Media Excellence
30 SECOND TV AD

Foxing Around
Agency: Pablo
Client: Poretti
Fresh From Market Street
Agency: Leo London
Client: Morrison's

I Got High
Agency: adam&eveDDB
Client: Puma

Memory
Agency: VCCP
Client: Cadbury
AMBIENT

Lidl Jacket
Agency: Droga5 London
Client: Lidl

Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Split Fiction: Friend Edition
Agency: Mother
Client: EA

The Tacover
Agency: Publicis London
Client: Taco Bell
AUDIO & RADIO

Every Dream Needs A Team
Agency: AMVBBDO
Client: Mercedes-AMG Petronas Formula One Team

Level Up On A Big Man Ting
Beijing Zhijian Cultural Communication Co., Ltd
Agency: RCP
Client: Old Spice
China

Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

The Unsafest Journey
CAN Design
Agency: Havas London
Client: Refugease
China
BEST USE OF DIGITAL TECH

Daisy vs Scammers
Agency: VCCP
Client: O2

Fabric of the Community
Agency: Brothers and Sisters
Client: Grenfell Athletic FC

Second Screen Staredown
Mushao Culture Communication
Agency: adam&eveDDB
Client: Twix
China

When You See Double, Double Down
Agency: Mother
Client: KFC
CUSTOMER EXPERIENCE

A British Original Period Drama
Agency: Uncommon Creative Studio
Client: British Airways

Hus Of FRAKTA
Agency: Mother
Client: IKEA

Missed Birthdays
Agency: adam&eveddb
Client: Campaign Against Living Miserably and ITV

Split Fiction: Friend Edition.
Agency: Mother
Client: EA
DESIGN

CFC LDN
Agency: Uncommon Creative Studio
Client: Chelsea Football Club

Cheeky Controller
Agency: McCann London
Client: Xbox

Hus Of FRAKTA
Agency: Mother
Client: IKEA

Liming with Gran
Agency: Ketchum UK
Client: Genomics England and Cambridge University

Made to Share
Agency: VCCP
Client: Cadbury

Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Priceless Diagrams
Agency: McCann London
Client: Mastercard

The Rewear Chair
Agency: Uncommon Creative Studio
Client: Ecover
EXPERIENTIAL

ATMmm
Agency: Uncommon Creative Studio
Client: Monzo

Dreams Performance Sleep Pods
Agency: M+C Saatchi Group
Client: Dreams

Fizzooka
Agency: BBH
Client: Mentos

HeineCare
Agency: Publicis London
Client: Heineken

Hus Of FRAKTA
Agency: Mother
Client: IKEA

More Ball Games
Agency: Saatchi & Saatchi
Client: London sport

No Child Lost to Social Media
Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network

Red Flags
Agency: AMVBBDO
Client: Refuge
FILM

BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother
Client: KFC

Everything Is Fine
Agency: Mother
Client: Coinbase

First School Poo
Agency: FCB London
Client: Andres

Never Just A Period
Agency: AMVBBDO
Client: Bodyform/Libresse

Paris Paralympics 2024: Considering What?
Agency: 4creative
Client: Channel 4

The Boy and the Octopus
Agency: adam&eveDDB
Client: The Walt Disney Company

The Family Portrait
Agency: Uncommon Creative Studio
Client: JD Sports
GAMING

Fizzooka
Agency: BBH
Client: Mentos

Twix Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
INTEGRATED

Bundles of Joy
Agency: BBH
Client: Burger King

Fizzooka
Agency: BBH
Client: Mentos

Glassphemy
Agency: VML UK
Client: Guinness

Life Delivered
Agency: Uncommon Creative Studio
Client: Ocado

McRib Mistakes
Agency: Leo London
Client: McDonald's

Paris Paralympics 2024: Considering What?
Agency: 4creative
Client: Channel 4

Sweet Suspicion
Agency: Saatchi & Saatchi
Client: Waitrose

The Truth Should Be Ordinary
Agency: Uncommon Creative Studio
Client: The Ordinary

Claustrobars
Agency: Grey London
Client: Stella Artois

DIY by IKEA
Agency: VML UK
Client: IKEA

Glassphemy
Agency: VML UK
Client: Guinness

It's Part Of The Game
Agency: Mullenlowe
Client: Persil

Made to Share
Agency: VCCP
Client: Cadbury

Molecules
Agency: BBH
Client: Chupa Chups

The OG
Agency: Leo London
Client: Kellogg's

Words Are Permanent
Agency: adam&eveDDB
Client: Cybersmile
OUT OF HOME - SINGLE

Lidl By Lidl
Agency: The Romans
Client: Lidl

Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Tail Fin
Agency: Lucky Generals
Client: Virgin Atlantic
OUT OF HOME - CAMPAIGN

