Indy Selvarajah

Chief Creative Officer , Ketchum

Born on the rock of Gibraltar. Sri Lankan / Malaysian blood. British by design. Indy started his career as an artist showing work at galleries + museums including The Tate, Serpentine Gallery, Barbican + Whitney Museum of American Art in NY. He then wrote a TV show for Channel 4, 'Ain't it Funny Being Coloured?' produced by Charlie Brooker, winning a Guardian Top 50 TV Show of the year. Next, into Advertising, where he created + wrote award-winning work including the Thierry Henry Sky Sports film, which is still the most viewed advert in 24hrs in facebook history; 21 million views + the 3rd most watched ad in the world that week. Indy then tried his hand at PR agencies. He created Fathers Day Taken for Dove Men, a campaign honouring Black men killed by police brutality in the US, The Pain Museum for Bodyform + recently Adobe's Love The Journey with Little Simz. The film was Ad of Day in Campaign, Adweek, LBB, The Drum + David Reviews – a first for a PR agency. He is currently CCO of Ketchum. The agency scooped multiple Lions and Eurobest's in '23 + is one of WARC's Top 10 most creatively awarded agencies in '24.

What are you most looking forward to about judging the awards? 

Work that is genuinely effective, culture-first creative - responding to what is happening in the world today.

Why do you think the Campaign Big Awards are important?

It's one of the UK award shows creatives all want to be a part of and win metal, because the quality is consistently high and competitive.

Describe the Campaign Big Awards in three words...

Best of Best