Shortlist 2022

Congratulations to all of this year's shortlisted finalists!

Product Sectors

Automotive

Night Swimming

Agency: AMVBBDO
Client: Ford

No Turning Back

Agency: Uncommon Creative Studio
Client: Formula E

PURR & GRRR

Agency: Leo Burnett
Client: ŠKODA ENYAQ iV SUV

Charity

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

Packcessible

Agency: The&Partnership
Client: RNIB

The Good Fire

Agency: Above+Beyond
Client: Shelter

The Hornicultural Society

Agency: Ogilvy UK
Client: Relate

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

The Last Photo (Integrated and TV & Cinema)

Agency: adam&eveDDB
Client: CALM x ITV

Consumer Goods

#periodsomnia

Agency: AMVBBDO
Client: Bodyform

Dirty Talk

Agency: BBH
Client: Wild Cosmetics

Open Spaces

Agency: Riff Raff Films
Client: Burberry

The Fall Collection

Agency: BBH
Client: Burger King UK

Tune Out Pain

Agency: McCann London
Client: Nurofen

Entertainment & Leisure

Derry Girls

Agency: 4Creative
Client: Channel 4

Dubai Presents...

Agency: Mother London
Client: Visit Dubai

Last Orders

Agency: BBC Creative
Client: Peaky Blinders S6

Let's Go There!

Agency: BBC Creative
Client: Tokyo Olympics

Play Has No Limits

Agency: adam&eveDDB
Client: PlayStation

Snowballs

Agency: Sky Creative
Client: Sky Sports

Retailers

Change. Made Easier

Agency: Uncommon Creative Studio
Client: B&Q

Dodgy Install

Agency: The Agency
Client: Specsavers

Lost Ladder

Agency: The Agency
Client: Specsavers

Should've gone to Specsavers

Agency: The Agency
Client: Specsavers

Together this Ramadan

Agency: BBH
Client: Tesco

Services

Anthem For All

Agency: McCann London
Client: Microsoft

Deliver the Truth

Agency: Mother London
Client: Make My Money Matter

Hopeline19 (Integrated and TV & Cinema)

Agency: adam&eveDDB
Client: Frontline19

Vicious Circle

Agency: Wunderman Thompson
Client: HSBC

Creative Excellence

Best Idea for a Purpose

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

Hope Reef

Agency: AMVBBDO
Client: Sheba

Hopeline19 (Integrated and TV & Cinema)

Agency: adam&eveDDB
Client: Frontline19

Reverse Selfie

Agency: Ogilvy UK
Client: Dove

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

Toxic Influence

Agency: Ogilvy UK
Client: Dove

Best Idea from an Agency Initiative

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

Best Reactive Idea

#AldiAdminOOO

Agency: McCann Manchester
Client: Aldi UK

Dear Big Water

Agency: Uncommon Creative Studio
Client: Chilly's

Here for #WagathaChristie

Agency: St Luke's
Client: Butterkist

Here for the Drama

Agency: St Luke's
Client: Butterkist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

Never Sent without Consent

Agency: Grey
Client: Brook

Royal Makeover

Agency: Ready 10 & Leo Burnett
Client: McDonald's

Social Post

Agency: Ogilvy UK
Client: Post Office

Best Use of an Influencer or Celebrity

Dream Transfer

Agency: McCann London
Client: eBay

Little Simz - Love The Journey

Agency: Ketchum London
Client: Adobe

Samsung Galaxy S22 X Charles Jeffrey LOVERBOY

Agency: Mother London
Client: Samsung Galaxy S22

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

Branded Content

Dubai Presents...

Agency: Mother London
Client: Visit Dubai

Making 'Laout' a reality with That Peter Crouch Podcast

Agency: Craft Media London
Client: BrewDog

Play Has No Limits

Agency: adam&eveDDB
Client: PlayStation

The Power of Play: Hey Duggee

Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity

Therapeutic Play: A Player Like Me

Agency: McCann London
Client: Xbox

Toxic Influence

Agency: Ogilvy UK
Client: Dove

Why be one thing, when you can be anything?

