This is the queried list of entrants

Result 2021

Creative Excellence

BRANDED CONTENT

BEST IDEA FOR A PURPOSE

BEST IDEA FROM AN AGENCY INITIATIVE

BEST REACTIVE IDEA

BEST USE OF AN INFLUENCER or CELEBRITY

CONSISTENT CREATIVE EXCELLENCE

CREATIVE IDEA FOR A NEW BRAND

ORIGINAL IDEA

SPONSORSHIP

Media Excellence

BEST USE OF NEW DIGITAL TECH

EXPERIENTIAL

Sponsored by

GAMING

TV & CINEMA

INTEGRATED

OUT OF HOME

PRINT

winner

Britain Get Talking

ITV

Agency: Uncommon Creative Studio

RADIO

SOCIAL

Product Sectors

AUTOMOTIVE

CHARITY

CONSUMER GOODS

ENTERTAINMENT & LEISURE

RETAILERS

SERVICES

Grand Prix

EMERGING TEAM OF THE YEAR

Not for entry

BEST SINGLE CREATIVE IDEA

BEST CAMPAIGN

Campaign Big Agency of the Year

Media Excellence

Experiential

winner

Vertical Gig

Samsung KX

Agency: Iris

TV & Cinema

winner

IKEA 'Silence the Critics'

IKEA Christmas

Agency: Mother London

Integrated

winner

Visit #ScottishTwitter

Twitter UK

Agency: Flying Object

Out of Home

winner

Dracula Special Build

BBC

Agency: BBC Creative

winner

Listen Like You Used To

Spotify UK

Agency: Who Wot Why

Print

winner

Britain Get Talking

ITV

Agency: Uncommon Creative Studio

Radio

winner

Undiscovered Creatures

Surfers Against Sewage

Agency: M&C Saatchi

Social

winner

#GoGreenForGrenfell

Grenfell United

Agency: Anomaly

winner

#wombstories

Libresse/Bodyform

Agency: AMVBBDO

Product Sectors

Automotive

winner

Renault French Exchange

Renault

Charity

winner

The See Differently Collection

Royal National Institute of Blind People (RNIB)

Agency: The&Partnership London

Consumer Goods

winner

#wombstories

Libresse/Bodyform

Agency: AMVBBDO

winner

IKEA 'Silence the Critics'

IKEA Christmas

Agency: Mother London

Entertainment & Leisure

Retailers

winner

Everything's Better on the Beach

On The Beach

Agency: Uncommon Creative Studio

Services

winner

Bikertek

Highways England

Agency: adam&eveDDB

Creative Excellence

Branded Content

winner

#wombstories

Libresse/Bodyform/ Essity

Agency: AMVBBDO

Best Idea for a Purpose

winner

Solidaritea

Agency: U-Studio / OLIVER

Best Idea from an Agency Initiative

winner

Stay Home Now (Out of Home - single)

Agency: St. Luke's Communications

Best Reactive Idea

winner

Solidaritea

Agency: U-Studio / OLIVER

Best Use of an Influencer or Celebrity

winner

IKEA 'Silence the Critics'

IKEA Christmas

Agency: Mother London

Consistent Creative Excellence

winner

Marmite & adam&eveDDB

Original Idea

winner

#GoGreenForGrenfell

Grenfell United

winner

#wombstories

Libresse/Bodyform/ Essity

Agency: AMVBBDO

Sponsorship

winner

All Who Follow (Integrated)

