Paul Silcox

Executive Creative Director, Brand Experience , FutureBrand

Paul thrives on transforming brands into living, breathing entities. His role at FutureBrand is to creatively lead the Brand Experience offer, working closely with clients to deliver unique and distinctive brand-led experiences. With a rich background in brand creation and activation, Paul has left his mark across global hubs‚ from Amsterdam to Sydney, London, and Mumbai. His expertise has propelled ambitious brands like Puma, Air India, and NXP to resonate authentically with their audiences.

What are you most looking forward to about judging the awards? 

Simplicity. I'll be looking for those brilliant ideas which are achingly simple‚ and which are perfectly authentic and unique to the brand.

Why do you think the Campaign Big Awards are important?

They encourage and champion the big and the bold. Those ideas which are important and can move the needle for brands and society.

Describe the Campaign Big Awards in three words...

Celebrating. The. Best.