Results 2021
Product Sectors
Automotive
Change Accelerated
Agency: Uncommon Creative Studio
Client: Formula E
Finalist: Break The Routine
Agency: Other London
Client: THE OUT
Finalist: Fantasy Road Trip: How LADbible created a cosmic road trip during lockdown to provide escapism when the country needed it most
Agency: LADbible Group
Client: Toyota
Finalist: Ultimate Safety Test
Agency: Grey
Client: Volvo
Entertainment & Leisure
Drama vs Reality
Agency: Uncommon Creative Studio
Client: ITV
FIFA21 x Midnight Ramadan League
Agency: adam&eveDDB
Client: FIFA
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Guardian 200 Years, a Work in Progress
Agency: Oliver Agency
Client: The Guardian
Finalist: Guardian 200 Years, a Work in Progress
Agency: Oliver Agency
Client: The Guardian
Finalist: Married at First Sight
Agency: 4Creative
Client: Channel 4
Finalist: The New Agenda - Lost for Words
Agency: The Brooklyn Brothers
Client: Financial Times
Charity
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Paralympics
Agency: 4Creative
Client: Channel 4
Whatever It Takes
Agency: AMVBBDO
Client: Macmillan Cancer Support
Finalist: addresspollution.org
Agency: AMVBBDO
Client: Central Office of Public Interest
Finalist: Cure the Care System
Agency: ENGINE
Client: Alzheimer's Society
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Retailers
Ironing
Agency: Droga5 London
Client: Amazon Alexa
KFC 'The World's Least Appropriate Slogan'
Agency: Mother London
Client: KFC
Lights On
Agency: Leo Burnett
Client: McDonald's
Finalist: A Voice Is All You Need
Agency: Droga5 London
Client: Amazon Alexa
Finalist: Inner Child
Agency: Leo Burnett
Client: McDonald's
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Services
Don't Get Sidetracked. Get Setapp
Agency: Droga5 London
Client: Setapp
Finalist: Adopt A Keg
Agency: Grey
Client: Carlsberg
Finalist: Alexa's Body
Agency: Lucky Generals
Client: Amazon
Finalist: Don't Get Sidetracked. Get Setapp
Agency: Droga5 London
Client: Setapp
Finalist: Hope United
Agency: Saatchi & Saatchi
Client: BT
Finalist: The Road to Completion
Agency: Uncommon Creative Studio
Client: Habito
Consumer Goods
#painstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Dynamite
Agency: adam&eveDDB
Client: Marmite
IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)
Agency: Mother London
Client: IKEA
Finalist: Cadbury Dairy Milk 'Donate Your Words' (The Originals)
Agency: VCCP
Client: Cadbury Dairy Milk
Finalist: Cadbury Worldwide Hide
Agency: VCCP
Client: Cadbury
Finalist: Creativity is Essential
Agency: AMVBBDO
Client: Bombay Saphire
Finalist: IKEA 'The Hare'
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)
Agency: Mother London
Client: IKEA - Sleep
Creative Excellence
Best Idea for a Purpose
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Nobody Is Normal
Agency: Walk In The Gate Ltd
Client: Childline
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: The Design for Everyone Campaign
Agency: The & Partners London LTD
Client: Royal National Institute of Blind People (RNIB)
Finalist: The Homeless Bank Account
Agency: Wunderman Thompson UK
Client: HSBC UK
Consistent Creative Excellence
Bodyform/Libresse
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: Amazon
Agency: Droga5 London
Client: Amazon
Finalist: Britain Get Talking
Agency: Uncommon Creative Studio
Client: ITV
Finalist: ITV
Agency: Uncommon Creative Studio
Client: ITV
Finalist: KFC 'Finger Lickin' Good'
Agency: Mother London
Client: KFC
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: Xbox & McCann London: Redefining the gamer-gaming relationship for over half a decade
Agency: McCann London
Client: Xbox
Best Idea from an Agency Initiative
Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Abusers Always work from home
Agency: Wunderman Thompson UK
Client: NCDV
Finalist: Create Not Hate / Check Your Prejudice
Agency: Quiet Storm
Client: Create Not Hate x Quiet Storm
Finalist: Open Soon
Agency: pablo
Client: Vagina Museum
Finalist: Scents of Belonging
Agency: Uncommon Creative Studio
Client: Earl of East
Best Reactive Idea
Raising Profiles
Agency: FCB Inferno
Client: The Big Issue
Finalist: #FreeCuthbert
Agency: McCann Manchester
Client: Aldi
Finalist: Football Moves People
Agency: Wonderhood Studios
Client: Migration Museum
Finalist: Hope is Power. Kamala Harris.