England National Football Team

Agency: Wonderhood Studios

Emerging Team of the Year

winner

Jeppe Vidstrup & Simone Warme

Agency: adam&eveDDB

winner

Shannon Cripps and Bethany Wood

Agency: BBC Creative

Response to Covid-19

Best Reactive Idea

winner

Britain Get Talking

ITV

Agency: Uncommon Creative Studio

Creativity in Lockdown

winner

Creature Discomforts: Life in Lockdown

Born Free Foundation

Agency: ENGINE UK

Covid-19 Pro Bono Campaigns

winner

Stay Home Now

Agency: St. Luke's Communications

Grand Prix

Best Idea

winner

#wombstories

Libresse/Bodyform/ Essity

Agency: AMVBBDO

Best Campaign

winner

#wombstories

Libresse/Bodyform/ Essity

Agency: AMVBBDO

Campaign Big Awards Agency of the Year

winner

Uncommon Creative Studio

Product Sectors

Automotive

winner

Change Accelerated

Agency: Uncommon Creative Studio
Client: Formula E

Finalist: Break The Routine

Agency: Other London
Client: THE OUT

Finalist: Fantasy Road Trip: How LADbible created a cosmic road trip during lockdown to provide escapism when the country needed it most

Agency: LADbible Group
Client: Toyota

Finalist: Ultimate Safety Test

Agency: Grey
Client: Volvo

Entertainment & Leisure

winner

Drama vs Reality

Agency: Uncommon Creative Studio
Client: ITV

winner

FIFA21 x Midnight Ramadan League

Agency: adam&eveDDB
Client: FIFA

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: Guardian 200 Years, a Work in Progress

Agency: Oliver Agency
Client: The Guardian

Finalist: Guardian 200 Years, a Work in Progress

Agency: Oliver Agency
Client: The Guardian

Finalist: Married at First Sight

Agency: 4Creative
Client: Channel 4

Finalist: The New Agenda - Lost for Words

Agency: The Brooklyn Brothers
Client: Financial Times

Charity

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

winner

Paralympics

Agency: 4Creative
Client: Channel 4

winner

Whatever It Takes

Agency: AMVBBDO
Client: Macmillan Cancer Support

Finalist: addresspollution.org

Agency: AMVBBDO
Client: Central Office of Public Interest

Finalist: Cure the Care System

Agency: ENGINE
Client: Alzheimer's Society

Finalist: Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Retailers

winner

Ironing

Agency: Droga5 London
Client: Amazon Alexa

winner

KFC 'The World's Least Appropriate Slogan'

Agency: Mother London
Client: KFC

winner

Lights On

Agency: Leo Burnett
Client: McDonald's

Finalist: A Voice Is All You Need

Agency: Droga5 London
Client: Amazon Alexa

Finalist: Inner Child

Agency: Leo Burnett
Client: McDonald's

Finalist: One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Services

winner

Don't Get Sidetracked. Get Setapp

Agency: Droga5 London
Client: Setapp

Finalist: Adopt A Keg

Agency: Grey
Client: Carlsberg

Finalist: Alexa's Body

Agency: Lucky Generals
Client: Amazon

Finalist: Don't Get Sidetracked. Get Setapp

Agency: Droga5 London
Client: Setapp

Finalist: Hope United

Agency: Saatchi & Saatchi
Client: BT

Finalist: The Road to Completion

Agency: Uncommon Creative Studio
Client: Habito

Consumer Goods

winner

#painstories

Agency: AMVBBDO
Client: Bodyform/Libresse

winner

Dynamite

Agency: adam&eveDDB
Client: Marmite

winner

IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)

Agency: Mother London
Client: IKEA

Finalist: Cadbury Dairy Milk 'Donate Your Words' (The Originals)

Agency: VCCP
Client: Cadbury Dairy Milk

Finalist: Cadbury Worldwide Hide

Agency: VCCP
Client: Cadbury

Finalist: Creativity is Essential

Agency: AMVBBDO
Client: Bombay Saphire

Finalist: IKEA 'The Hare'

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)

Agency: Mother London
Client: IKEA - Sleep

Creative Excellence

Best Idea for a Purpose

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: Nobody Is Normal

Agency: Walk In The Gate Ltd
Client: Childline

Finalist: Paralympics

Agency: 4Creative
Client: Channel 4

Finalist: The Design for Everyone Campaign

Agency: The & Partners London LTD
Client: Royal National Institute of Blind People (RNIB)

