Shortlist 2026
Media Excellence
30 SECOND TV AD
A Time And A Place - Can I Get A Six Pack Quickly?
Agency: Mother
Client: Claude
Double Act
Agency: adam&eve\TBWA
Client: Twix
Just Used Confused
Agency: Leo UK
Client: Confused.com
Made to be enjoyed, not endured
Agency: VCCP
Client: Cadbury Bournville
Swear On Our Mom's Life
Agency: Mother
Client: Back Market
AMBIENT
Fountain of Filth
Agency: 4Creative
Client: Channel 4
IIOME
Agency: Wieden + Kennedy London
Client: Nike
In Living Memory
Agency: Saatchi & Saatchi
Client: British Heart Foundation
Massive Aggressive Notes
Agency: 4Creative
Client: Channel 4
CUSTOMER EXPERIENCE
Cards
Agency: Leo UK
Client: McDonald's
DuoBell
Agency: AMV BBDO
Client: Škoda DuoBell
Finding KSI with O2 Satellite
Agency: VCCP
Client: Virgin Media O2
Porcelain
Agency: Publicis London
Client: Cushelle
Press Play
Agency: Reckitt In House
Client: Durex
Secret Menu
Agency: Leo UK
Client: McDonald's
DESIGN
Death Wishes
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Frida The Making of an Icon
Agency: Ace of Hearts
Client: Tate
The Grit & The Glitter
Agency: Uncommon Creative Studio
Client: London Museum
Thought Pattern
Agency: Mother
Client: Claude
Undercover Eggs
Agency: VCCP
Client: Cadbury Easter
EXPERIENTIAL
Casa Del Compliments - Summer
Agency: Mother
Client: M&S
Expedition Impossible
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Fatal Question
Agency: Saatchi & Saatchi
Client: StreetDoctors
Fountain of Filth
Agency: 4Creative
Client: Channel 4
Made of Northern Ireland
Agency: BBC Creative
Client: BBC
The Unbearable Blazer
Agency: Havas London
Client: Vanish and Ambitious about Autism
FILM
A Time And A Place
Agency: Mother
Client: Claude
Double Act
Agency: adam&eve\TBWA
Client: Twix
Just Used Confused
Agency: Leo UK
Client: Confused.com
Made to be enjoyed, not endured
Agency: VCCP
Client: Cadbury Bournville
PUSH LIKE YOU'RE POOING
Agency: Kimberly Clark
Client: Andrex
School's Back
Agency: 4Creative
Client: Channel 4
This is not a soft drink
Agency: Lucky Generals
Client: Irn-/Bru
What Has The BBC Ever Done For Me?
Agency: BBC Creative
Client: BBC
GAMING
Missing Managers
Agency: McCann London
Client: Xbox
The Club Is Yours
Agency: Uncommon Creative Studio
Client: EA Sports FC
INTEGRATED
Death Wishes
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Engineered for Whatever
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Expedition Impossible
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Love You Cans
Agency: Publicis London
Client: Foster's
School's Back
Agency: 4Creative
Client: Channel 4
The KitKat Heist
Agency: VML UK
Client: KitKat
The Perfect Gift
Agency: Wonderhood Studios
Client: Waitrose
The Periodic Fable
Agency: Uncommon Creative Studio
Client: The Ordinary
Dishes of Love and Hate
Agency: adam&eve\TBWA
Client: Marmite
Irritate the Rainbow
Agency: adam&eve\TBWA
Client: Skittles
Porcelain
Agency: Publicis London
Client: Cushelle
OUT OF HOME
Brighton Store Launch
Agency: Mother
Client: IKEA
Fountain of Filth
Agency: 4Creative
Client: Channel 4
Made To Share
Agency: VCCP
Client: Cadbury Dairy Milk
Massive Aggressive Notes
Agency: 4Creative
Client: Channel 4
PORTALS TO THE PAST
Agency: T&P
Client: THE TIMES
Proof of McDelivery
Agency: Leo UK
Client: McDonald's
Teen Phone Addiction Kills
Agency: adam&eve\TBWA
Client: Mumsnet
The Periodic Fable
Agency: Uncommon Creative Studio
Client: The Ordinary
SOCIAL
Anti-customer service
Agency: eight&four
Client: DHL eCommerce
Death Wishes
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Engineered for Whatever
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Expedition Impossible
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Filet-O-Fish Facebook Society of 2012
Agency: Leo UK
Client: McDonald's
Life In Stitches
Agency: Mother
Client: IKEA
STRONGER THAN YOUR PREJUDICE
Agency: SAMY UK
Client: PETA
The KitKat Heist
Agency: VML UK
Client: KitKat
Product Sectors
AUTOMOTIVE
DuoBell
Agency: AMV BBDO
Client: Škoda
Electric, But Škoda
Agency: Leo UK
Client: Škoda
Everything Is Essential
Agency: Uncommon Creative Studio
Client: OMODA
Ready Set Ford
Agency: Wieden + Kennedy London
Client: Ford
Your Dreams Engineered
Agency: Pablo
Client: Honda Motor Europe
CHARITY
Dodge the Finger
Agency: TBWA\MCR
Client: Prost8
Earworm
Agency: Don't Panic
Client: Shelter
Fatal Question
Agency: Saatchi & Saatchi
Client: StreetDoctors
Happy Christmassacre
Agency: Grey London
Client: PETA
STRONGER THAN YOUR PREJUDICE
Agency: SAMY UK
Client: PETA
The Arthur Tut
Agency: Digitas
Client: Arthritis
The One Delivery That Matters
Agency: Ace of Hearts
Client: Save The Children
Wrong Side of the Bed
Agency: Leo UK
Client: Mr Motivator's Bed Bank
CONSUMER GOODS
ABSOLUT TABASCO
Agency: Wieden + Kennedy London
Client: Absolut Vodka
Back Your Body
Agency: Lucky Generals
Client: Holland & Barrett
Double Act
Agency: adam&eve\TBWA
Client: Twix
Love You Cans
Agency: Publicis London
Client: Foster's
Made to be enjoyed, not endured
Agency: VCCP
Client: Cadbury Bournville
Porcelain
Agency: Publicis London
Client: Cushelle
PUSH LIKE YOU'RE POOING
Agency: Kimberly Clark
Client: Andrex
The KitKat Heist
Agency: VML UK
Client: KitKat
The Periodic Fable
Agency: Uncommon Creative Studio
Client: The Ordinary
This is not a soft drink
Agency: Lucky Generals
Client: Irn-Bru
ENTERTAINMENT & LEISURE
Death Wishes
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Engineered for Whatever
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Expected Jinx
Agency: Edelman
Client: Xbox
Expedition Impossible
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Fountain of Filth
Agency: 4Creative
Client: Channel 4
School's Back
Agency: 4Creative
Client: Channel 4
What Has The BBC Ever Done For Me
Agency: BBC Creative
Client: BBC
RETAILERS
Brighton Store Launch
Agency: Mother
Client: IKEA
Bring a Book To Life
Agency: Droga5 London
Client: Amazon
How Much Do You Believe In Chicken
Agency: Mother
Client: KFC
Love That - Spring & Summer
Agency: Mother
Client: M&S
Tableau
Agency: Saatchi & Saatchi
Client: John Lewis
The Gastronaut
Agency: Wonderhood Studios
Client: Waitrose
The Perfect Gift
Agency: Wonderhood Studios
Client: Waitrose
SERVICES
A Time And A Place
Agency: Mother
Client: Claude
A Time And A Place
Agency: Mother
Client: Claude
First Day
Agency: Saatchi & Saatchi
Client: EE
Just Used Confused
Agency: Leo UK
Client: Confused.com
Teen Phone Addiction Kills
Agency: adam&eve\TBWA
Client: Mumsnet
There Are Drivers In Your Area - Holiday
Agency: Mother
Client: Uber
There Are Drivers In Your Area - In Good Time
Agency: Mother
Client: Uber
Who Would Cook At A Time Like This
Agency: Mother
Client: Uber Eats
Creative Excellence
BEST BRAND REPOSITIONING
Engineered for Whatever
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Love That - Spring & Summer
Agency: Mother
Client: M&S
Made to be enjoyed, not endured
Agency: VCCP
Client: Cadbury Bournville
The Grit & The Glitter
Agency: Uncommon Creative Studio
Client: London Museum
BEST IDEA FOR A SOCIAL PURPOSE
Fatal Question
Agency: Saatchi & Saatchi
Client: StreetDoctors
Missing Managers
Agency: McCann London
Client: Xbox
Protest From Home
Agency: Uncommon Creative Studio
Client: Carers Trust
Signs of Unity
Agency: Fold7
Client: Carlsberg
Teen Phone Addiction Kills
Agency: adam&eve\TBWA
Client: Mumsnet
The One Delivery That Matters
Agency: Ace of Hearts
Client: Save The Children
The Periodic Fable
Agency: Uncommon Creative Studio
Client: The Ordinary
Things That Last Longer Than UK Paternity Leave
Agency: VCCP
Client: The Dad Shift
BEST IDEA FROM AN AGENCY INITIATIVE
100 Years on Planet Earth
Agency: Sky Creative
Client: Sky
ArtFair
Agency: Publicis London
Client: Bria AI
WeMite
Agency: adam&eve\TBWA
Client: Marmite
BEST REACTIVE IDEA
A Time And A Place
Agency: Mother
Client: Claude
Good Service On All Limes
Agency: The Or
Client: Lime bikes
IIOME
Agency: Wieden + Kennedy London
Client: Nike
The KitKat Heist
Agency: VML UK
Client: KitKat
The One Delivery That Matters
Agency: Ace of Hearts
Client: Save The Children
Trump vs The Truth
Agency: 4Voice
Client: Channel 4
WeMite
Agency: adam&eve\TBWA
Client: Marmite
BEST USE OF AN INFLUENCER OR CELEBRITY
Banknote
Agency: The Leith Agency
Client: Bank of Scotland
Death Wishes
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Expedition Impossible
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Love That - Spring & Summer
Agency: Mother
Client: M&S
Surrender To Tender
Agency: Mother
Client: KFC
The Whole Picture/Points of View
Agency: Lucky Generals
Client: The Guardian
CONSISTENT CREATIVE EXCELLENCE
GET COMFORTABLE
Agency: Kimberly-Clark
Client: Andrex
KFC
Agency: Mother
Client: KFC
MIXTAPE OF MODERN BRITAIN
Agency: Saatchi & Saatchi
Client: EE
Shortlist: Turning Fandom into FOMO
Agency: Leo UK
Client: McDonald's
Uber
Agency: Mother
Client: Uber
CREATIVE IDEA FOR A NEW BRAND
Keep Thinking
Agency: Mother
Client: Claude
Made by Care
Agency: Saatchi & Saatchi
Client: John Lewis
ORIGINAL IDEA
A Time And A Place
Agency: Mother
Client: Claude
Cards
Agency: Leo UK
Client: McDonald's
Death Wishes
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Engineered for Whatever
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Expedition Impossible
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Filet-O-Fish Facebook Society of 2012
Agency: Leo UK
Client: McDonald's
Fountain of Filth
Agency: 4Creative
Client: Channel 4
IIOME
Agency: Wieden + Kennedy London
Client: Nike
Secret Menu
Agency: Leo UK
Client: McDonald's
The KitKat Heist
Agency: VML UK
Client: KitKat
BRANDED CONTENT
Double Act
Agency: adam&eve\TBWA
Client: Twix
Engineered for Whatever
Agency: adam&eve\TBWA
Client: Columbia Sportswear
Fatal Question
Agency: Saatchi & Saatchi
Client: StreetDoctors
Hawkstone Farmer's Choir
Agency: T&P
Client: Hawkstone
Super Sized Stream
Agency: Mother
Client: Meta Quest
The Perfect Gift
Agency: Wonderhood Studios
Client: Waitrose
SPONSORSHIP
Kwik Fit BTCC Sponsorship Idents
Agency: VCCP
Client: Kwik Fit
Signs of Unity
Agency: Fold7
Client: Carlsberg
Yes Boys
Agency: Saatchi & Saatchi
Client: EE
People Awards
THE TONY CULLINGHAM AWARD FOR EMERGING TEAM
Agatha ONeill and Sarah Lisgo
Agency: VCCP
Anisa Abdurahman and Gabriel Crompton-Schreiber
Agency: Mother
Emma Simpson and Ella Curtis
Agency: Dentsu Creative
