Results 2025

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Media Excellence

30 SECOND TV AD

winner

Memory

Agency: VCCP
Client: Cadbury

shortlist

Foxing Around

Agency: Pablo
Client: Poretti

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Fresh From Market Street

Agency: Leo UK
Client: Morrison's

shortlist

I Got High

Agency: adam&eveDDB
Client: Puma

AMBIENT

winner

Lidl Jacket

Agency: Droga5 London
Client: Lidl

shortlist

Missed Birthdays

Agency: adam&eveDDB
Client: CALM and ITV

shortlist

Split Fiction: Friend Edition

Agency: Mother
Client: EA

shortlist

The Tacover

Agency: Publicis London
Client: Taco Bell

AUDIO & RADIO

winner

Level Up On A Big Man Ting

Agency: RCP
Client: Old Spice

shortlist

Every Dream Needs A Team

Agency: AMV BBDO
Client: Mercedes-AMG Petronas Formula One Team

shortlist

Missed Birthdays

Agency: adam&eveDDB
Client: CALM and ITV

shortlist

The Unsafest Journey

Agency: Havas London
Client: Refugease

BEST USE OF DIGITAL TECH

winner

Daisy vs Scammers

Agency: VCCP
Client: O2

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Fabric of the Community

Agency: Brothers & Sisters
Client: Grenfell Athletic FC

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Second Screen Staredown

Agency: adam&eveDDB
Client: Twix

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When You See Double, Double Down

Agency: Mother
Client: KFC

CUSTOMER EXPERIENCE

winner

A British Original Period Drama

Agency: Uncommon Creative Studio
Client: British Airways

shortlist

Hus Of FRAKTA

Agency: Mother
Client: IKEA

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Missed Birthdays

Agency: adam&eveddb
Client: CALM and ITV

shortlist

Split Fiction: Friend Edition.

Agency: Mother
Client: EA

DESIGN

winner

Made to Share

Agency: VCCP
Client: Cadbury

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CFC LDN

Agency: Uncommon Creative Studio
Client: Chelsea Football Club

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Cheeky Controller

Agency: McCann London
Client: Xbox

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Hus Of FRAKTA

Agency: Mother
Client: IKEA

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Liming with Gran

Agency: Ketchum UK
Client: Genomics England and Cambridge University

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Missed Birthdays

Agency: adam&eveDDB
Client: CALM and ITV

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Priceless Diagrams

Agency: McCann London
Client: Mastercard

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The Rewear Chair

Agency: Uncommon Creative Studio
Client: Ecover

EXPERIENTIAL

winner

Missed Birthdays

Agency: adam&eveDDB
Client: CALM and ITV

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ATMmm

Agency: Uncommon Creative Studio
Client: Monzo

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Dreams Performance Sleep Pods

Agency: M+C Saatchi Group
Client: Dreams

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Fizzooka

Agency: BBH
Client: Mentos

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HeineCare

Agency: Publicis London
Client: Heineken

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Hus Of FRAKTA

Agency: Mother
Client: IKEA

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More Ball Games

Agency: Saatchi & Saatchi
Client: London sport

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No Child Lost to Social Media

Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network

shortlist

Red Flags

Agency: AMV BBDO
Client: Refuge

FILM

winner

BELIEVE IN CHICKEN: ALL HAIL GRAVY

Agency: Mother
Client: KFC

shortlist

Everything Is Fine

Agency: Mother
Client: Coinbase

shortlist

First School Poo

Agency: FCB London
Client: Andrex

shortlist

Never Just A Period

Agency: AMV BBDO
Client: Bodyform/Libresse

shortlist

Paris Paralympics 2024: Considering What?

Agency: 4creative
Client: Channel 4

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The Boy and the Octopus

Agency: adam&eveDDB
Client: The Walt Disney Company

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The Family Portrait

Agency: Uncommon Creative Studio
Client: JD Sports

GAMING

winner

Second Screen Staredown

Agency: adam&eveDDB
Client: Twix

shortlist

Fizzooka

Agency: BBH
Client: Mentos

INTEGRATED

winner

Fizzooka

Agency: BBH
Client: Mentos

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Bundles of Joy

Agency: BBH
Client: Burger King

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Glassphemy

Agency: VML UK
Client: Guinness

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Life Delivered

Agency: Uncommon Creative Studio
Client: Ocado

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McRib Mistakes

Agency: Leo UK
Client: McDonald's

shortlist

Paris Paralympics 2024: Considering What?

