Rosie Holden


Rosie joined Cake at the beginning of 2019, to lead the agency as Managing Director, bringing over 18 years of unrivalled in-house and agency experience with her. Before Cake, Rosie led creative communications agency, John Doe, helping brands like adidas Originals, Beats by Dre, Malibu, Absolut, Red Bull, Facebook, PlayStation and Baby-G stay relevant. Rosie worked client side at Adidas Global HQ for two years in the Sports Performance brand comms team, having joined from integrated marketing agency, Exposure, where she worked with the likes of Nike, Levi's, Rizla and Umbro. Before this Rosie led the Reebok Global and Reebok EMEA accounts at M&C Saatchi Sport & Entertainment, across both sport and lifestyle categories, having cut her teeth leading the PR and Marketing team at number one action sports brand, Vans.