Shortlist 2022
Product Sectors
Charity

#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee

Packcessible
Agency: The&Partnership
Client: RNIB

The Good Fire
Agency: Above+Beyond
Client: Shelter

The Hornicultural Society
Agency: Ogilvy UK
Client: Relate
The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)
This is testing entrants

The Last Photo (do not publish)
Agency: adam&eveDDB
Client: CALM x ITV

The Last Photo (Integrated and TV & Cinema)
Agency: adam&eveDDB
Client: CALM x ITV
Consumer Goods

#periodsomnia
Agency: AMVBBDO
Client: Bodyform

Dirty Talk
Agency: BBH
Client: Wild Cosmetics

Open Spaces
Agency: Riff Raff Films
Client: Burberry

The Fall Collection
Agency: BBH
Client: Burger King UK

Tune Out Pain
Agency: McCann London
Client: Nurofen
Entertainment & Leisure

Derry Girls
Agency: 4Creative
Client: Channel 4

Dubai Presents...
Agency: Mother London
Client: Visit Dubai
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Last Orders
Agency: BBC Creative
Client: Peaky Blinders S6

Let's Go There!
Agency: BBC Creative
Client: Tokyo Olympics

Play Has No Limits
Agency: adam&eveDDB
Client: PlayStation

Snowballs
Agency: Sky Creative
Client: Sky Sports
Retailers

Change. Made Easier
Agency: Uncommon Creative Studio
Client: B&Q

Dodgy Install
Agency: The Agency
Client: Specsavers

Lost Ladder
Agency: The Agency
Client: Specsavers

Should've gone to Specsavers
Agency: The Agency
Client: Specsavers

Together this Ramadan
Agency: BBH
Client: Tesco
Services

Anthem For All
Agency: McCann London
Client: Microsoft

Deliver the Truth
Agency: Mother London
Client: Make My Money Matter

Hopeline19 (do not publish yet)
Agency: adam&eveDDB
Client: Frontline19

Hopeline19 (Integrated and TV & Cinema)
Agency: adam&eveDDB
Client: Frontline19

Vicious Circle
Agency: Wunderman Thompson
Client: HSBC
Creative Excellence
Best Idea from an Agency Initiative

Hopeline19
Agency: adam&eveDDB
Client: Frontline19

The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)
Best Reactive Idea

#AldiAdminOOO
Agency: McCann Manchester
Client: Aldi UK

Dear Big Water
Agency: Uncommon Creative Studio
Client: Chilly's

Here for #WagathaChristie
Agency: St Luke's
Client: Butterkist

Here for the Drama
Agency: St Luke's
Client: Butterkist

Hopeline19
Agency: adam&eveDDB
Client: Frontline19

Never Sent without Consent
Agency: Grey
Client: Brook

Royal Makeover
Agency: Ready 10 & Leo Burnett
Client: McDonald's

Social Post
Agency: Ogilvy UK
Client: Post Office
Best Use of an Influencer or Celebrity

Dream Transfer
Agency: McCann London
Client: eBay

Little Simz - Love The Journey
Agency: Ketchum London
Client: Adobe

Samsung Galaxy S22 X Charles Jeffrey LOVERBOY
Agency: Mother London
Client: Samsung Galaxy S22

The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)
Best Idea for a Social Purpose

#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee

Hope Reef
Agency: AMVBBDO
Client: Sheba

Hopeline19 (Integrated and TV & Cinema)
Agency: adam&eveDDB
Client: Frontline19

Reverse Selfie
Agency: Ogilvy UK
Client: Dove

The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV

Toxic Influence
Agency: Ogilvy UK
Client: Dove
Branded Content

Dubai Presents...
Agency: Mother London
Client: Visit Dubai

Making 'Laout' a reality with That Peter Crouch Podcast
Agency: Craft Media London
Client: BrewDog

Play Has No Limits
Agency: adam&eveDDB
Client: PlayStation

The Power of Play: Hey Duggee
Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity

Therapeutic Play: A Player Like Me
Agency: McCann London
Client: Xbox

Toxic Influence
Agency: Ogilvy UK
Client: Dove

Why be one thing, when you can be anything?
Agency: adam&eveDDB
Client: PlayStation Plus
Consistent Creative Excellence

Britain Get Talking
Agency: Uncommon Creative Studio
Client: ITV

McDonald’s Partnership
Agency: Leo Burnett
Client: McDonald's
United Against Suicide
Agency: adam&eveDDB
Client: Campaign Against Living Miserably (CALM)

Xbox & McCann London
Agency: McCann London
Client: Xbox
Creative Idea for a New Brand

A Mountain of Entertainment
Agency: New Commercial Arts
Client: TV Subscription Service