Agency: 4creative
Client: Channel 4

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Sweet Suspicion

Agency: Saatchi & Saatchi
Client: Waitrose

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The Truth Should Be Ordinary

Agency: Uncommon Creative Studio
Client: The Ordinary

PRINT

winner

The OG

Agency: Leo UK
Client: Kellogg's

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Claustrobars

Agency: Grey London
Client: Stella Artois

shortlist

DIY by IKEA

Agency: VML UK
Client: IKEA

shortlist

Glassphemy

Agency: VML UK
Client: Guinness

shortlist

It's Part Of The Game

Agency: Mullenlowe
Client: Persil

shortlist

Made to Share

Agency: VCCP
Client: Cadbury

shortlist

Molecules

Agency: BBH
Client: Chupa Chups

shortlist

Words Are Permanent

Agency: adam&eveDDB
Client: Cybersmile

OUT OF HOME - SINGLE

winner

Missed Birthdays

Agency: adam&eveDDB
Client: CALM and ITV

shortlist

Lidl By Lidl

Agency: The Romans
Client: Lidl

shortlist

Tail Fin

Agency: Lucky Generals
Client: Virgin Atlantic

OUT OF HOME - CAMPAIGN

winner

Bundles of Joy

Agency: BBH
Client: Burger King

shortlist

DIY by IKEA

Agency: VML UK
Client: IKEA

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Doors

Agency: Uncommon Creative Studio
Client: British Airways

shortlist

Icons

Agency: BBH
Client: Tesco

shortlist

It Has to Be…

Agency: Wieden+Kennedy
Client: Heinz

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Pamperszzz

Agency: PG One London
Client: Pampers

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The Burnable Billboard

Agency: Wonderhood Studios
Client: British Skin Foundation

shortlist

The OG

Agency: Leo UK
Client: Kellogg's

SOCIAL

winner

Second Screen Staredown

Agency: adam&eveDDB
Client: Twix

shortlist

Daisy vs Scammers

Agency: VCCP
Client: O2

shortlist

Duperstars

Agency: McCann Manchester
Client: Aldi

shortlist

McRib Mistakes

Agency: Leo UK
Client: McDonald's

shortlist

RE/SIGN

Agency: RCP
Client: Signature

shortlist

Redditor Edit

Agency: Leo UK
Client: Škoda

shortlist

SLEEP

Agency: Mother
Client: IKEA

shortlist

The Pharoahs’ Lost Cat

Agency: AMV BBDO
Client: Sheba

Product Sectors

AUTOMOTIVE

winner

Redditor Edit

Agency: Leo UK
Client: Škoda

shortlist

Every Dream Needs A Team

Agency: AMV BBDO
Client: Mercedes-AMG Petronas Formula One Team

shortlist

Light, As You Like It

Agency: BBH
Client: Audi

shortlist

Performance in a new light

Agency: BBH
Client: Audi

CHARITY

winner

Missed Birthdays

Agency: adam&eveDDB
Client: CALM and ITV

shortlist

Beep

Agency: Mother
Client: Make My Money Matter

shortlist

Benedict Lumberjack

Agency: Lucky Generals
Client: Make My Money Matter

shortlist

Deflatables

Agency: McCann Birmingham
Client: Thomas Cook

shortlist

The Ignored Emergency

Agency: House 337
Client: Women's Aid

CONSUMER GOODS

winner

Fizzooka

Agency: BBH
Client: Mentos

winner

Made to Share

Agency: VCCP
Client: Cadbury

shortlist

Claustrobars

Agency: Grey London
Client: Stella Artois

shortlist

