Results 2022

Product Sectors

Charity

winner

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

This is testing entrants

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winner

The Last Photo (do not publish)

Agency: adam&eveDDB
Client: CALM x ITV

shortlist

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

shortlist

Packcessible

Agency: The&Partnership
Client: RNIB

shortlist

The Good Fire

Agency: Above+Beyond
Client: Shelter

shortlist

The Hornicultural Society

Agency: Ogilvy UK
Client: Relate

shortlist

The Last Photo (Integrated and TV & Cinema)

Agency: adam&eveDDB
Client: CALM x ITV

Consumer Goods

winner

#periodsomnia

Agency: AMVBBDO
Client: Bodyform

winner

Open Spaces

Agency: Riff Raff Films
Client: Burberry

shortlist

Dirty Talk

Agency: BBH
Client: Wild Cosmetics

shortlist

The Fall Collection

Agency: BBH
Client: Burger King UK

shortlist

Tune Out Pain

Agency: McCann London
Client: Nurofen

Entertainment & Leisure

winner

Derry Girls

Agency: 4Creative
Client: Channel 4

winner

Let's Go There!

Agency: BBC Creative
Client: Tokyo Olympics

shortlist

Dubai Presents...

Agency: Mother London
Client: Visit Dubai

shortlist

Last Orders

Agency: BBC Creative
Client: Peaky Blinders S6

shortlist

Play Has No Limits

Agency: adam&eveDDB
Client: PlayStation

shortlist

Snowballs

Agency: Sky Creative
Client: Sky Sports

Retailers

winner

Should've gone to Specsavers

Agency: The Agency
Client: Specsavers

winner

Together this Ramadan

Agency: BBH
Client: Tesco

shortlist

Change. Made Easier

Agency: Uncommon Creative Studio
Client: B&Q

shortlist

Dodgy Install

Agency: The Agency
Client: Specsavers

shortlist

Lost Ladder

Agency: The Agency
Client: Specsavers

Services

winner

Hopeline19 (do not publish yet)

Agency: adam&eveDDB
Client: Frontline19

winner

Vicious Circle

Agency: Wunderman Thompson
Client: HSBC

shortlist

Anthem For All

Agency: McCann London
Client: Microsoft

shortlist

Deliver the Truth

Agency: Mother London
Client: Make My Money Matter

shortlist

Hopeline19 (Integrated and TV & Cinema)

Agency: adam&eveDDB
Client: Frontline19

Creative Excellence

Best Idea from an Agency Initiative

winner

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

shortlist

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

Best Reactive Idea

winner

Here for #WagathaChristie

Agency: St Luke's
Client: Butterkist

shortlist

#AldiAdminOOO

Agency: McCann Manchester
Client: Aldi UK

shortlist

Dear Big Water

Agency: Uncommon Creative Studio
Client: Chilly's

shortlist

Here for the Drama

Agency: St Luke's
Client: Butterkist

shortlist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

shortlist

Never Sent without Consent

Agency: Grey
Client: Brook

shortlist

Royal Makeover

Agency: Ready 10 & Leo Burnett
Client: McDonald's

shortlist

Social Post

Agency: Ogilvy UK
Client: Post Office

Best Use of an Influencer or Celebrity

winner

Dream Transfer

Agency: McCann London
Client: eBay

winner

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

shortlist

Little Simz - Love The Journey

Agency: Ketchum London
Client: Adobe

shortlist

Samsung Galaxy S22 X Charles Jeffrey LOVERBOY

Agency: Mother London
Client: Samsung Galaxy S22

Best Idea for a Social Purpose

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

shortlist

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

shortlist

Hope Reef

Agency: AMVBBDO
Client: Sheba

shortlist

Hopeline19 (Integrated and TV & Cinema)

Agency: adam&eveDDB
Client: Frontline19

shortlist

Reverse Selfie

Agency: Ogilvy UK
Client: Dove

shortlist

Toxic Influence

Agency: Ogilvy UK
Client: Dove

Branded Content

winner

Dubai Presents...

Agency: Mother London
Client: Visit Dubai

winner

The Power of Play: Hey Duggee

Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity

shortlist

Making 'Laout' a reality with That Peter Crouch Podcast

Agency: Craft Media London
Client: BrewDog

shortlist

Play Has No Limits

Agency: adam&eveDDB
Client: PlayStation

shortlist

Therapeutic Play: A Player Like Me

Agency: McCann London
Client: Xbox

shortlist

Toxic Influence

Agency: Ogilvy UK
Client: Dove

shortlist

Why be one thing, when you can be anything?