Agency: Uncommon Creative Studio
Client: Guardian
Finalist: If the world can see, the world can change
Agency: Uncommon Creative Studio
Client: ITV
Finalist: Stand with Diversity
Agency: Uncommon Creative Studio
Client: ITV
Finalist: The New Agenda - Lost for Words
Agency: The Brooklyn Brothers
Client: Financial Times
Original Idea
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: #painstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: #wombpainstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: Nobody Is Normal
Agency: Walk In The Gate Ltd
Client: Childline
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: PlayStation 5 Launch: TFL Takeover
Agency: Diva Agency
Client: PlayStation 5
Best Use of an Influencer or Celebrity
Doggy Dogg Christmas
Agency: McCann London
Client: Just Eat
Finalist: Alexa's Body
Agency: Lucky Generals
Client: Amazon
Finalist: Drama vs Reality
Agency: Uncommon Creative Studio
Client: ITV
Finalist: FIFA21 x Midnight Ramadan League
Agency: adam&eveDDB
Client: FIFA
Finalist: The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
Finalist: The Naked Threat
Agency: AMVBBDO
Client: Refuge
Sponsorship
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Greggs | PlayStation Launch Box
Agency: Drummond Central and Premier
Client: Greggs and PlayStation UK
Finalist: Hope United
Agency: Saatchi & Saatchi
Client: BT
Finalist: Summer Exhibition
Agency: Uncommon Creative Studio
Client: WeTransfer
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Branded Content
The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
Finalist: Adopt A Keg
Agency: Grey
Client: Carlsberg
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Cats That Rule The World
Agency: AMVBBDO
Client: Sheba
Emerging Team of the Year
Amy Fasey and Jacob Hellstrom
pablo
Clarissa Dale and John Trainor-Tobin
adam&eveDDB
Lauren Peters and Augustine Cerf
AMVBBDO
Thea Føge Toft-Clausen & Cecilia Mervig
Uncommon Creative Studio
Media Excellence
Integrated
#wombpainstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: #SeeingRed
Agency: adam&eveDDB
Client: Hey Girls
Finalist: Guardian 200 Years, a Work in Progress
Agency: Oliver Agency
Client: The Guardian
Finalist: KFC 'The World's Least Appropriate Slogan'
Agency: Mother London
Client: KFC
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Gaming
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: PlayStation 5 Launch: TFL Takeover
Agency: Diva Agency
Client: PlayStation 5
Finalist: The O2 in Fortnite Creative
Agency: VCCP
Client: O2
Out of Home
Lights On
Agency: Leo Burnett
Client: McDonald's
Finalist: Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Build a Life
Agency: Uncommon Creative Studio
Client: B&Q
Finalist: Dynamite
Agency: adam&eveDDB
Client: Marmite
Finalist: IKEA 'Tomorrow Starts Tonight'
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Vitamin Tablets)
Agency: Mother London
Client: IKEA - Sleep
Finalist: The Joy of Later Life Sex
Agency: Ogilvy
Client: Relate
IKEA 'Tomorrow Starts Tonight'
Agency: Mother London
Client: IKEA - Sleep
Finalist: #SeeingRed
Agency: adam&eveDDB
Client: Hey Girls
Finalist: Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: IKEA ' Tomorrow Starts Tonight' (Vitamin Supplements)
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)
Agency: Mother London
Client: IKEA
Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)
Agency: Mother London
Client: IKEA - Sleep
Finalist: Recolour the Rainbow
Agency: adam&eveDDB
Client: Skittles
Finalist: The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
Finalist: The Joy of Later Life Sex
Agency: Ogilvy
Client: Relate
Radio
Doggy Dogg Christmas
Agency: McCann London
Client: Just Eat
Finalist: Fail. Learn. Win.
Agency: Karmarama Part Of Accenture Interactive
Client: Capita, for the British Army
Finalist: Love Stories On The Radio
Agency: MullenLowe London
Client: Cif
Finalist: Uber 'Your Uber Awaits' (Keyboard)
Agency: Mother London
Client: Uber
Social
#FreeCuthbert
Agency: McCann Manchester
Client: Aldi
Finalist: #painstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Twirl Orange Presale
Agency: VCCP
Client: Cadbury
Finalist: Weetabix n Beanz
Agency: @WelcomeToFrank
Client: Weetabix
Best Use of New Digital Tech
addresspollution.org
Agency: AMVBBDO
Client: Central Office of Public Interest
Finalist: Cadbury Worldwide Hide
Agency: VCCP
Client: Cadbury
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Not a School
Agency: Iris
Client: Samsung
Finalist: War Graves Week
Agency: M&C Saatchi
Client: Commonwealth War Graves Commission
Experiential
Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Cadbury Worldwide Hide
Agency: VCCP
Client: Cadbury
Finalist: Creativity is Essential
Agency: AMVBBDO
Client: Bombay Saphire
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Finalist: The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
TV & Cinema
Drama vs Reality
Agency: Uncommon Creative Studio
Client: ITV
Tender and Tough
Agency: AMVBBDO
Client: Macmillan Cancer Support
Finalist: A Voice Is All You Need
Agency: Droga5 London
Client: Amazon Alexa
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Student Choice Award for TV & Cinema
Tender and Tough
Agency: AMVBBDO
Client: Macmillan Cancer Support
Best Single
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Best Campaign
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Campaign Big Awards Agency of the Year