Finalist: The Homeless Bank Account

Agency: Wunderman Thompson UK
Client: HSBC UK

Consistent Creative Excellence

winner

Bodyform/Libresse

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: Amazon

Agency: Droga5 London
Client: Amazon

Finalist: Britain Get Talking

Agency: Uncommon Creative Studio
Client: ITV

Finalist: ITV

Agency: Uncommon Creative Studio
Client: ITV

Finalist: KFC 'Finger Lickin' Good'

Agency: Mother London
Client: KFC

Finalist: Paralympics

Agency: 4Creative
Client: Channel 4

Finalist: Xbox & McCann London: Redefining the gamer-gaming relationship for over half a decade

Agency: McCann London
Client: Xbox

Best Idea from an Agency Initiative

winner

Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: Abusers Always work from home

Agency: Wunderman Thompson UK
Client: NCDV

Finalist: Create Not Hate / Check Your Prejudice

Agency: Quiet Storm
Client: Create Not Hate x Quiet Storm

Finalist: Open Soon

Agency: pablo
Client: Vagina Museum

Finalist: Scents of Belonging

Agency: Uncommon Creative Studio
Client: Earl of East

Best Reactive Idea

winner

Raising Profiles

Agency: FCB Inferno
Client: The Big Issue

Finalist: #FreeCuthbert

Agency: McCann Manchester
Client: Aldi

Finalist: Football Moves People

Agency: Wonderhood Studios
Client: Migration Museum

Finalist: Hope is Power. Kamala Harris.

Agency: Uncommon Creative Studio
Client: Guardian

Finalist: If the world can see, the world can change

Agency: Uncommon Creative Studio
Client: ITV

Finalist: Stand with Diversity

Agency: Uncommon Creative Studio
Client: ITV

Finalist: The New Agenda - Lost for Words

Agency: The Brooklyn Brothers
Client: Financial Times

Original Idea

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: #painstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: #wombpainstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: Nobody Is Normal

Agency: Walk In The Gate Ltd
Client: Childline

Finalist: One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Finalist: Paralympics

Agency: 4Creative
Client: Channel 4

Finalist: PlayStation 5 Launch: TFL Takeover

Agency: Diva Agency
Client: PlayStation 5

Best Use of an Influencer or Celebrity

winner

Doggy Dogg Christmas

Agency: McCann London
Client: Just Eat

Finalist: Alexa's Body

Agency: Lucky Generals
Client: Amazon

Finalist: Drama vs Reality

Agency: Uncommon Creative Studio
Client: ITV

Finalist: FIFA21 x Midnight Ramadan League

Agency: adam&eveDDB
Client: FIFA

Finalist: The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

Finalist: The Naked Threat

Agency: AMVBBDO
Client: Refuge

Sponsorship

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Greggs | PlayStation Launch Box

Agency: Drummond Central and Premier
Client: Greggs and PlayStation UK

Finalist: Hope United

Agency: Saatchi & Saatchi
Client: BT

Finalist: Summer Exhibition

Agency: Uncommon Creative Studio
Client: WeTransfer

Finalist: The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Finalist: The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Branded Content

winner

The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

Finalist: Adopt A Keg

Agency: Grey
Client: Carlsberg

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: Cats That Rule The World

Agency: AMVBBDO
Client: Sheba

Emerging Team of the Year

winner

Amy Fasey and Jacob Hellstrom

pablo

winner

Clarissa Dale and John Trainor-Tobin

adam&eveDDB

winner

Lauren Peters and Augustine Cerf

AMVBBDO

winner

Thea Føge Toft-Clausen & Cecilia Mervig

Uncommon Creative Studio

Media Excellence

Integrated

winner

#wombpainstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: #SeeingRed

Agency: adam&eveDDB
Client: Hey Girls

Finalist: Guardian 200 Years, a Work in Progress

Agency: Oliver Agency
Client: The Guardian

Finalist: KFC 'The World's Least Appropriate Slogan'