Bundles of Joy
Agency: BBH
Client: Burger King

DIY by IKEA
Agency: VML UK
Client: IKEA

Doors
Agency: Uncommon Creative Studio
Client: British Airways

Icons
Agency: BBH
Client: Tesco

It Has to Be…
Agency: Wieden+Kennedy
Client: Heinz

Pamperszzz
Agency: PG One London
Client: Pampers

The Burnable Billboard
Agency: Wonderhood Studios
Client: British Skin Foundation

The OG
Agency: Leo London
Client: Kellogg's
SOCIAL

Daisy vs Scammers
Agency: VCCP
Client: O2

Duperstars
Agency: McCann Manchester
Client: Aldi

McRib Mistakes
Agency: Leo London
Client: McDonald's

RE/SIGN
Agency: RCP
Client: Signature

Redditor Edit
Agency: Leo London
Client: Škoda

Second Screen Staredown
Agency: adam&eveDDB
Client: Twix

SLEEP
Agency: Mother
Client: IKEA

The Pharoahs’ Lost Cat
Agency: AMVBBDO
Client: Sheba
Product Sectors
AUTOMOTIVE

Every Dream Needs A Team
Agency: AMVBBDO
Client: Mercedes-AMG Petronas Formula One Team

Light, As You Like It
Agency: BBH
Client: Audi

Performance in a new light
Agency: BBH
Client: Audi

Redditor Edit
Agency: Leo London
Client: Škoda
CHARITY

Beep
Agency: Mother
Client: Make My Money Matter

Benedict Lumberjack
Agency: Lucky Generals
Client: Make My Money Matter

Deflatables
Agency: McCann Birmingham
Client: Thomas Cook

Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

The Ignored Emergency
Agency: House 337
Client: Women's Aid
CONSUMER GOODS

Claustrobars
Agency: Grey London
Client: Stella Artois

Dreamies Ad Attack
Agency: adam&eveDDB
Client: Dreamies

Fizzooka
Agency: BBH
Client: Mentos

Foxing Around
Agency: Pablo
Client: Poretti

Hus Of FRAKTA
Agency: Mother
Client: IKEA

It Has to Be…
Agency: Wieden+Kennedy
Client: Heinz

Made to Share
Agency: VCCP
Client: Cadbury

Memory
Agency: VCCP
Client: Cadbury

Never Just A Period
Agency: AMVBBDO
Client: Bodyform/Libresse

The OG
Agency: Leo London
Client: Kellogg's
ENTERTAINMENT & LEISURE

A Shirt’s Not Just For Christmas, It’s For Life
Agency: BBH
Client: Paddy Power

A Shirt’s Not Just For Christmas, It’s For Life
Agency: BBH
Client: Paddy Power

Adaptive Joystick
Agency: McCann London
Client: Xbox

Cheeky Controller
Agency: McCann London
Client: Xbox

Honesty Box
Agency: 4creative
Client: Channel 4

I Got High
Agency: adam&eveDDB
Client: Puma

See it Differently
Agency: Uncommon Creative Studio
Client: BritBox

The Boy and the Octopus
Agency: adam&eveDDB
Client: The Walt Disney Company

The Simpsons
Agency: 4creative
Client: Channel 4
RETAILERS

BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother
Client: KFC

Bundles of Joy
Agency: BBH
Client: Burger King

Icons
Agency: BBH
Client: Tesco

Lidl by Lidl
Agency: The Romans
Client: Lidl

Life Delivered
Agency: Uncommon Creative Studio
Client: Ocado

McRib Mistakes
Agency: Leo London
Client: McDonald's

Owned by You, Right by You
Agency: VCCP
Client: Co-op

Sweet Suspicion
Agency: Saatchi & Saatchi
Client: Waitrose
SERVICES

40 Years of Christmas Connection
Agency: Leo London
Client: Vodafone

A British Original Period Drama
Agency: Uncommon Creative Studio
Client: British Airways

Daisy vs Scammers
Agency: VCCP
Client: O2

Everything Is Fine
Agency: Mother
Client: Coinbase

Family Life
Agency: Saatchi & Saatchi
Client: EE

Priceless Diagrams
Agency: McCann London
Client: Mastercard

When You've Done Enough - Evil'd Enough
Agency: Mother
Client: Uber Eats

Your Nearest Uber Driver Is Minutes Away
Agency: Mother
Client: Uber
Creative Excellence
BEST BRAND REPOSITIONING

