Lee Tan
Chief Creative Officer and Co-Founder , Motel
A love of comic books began my interest in creative writing. A pub conversation began my interest in advertising. I've been at agencies big and small from KesselsKramer to Mother to HHCL to TBWA to McCann. In 2020, I co-founded Motel, where we help our guests make the most memorable work possible.
What are you most looking forward to about judging the awards?
To see some outstanding and memorable work that shows how brilliant the humans in our industry are.
Why do you think the Campaign Big Awards are important?
Campaign takes a refreshingly simple approach to awards. Less categories. And everyone wants to win them.
Describe the Campaign Big Awards in three words...
Simpler. Easier. Coveted.