Media Excellence
30 SECOND TV AD
Foxing Around
Agency: Pablo
Client: Poretti
Fresh From Market Street
Agency: Leo UK
Client: Morrison's
I Got High
Agency: adam&eveDDB
Client: Puma
Memory
Agency: VCCP
Client: Cadbury
AMBIENT
Lidl Jacket
Agency: Droga5 London
Client: Lidl
Missed Birthdays
Agency: adam&eveDDB
Client: CALM and ITV
Split Fiction: Friend Edition
Agency: Mother
Client: EA
The Tacover
Agency: Publicis London
Client: Taco Bell
AUDIO & RADIO
Every Dream Needs A Team
Agency: AMV BBDO
Client: Mercedes-AMG Petronas Formula One Team
Level Up On A Big Man Ting
Agency: RCP
Client: Old Spice
Missed Birthdays
Agency: adam&eveDDB
Client: CALM and ITV
The Unsafest Journey
Agency: Havas London
Client: Refugease
BEST USE OF DIGITAL TECH
Daisy vs Scammers
Agency: VCCP
Client: O2
Fabric of the Community
Agency: Brothers & Sisters
Client: Grenfell Athletic FC
Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
When You See Double, Double Down
Agency: Mother
Client: KFC
CUSTOMER EXPERIENCE
A British Original Period Drama
Agency: Uncommon Creative Studio
Client: British Airways
Hus Of FRAKTA
Agency: Mother
Client: IKEA
Missed Birthdays
Agency: adam&eveddb
Client: CALM and ITV
Split Fiction: Friend Edition.
Agency: Mother
Client: EA
DESIGN
CFC LDN
Agency: Uncommon Creative Studio
Client: Chelsea Football Club
Cheeky Controller
Agency: McCann London
Client: Xbox
Hus Of FRAKTA
Agency: Mother
Client: IKEA
Liming with Gran
Agency: Ketchum UK
Client: Genomics England and Cambridge University
Made to Share
Agency: VCCP
Client: Cadbury
Missed Birthdays
Agency: adam&eveDDB
Client: CALM and ITV
Priceless Diagrams
Agency: McCann London
Client: Mastercard
The Rewear Chair
Agency: Uncommon Creative Studio
Client: Ecover
EXPERIENTIAL
ATMmm
Agency: Uncommon Creative Studio
Client: Monzo
Dreams Performance Sleep Pods
Agency: M+C Saatchi Group
Client: Dreams
Fizzooka
Agency: BBH
Client: Mentos
HeineCare
Agency: Publicis London
Client: Heineken
Hus Of FRAKTA
Agency: Mother
Client: IKEA
Missed Birthdays
Agency: adam&eveDDB
Client: CALM and ITV
More Ball Games
Agency: Saatchi & Saatchi
Client: London sport
No Child Lost to Social Media
Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network
Red Flags
Agency: AMV BBDO
Client: Refuge
FILM
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother
Client: KFC
Everything Is Fine
Agency: Mother
Client: Coinbase
First School Poo
Agency: FCB London
Client: Andrex
Never Just A Period
Agency: AMV BBDO
Client: Bodyform/Libresse
Paris Paralympics 2024: Considering What?
Agency: 4creative
Client: Channel 4
The Boy and the Octopus
Agency: adam&eveDDB
Client: The Walt Disney Company
The Family Portrait
Agency: Uncommon Creative Studio
Client: JD Sports
GAMING
Fizzooka
Agency: BBH
Client: Mentos
Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
INTEGRATED
Bundles of Joy
Agency: BBH
Client: Burger King
Fizzooka
Agency: BBH
Client: Mentos
Glassphemy
Agency: VML UK
Client: Guinness
Life Delivered
Agency: Uncommon Creative Studio
Client: Ocado
McRib Mistakes
Agency: Leo UK
Client: McDonald's
Paris Paralympics 2024: Considering What?
