Rasmus Smith Bech

Executive Creative Director , BBC Creative

Rasmus Smith Bech is living in London, but is originally from Copenhagen. He's the Executive Creative Director at BBC Creative, the BBC's in-house creative agency. He's not a massive fan of adverts, but love when brands does amazing things and sometimes that's an advert.

What are you most looking forward to about judging the awards? 

Looking forward to diving head first in all the best adverts that's been created in Britain, and select the ones that make me most proud of working in this industry.

Why do you think the Campaign Big Awards are important?

It's hard to make great work, so it should be celebrated when we do - and Campaign Big does it best.

Describe the Campaign Big Awards in three words...