Agency: Mother London
Client: KFC

Finalist: Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Gaming

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: PlayStation 5 Launch: TFL Takeover

Agency: Diva Agency
Client: PlayStation 5

Finalist: The O2 in Fortnite Creative

Agency: VCCP
Client: O2

Out of Home

winner

Lights On

Agency: Leo Burnett
Client: McDonald's

Finalist: Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: Build a Life

Agency: Uncommon Creative Studio
Client: B&Q

Finalist: Dynamite

Agency: adam&eveDDB
Client: Marmite

Finalist: IKEA 'Tomorrow Starts Tonight'

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Vitamin Tablets)

Agency: Mother London
Client: IKEA - Sleep

Finalist: The Joy of Later Life Sex

Agency: Ogilvy
Client: Relate

Print

winner

IKEA 'Tomorrow Starts Tonight'

Agency: Mother London
Client: IKEA - Sleep

Finalist: #SeeingRed

Agency: adam&eveDDB
Client: Hey Girls

Finalist: Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: IKEA ' Tomorrow Starts Tonight' (Vitamin Supplements)

Agency: Mother London
Client: IKEA - Sleep

Finalist: IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)

Agency: Mother London
Client: IKEA

Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)

Agency: Mother London
Client: IKEA - Sleep

Finalist: Recolour the Rainbow

Agency: adam&eveDDB
Client: Skittles

Finalist: The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

Finalist: The Joy of Later Life Sex

Agency: Ogilvy
Client: Relate

Radio

winner

Doggy Dogg Christmas

Agency: McCann London
Client: Just Eat

Finalist: Fail. Learn. Win.

Agency: Karmarama Part Of Accenture Interactive
Client: Capita, for the British Army

Finalist: Love Stories On The Radio

Agency: MullenLowe London
Client: Cif

Finalist: Uber 'Your Uber Awaits' (Keyboard)

Agency: Mother London
Client: Uber

Social

winner

#FreeCuthbert

Agency: McCann Manchester
Client: Aldi

Finalist: #painstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Twirl Orange Presale

Agency: VCCP
Client: Cadbury

Finalist: Weetabix n Beanz

Agency: @WelcomeToFrank
Client: Weetabix

Best Use of New Digital Tech

winner

addresspollution.org

Agency: AMVBBDO
Client: Central Office of Public Interest

Finalist: Cadbury Worldwide Hide

Agency: VCCP
Client: Cadbury

Finalist: Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Finalist: Not a School

Agency: Iris
Client: Samsung

Finalist: War Graves Week

Agency: M&C Saatchi
Client: Commonwealth War Graves Commission

Experiential

winner

Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Finalist: Beyond Generations

Agency: McCann London
Client: Xbox

Finalist: Cadbury Worldwide Hide

Agency: VCCP
Client: Cadbury

Finalist: Creativity is Essential

Agency: AMVBBDO
Client: Bombay Saphire

Finalist: One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Finalist: The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

TV & Cinema

winner

Drama vs Reality

Agency: Uncommon Creative Studio
Client: ITV

winner

Tender and Tough

Agency: AMVBBDO
Client: Macmillan Cancer Support

Finalist: A Voice Is All You Need

Agency: Droga5 London
Client: Amazon Alexa

Finalist: One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Finalist: Paralympics

Agency: 4Creative
Client: Channel 4

Finalist: The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Student Choice Award for TV & Cinema

winner

Tender and Tough

Agency: AMVBBDO
Client: Macmillan Cancer Support

Best Single

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Best Campaign

winner

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Campaign Big Awards Agency of the Year

winner

AMVBBDO

Product Sectors

Charity

winner

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

This is testing entrants

Read More

winner

The Last Photo (do not publish)

Agency: adam&eveDDB
Client: CALM x ITV

finalist

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

finalist

Packcessible

Agency: The&Partnership
Client: RNIB

finalist

The Good Fire

Agency: Above+Beyond
Client: Shelter

finalist

The Hornicultural Society

Agency: Ogilvy UK
Client: Relate

finalist

The Last Photo (Integrated and TV & Cinema)