Dreamies Ad Attack

Agency: adam&eveDDB
Client: Dreamies

shortlist

Foxing Around

Agency: Pablo
Client: Poretti

shortlist

Hus Of FRAKTA

Agency: Mother
Client: IKEA

shortlist

It Has to Be…

Agency: Wieden+Kennedy
Client: Heinz

shortlist

Never Just A Period

Agency: AMV BBDO
Client: Bodyform/Libresse

shortlist

The OG

Agency: Leo UK
Client: Kellogg's

shortlist

The Tacover

Agency: Publicis London
Client: Taco Bell

ENTERTAINMENT & LEISURE

winner

A Shirt’s Not Just For Christmas, It’s For Life

Agency: BBH
Client: Paddy Power

winner

Cheeky Controller

Agency: McCann London
Client: Xbox

shortlist

A Shirt’s Not Just For Christmas, It’s For Life

Agency: BBH
Client: Paddy Power

shortlist

Adaptive Joystick

Agency: McCann London
Client: Xbox

shortlist

Honesty Box

Agency: 4creative
Client: Channel 4

shortlist

I Got High

Agency: adam&eveDDB
Client: Puma

shortlist

See it Differently

Agency: Uncommon Creative Studio
Client: BritBox

shortlist

The Boy and the Octopus

Agency: adam&eveDDB
Client: The Walt Disney Company

shortlist

The Simpsons

Agency: 4creative
Client: Channel 4

RETAILERS

winner

BELIEVE IN CHICKEN: ALL HAIL GRAVY

Agency: Mother
Client: KFC

winner

Sweet Suspicion

Agency: Saatchi & Saatchi
Client: Waitrose

shortlist

Bundles of Joy

Agency: BBH
Client: Burger King

shortlist

Icons

Agency: BBH
Client: Tesco

shortlist

Lidl by Lidl

Agency: The Romans
Client: Lidl

shortlist

Life Delivered

Agency: Uncommon Creative Studio
Client: Ocado

shortlist

McRib Mistakes

Agency: Leo UK
Client: McDonald's

shortlist

Owned by You, Right by You

Agency: VCCP
Client: Co-op

SERVICES

winner

Daisy vs Scammers

Agency: VCCP
Client: O2

winner

When You've Done Enough - Evil'd Enough

Agency: Mother
Client: Uber Eats

shortlist

40 Years of Christmas Connection

Agency: Leo UK
Client: Vodafone

shortlist

A British Original Period Drama

Agency: Uncommon Creative Studio
Client: British Airways

shortlist

Everything Is Fine

Agency: Mother
Client: Coinbase

shortlist

Family Life

Agency: Saatchi & Saatchi
Client: EE

shortlist

Priceless Diagrams

Agency: McCann London
Client: Mastercard

shortlist

Your Nearest Uber Driver Is Minutes Away

Agency: Mother
Client: Uber

Creative Excellence

BEST BRAND REPOSITIONING

shortlist

M&S, back in style

Agency: Mother
Client: Marks & Spencer

shortlist

Owned by You, Right by You

Agency: VCCP
Client: Co-op

BEST IDEA FOR A SOCIAL PURPOSE

winner

Daisy vs Scammers

Agency: VCCP
Client: O2

shortlist

Adaptive Joystick

Agency: McCann London
Client: Xbox

shortlist

Fabric of the Community

Agency: Brothers & Sisters
Client: Grenfell Athletic FC

shortlist

First School Poo

Agency: FCB London
Client: Andrex

shortlist

Missed Birthdays

Agency: adam&eveDDB
Client: CALM and ITV

shortlist

Never Just A Period

Agency: AMV BBDO
Client: Bodyform/Libresse

shortlist

No Child Lost to Social Media

Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network

shortlist

Paris Paralympics 2024: Considering What?

