Tanya is a marketing director with a passion for experience. She started her career agency-side developing integrated experiential campaigns for the likes of Diageo, Heineken, Microsoft and Coca Cola to name a few. Continuing her love for experiences she joined Merlin Entertainments to lead product and marketing for Thorpe Park and London Eye which saw her designing and marketing roller-coasters and Fright Night Mazes. Now at the helm of Samsung's global flagship space in Kings Cross, a 20,000-square-foot brand showcase which powers local London culture with Samsung's innovations. Thanks to Covid, she's pivoted the space to a virtual hub offering video chat, live broadcasts and content production.