Jim Bolton

ECD , mFuse

Jim loves advertising, always has. From wonderful Watford College and onto being a creative, a CD and an ECD across many (but not too many, great agencies). He even had his own agency, which is another story. Jim has enjoyed winning all major awards in all the various colours of shiny metal‚ with even a Bafta to put in the mix. Accounts that spring to mind that he remembers fondly are McDonald's, Tango, Argos, BBC, Oxfam, SkyTV, The Times, The Premier League‚ and loads more‚ he was fond of them all! Currently Jim is ECD at mFuse agency, heading up Virgin Money and TalkTalk and a handful more accounts. May the good times roll on.

What are you most looking forward to about judging the awards? 

Been out the loop for a couple of years for various reasons...so I'm fascinated to see how the quality of the landscape looks today. Will it be a beautiful view?

Why do you think the Campaign Big Awards are important?

As the UK in general seems to be thankfully finding its feet again...it seems the ripe time to be celebrating our creativity and getting our swagger back.

Describe the Campaign Big Awards in three words...

Britains Got Talent