Agency: adam&eveDDB
Client: CALM x ITV

Consumer Goods

winner

#periodsomnia

Agency: AMVBBDO
Client: Bodyform

winner

Open Spaces

Agency: Riff Raff Films
Client: Burberry

finalist

Dirty Talk

Agency: BBH
Client: Wild Cosmetics

finalist

The Fall Collection

Agency: BBH
Client: Burger King UK

finalist

Tune Out Pain

Agency: McCann London
Client: Nurofen

Entertainment & Leisure

winner

Derry Girls

Agency: 4Creative
Client: Channel 4

winner

Let's Go There!

Agency: BBC Creative
Client: Tokyo Olympics

finalist

Dubai Presents...

Agency: Mother London
Client: Visit Dubai

finalist

Last Orders

Agency: BBC Creative
Client: Peaky Blinders S6

finalist

Play Has No Limits

Agency: adam&eveDDB
Client: PlayStation

finalist

Snowballs

Agency: Sky Creative
Client: Sky Sports

Retailers

winner

Should've gone to Specsavers

Agency: The Agency
Client: Specsavers

winner

Together this Ramadan

Agency: BBH
Client: Tesco

finalist

Change. Made Easier

Agency: Uncommon Creative Studio
Client: B&Q

finalist

Dodgy Install

Agency: The Agency
Client: Specsavers

finalist

Lost Ladder

Agency: The Agency
Client: Specsavers

Services

winner

Hopeline19 (do not publish yet)

Agency: adam&eveDDB
Client: Frontline19

winner

Vicious Circle

Agency: Wunderman Thompson
Client: HSBC

finalist

Anthem For All

Agency: McCann London
Client: Microsoft

finalist

Deliver the Truth

Agency: Mother London
Client: Make My Money Matter

finalist

Hopeline19 (Integrated and TV & Cinema)

Agency: adam&eveDDB
Client: Frontline19

Creative Excellence

Best Idea from an Agency Initiative

winner

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

finalist

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

Best Reactive Idea

winner

Here for #WagathaChristie

Agency: St Luke's
Client: Butterkist

finalist

#AldiAdminOOO

Agency: McCann Manchester
Client: Aldi UK

finalist

Dear Big Water

Agency: Uncommon Creative Studio
Client: Chilly's

finalist

Here for the Drama

Agency: St Luke's
Client: Butterkist

finalist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

finalist

Never Sent without Consent

Agency: Grey
Client: Brook

finalist

Royal Makeover

Agency: Ready 10 & Leo Burnett
Client: McDonald's

finalist

Social Post

Agency: Ogilvy UK
Client: Post Office

Best Use of an Influencer or Celebrity

winner

Dream Transfer

Agency: McCann London
Client: eBay

winner

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

finalist

Little Simz - Love The Journey

Agency: Ketchum London
Client: Adobe

finalist

Samsung Galaxy S22 X Charles Jeffrey LOVERBOY

Agency: Mother London
Client: Samsung Galaxy S22

Best Idea for a Social Purpose

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

finalist

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

finalist

Hope Reef

Agency: AMVBBDO
Client: Sheba

finalist

Hopeline19 (Integrated and TV & Cinema)

Agency: adam&eveDDB
Client: Frontline19

finalist

Reverse Selfie

Agency: Ogilvy UK
Client: Dove

finalist

Toxic Influence

Agency: Ogilvy UK
Client: Dove

Branded Content

winner

Dubai Presents...

Agency: Mother London
Client: Visit Dubai

winner

The Power of Play: Hey Duggee

Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity

finalist

Making 'Laout' a reality with That Peter Crouch Podcast

Agency: Craft Media London
Client: BrewDog

finalist

Play Has No Limits

Agency: adam&eveDDB
Client: PlayStation

finalist

Therapeutic Play: A Player Like Me

Agency: McCann London
Client: Xbox

finalist

Toxic Influence

Agency: Ogilvy UK
Client: Dove

finalist

Why be one thing, when you can be anything?