Agency: 4creative
Client: Channel 4
Sweet Suspicion
Agency: Saatchi & Saatchi
Client: Waitrose
The Truth Should Be Ordinary
Agency: Uncommon Creative Studio
Client: The Ordinary
Claustrobars
Agency: Grey London
Client: Stella Artois
DIY by IKEA
Agency: VML UK
Client: IKEA
Glassphemy
Agency: VML UK
Client: Guinness
It's Part Of The Game
Agency: Mullenlowe
Client: Persil
Made to Share
Agency: VCCP
Client: Cadbury
Molecules
Agency: BBH
Client: Chupa Chups
The OG
Agency: Leo UK
Client: Kellogg's
Words Are Permanent
Agency: adam&eveDDB
Client: Cybersmile
OUT OF HOME - SINGLE
Lidl By Lidl
Agency: The Romans
Client: Lidl
Missed Birthdays
Agency: adam&eveDDB
Client: CALM and ITV
Tail Fin
Agency: Lucky Generals
Client: Virgin Atlantic
OUT OF HOME - CAMPAIGN
Bundles of Joy
Agency: BBH
Client: Burger King
DIY by IKEA
Agency: VML UK
Client: IKEA
Doors
Agency: Uncommon Creative Studio
Client: British Airways
Icons
Agency: BBH
Client: Tesco
It Has to Be…
Agency: Wieden+Kennedy
Client: Heinz
Pamperszzz
Agency: PG One London
Client: Pampers
The Burnable Billboard
Agency: Wonderhood Studios
Client: British Skin Foundation
The OG
Agency: Leo UK
Client: Kellogg's
SOCIAL
Daisy vs Scammers
Agency: VCCP
Client: O2
Duperstars
Agency: McCann Manchester
Client: Aldi
McRib Mistakes
Agency: Leo UK
Client: McDonald's
RE/SIGN
Agency: RCP
Client: Signature
Redditor Edit
Agency: Leo UK
Client: Škoda
Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
SLEEP
Agency: Mother
Client: IKEA
The Pharoahs’ Lost Cat
Agency: AMV BBDO
Client: Sheba
Product Sectors
AUTOMOTIVE
Every Dream Needs A Team
Agency: AMV BBDO
Client: Mercedes-AMG Petronas Formula One Team
Light, As You Like It
Agency: BBH
Client: Audi
Performance in a new light
Agency: BBH
Client: Audi
Redditor Edit
Agency: Leo UK
Client: Škoda
CHARITY
Beep
Agency: Mother
Client: Make My Money Matter
Benedict Lumberjack
Agency: Lucky Generals
Client: Make My Money Matter
Deflatables
Agency: McCann Birmingham
Client: Thomas Cook
Missed Birthdays
Agency: adam&eveDDB
Client: CALM and ITV
The Ignored Emergency
Agency: House 337
Client: Women's Aid
CONSUMER GOODS
Claustrobars
Agency: Grey London
Client: Stella Artois
Dreamies Ad Attack
Agency: adam&eveDDB
Client: Dreamies
Fizzooka
Agency: BBH
Client: Mentos
Foxing Around
Agency: Pablo
Client: Poretti
Hus Of FRAKTA
Agency: Mother
Client: IKEA
It Has to Be…
Agency: Wieden+Kennedy
Client: Heinz
Made to Share
Agency: VCCP
Client: Cadbury
Memory
Agency: VCCP
Client: Cadbury
Never Just A Period
Agency: AMV BBDO
Client: Bodyform/Libresse
The OG
Agency: Leo UK
Client: Kellogg's
The Tacover
Agency: Publicis London
Client: Taco Bell
ENTERTAINMENT & LEISURE
A Shirt’s Not Just For Christmas, It’s For Life
Agency: BBH
Client: Paddy Power
A Shirt’s Not Just For Christmas, It’s For Life
Agency: BBH
Client: Paddy Power
Adaptive Joystick
Agency: McCann London
Client: Xbox
Cheeky Controller
Agency: McCann London
Client: Xbox
Honesty Box
Agency: 4creative
Client: Channel 4
I Got High
Agency: adam&eveDDB
Client: Puma
See it Differently
Agency: Uncommon Creative Studio
Client: BritBox
The Boy and the Octopus
Agency: adam&eveDDB
Client: The Walt Disney Company
The Simpsons
Agency: 4creative
Client: Channel 4
RETAILERS
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother
Client: KFC
Bundles of Joy
Agency: BBH
Client: Burger King
Icons
Agency: BBH
Client: Tesco
Lidl by Lidl
Agency: The Romans
Client: Lidl
Life Delivered
Agency: Uncommon Creative Studio
Client: Ocado
McRib Mistakes
Agency: Leo UK
Client: McDonald's
Owned by You, Right by You
Agency: VCCP
Client: Co-op
Sweet Suspicion
Agency: Saatchi & Saatchi
Client: Waitrose
SERVICES
40 Years of Christmas Connection
Agency: Leo UK
Client: Vodafone
A British Original Period Drama
Agency: Uncommon Creative Studio
Client: British Airways
Daisy vs Scammers
Agency: VCCP
Client: O2
Everything Is Fine
Agency: Mother
Client: Coinbase
Family Life
Agency: Saatchi & Saatchi
Client: EE
Priceless Diagrams
Agency: McCann London
Client: Mastercard
When You've Done Enough - Evil'd Enough
Agency: Mother
Client: Uber Eats
Your Nearest Uber Driver Is Minutes Away
Agency: Mother
Client: Uber
Creative Excellence
BEST BRAND REPOSITIONING
M&S, back in style
Agency: Mother
Client: Marks & Spencer
Owned by You, Right by You
Agency: VCCP
Client: Co-op
BEST IDEA FOR A SOCIAL PURPOSE
Adaptive Joystick
Agency: McCann London
Client: Xbox
Daisy vs Scammers
Agency: VCCP
Client: O2
Fabric of the Community
Agency: Brothers & Sisters
Client: Grenfell Athletic FC
First School Poo
Agency: FCB London
Client: Andrex
Missed Birthdays
Agency: adam&eveDDB
Client: CALM and ITV
Never Just A Period
Agency: AMV BBDO
Client: Bodyform/Libresse
No Child Lost to Social Media
Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network
Paris Paralympics 2024: Considering What?
