MEDIA EXCELLENCE
30 SECOND TV AD
Keep Up With The Times
Agency: Leo Burnett
Client: McDonald's
Laugh Through It
Agency: Fold7
Client: Audible
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
Trains, Now on Uber (Gina)
Agency: Mother
Client: Uber Trains
We Heard You
Agency: Mother
Client: KFC
AMBIENT
'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Smugglers
Agency: adam&eveDDB London
Client: Marmite
The Meal
Agency: Leo Burnett
Client: McDonald's
Voting Stamp
Agency: BBC Creative
Client: BBC
AUDIO & RADIO
Buxton X Partridge: A kind of hybrid advertorial sitcom
Agency: Recipe
Client: The Alan Partridge Podcast
Doritos Silent: The World's First AI Augmented Snack
Agency: Sips and Bites
Client: Doritos
Xbox Field Trips
Agency: McCann London
Client: Xbox
BEST USE OF DIGITAL TECH
Doritos Silent: The World's First AI Augmented Snack
Agency: Sips and Bites
Client: Doritos
The Co-Worker
Agency: Mother
Client: IKEA
DESIGN
Dulux Heritage Editions
Agency: Ogilvy
Client: Dulux
EA Sports FC
Agency: Uncommon Creative Studio
Client: EA Sports FC
EMERGENTX
Agency: adam&eveDDB London
Client: EMERGENTX
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
EXPERIENTIAL
FC Clubhouse
Agency: Uncommon Creative Studio
Client: EA Sports FC
Gallery of Hope - experiential
Agency: BMB Agency
Client: Breast Cancer Now
Smugglers
Agency: adam&eveDDB London
Client: Marmite
Thrillboards
Agency: AMV BBDO
Client: Meta Quest 3
Turned Up Test Drive
Agency: Dentsu Creative
Client: Cadillac Lyriq
Unsilence The Crowd
Agency: VML - Prism Sports and Entertainment
Client: Sela
World Unseen
Agency: VML
Client: Canon
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FILM
Believe
Agency: Mother
Client: KFC
Best Friends
Agency: Mother
Client: Uber One
Helping You Become More Christmas
Agency: BBH
Client: Tesco
New EE
Agency: Saatchi & Saatchi
Client: EE
Pig Farm
Agency: Grey London
Client: PETA
Respect/For Every Kind
Agency: AMV BBDO
Client: RSPCA
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
Smugglers
Agency: adam&eveDDB London
Client: Marmite
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
GAMING
Doritos Silent: The World's First AI Augmented Snack
Agency: Sips and Bites
Client: Doritos
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
INTEGRATED
10 V 10
Agency: Ogilvy
Client: Dove
Believe
Agency: Mother
Client: KFC
Dulux Heritage Editions
Agency: Ogilvy
Client: Dulux
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Keep Up With The Time
Agency: Leo Burnett
Client: McDonald's
Smugglers
Agency: adam&eveDDB London
Client: Marmite
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
The Meal
Agency: Leo Burnett
Client: McDonald's
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
OUT OF HOME
'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
Big Blue Bag
Agency: Mother
Client: IKEA
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Partygate
Agency: 4creative
Client: Channel 4
The Heaviest Backpack
Agency: BBC Creative
Client: Children In Need
The Joy of Ordinary Sounds
Agency: Specsavers Creative
Client: Audiology
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
Windows
Agency: Uncommon Creative Studio
Client: British Airways
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Set the Juice Loose
Agency: VCCP
Client: Maynards Bassetts
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
The Joy of Ordinary Sounds
Agency: Specsavers Creative
Client: Audiology
The Most Disastrous Campaign Ever
Agency: Uncommon Creative Studio
Client: Hiscox
Unfinished
Agency: Saatchi & Saatchi
Client: EE
Women's World Cup Reactive
Agency: Sky Creative
Client: Sky Sports
SOCIAL
Every Sauce
Agency: Wieden+Kennedy London
Client: Heinz
Feliz St Patrick’s Day
Agency: Wieden+Kennedy London
Client: Kahlúa
Foot Pints
Agency: AMV BBDO
Client: Guinness
Gravy Race
Agency: AMV BBDO
Client: Sheba
Mourinho's Own Goal No - No's
Agency: T&Pm
Client: Snickers
Oblivia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
Smugglers
Agency: adam&eveDDB London
Client: Marmite
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
Turkey Sized-Meatball
Agency: Mother
Client: IKEA
PRODUCT SECTORS
CHARITY
'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
ALT ALTS
Agency: MullenLowe
Client: Royal National Institute of Blind People
Oblivia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
The Hardest Subject
Agency: Uncommon Creative Studio
Client: ITV
The Long Goodbye
Agency: New Commercial Arts
Client: Alzheimer's Society
Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
CONSUMER GOODS
10 v 10
Agency: Ogilvy
Client: Dove
Doritos Silent: The World's First AI Augmented Snack
Agency: Sips and Bites
Client: Doritos
Foot Pints
Agency: AMV BBDO
Client: Guinness
Get Comfortable
Agency: FCB London
Client: Andrex
Gravy Race
Agency: AMV BBDO
Client: Sheba
Smugglers
Agency: adam&eveDDB London
Client: Marmite
Sorry for Slurping
Agency: adam&eveDDB London
Client: Pot Noodle
World Unseen
Agency: VML
Client: Canon
ENTERTAINMENT & LEISURE
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Partygate
Agency: 4creative
Client: Channel 4
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
RETAILERS
Believe
Agency: Mother
Client: KFC
Believe
Agency: Mother
Client: KFC
Big Blue Bag
