Agency: Pablo London
HUAWEI TAKES YOUR MIND TO A PLACE YOUR BODY CAN’T GO RIGHT NOW WITH NEW 360° BINAURAL “SONIC ESCAPES” FROM PABLO & FELT MUSIC
In Autumn 2020, as lockdown dragged on, reports of declining mental health began to hit the headlines. So Pablo proactively approached Huawei with an idea we believed could help. Huawei, prides itself on “pushing the limits of what is humanly possible” and were eager to bring this mission statement to life in a way that had a positive impact on society whilst also improving brand perception and awareness of their world first audio offering of the FreeBuds Pro.
Sonic Escapes was born. This idea enabled people to take a much needed holiday, using their mind, without having to physically travel. Taking a break is more important than ever so we wanted to encourage people to rest and find a way to switch off. We used 360° binaural technology to create a series of ten minute immersive audio experiences that put the listener at the centre of unique getaways to Jamaica, Mexico and Morocco. 3.2 million Sonic Escapes were downloaded in just a few weeks.