Agency: 4creative
Client: Channel4
BEST IDEA FOR AN ENVIRONMENTAL PURPOSE
Beep
Agency: Mother
Client: Make My Money Matter
Reef Protection Factor
Agency: McCann London
Client: Stream2Sea
The Rewear Chair
Agency: Uncommon Creative Studio
Client: Ecover
BEST IDEA FROM AN AGENCY INITIATIVE
Homeless Delivery
Agency: Wonderhood Studios
Client: Soup Kitchen London x Just Eat
Sorry Not Sorry
Agency: 4creative
Client: Channel 4
BEST NEW BRAND
Reef Protection Factor
Agency: McCann London
Client: Stream2Sea
The Last Deodorant You'll Ever Buy
Agency: Mother Design
Client: Rollr
BEST REACTIVE IDEA
Club Classic
Agency: Ogilvy UK
Client: HELLMANN'S
It's Fork Lickin' Good
Agency: Mother
Client: KFC
Lidl by Lidl
Agency: The Romans
Client: Lidl
Lidl Jacket
Agency: Droga5 London
Client: Lidl
Linda Billboard
Agency: BBC Creative
Client: BBC's The Traitors
BEST USE OF AN INFLUENCER OR CELEBRITY
Cheeky Controller
Agency: McCann London
Client: Xbox
Don’t Drink and Dive featuring Tom Daley
Agency: Wieden+Kennedy
Client: Malibu
Investigation Done Proper
Agency: Lucky Generals
Client: Yorkshire Tea
It's Part Of The Game
Agency: Mullenlowe
Client: Persil
Level Up On A Big Man Ting
Agency: RCP
Client: Old Spice
Müller x Declan Rice
Agency: VCCP
Client: Müller
Ordinary is for everyone else
Agency: Uncommon Creative Studio
Client: Beats by Dre
The Family Portrait
Agency: Uncommon Creative Studio
Client: JD Sports
When You've Done Enough - Evil'd Enough
Agency: Mother
Client: Uber Eats
CONSISTENT CREATIVE EXCELLENCE
BBC Sport
Agency: BBC Creative
Client: BBC Sport
Check Outlaws
Agency: McCann Manchester
Client: Aldi
KFC
Agency: Mother
Client: KFC
Live Fearless: The Heart & Guts Behind The Blood
Agency: AMV BBDO
Client: Bodyform/Libresse
Real Beauty: How a soap brand created a global self-esteem movement
Agency: Ogilvy UK
Client: Dove
There's a Glass and a Half in Everyone
Agency: VCCP
Client: Cadbury
Uber
Agency: Mother
Client: Uber
Where Everything's Done Proper
Agency: Lucky Generals
Client: Yorkshire Tea
ORIGINAL IDEA
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother
Client: KFC
Bundles of Joy
Agency: BBH
Client: Burger King
Claustrobars
Agency: Grey London
Client: Stella Artois
Daisy vs Scammers
Agency: VCCP
Client: O2
McRib Mistakes
Agency: Leo UK
Client: McDonald's
Missed Birthdays
Agency: adam&eveDDB
Client: CALM and ITV
Never Just A Period
Agency: AMV BBDO
Client: Bodyform/Libresse
Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
BRANDED CONTENT
Daisy vs Scammers
Agency: VCCP
Client: O2
It's Part Of The Game
Agency: Mullenlowe
Client: Persil
Sweet Suspicion
Agency: Saatchi & Saatchi
Client: Waitrose
The Boy and the Octopus
Agency: adam&eveDDB
Client: The Walt Disney Company
The Pharoahs’ Lost Cat
Agency: AMV BBDO
Client: Sheba
SPONSORSHIP
Anatomy Of A Champion
Agency: Mother
Client: FIGS
Doritos Square
Agency: Sips & Bites
Client: Doritos
Fizzooka
Agency: BBH
Client: Mentos
It's Part Of The Game
Agency: Mullenlowe
Client: Persil
You're Almost There
Agency: Mother
Client: Uber
