work at previous agencies can be included where they are the named creatives.

JUDGES' CHOICE AWARDS

BEST SINGLE CREATIVE IDEA

Awarded to the best single ad entered in any of the Product Sectors, Creative Excellence or Media Excellence categories. Winning entries from these categories will be put forward to our lead jury for a final selection to be made.

This category cannot be entered directly.

BEST CAMPAIGN

Awarded to the best campaign entered in any of the Product Sectors, Creative Excellence or Media Excellence categories. Winning entries from these categories will be put forward to our lead jury for a final selection to be made. 

This category cannot be entered directly.

GRAND PRIX

CAMPAIGN BIG AWARDS AGENCY OF THE YEAR

Campaign Big Awards Agency of the Year is given to the agency who receives the most nominations and awards throughout the evening. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading agency. The scoring system will allocate an appropriate tally for each entry, depending upon the results.

CATEGORY PRICES 

*PRICES EXCLUDE VAT*

__________________________________________________________________________________________________________________________________________________

SINGLE EXECUTIONS

£710.00

CAMPAIGNS

£790.00

THE TONY CULLINGHAM AWARD FOR EMERGING TEAM

FREE


*Pricing is defined between a single execution and campaigns. When entering into a Product Sector or Creative Excellence category, the applicable price is based on the media channel associated with that piece of work. For example, entering a single print ad into Charity will use the single execution price point.

Please refer to the entry kit for full breakdown of costs 


CHAIRS OF JUDGES


"It’s an absolute honour to be co-chairing the 2024 Campaign Big awards, an organisation I credit for helping to shape mine and Dan’s career all those many years ago.

I will do my upmost to make sure ‘How the hell did that win?!’ does not happen on my watch."


Charlene Chandrasekaran 
Executive Creative Director, The OR


“It’s a treat to spend time immersed in great ideas and beautiful craft. It’s a privilege to do it at Campaign Big - which is a pure concentration of UK creativity. And it’s an honour to be asked to be co-chair. I can’t wait to get stuck in"


Nicholas Hulley
Chief Creative Officer, AMV BBDO

MEET OUR 2024 PANEL OF JUDGES

MORE TO BE ANNOUNCED...

YOU PICK THE WINNER!


Nominations to get involved are welcome from across the sectors, either for yourself or a colleague using the link below. The final judging panel will be comprised of an inclusive range of individuals to fully represent the industry. 

For our Global awards, head over to our sister site