M&S, back in style
Agency: Mother
Client: Marks & Spencer

Owned by You, Right by You
Agency: VCCP
Client: Co-op
BEST IDEA FOR A SOCIAL PURPOSE

Adaptive Joystick
Agency: McCann London
Client: Xbox

Daisy vs Scammers
Agency: VCCP
Client: O2

Fabric of the Community
Agency: Brothers and Sisters
Client: Grenfell Athletic FC

First School Poo
Agency: FCB London
Client: Andrex

Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Never Just A Period
Agency: AMVBBDO
Client: Bodyform/Libresse

No Child Lost to Social Media
Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network

Paris Paralympics 2024: Considering What?
Agency: 4creative
Client: Channel4
BEST IDEA FOR AN ENVIRONMENTAL PURPOSE

Beep
Agency: Mother
Client: Make My Money Matter

Reef Protection Factor
Agency: McCann London
Client: Stream2Sea

The Rewear Chair
Agency: Uncommon Creative Studio
Client: Ecover
BEST IDEA FROM AN AGENCY INITIATIVE

Homeless Delivery
Agency: Wonderhood Studios
Client: Soup Kitchen London x Just Eat

Sorry Not Sorry
Agency: 4creative
Client: Channel 4
BEST NEW BRAND

Reef Protection Factor
Agency: McCann London
Client: Stream2Sea

The Last Deodorant You'll Ever Buy
Agency: Mother Design
Client: Rollr
BEST REACTIVE IDEA

Club Classic
Agency: Ogilvy UK
Client: HELLMANN'S

It's Fork Lickin' Good
Agency: Mother
Client: KFC

Lidl by Lidl
Agency: The Romans
Client: Lidl

Lidl Jacket - Reactive
Agency: Droga5 London
Client: Lidl

Linda Billboard
Agency: BBC Creative
Client: BBC's The Traitors
BEST USE OF AN INFLUENCER OR CELEBRITY

Cheeky Controller
Agency: McCann London
Client: Xbox

Don’t Drink and Dive featuring Tom Daley
Agency: Wieden+Kennedy
Client: Malibu

Investigation Done Proper
Agency: Lucky Generals
Client: Yorkshire Tea

It's Part Of The Game
Agency: Mullenlowe
Client: Persil

Level Up On A Big Man Ting
Agency: RCP
Client: Old Spice

Müller x Declan Rice
Agency: VCCP
Client: Müller

Ordinary is for everyone else
Agency: Uncommon Creative Studio
Client: Beats by Dre

The Family Portrait
Agency: Uncommon Creative Studio
Client: JD Sports

When You've Done Enough - Evil'd Enough
Agency: Mother
Client: Uber Eats
CONSISTENT CREATIVE EXCELLENCE

BBC Sport
Agency: BBC Creative
Client: BBC Sport

Check Outlaws
Agency: McCann Manchester
Client: Aldi

KFC
Agency: Mother
Client: KFC

Live Fearless: The Heart & Guts Behind The Blood
Agency: AMVBBDO
Client: Bodyform/Libresse

Real Beauty: How a soap brand created a global self-esteem movement
Agency: Ogilvy UK
Client: Dove

There's a Glass and a Half in Everyone
Agency: VCCP
Client: Cadbury

Uber
Agency: Mother
Client: Uber

Where Everything's Done Proper
Agency: Lucky Generals
Client: Yorkshire Tea
ORIGINAL IDEA

BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother
Client: KFC

Bundles of Joy
Agency: BBH
Client: Burger King

Claustrobars
Agency: Grey London
Client: Stella Artois

Daisy vs Scammers
Agency: VCCP
Client: O2

McDonald's McRib Mistakes
Agency: Leo London
Client: McDonald's

Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV

Never Just A Period
Agency: AMVBBDO
Client: Bodyform/Libresse

Twix Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
BRANDED CONTENT

Daisy vs Scammers
Agency: VCCP
Client: O2

It's Part Of The Game
Agency: Mullenlowe
Client: Persil

Sweet Suspicion
Agency: Saatchi & Saatchi
Client: Waitrose

The Boy and the Octopus
Agency: adam&eveDDB
Client: The Walt Disney Company

The Pharoahs’ Lost Cat
Agency: AMVBBDO
Client: Sheba
SPONSORSHIP

Anatomy Of A Champion
Agency: Mother
Client: FIGS

Doritos Square
Agency: Sips & Bites
Client: Doritos

Fizzooka
Agency: BBH
Client: Mentos

It's Part Of The Game
Agency: Mullenlowe
Client: Persil

You're Almost There
Agency: Mother
Client: UBER