Kirsty Hathaway

Executive Creative Director , JOAN London

Kirsty cut her teeth in the early noughties at magazines including Vogue and GQ. Working with some of the best creatives and visionaries in the world honed her storytelling, creativity and craft. Moving on from editorial, Kirsty had a sojourn in founding her own award winning and industry-leading content businesses before setting up AnalogFolk's content and editorial offering in 2014. Continuing on her entrepreneurial path Kirsty led Refinery29's international expansion from 2015 - 2019 as VP, Creative - building and running the creative department to ensure best in class, relevant and culture led content with brand partners including Nike, adidas, NARS, Balmain, Gucci, net-a-porter, Amazon Prime Video, MAC and Converse. Under Kirsty's watch, R29 won awards including publisher of the year (UK), best branded content team (UK), and best experiential activation (UK). Since Refinery29 she has since been Chief Creative Officer at mission driven, AllBright and spent time consulting global brands - including COTY - on content and creating culture led brand affinity. Kirsty is now setting up and running the JOAN London office as ECD and is passionate about bringing together diverse minds to create work that stands apart.