Victoria Buchanan

Chief Creative Officer , Tribal EMEA

Victoria Buchanan started her career in pure digital three decades ago. An interactive artist turned techie/coder she found her sweet spot in the innovative digital experience space. Working with major global brands, creating brand ecosystems and smart connected journeys, her hybrid experience from advertising to software development enables her to be a creative force guiding businesses through this complicated world. Victoria is still among the few female Chief Creative Officers in the industry. She won IPA Woman of Tomorrow Award 2016, became a BIMA 100, co-chaired Omniwomen UK 2019, A Shesays mentor for 15 years, and a Creative Equals board adviser since it launched in 2018. A member of the Digital Podge community and on the BIMA creative council. Women in Marketing winner 2017. She uses her influence to champion women and girls in the creative and STEM sectors, from coding to social and physical digital play. A school governor and volunteer higher education speaker, she helps connect and advise students and the education system to hold stem and art subjects together to bring talent into this space.