Chris Birch joined VCCP in 2006 as Creative Director. Together with Jonny Parker, he now leads the 60-strong creative department as Joint Executive Creative Director of VCCP London. Since joining forces in 2013, the duo have created work for some of the agency's biggest clients and are renowned for work 'Mum's birthday', Cadbury Twirl Presale, and Dairy Milk's 'Donate your words' and have brought generosity back to the heart of Britain's most loved chocolate brand, Cadbury. As a celebrated creative, Birch is also highly awarded and has won numerous D&AD Pencils, Creative Circles, Cannes Lions, Campaign Bigs, Kinsale Sharks, and even the odd Best Trolley Ad. Birch is also passionate about the next generation of creatives and leads by example, prioritising his time for workshops for junior creatives and prospective students.