Agency: adam&eveDDB
Client: PlayStation Plus

Consistent Creative Excellence

winner

Xbox & McCann London

Agency: McCann London
Client: Xbox

finalist

Britain Get Talking

Agency: Uncommon Creative Studio
Client: ITV

finalist

McDonald’s Partnership

Agency: Leo Burnett
Client: McDonald's

finalist

United Against Suicide

Agency: adam&eveDDB
Client: Campaign Against Living Miserably (CALM)

Creative Idea for a New Brand

winner

Fuck Mars

Agency: Impero
Client: Future Farm

finalist

A Mountain of Entertainment

Agency: New Commercial Arts
Client: TV Subscription Service

finalist

Dirty Talk

Agency: BBH
Client: Wild Cosmetics

finalist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

Original Idea

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

finalist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

finalist

Pre-Hated Marmite (do not publish)

Agency: OLIVER/U-Studio
Client: Unilever

finalist

Pre-Hated Marmite (Experiential and Social)

Agency: OLIVER/U-Studio
Client: Unilever

finalist

The Fall Collection

Agency: BBH
Client: Burger King UK

finalist

The Good Fire

Agency: Above+Beyond
Client: Shelter

finalist

The Hornicultural Society

Agency: Ogilvy UK
Client: Relate

Sponsorship

winner

McDelivery & The Movies

Agency: Leo Burnett
Client: McDelivery

winner

No More Red

Agency: Iris
Client: adidas x Arsenal

finalist

Anthem For All

Agency: McCann London
Client: Microsoft

finalist

Electrifying Movies

Agency: adam&eveDDB
Client: Volkswagen Electric & eHybrid Range

finalist

Greggs x Primark

Agency: Drummond Central
Client: Greggs and Primark

finalist

Vanarama National League Wrexham

Agency: Dark Horses
Client: Vanarama National League

Media Excellence

Best Use of New Digital Tech

winner

The Everlasting Memory

Agency: Above+Beyond
Client: Sir Geoff Hurst

finalist

Britain Get Talking | Voices Against Loneliness

Agency: Uncommon Creative Studio
Client: ITV

finalist

Making The Missing Unmissable

Agency: House 337
Client: Missing People

finalist

Therapeutic Play

Agency: McCann London
Client: Xbox

Experiential

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

finalist

Britain Get Talking | Voices Against Loneliness

Agency: Uncommon Creative Studio
Client: ITV

finalist

Hope Reef

Agency: AMVBBDO
Client: Sheba

finalist

Pre-Hated Marmite

Agency: OLIVER/U-Studio
Client: Unilever

finalist

Stella Please

Agency: Mother London
Client: Stella Artois

finalist

Tune Out Pain

Agency: McCann London
Client: Nurofen

Integrated

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

finalist

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

finalist

Derry Girls

Agency: 4Creative
Client: Channel 4

finalist

Have a Word

Agency: Ogilvy UK
Client: Mayor of London

finalist

Hope Reef

Agency: AMVBBDO
Client: Sheba

finalist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

finalist

Last Orders

Agency: BBC Creative
Client: Peaky Blinders

finalist

The Power of Play

Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity

Gaming

winner

Pringlesonic Chip

Agency: Grey
Client: Pringles

finalist

Drama vs Reality Game

Agency: Uncommon Creative Studio
Client: ITV

finalist

Metathon

Agency: AMVBBDO
Client: Degree

finalist

Therapeutic Play

Agency: McCann London
Client: Xbox

Out of Home

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

finalist

Altogether Different - Trapped Talent

Agency: 4Creative
Client: Channel 4

finalist

Britain Get Talking | Voices Against Loneliness

