The Campaign Big Awards are an important part of the advertising calendar, even though we know this is an extraordinarily challenging time because of the Covid-19 pandemic and the rapid pace of change.
Creativity and innovation are key if businesses are to adapt and prosper, which is why it remains essential to reward and celebrate the best campaigns of the last 12 months. We have also introduced some special categories to recognise the special work that has been done during the coronavirus crisis.
These turbulent times have brought out some of the best in our industry as well as exposing a lack of progress in other areas such as racial equality.
We do believe advertising retains a unique power to be a creative force for good and the Campaign Big Awards are a chance to celebrate those brands that represent hope for all of us.
There couldn’t be a bigger message than that.
UK editor-in-chief, Campaign