Agency: adam&eveDDB
Client: PlayStation Plus

Creative Idea for a New Brand

A Mountain of Entertainment

Agency: New Commercial Arts
Client: TV Subscription Service

Dirty Talk

Agency: BBH
Client: Wild Cosmetics

Fuck Mars

Agency: Impero
Client: Future Farm

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

Consistent Creative Excellence

Britain Get Talking

Agency: Uncommon Creative Studio
Client: ITV

McDonald’s Partnership

Agency: Leo Burnett
Client: McDonald's

United Against Suicide

Agency: adam&eveDDB
Client: Campaign Against Living Miserably (CALM)

Xbox & McCann London

Agency: McCann London
Client: Xbox

Original Idea

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

Pre-Hated Marmite (Experiential and Social)

Agency: OLIVER/U-Studio
Client: Unilever

The Fall Collection

Agency: BBH
Client: Burger King UK

The Good Fire

Agency: Above+Beyond
Client: Shelter

The Hornicultural Society

Agency: Ogilvy UK
Client: Relate

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

Sponsorship

Anthem For All

Agency: McCann London
Client: Microsoft

Electrifying Movies

Agency: adam&eveDDB
Client: Volkswagen Electric & eHybrid Range

Greggs x Primark

Agency: Drummond Central
Client: Greggs and Primark

McDelivery & The Movies

Agency: Leo Burnett
Client: McDelivery

No More Red

Agency: Iris
Client: adidas x Arsenal

Vanarama National League Wrexham

Agency: Dark Horses
Client: Vanarama National League

Media Excellence

Best Use of New Digital Tech

Britain Get Talking | Voices Against Loneliness

Agency: Uncommon Creative Studio
Client: ITV

Making The Missing Unmissable

Agency: House 337
Client: Missing People

The Everlasting Memory

Agency: Above+Beyond
Client: Sir Geoff Hurst

Therapeutic Play

Agency: McCann London
Client: Xbox

Experiential

Britain Get Talking | Voices Against Loneliness

Agency: Uncommon Creative Studio
Client: ITV

Hope Reef

Agency: AMVBBDO
Client: Sheba

Pre-Hated Marmite

Agency: OLIVER/U-Studio
Client: Unilever

Stella Please

Agency: Mother London
Client: Stella Artois

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

Tune Out Pain

Agency: McCann London
Client: Nurofen

Integrated

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

Derry Girls

Agency: 4Creative
Client: Channel 4

Have a Word

Agency: Ogilvy UK
Client: Mayor of London

Hope Reef

Agency: AMVBBDO
Client: Sheba

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

Last Orders

Agency: BBC Creative
Client: Peaky Blinders

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

The Power of Play

Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity

Gaming

Drama vs Reality Game

Agency: Uncommon Creative Studio
Client: ITV

Metathon

Agency: AMVBBDO
Client: Degree

Pringlesonic Chip

Agency: Grey
Client: Pringles

Therapeutic Play

Agency: McCann London
Client: Xbox

Out of Home

Altogether Different - Trapped Talent

Agency: 4Creative
Client: Channel 4

Britain Get Talking | Voices Against Loneliness

Agency: Uncommon Creative Studio
Client: ITV

Change. Made Easier

Agency: Uncommon Creative Studio
Client: B&Q

Hard to Hide, Easy to Tax

Agency: VMLY&R
Client: DVLA

Hope Reef

Agency: AMVBBDO
Client: Sheba

McDelivery Pins

Agency: Leo Burnett
Client: McDelivery

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

Truffle

Agency: adam&eveDDB
Client: Marmite

Radio / Audio

Anthem For All

Agency: McCann London
Client: Microsoft

Tune Out Pain

Agency: McCann London
Client: Nurofen

Print

After the Last Couple of Years, We all Need an Ear

Agency: Uncommon Creative Studio
Client: ITV

Hard to Hide, Easy to Tax

Agency: VMLY&R
Client: DVLA

Platinum Jubilee Hand Shake

Agency: Pulse Creative London
Client: The Times & The Sunday Times

Reverse Selfie

Agency: Ogilvy UK
Client: Dove

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

Together We Will Never Lose

Agency: Uncommon Creative Studio
Client: ITV

Social

#AldiAdminOOO

Agency: McCann Manchester
Client: Aldi UK

Beer for All

Agency: Droga5
Client: BrewDog

Dream Transfer

Agency: McCann London
Client: eBay

Pre-Hated Marmite

Agency: OLIVER/U-Studio
Client: Unilever

The Mood Hotel

Agency: The&Partnership
Client: Argos

Toxic Influence

Agency: Ogilvy UK
Client: Dove

TV & Cinema

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

Flip

Agency: Uncommon Creative Studio
Client: B&Q

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

Let's Go There!

Agency: BBC Creative
Client: Tokyo Olympics 2020

Reverse Selfie

Agency: Ogilvy UK
Client: Dove

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

People Awards

Emerging Team of the Year

Adam Jackson and Ted Price

Agency: The&Partnership

Megan Egan

Agency: Creature