Chief Creative Officer
Saatchi & Saatchi
Guillermo Vega most recently joined Saatchi & Saatchi London in October 2018 as Chief Creative Officer. Across his career, Guillermo was Executive Creative Director at 72andSunny NY, the third and fastest growing office in the company's network. Guillermo set up and established the New York offering and oversaw work on clients such as Smirnoff, Samsung, Xfinity, Seventh Generation, Yoplait and Cheerios. Before joining 72andSunny, Vega was the ECD of Wieden & Kennedy S√£o Paulo, helping found that office in Brazil. He grew it from 3 employees to 100+ in 4 years by winning clients like Nike, Coca Cola, Levi's, and Heineken, among others. He joined Wieden & Kennedy from Y+R, where he worked for over 13 years, rising to Regional Creative Director and overseeing Latin America from the Y&R headquarters in New York. He also worked as global CD for Dell and Bacardi as well as the group CD for Virgin Atlantic and VH1.