Campaign Big Awards


Consumer behaviour has changed drastically over the past ten years. There are now more channels of communication than ever before. And a new generation of consumer has shifted the advertising landscape.

Agencies and the brands they work with are constantly adapting and evolving in order to stay relevant and to resonate with 21st century consumers.

But some things will never change, the cut-through and impact of a great idea, well delivered will elevate some ads way beyond the reach of the rest.

The Campaign Big Awards offer the perfect platform for the breadth of the British advertising industry to showcase their world-leading creative credentials. They continue to shamelessly identify and celebrate the very best ideas and they seek to support and encourage advertising that is pushing the limits of what is possible.  

Register your interest for 2019


Stay up to date with the latest and register your interest to receive updates for Campaign Big Awards 2019.

Interested in becoming a judge for the 2019 Awards? Complete your details to be considered. Judges will be invited late Spring.

Categories


Best Use of Tech
Awarded to the best creative idea using tech. Includes VR, AI and AR, web design, apps, widgets and games.

 

Experiential
Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

 

Integrated
Awarded to the best creative idea across multiple channels. Campaigns must include at least two different medium channels.

 

Out of Home
Awarded to the best creative idea in out of home advertising. Includes 6 sheets, 48 sheets, 96 sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.

 

Performance Marketing
Awarded to the best creative idea in performance marketing. Includes paid social, affiliate marketing, lead-gen campaigns and paid search. Please note the judges will be considering the creative idea, not the results.

 

Print
Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.

 

Radio
Awarded to the best creative idea in radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

 

Social
Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.

 

TV & Cinema
Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

 

Automotive
Awarded to the best creative idea for an automotive brand or service.

 

Charity
Awarded to the best creative idea for a charity, not-for-profit organisation, NGO or public sector organisation.
*Entries into the Charity category are also eligible if the space was paid for or donated by the media owner, who can vouch for the rate card equivalent value.

 

Consumer Goods
Awarded to the best creative idea for a consumer retail product or brand. Including but not limited too food and drink, consumer durables, fashion, health & beauty and other FMCG brands.

 

Entertainment & Leisure
Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited too media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.

 

Retailers
Awarded to the best creative for a retailer. Including but not limited too eCommerce, department stores and supermarkets, restaurants and fast food, tourism, and estate agents.

 

Services
Awarded to the best creative idea for a service provided. Including but not limited too utilities, telecoms and internet, financial & legal, online platforms, ticketing sites, social media, IT and travel.

 

Branded Content
This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.

 

Best Idea for a Purpose
Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a cause/issue, and/or help shift culture or change behaviour.

 

Best Idea from an Agency Initiative
This category celebrates creative ideas that have originated internally with no official client brief. From internal communications, CSR, community impact, workplace equality and staff well-being, this category is the only one to recognise these non-client creative ideas.

 

Best Reactive Idea
Brands now have the ability to “be on” 24 hours a day, 7 days a week. While this allows consumers to have a continuous conversation with them, it also means that smart brands can respond and react to wider events or moments in time. This category goes to the best creative idea that was quick off the mark.

 

Best Use of an Influencer
This category awards the most creative campaign that used one or more social media influencers to increase the brands reach. This can be as a standalone initiative or as part of a wider campaign.
*For the benefit of this award, social media influencers are defined as an individual or group that has become influential off the back of their own social media platform or platforms. It excludes anyone with pre-existing fame (eg: actors, sportspeople, reality TV stars).

 

Consistent Creative Excellence
This category celebrates an agency’s consistent and longer-term creative contribution to a client. To be considered the relationship must of been established for a minimum of three years.

 

Creative Idea for a New Brand
Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cut-through is essential and this category will reward those creative ideas for new brands doing just that.

 

Original Idea
Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea.

 

Sponsorship
Brand partnerships are a proven way to build equity and create an emotional resonance with consumers. This category will award creative ideas which through partnerships enhance the brands image.

 

Emerging Team of the Year
This category is designed to recognise the most promising and talented creative teams making waves within the industry through fresh, creative ideas. Teams will be judged on their creative output. Please provide at least three examples of campaigns or executions.

 

Best Single Ad
Awarded to the best single ad entered in any of the Product Sectors, Creative Excellence or Media Excellence categories. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading single ad. The scoring system will allocate an appropriate tally for each entry, depending upon the results.

*please note this category is not enterable*

 

Best Campaign
Awarded to the best campaign entered in any of the Product Sectors, Creative Excellence or Media Excellence categories. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading single ad. The scoring system will allocate an appropriate tally for each entry, depending upon the results.

*please note this category is not enterable*

 

Campaign Big Awards Agency of the Year
Campaign Big Awards Agency of the Year is given to the agency who receives the most nominations and awards throughout the evening. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading agency. The scoring system will allocate an appropriate tally for each entry, depending upon the results.

*please note this category is not enterable*

 

Key Dates


Entries Open: Wednesday 1st May

Early Bird Deadline: Wednesday 12th June

Standard Entry Deadline: Wednesday 3rd July

Final Entry Deadline: Wednesday 17th July

Partners

Campaign Big Awards 2018


Contact Us


Olivia Petty
Events Manager

E: [email protected]
P: 020 8267 4049

Sarah Virani
Head of Brand Partnerships

E: [email protected]
P: 0208 267 4640