Chief Creative Officer , Wieden + Kennedy
Hermeti Balarin is the Chief Creative Officers of Wieden+Kennedy in London. He was previously the Chief Creative Officer of Wieden+Kennedy's headquarters in Portland, Oregon, and Executive Creative Director and Partner of Mother in London. The Brazilian began his career at Mother London as creative placement and eight years later became Mother's first-ever Executive Creative Directors and, subsequently, partner of the agency. Under his leadership, Mother was named International Agency of The Year twice by Ad Age and Agency of the Year by Campaign UK. Throughout his career, Hermeti has created culturally provocative and multi-award-winning work for some of the world's biggest brands. Notable campaigns include the crisis recovery "FCK" ad for KFC, the banned anti-palm oil film "Rang Tan" for Greenpeace, and IKEA's first-ever Christmas ad in the U.K., "Silence the Critics," featuring grime star D Double E. More recently, Supercell's fake 40th-anniversary campaign, "Clash from the Past," launched under Hermeti's leadership as CCO of Wieden+Kennedy Portland, and earned two Grand Prix wins at Cannes Lions 2023. Hermeti's work spans beyond advertising. He has showcased his talents and exhibited at the prestigious London Design Museum. He was also a part of the teams behind the award-winning documentary "The Good Fight" at the Tribeca Film Festival, and Emerald Fennell's Sundance-nominated short drama, "Careful How You Go."