Campaign Big Awards

CAMPAIGN BIG AWARDS

It has been said that change, something that agencies and brands experience more than most, is the only constant. Sometimes that change comes at a giddying rate – look at the how much our business has changed in the last 12 months. But it’s also exhilarating – new channels, new consumer tastes and expectations, new techniques, new people with new skills and new agencies. This makes working in advertising now as thrilling as it has ever been.

The Campaign Big Awards have changed too, in acknowledgement of that. This year we have introduced new categories that celebrate true excellence across the new touch points that advertising now encompasses. We are also thrilled to honour the people behind the work - those making waves within the industry through fresh, creative ideas.

The power of fresh, creative ideas – ones that transcend traditional thinking and break new barriers – are, I would argue, the other constant amid the changing ad scene. The very best of these will continue to drive advertising, brands, businesses and ultimately the economy forward.

Claire Beale - Global editor-in-chief

Save the Date

Winners will be announced on Wednesday 9th October at Old Billingsgate, an annual highlight and celebration in the sector's calendar.

KEY DATES

Entries Open: Wednesday 1st May

Early Bird Deadline: Wednesday 12th June

Standard Entry Deadline: Wednesday 3rd July

Final Entry Deadline: Wednesday 17th July

Awards Ceremony: Wednesday 9th October

CATEGORIES

You’ll notice we have updated our Media Excellence categories, refreshed our signature Product Sectors categories and introduced the new Creative Excellence categories to ensure the Campaign Big Awards are a true reflection of the current advertising landscape. We’re pretty confident there is a category for everything, but if you have any queries then drop us a line.

Media Excellence

Best Use of Digital Technology

Awarded to the best creative idea using tech. Includes VR, AI and AR, web design, apps, widgets and games.

*To find out about becoming an IAB UK member email: [email protected]

Experiential

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

Integrated

Awarded to the best creative idea across multiple channels. Campaigns must include at least two different medium channels.

Out of Home

Awarded to the best creative idea in out of home advertising. Includes 6 sheets, 48 sheets, 96 sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.

Performance Marketing

Awarded to the best creative idea in performance marketing. Includes paid social, affiliate marketing, lead-gen campaigns and paid search. Please note while results are relevant Campaigns Big puts emphasis on the creative idea and delivery of the campaign.

Print

Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers.

Radio

Awarded to the best creative idea in radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

Social

Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.

TV & Cinema

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.

Product Sectors

Automotive

Awarded to the best creative idea for an automotive brand or service.

Charity

Awarded to the best creative idea for a charity, not-for-profit organisation, NGO or public sector organisation.
*Entries into the Charity category are also eligible if the space was paid for or donated by the media owner, who can vouch for the rate card equivalent value.

Consumer Goods

Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink, consumer durables, fashion, health & beauty and other FMCG brands.

Entertainment & Leisure

Awarded to the best creative idea for an entertainment & leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.

Retailers

Awarded to the best creative for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food, tourism, and estate agents.

Services

Awarded to the best creative idea for a service provided. Including but not limited to utilities, telecoms and internet, financial & legal, online platforms, ticketing sites, social media, IT and travel.

Creative Excellence

Branded Content

This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.

Best Idea for a Purpose

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a cause/issue, and/or help shift culture or change behaviour.

Best Idea from an Agency Initiative

This category celebrates creative ideas that have originated internally with no official client brief. From internal communications, CSR, community impact, workplace equality and staff well-being, this category is the only one to recognise these non-client creative ideas.

Best Reactive Idea

Brands now have the ability to “be on” 24 hours a day, 7 days a week. While this allows consumers to have a continuous conversation with them, it also means that smart brands can respond and react to wider events or moments in time. This category goes to the best creative idea that was quick off the mark.

Best Use of an Influencer

This category awards the most creative campaign that used one or more social media influencers to increase the brands reach. This can be as a standalone initiative or as part of a wider campaign.
*For the benefit of this award, social media influencers are defined as an individual or group that has become influential off the back of their own social media platform or platforms. It excludes anyone with pre-existing fame (eg: actors, sportspeople, reality TV stars).

Consistent Creative Excellence

This category celebrates an agency’s consistent and longer-term creative contribution to a client. To be considered the relationship must of been established for a minimum of three years.

Creative Idea for a New Brand

Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cut-through is essential and this category will reward those creative ideas for new brands doing just that.

Original Idea

Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea.

Sponsorship

Brand partnerships are a proven way to build equity and create an emotional resonance with consumers. This category will award creative ideas which through partnerships enhance the brands image.

