Helen Rhodes

Executive Creative Director , BBH

Helen Rhodes is ECD of BBH London. She is passionate about great ideas that are beautifully crafted and embedded into culture - such as building an immersive Upside-Down experience for Netflix's global premiere of Stranger Things 4, finding humour in the absurd for Wild and Ribena, and dialling into the rivalry between Ireland and Great Britain for Paddy Power.   In 2023, this resulted in 55 awards across 12 disciplines and BBH named as the 2nd and 3rd most awarded agency at Creative Circle and British Arrows respectively.   In 2021, Helen launched The Barn, a creative training programme, as part of BBH's ongoing commitment to finding and supporting the next generation of creative talent in the UK and removing traditional barriers to entry to the industry.    Prior to BBH, Helen was the ECD of BBC Creative where she was responsible for overseeing all of the broadcaster's creative output. She helped steer them through the pandemic, communicating the value of the BBC's public service and reaching new audiences. Some of her highlights include the multi-award winning special-build for Dracula; setting 'fire' to OOH posters to promote David Attenborough's Perfect Planet and the BAFTA-winning Tokyo Olympics 2020 campaign.   And prior to the BBC, Helen spent six years at Wieden+Kennedy Portland, making bucket loads of work for KFC, Samsung and TurboTax to name a few, which helped the agency to its position as both AdWeek and Ad Age Agency of the Year.