Agency: Mother
Client: IKEA
Dulux Heritage Editions
Agency: Ogilvy
Client: Dulux
Fake Moss
Agency: McCann Manchester
Client: Aldi
Helping You Become More Christmas
Agency: BBH
Client: Tesco
The Joy of Ordinary Sounds
Agency: Specsavers Creative
Client: Audiology
The Meal
Agency: Leo Burnett
Client: McDonald's
SERVICES
Best Friends
Agency: Mother
Client: Uber One
Freedom
Agency: Saatchi & Saatchi
Client: EE
Money Never Felt Like Monzo
Agency: Uncommon Creative Studio
Client: Monzo
New EE
Agency: Saatchi & Saatchi
Client: EE
School Night
Agency: Saatchi & Saatchi
Client: EE
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
Windows
Agency: Uncommon Creative Studio
Client: British Airways
CREATIVE EXCELLENCE
BEST BRAND REPOSITIONING
Believe
Agency: Mother
Client: KFC
Believe
Agency: Mother
Client: KFC
EA Sports FC
Agency: Uncommon Creative Studio
Client: EA Sports FC
Get Comfortable
Agency: FCB London
Client: Andrex
It's OK, I'm with The AA
Agency: The Gate
Client: The AA
Putting the Society Back into the RSPCA
Agency: Jones Knowles Ritchie
Client: RSPCA
BEST IDEA FOR A SOCIAL PURPOSE
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'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
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Code My Crown
Agency: Edelman
Client: Dove
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Drink Responsibly This Summer
Agency: Neverland
Client: Kopparberg
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Pig Farm
Agency: Grey London
Client: PETA
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The Hardest Subject
Agency: Uncommon Creative Studio
Client: ITV
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Unsilence The Crowd
Agency: VML - Prism Sports and Entertainment
Client: Sela
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Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
BEST IDEA FOR AN ENVIRONMENTAL PURPOSE
Obilvia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
Planet Earth III: Narrated by Kids
Agency: BBC Creative
Client: BBC
BEST IDEA FROM AN AGENCY INITIATIVE
Homeless Christmas Dinners
Agency: Wonderhood Studios
Client: The Soup Kitchen London
Hope Sogni - The 10th FIFA President
Agency: Dark Horses
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
Unsilence The Crowd
Agency: VML - Prism Sports and Entertainment
Client: Sela
Voting Stamp
Agency: BBC Creative
Client: BBC
Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
BEST REACTIVE IDEA
Centre Spot Check
Agency: BMB Agency
Client: Breast Cancer Now
Heat Suit
Agency: One Green Bean
Client: Domino's
Iconic Drips
Agency: Leo Burnett
Client: McDonald's
Sorry for Slurping
Agency: adam&eveDDB London
Client: Pot Noodle
Women's World Cup Reactive
Agency: Sky Creative
Client: Sky Sports
BEST USE OF AN INFLUENCER OR CELEBRITY
Best Friends
Agency: Mother
Client: Uber One
Buxton X Partridge: A kind of hybrid advertorial sitcom
Agency: Recipe
Client: The Alan Partridge Podcast
Fake Moss
Agency: McCann Manchester
Client: Aldi
Gravy Race
Agency: AMV BBDO
Client: Sheba
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Obilvia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
BRANDED CONTENT
Best Friends
Agency: Mother
Client: Uber One
Ho Ho Heist
Agency: VML
Client: Coca-Cola
In Flight
Agency: Leo Burnett
Client: TUI
Planet Earth III: Narrated By Kids
Agency: BBC Creative
Client: BBC
Pre-Nug Agreement
Agency: Leo Burnett
Client: McDonald's
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
Unsilence The Crowd
Agency: VML - Prism Sports and Entertainment
Client: Sela
CONSISTENT CREATIVE EXCELLENCE
A British Original
Agency: Uncommon Creative Studio
Client: British Airways
Did Somebody Say Just Eat
Agency: McCann London
Client: Just Eat Takeaway
Dove
Agency: Ogilvy
Client: Dove
IKEA
Agency: Mother
Client: IKEA
KFC
Agency: Mother
Client: KFC
Marmite
Agency: adam&eveDDB London
There's a glass & a half in everyone
Agency: VCCP
Client: Cadbury
Uber
Agency: Mother
Client: Uber
CREATIVE IDEA FOR A NEW BRAND
Best Friends
Agency: Mother
Client: Uber One
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Communion
Agency: Uncommon Creative Studio
Client: Communion
ORIGINAL IDEA
Believe
Agency: Mother
Client: KFC
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
Planet Earth III: Narrated By Kids
Agency: BBC Creative
Client: BBC
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
The Co-Worker
Agency: Mother
Client: IKEA
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
Voting Stamp
Agency: BBC Creative
Client: BBC
Windows
Agency: Uncommon Creative Studio
Client: British Airways
SPONSORSHIP
Best Friends
Agency: Mother
Client: Uber One
Hate. Not in my Shirt
Agency: Saatchi & Saatchi
Client: EE
The Meal
Agency: Leo Burnett
Client: McDonald's
PEOPLE AWARDS
THE TONY CULLINGHAM AWARD FOR EMERGING TEAM
Duncan Clark and Laura Hutchison
Agency: Uncommon Creative Studio
Gaby Grant and Jane Barker
Agency: adam&eveDDB London
Tad Buxton and India Penny
Agency: Wonderhood Studios
JUDGES' CHOICE AWARDS
BEST SINGLE CREATIVE IDEA
Announced on the night
BEST CAMPAIGN
Announced on the night
GRAND PRIX
CAMPAIGN BIG AWARDS AGENCY OF THE YEAR
Announced on the night
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