Felix Richter

Felix joined Mother London in April 2022, to lead creative output and agency direction. Since then, Mother London has experienced a creative renaissance winning multiple back-to-back Agency of the Year titles with its work for Uber, KFC, and Ikea heavily lauded. Previously, Felix spent 11 years at Droga5 New York, creating some of the agency's most iconic work like Under Armour's 'I Will What I Want,' and 'Rule Yourself' campaigns, Hennessy's multi-year rebrand, and global work for Google, Meta, and the world's first electric adventure vehicle Rivian. A winner of nearly every major advertising award, including two Cannes Lions Grand Prix, he's also been named Young Gun of the Year in 2012, AdAge Creative director of the Year in 2017 and Campaign's top creative leader in 2023 and 2024. Felix now leads the creative output of Mother globally.