Simon Richings

Simon Richings is the ECD at Smarts in London, and agency that creates cultural endurance for its clients. He's helped brands like BT, Meta, Adidas and First Direct make engaging, digitally native work. Over his career, he's earned some of the industry's biggest creative prizes, from Gold at Cannes and the One Show to his (former) agency AnalogFolk being named Global Digital Innovation Agency of the Year by Campaign. Simon has mentored for D&AD's Shift programme (aimed at bringing more diverse, self-made talent into the industry), The School of Communication Arts and Creative Equals. He also spends too much time playing video games, and claims he has the reaction time of someone at least five months younger.