Shirin is deputy executive creative director at VCCP Kin, where she's responsible for delivering social-first campaigns, content and experiences for the agency's client partners such as British Red Cross, Cadbury, and O2. Previously, Shirin was ECD at Havas UK's culture, sport and entertainment shop Cake, where she led the agency's creative output for the likes of EE, BBC, Gordon's Gin, Rekorderlig, and Coors Light. Prior to Cake, Shirin was creative director at the LADbible Group where she helped build the creative team and launch the publisher's in-house creative agency Joyride. She has 23 years' experience between New York and London at creative agencies, start-ups and social platforms working across every touch point including experiential, digital, social, PR, TV, OOH, and radio.