Agency: 4creative
Client: Channel4

BEST IDEA FOR AN ENVIRONMENTAL PURPOSE

winner

Reef Protection Factor

Agency: McCann London
Client: Stream2Sea

shortlist

Beep

Agency: Mother
Client: Make My Money Matter

shortlist

The Rewear Chair

Agency: Uncommon Creative Studio
Client: Ecover

BEST IDEA FROM AN AGENCY INITIATIVE

winner

Homeless Delivery

Agency: Wonderhood Studios
Client: Soup Kitchen London x Just Eat

shortlist

Sorry Not Sorry

Agency: 4creative
Client: Channel 4

BEST NEW BRAND

winner

The Last Deodorant You'll Ever Buy

Agency: Mother Design
Client: Rollr

shortlist

Reef Protection Factor

Agency: McCann London
Client: Stream2Sea

BEST REACTIVE IDEA

winner

Lidl Jacket

Agency: Droga5 London
Client: Lidl

shortlist

Club Classic

Agency: Ogilvy UK
Client: HELLMANN'S

shortlist

It's Fork Lickin' Good

Agency: Mother
Client: KFC

shortlist

Lidl by Lidl

Agency: The Romans
Client: Lidl

shortlist

Linda Billboard

Agency: BBC Creative
Client: BBC's The Traitors

BEST USE OF AN INFLUENCER OR CELEBRITY

winner

Cheeky Controller

Agency: McCann London
Client: Xbox

shortlist

Don’t Drink and Dive featuring Tom Daley

Agency: Wieden+Kennedy
Client: Malibu

shortlist

Investigation Done Proper

Agency: Lucky Generals
Client: Yorkshire Tea

shortlist

It's Part Of The Game

Agency: Mullenlowe
Client: Persil

shortlist

Level Up On A Big Man Ting

Agency: RCP
Client: Old Spice

shortlist

Müller x Declan Rice

Agency: VCCP
Client: Müller

shortlist

Ordinary is for everyone else

Agency: Uncommon Creative Studio
Client: Beats by Dre

shortlist

The Family Portrait

Agency: Uncommon Creative Studio
Client: JD Sports

shortlist

When You've Done Enough - Evil'd Enough

Agency: Mother
Client: Uber Eats

CONSISTENT CREATIVE EXCELLENCE

winner

Live Fearless: The Heart & Guts Behind The Blood

Agency: AMV BBDO
Client: Bodyform/Libresse

shortlist

BBC Sport

Agency: BBC Creative
Client: BBC Sport

shortlist

Check Outlaws

Agency: McCann Manchester
Client: Aldi

shortlist

KFC

Agency: Mother
Client: KFC

shortlist

Real Beauty: How a soap brand created a global self-esteem movement

Agency: Ogilvy UK
Client: Dove

shortlist

There's a Glass and a Half in Everyone

Agency: VCCP
Client: Cadbury

shortlist

Uber

Agency: Mother
Client: Uber

shortlist

Where Everything's Done Proper

Agency: Lucky Generals
Client: Yorkshire Tea

ORIGINAL IDEA

winner

BELIEVE IN CHICKEN: ALL HAIL GRAVY

Agency: Mother
Client: KFC

shortlist

Bundles of Joy

Agency: BBH
Client: Burger King

shortlist

Claustrobars

Agency: Grey London
Client: Stella Artois

shortlist

Daisy vs Scammers

Agency: VCCP
Client: O2

shortlist

McRib Mistakes

Agency: Leo UK
Client: McDonald's

shortlist

Missed Birthdays

Agency: adam&eveDDB
Client: CALM and ITV

shortlist

Never Just A Period

Agency: AMV BBDO
Client: Bodyform/Libresse

shortlist

Second Screen Staredown

Agency: adam&eveDDB
Client: Twix

BRANDED CONTENT

winner

Daisy vs Scammers

Agency: VCCP
Client: O2

shortlist

It's Part Of The Game

Agency: Mullenlowe
Client: Persil

shortlist

Sweet Suspicion

Agency: Saatchi & Saatchi
Client: Waitrose

shortlist

The Boy and the Octopus

Agency: adam&eveDDB
Client: The Walt Disney Company

shortlist

The Pharoahs’ Lost Cat

Agency: AMV BBDO
Client: Sheba

SPONSORSHIP

winner

Fizzooka

Agency: BBH
Client: Mentos

shortlist

Anatomy Of A Champion

Agency: Mother
Client: FIGS

shortlist

Doritos Square

Agency: Sips & Bites
Client: Doritos

shortlist

It's Part Of The Game

Agency: Mullenlowe
Client: Persil

shortlist

You're Almost There

Agency: Mother
Client: Uber

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