Grand Prix

Emerging Team of the Year

This category is designed to recognise the most promising and talented creative teams making waves within the industry through fresh, creative ideas. Teams will be judged on their creative output. Please provide at least three examples of campaigns or executions.

Best Single Ad

Awarded to the best single ad entered in any of the Product Sectors, Creative Excellence or Media Excellence categories. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading single ad. The scoring system will allocate an appropriate tally for each entry, depending upon the results.

*please note this category is not enterable*

Best Campaign

Awarded to the best campaign entered in any of the Product Sectors, Creative Excellence or Media Excellence categories. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading single ad. The scoring system will allocate an appropriate tally for each entry, depending upon the results.

*please note this category is not enterable*

Campaign Big Awards Agency of the Year

Campaign Big Awards Agency of the Year is given to the agency who receives the most nominations and awards throughout the evening. Each entry that makes the final shortlist will score points, and these points will be used to identify the leading agency. The scoring system will allocate an appropriate tally for each entry, depending upon the results.

*please note this category is not enterable*

Judges 2019

Meet this year's Campaign Big Awards panel

Adam Woolley

The SHARP agency

Senior Art Director

Alex Grieve

Abbott Mead Vickers BBDO

Executive Creative Director

Alistair Campbell

We Are Social

Executive Creative Director

Andrew Veasey

Essence

Creative Director

Andy Jex

TBWA LONDON

Chief Creative Officer

Anna Arnell

And Rising

Creative Partner

Antony Nelson

Adam & Eve DDB

Executive Creative Director

Billy Faithful

ENGINE

Chief Creative Officer

Caroline Paris

Brave

Creative Director

Chaka Sobhani

Leo Burnett

Chief Creative Officer

Dan Watts

Pablo London

Executive Creative Director

Danny Brooke-Taylor

Lucky Generals

Creative Founder

Dave Monk

Publicis London

Executive Creative Director

David Billing

Above & Beyond

Founder, Chief Creative Officer

David Kolbusz

Droga5

Chief Creative Officer

Debi Bester

Department of Change

Chief Executive Officer

Dom Moira

M&C Saatchi

Creative Director

Emma de la Fosse

Digitas UK

Chief Creative Officer

Franki Goodwin

Saatchi&Saatchi

Creative Director

Guillermo Vega

Saatchi & Saatchi

Chief Creative Officer

Ian Heartfield

BBH

Chief Creative Officer

Jade Tomlin

DDB

Creative Director

James Cross

BBC Creative

Creative Director

John Treacy

Proximity London

Executive Creative Director

Karl Stones

BJL

Creative Director

Kate Allsop

The&Partnership

Creative Director

Kate Murphy

Lucky Generals

Creative Director

Lisa Nichols

TBWAManchester

Executive Creative Director

Lynsey Atkin

Havas London

Creative Director

Malin Hanas

Poke

Creative Director

Mark Elwood

MullenLowe London

Executive Creative Director

Mark Whelan

Havas UK

Chief Creative Officer

Marlon Griffin

FOTW

Creative Director

Martha Riley

BBH

Head of Creative

Matt Davis

Red Brick Road

Co-Owner

Matt Lever

BMB

Chief Creative Officer

Matt Watson

Cult LDN / NYC

Executive Creative Director

Mike Sutherland

Adam&EveDDB

Executive Creative Director

Nicky Bullard

MRM McCann

Chairman and Chief Creative Officer

Nicola Roberts

Bray Leino

Executive Creative Director

Phil Evans

Leith

Creative Director

Rachel Wells

MullenLowe Group

Creative Director

Reuben Turner

GOOD Agency

Executive Creative Director

Richard Denney

St Luke's London

Executive Creative Director

Richard Hayter

Iris

Creative Director

Rob Doubal

McCann London

Chief Creative Officer at McCann UK and Co-President of McCann London

Rob Welch

Pulse

Creative Director

Sam Garrity

RocketMill

Chief Executive Officer

Sean Kinmont

23red

Founding Partner, Creative Director

Shaun Moran

Soul

Creative Director

Shirin Majid

VCCP Kin

Deputy Executive Creative Director

Steve Aldridge

Wunderman Thompson

UK Chief Creative Officer

Stu Thomson

Cut Media

Founder & Director

Trevor Robinson OBE

Quiet Storm

Founder & Executive Creative Director

Victoria Buchanan

Tribal Worldwide DDB

Executive Creative Director

Yan Elliott

The&Partnership London

Joint Executive Creative Director

Zane Radcliffe

McCann Bristol

Senior Writer

Zara Ineson

Portas Agency

Creative Director