Agency: adam&eveDDB
Client: PlayStation Plus

Consistent Creative Excellence

winner

Xbox & McCann London

Agency: McCann London
Client: Xbox

shortlist

Britain Get Talking

Agency: Uncommon Creative Studio
Client: ITV

shortlist

McDonald’s Partnership

Agency: Leo Burnett
Client: McDonald's

shortlist

United Against Suicide

Agency: adam&eveDDB
Client: Campaign Against Living Miserably (CALM)

Creative Idea for a New Brand

winner

Fuck Mars

Agency: Impero
Client: Future Farm

shortlist

A Mountain of Entertainment

Agency: New Commercial Arts
Client: TV Subscription Service

shortlist

Dirty Talk

Agency: BBH
Client: Wild Cosmetics

shortlist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

Original Idea

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

shortlist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

shortlist

Pre-Hated Marmite (do not publish)

Agency: OLIVER/U-Studio
Client: Unilever

shortlist

Pre-Hated Marmite (Experiential and Social)

Agency: OLIVER/U-Studio
Client: Unilever

shortlist

The Fall Collection

Agency: BBH
Client: Burger King UK

shortlist

The Good Fire

Agency: Above+Beyond
Client: Shelter

shortlist

The Hornicultural Society

Agency: Ogilvy UK
Client: Relate

Sponsorship

winner

McDelivery & The Movies

Agency: Leo Burnett
Client: McDelivery

winner

No More Red

Agency: Iris
Client: adidas x Arsenal

shortlist

Anthem For All

Agency: McCann London
Client: Microsoft

shortlist

Electrifying Movies

Agency: adam&eveDDB
Client: Volkswagen Electric & eHybrid Range

shortlist

Greggs x Primark

Agency: Drummond Central
Client: Greggs and Primark

shortlist

Vanarama National League Wrexham

Agency: Dark Horses
Client: Vanarama National League

Media Excellence

Best Use of New Digital Tech

winner

The Everlasting Memory

Agency: Above+Beyond
Client: Sir Geoff Hurst

shortlist

Britain Get Talking | Voices Against Loneliness

Agency: Uncommon Creative Studio
Client: ITV

shortlist

Making The Missing Unmissable

Agency: House 337
Client: Missing People

shortlist

Therapeutic Play

Agency: McCann London
Client: Xbox

Experiential

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

shortlist

Britain Get Talking | Voices Against Loneliness

Agency: Uncommon Creative Studio
Client: ITV

shortlist

Hope Reef

Agency: AMVBBDO
Client: Sheba

shortlist

Pre-Hated Marmite

Agency: OLIVER/U-Studio
Client: Unilever

shortlist

Stella Please

Agency: Mother London
Client: Stella Artois

shortlist

Tune Out Pain

Agency: McCann London
Client: Nurofen

Integrated

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

shortlist

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

shortlist

Derry Girls

Agency: 4Creative
Client: Channel 4

shortlist

Have a Word

Agency: Ogilvy UK
Client: Mayor of London

shortlist

Hope Reef

Agency: AMVBBDO
Client: Sheba

shortlist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

shortlist

Last Orders

Agency: BBC Creative
Client: Peaky Blinders

shortlist

The Power of Play

Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity

Gaming

winner

Pringlesonic Chip

Agency: Grey
Client: Pringles

shortlist

Drama vs Reality Game

Agency: Uncommon Creative Studio
Client: ITV

shortlist

Metathon

Agency: AMVBBDO
Client: Degree

shortlist

Therapeutic Play

Agency: McCann London
Client: Xbox

Out of Home

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

shortlist

Altogether Different - Trapped Talent

Agency: 4Creative
Client: Channel 4

shortlist

Britain Get Talking | Voices Against Loneliness

Agency: Uncommon Creative Studio
Client: ITV

shortlist

Change. Made Easier

Agency: Uncommon Creative Studio
Client: B&Q

shortlist

Hard to Hide, Easy to Tax

Agency: VMLY&R
Client: DVLA

shortlist

Hope Reef

Agency: AMVBBDO
Client: Sheba

shortlist

McDelivery Pins

Agency: Leo Burnett
Client: McDelivery

shortlist

Truffle

Agency: adam&eveDDB
Client: Marmite

Print

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

shortlist

After the Last Couple of Years, We all Need an Ear

Agency: Uncommon Creative Studio
Client: ITV

shortlist

Hard to Hide, Easy to Tax

Agency: VMLY&R
Client: DVLA

shortlist

Platinum Jubilee Hand Shake

Agency: Pulse Creative London
Client: The Times & The Sunday Times

shortlist

Reverse Selfie

Agency: Ogilvy UK
Client: Dove

shortlist

Together We Will Never Lose

Agency: Uncommon Creative Studio
Client: ITV

Social

winner

Dream Transfer

Agency: McCann London
Client: eBay

shortlist

#AldiAdminOOO

Agency: McCann Manchester
Client: Aldi UK

shortlist

Beer for All

Agency: Droga5
Client: BrewDog

shortlist

Pre-Hated Marmite

Agency: OLIVER/U-Studio
Client: Unilever

shortlist

The Mood Hotel

Agency: The&Partnership
Client: Argos

shortlist

Toxic Influence

Agency: Ogilvy UK
Client: Dove

TV & Cinema

winner

Flip

Agency: Uncommon Creative Studio
Client: B&Q

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

shortlist

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

shortlist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

shortlist

Let's Go There!

Agency: BBC Creative
Client: Tokyo Olympics 2020

shortlist

Reverse Selfie

Agency: Ogilvy UK
Client: Dove

shortlist

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

Emerging Team of the Year

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