Dirty Talk
Agency: BBH
Client: Wild Cosmetics

Fuck Mars
Agency: Impero
Client: Future Farm

Hopeline19
Agency: adam&eveDDB
Client: Frontline19
Original Idea

Hopeline19
Agency: adam&eveDDB
Client: Frontline19

Pre-Hated Marmite (do not publish)
Agency: OLIVER/U-Studio
Client: Unilever

Pre-Hated Marmite (Experiential and Social)
Agency: OLIVER/U-Studio
Client: Unilever

The Fall Collection
Agency: BBH
Client: Burger King UK

The Good Fire
Agency: Above+Beyond
Client: Shelter

The Hornicultural Society
Agency: Ogilvy UK
Client: Relate

The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV
Sponsorship

Anthem For All
Agency: McCann London
Client: Microsoft

Electrifying Movies
Agency: adam&eveDDB
Client: Volkswagen Electric & eHybrid Range

Greggs x Primark
Agency: Drummond Central
Client: Greggs and Primark

McDelivery & The Movies
Agency: Leo Burnett
Client: McDelivery

No More Red
Agency: Iris
Client: adidas x Arsenal

Vanarama National League Wrexham
Agency: Dark Horses
Client: Vanarama National League
Media Excellence
Best Use of New Digital Tech

Britain Get Talking | Voices Against Loneliness
Agency: Uncommon Creative Studio
Client: ITV

Making The Missing Unmissable
Agency: House 337
Client: Missing People

The Everlasting Memory
Agency: Above+Beyond
Client: Sir Geoff Hurst

Therapeutic Play
Agency: McCann London
Client: Xbox
Experiential

Britain Get Talking | Voices Against Loneliness
Agency: Uncommon Creative Studio
Client: ITV

Hope Reef
Agency: AMVBBDO
Client: Sheba

Pre-Hated Marmite
Agency: OLIVER/U-Studio
Client: Unilever

Stella Please
Agency: Mother London
Client: Stella Artois

The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV

Tune Out Pain
Agency: McCann London
Client: Nurofen
Integrated

#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee

Derry Girls
Agency: 4Creative
Client: Channel 4

Have a Word
Agency: Ogilvy UK
Client: Mayor of London

Hope Reef
Agency: AMVBBDO
Client: Sheba

Hopeline19
Agency: adam&eveDDB
Client: Frontline19
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Last Orders
Agency: BBC Creative
Client: Peaky Blinders

The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV

The Power of Play
Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity
Gaming

Drama vs Reality Game
Agency: Uncommon Creative Studio
Client: ITV

Metathon
Agency: AMVBBDO
Client: Degree

Pringlesonic Chip
Agency: Grey
Client: Pringles

Therapeutic Play
Agency: McCann London
Client: Xbox
Out of Home

Altogether Different - Trapped Talent
Agency: 4Creative
Client: Channel 4

Britain Get Talking | Voices Against Loneliness
Agency: Uncommon Creative Studio
Client: ITV

Change. Made Easier
Agency: Uncommon Creative Studio
Client: B&Q

Hard to Hide, Easy to Tax
Agency: VMLY&R
Client: DVLA

Hope Reef
Agency: AMVBBDO
Client: Sheba

McDelivery Pins
Agency: Leo Burnett
Client: McDelivery

The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV

Truffle
Agency: adam&eveDDB
Client: Marmite

After the Last Couple of Years, We all Need an Ear
Agency: Uncommon Creative Studio
Client: ITV

Hard to Hide, Easy to Tax
Agency: VMLY&R
Client: DVLA

Platinum Jubilee Hand Shake
Agency: Pulse Creative London
Client: The Times & The Sunday Times

Reverse Selfie
Agency: Ogilvy UK
Client: Dove

The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV

Together We Will Never Lose
Agency: Uncommon Creative Studio
Client: ITV
Social

#AldiAdminOOO
Agency: McCann Manchester
Client: Aldi UK

Beer for All
Agency: Droga5
Client: BrewDog

Dream Transfer
Agency: McCann London
Client: eBay

Pre-Hated Marmite
Agency: OLIVER/U-Studio
Client: Unilever

The Mood Hotel
Agency: The&Partnership
Client: Argos

Toxic Influence
Agency: Ogilvy UK
Client: Dove
TV & Cinema

#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee

Flip
Agency: Uncommon Creative Studio
Client: B&Q

Hopeline19
Agency: adam&eveDDB
Client: Frontline19

Let's Go There!
Agency: BBC Creative
Client: Tokyo Olympics 2020

Reverse Selfie
Agency: Ogilvy UK
Client: Dove

The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV