Media Excellence

30 SECOND TV AD

Foxing Around

Agency: Pablo
Client: Poretti

Fresh From Market Street

Agency: Leo London
Client: Morrison's

I Got High

Agency: adam&eveDDB
Client: Puma

Memory

Agency: VCCP
Client: Cadbury

AMBIENT

Lidl Jacket

Agency: Droga5 London
Client: Lidl

Missed Birthdays

Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Split Fiction: Friend Edition

Agency: Mother
Client: EA

The Tacover

Agency: Publicis London
Client: Taco Bell

AUDIO & RADIO

Every Dream Needs A Team

Agency: AMVBBDO
Client: Mercedes-AMG Petronas Formula One Team

Level Up On A Big Man Ting

Beijing Zhijian Cultural Communication Co., Ltd

Agency: RCP
Client: Old Spice

China

Missed Birthdays

Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

The Unsafest Journey

CAN Design

Agency: Havas London
Client: Refugease

China

BEST USE OF DIGITAL TECH

Daisy vs Scammers

Agency: VCCP
Client: O2

Fabric of the Community

Agency: Brothers and Sisters
Client: Grenfell Athletic FC

Second Screen Staredown

Mushao Culture Communication

Agency: adam&eveDDB
Client: Twix

China

When You See Double, Double Down

Agency: Mother
Client: KFC

CUSTOMER EXPERIENCE

A British Original Period Drama

Agency: Uncommon Creative Studio
Client: British Airways

Hus Of FRAKTA

Agency: Mother
Client: IKEA

Missed Birthdays

Agency: adam&eveddb
Client: Campaign Against Living Miserably and ITV

Split Fiction: Friend Edition.

Agency: Mother
Client: EA

DESIGN

CFC LDN

Agency: Uncommon Creative Studio
Client: Chelsea Football Club

Cheeky Controller

Agency: McCann London
Client: Xbox

Hus Of FRAKTA

Agency: Mother
Client: IKEA

Liming with Gran

Agency: Ketchum UK
Client: Genomics England and Cambridge University

Made to Share

Agency: VCCP
Client: Cadbury

Missed Birthdays

Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Priceless Diagrams

Agency: McCann London
Client: Mastercard

The Rewear Chair

Agency: Uncommon Creative Studio
Client: Ecover

EXPERIENTIAL

ATMmm

Agency: Uncommon Creative Studio
Client: Monzo

Dreams Performance Sleep Pods

Agency: M+C Saatchi Group
Client: Dreams

Fizzooka

Agency: BBH
Client: Mentos

HeineCare

Agency: Publicis London
Client: Heineken

Hus Of FRAKTA

Agency: Mother
Client: IKEA

More Ball Games

Agency: Saatchi & Saatchi
Client: London sport

No Child Lost to Social Media

Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network

Red Flags

Agency: AMVBBDO
Client: Refuge

FILM

BELIEVE IN CHICKEN: ALL HAIL GRAVY

Agency: Mother
Client: KFC

Everything Is Fine

Agency: Mother
Client: Coinbase

First School Poo

Agency: FCB London
Client: Andres

Never Just A Period

Agency: AMVBBDO
Client: Bodyform/Libresse

Paris Paralympics 2024: Considering What?

Agency: 4creative
Client: Channel 4

The Boy and the Octopus

Agency: adam&eveDDB
Client: The Walt Disney Company

The Family Portrait

Agency: Uncommon Creative Studio
Client: JD Sports

GAMING

Fizzooka

Agency: BBH
Client: Mentos

Twix Second Screen Staredown

Agency: adam&eveDDB
Client: Twix

INTEGRATED

Bundles of Joy

Agency: BBH
Client: Burger King

Fizzooka

Agency: BBH
Client: Mentos

Glassphemy

Agency: VML UK
Client: Guinness

Life Delivered

Agency: Uncommon Creative Studio
Client: Ocado

McRib Mistakes

Agency: Leo London
Client: McDonald's

Paris Paralympics 2024: Considering What?

Agency: 4creative
Client: Channel 4

Sweet Suspicion

Agency: Saatchi & Saatchi
Client: Waitrose

The Truth Should Be Ordinary

Agency: Uncommon Creative Studio
Client: The Ordinary

PRINT

Claustrobars

Agency: Grey London
Client: Stella Artois

DIY by IKEA

Agency: VML UK
Client: IKEA

Glassphemy

Agency: VML UK
Client: Guinness

It's Part Of The Game

Agency: Mullenlowe
Client: Persil

Made to Share

Agency: VCCP
Client: Cadbury

Molecules

Agency: BBH
Client: Chupa Chups

The OG

Agency: Leo London
Client: Kellogg's

Words Are Permanent

Agency: adam&eveDDB
Client: Cybersmile

OUT OF HOME - SINGLE

Lidl By Lidl

Agency: The Romans
Client: Lidl

Missed Birthdays

Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Tail Fin

Agency: Lucky Generals
Client: Virgin Atlantic

OUT OF HOME - CAMPAIGN

Bundles of Joy

Agency: BBH
Client: Burger King

DIY by IKEA

Agency: VML UK
Client: IKEA

Doors

Agency: Uncommon Creative Studio
Client: British Airways

Icons

Agency: BBH
Client: Tesco

It Has to Be…

Agency: Wieden+Kennedy
Client: Heinz

Pamperszzz

Agency: PG One London
Client: Pampers

The Burnable Billboard

Agency: Wonderhood Studios
Client: British Skin Foundation

The OG

Agency: Leo London
Client: Kellogg's

SOCIAL

Daisy vs Scammers

Agency: VCCP
Client: O2

Duperstars

Agency: McCann Manchester
Client: Aldi

McRib Mistakes

Agency: Leo London
Client: McDonald's

RE/SIGN

Agency: RCP
Client: Signature

Redditor Edit

Agency: Leo London
Client: Škoda

Second Screen Staredown

Agency: adam&eveDDB
Client: Twix

SLEEP

Agency: Mother
Client: IKEA

The Pharoahs’ Lost Cat

Agency: AMVBBDO
Client: Sheba

Product Sectors

AUTOMOTIVE

Every Dream Needs A Team

Agency: AMVBBDO
Client: Mercedes-AMG Petronas Formula One Team

Light, As You Like It

Agency: BBH
Client: Audi

Performance in a new light

Agency: BBH
Client: Audi

Redditor Edit

Agency: Leo London
Client: Škoda

CHARITY

Beep

Agency: Mother
Client: Make My Money Matter

Benedict Lumberjack

Agency: Lucky Generals
Client: Make My Money Matter

Deflatables

Agency: McCann Birmingham
Client: Thomas Cook

Missed Birthdays

Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

The Ignored Emergency

Agency: House 337
Client: Women's Aid

CONSUMER GOODS

Claustrobars

Agency: Grey London
Client: Stella Artois

Dreamies Ad Attack

Agency: adam&eveDDB
Client: Dreamies

Fizzooka

Agency: BBH
Client: Mentos

Foxing Around

Agency: Pablo
Client: Poretti

Hus Of FRAKTA

Agency: Mother
Client: IKEA

It Has to Be…

Agency: Wieden+Kennedy
Client: Heinz

Made to Share

Agency: VCCP
Client: Cadbury

Memory

Agency: VCCP
Client: Cadbury

Never Just A Period

Agency: AMVBBDO
Client: Bodyform/Libresse

The OG

Agency: Leo London
Client: Kellogg's

ENTERTAINMENT & LEISURE

A Shirt’s Not Just For Christmas, It’s For Life

Agency: BBH
Client: Paddy Power

A Shirt’s Not Just For Christmas, It’s For Life

Agency: BBH
Client: Paddy Power

Adaptive Joystick

Agency: McCann London
Client: Xbox

Cheeky Controller

Agency: McCann London
Client: Xbox

Honesty Box

Agency: 4creative
Client: Channel 4

I Got High

Agency: adam&eveDDB
Client: Puma

See it Differently

Agency: Uncommon Creative Studio
Client: BritBox

The Boy and the Octopus

Agency: adam&eveDDB
Client: The Walt Disney Company

The Simpsons

Agency: 4creative
Client: Channel 4

RETAILERS

BELIEVE IN CHICKEN: ALL HAIL GRAVY

Agency: Mother
Client: KFC

Bundles of Joy

Agency: BBH
Client: Burger King

Icons

Agency: BBH
Client: Tesco

Lidl by Lidl

Agency: The Romans
Client: Lidl

Life Delivered

Agency: Uncommon Creative Studio
Client: Ocado

McRib Mistakes

Agency: Leo London
Client: McDonald's

Owned by You, Right by You

Agency: VCCP
Client: Co-op

Sweet Suspicion

Agency: Saatchi & Saatchi
Client: Waitrose

SERVICES

40 Years of Christmas Connection

Agency: Leo London
Client: Vodafone

A British Original Period Drama

Agency: Uncommon Creative Studio
Client: British Airways

Daisy vs Scammers

Agency: VCCP
Client: O2

Everything Is Fine

Agency: Mother
Client: Coinbase

Family Life

Agency: Saatchi & Saatchi
Client: EE

Priceless Diagrams

Agency: McCann London
Client: Mastercard

When You've Done Enough - Evil'd Enough

Agency: Mother
Client: Uber Eats

Your Nearest Uber Driver Is Minutes Away

Agency: Mother
Client: Uber

Creative Excellence

BEST BRAND REPOSITIONING

M&S, back in style

Agency: Mother
Client: Marks & Spencer

Owned by You, Right by You

Agency: VCCP
Client: Co-op

BEST IDEA FOR A SOCIAL PURPOSE

Adaptive Joystick

Agency: McCann London
Client: Xbox

Daisy vs Scammers

Agency: VCCP
Client: O2

Fabric of the Community

Agency: Brothers and Sisters
Client: Grenfell Athletic FC

First School Poo

Agency: FCB London
Client: Andrex

Missed Birthdays

Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Never Just A Period

Agency: AMVBBDO
Client: Bodyform/Libresse

No Child Lost to Social Media

Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network

Paris Paralympics 2024: Considering What?

Agency: 4creative
Client: Channel4

BEST IDEA FOR AN ENVIRONMENTAL PURPOSE

Beep

Agency: Mother
Client: Make My Money Matter

Reef Protection Factor

Agency: McCann London
Client: Stream2Sea

The Rewear Chair

Agency: Uncommon Creative Studio
Client: Ecover

BEST IDEA FROM AN AGENCY INITIATIVE

Homeless Delivery

Agency: Wonderhood Studios
Client: Soup Kitchen London x Just Eat

Sorry Not Sorry

Agency: 4creative
Client: Channel 4

BEST NEW BRAND

Reef Protection Factor

Agency: McCann London
Client: Stream2Sea

The Last Deodorant You'll Ever Buy

Agency: Mother Design
Client: Rollr

BEST REACTIVE IDEA

Club Classic

Agency: Ogilvy UK
Client: HELLMANN'S

It's Fork Lickin' Good

Agency: Mother
Client: KFC

Lidl by Lidl

Agency: The Romans
Client: Lidl

Lidl Jacket - Reactive

Agency: Droga5 London
Client: Lidl

Linda Billboard

Agency: BBC Creative
Client: BBC's The Traitors

BEST USE OF AN INFLUENCER OR CELEBRITY

Cheeky Controller

Agency: McCann London
Client: Xbox

Don’t Drink and Dive featuring Tom Daley

Agency: Wieden+Kennedy
Client: Malibu

Investigation Done Proper

Agency: Lucky Generals
Client: Yorkshire Tea

It's Part Of The Game

Agency: Mullenlowe
Client: Persil

Level Up On A Big Man Ting

Agency: RCP
Client: Old Spice

Müller x Declan Rice

Agency: VCCP
Client: Müller

Ordinary is for everyone else

Agency: Uncommon Creative Studio
Client: Beats by Dre

The Family Portrait

Agency: Uncommon Creative Studio
Client: JD Sports

When You've Done Enough - Evil'd Enough

Agency: Mother
Client: Uber Eats

CONSISTENT CREATIVE EXCELLENCE

BBC Sport

Agency: BBC Creative
Client: BBC Sport

Check Outlaws

Agency: McCann Manchester
Client: Aldi

KFC

Agency: Mother
Client: KFC

Live Fearless: The Heart & Guts Behind The Blood

Agency: AMVBBDO
Client: Bodyform/Libresse

Real Beauty: How a soap brand created a global self-esteem movement

Agency: Ogilvy UK
Client: Dove

There's a Glass and a Half in Everyone

Agency: VCCP
Client: Cadbury

Uber

Agency: Mother
Client: Uber

Where Everything's Done Proper

Agency: Lucky Generals
Client: Yorkshire Tea

ORIGINAL IDEA

BELIEVE IN CHICKEN: ALL HAIL GRAVY

Agency: Mother
Client: KFC

Bundles of Joy

Agency: BBH
Client: Burger King

Claustrobars

Agency: Grey London
Client: Stella Artois

Daisy vs Scammers

Agency: VCCP
Client: O2

McDonald's McRib Mistakes

Agency: Leo London
Client: McDonald's

Missed Birthdays

Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Never Just A Period

Agency: AMVBBDO
Client: Bodyform/Libresse

Twix Second Screen Staredown

Agency: adam&eveDDB
Client: Twix

BRANDED CONTENT

Daisy vs Scammers

Agency: VCCP
Client: O2

It's Part Of The Game

Agency: Mullenlowe
Client: Persil

Sweet Suspicion

Agency: Saatchi & Saatchi
Client: Waitrose

The Boy and the Octopus

Agency: adam&eveDDB
Client: The Walt Disney Company

The Pharoahs’ Lost Cat

Agency: AMVBBDO
Client: Sheba

SPONSORSHIP

Anatomy Of A Champion

Agency: Mother
Client: FIGS

Doritos Square

Agency: Sips & Bites
Client: Doritos

Fizzooka

Agency: BBH
Client: Mentos

It's Part Of The Game

Agency: Mullenlowe
Client: Persil

You're Almost There

Agency: Mother
Client: UBER