Agency: Uncommon Creative Studio
Client: ITV

finalist

Change. Made Easier

Agency: Uncommon Creative Studio
Client: B&Q

finalist

Hard to Hide, Easy to Tax

Agency: VMLY&R
Client: DVLA

finalist

Hope Reef

Agency: AMVBBDO
Client: Sheba

finalist

McDelivery Pins

Agency: Leo Burnett
Client: McDelivery

finalist

Truffle

Agency: adam&eveDDB
Client: Marmite

Print

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

finalist

After the Last Couple of Years, We all Need an Ear

Agency: Uncommon Creative Studio
Client: ITV

finalist

Hard to Hide, Easy to Tax

Agency: VMLY&R
Client: DVLA

finalist

Platinum Jubilee Hand Shake

Agency: Pulse Creative London
Client: The Times & The Sunday Times

finalist

Reverse Selfie

Agency: Ogilvy UK
Client: Dove

finalist

Together We Will Never Lose

Agency: Uncommon Creative Studio
Client: ITV

Social

winner

Dream Transfer

Agency: McCann London
Client: eBay

finalist

#AldiAdminOOO

Agency: McCann Manchester
Client: Aldi UK

finalist

Beer for All

Agency: Droga5
Client: BrewDog

finalist

Pre-Hated Marmite

Agency: OLIVER/U-Studio
Client: Unilever

finalist

The Mood Hotel

Agency: The&Partnership
Client: Argos

finalist

Toxic Influence

Agency: Ogilvy UK
Client: Dove

TV & Cinema

winner

Flip

Agency: Uncommon Creative Studio
Client: B&Q

winner

The Last Photo

Agency: adam&eveDDB
Client: CALM x ITV

finalist

#WeThe15

Agency: adam&eveDDB
Client: International Paralympic Committee

finalist

Hopeline19

Agency: adam&eveDDB
Client: Frontline19

finalist

Let's Go There!

Agency: BBC Creative
Client: Tokyo Olympics 2020

finalist

Reverse Selfie

Agency: Ogilvy UK
Client: Dove

finalist

The Invisible Opponent

Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)

Emerging Team of the Year

Product Sectors

Automotive

winner

Make It Visible

Agency: VMLY&R
Client: Ford of Britain

finalist

Go break it in

Agency: AMVBBDO
Client: Ford

Product sectors

finalist

Progress is Unstoppable

Agency: Uncommon Creative Studio
Client: Formula E

Product sectors

finalist

Volkswagen - One Less Thing To Worry About

Agency: adam&eveDDB
Client: Volkswagen

Product sectors

Charity

winner

He's Coming Home

Agency: House 337
Client: Women's Aid

winner

The Chat

Agency: BMB Agency
Client: Breast Cancer Now

finalist

Ambitious Applications

Agency: RAPP
Client: London Youth

Product sectors

finalist

Comic Relief

Agency: BBC Creative
Client: BBC

Product sectors

finalist

Don't Stop'

Agency: Mother
Client: Greenpeace

Product sectors

finalist

Fabric of England

Agency: McCann London
Client: Show Racism The Red Card

Product sectors

finalist

Imagine

Agency: Creature London
Client: Child Poverty Action Group

Product sectors

finalist

The Break Through

Agency: Uncommon Creative Studio
Client: ITV

Product sectors

finalist

The Invisible Opponent 2

Agency: AMVBBDO & Seven Stones
Client: CALM

Product sectors

finalist

The Ultimate Vow

Agency: New Commercial Arts
Client: Alzheimer's Society

Product sectors

Consumer Goods

winner

Me, My Autism & I

Agency: Havas London
Client: Ambitious About Autism and Vanish

winner

Nothing Fills A Hole Like Pot Noodle

Agency: adam&eveDDB
Client: Pot Noodle

finalist

0.0

Agency: AMVBBDO
Client: Guinness

Product sectors

finalist

Baby Scan

Agency: adam&eveDDB
Client: Marmite

finalist

Let's Wash Away The Taboo

Agency: MullenLowe UK and LOLA MullenLowe
Client: Persil

Product sectors

finalist

Night Creatures

Agency: Burberry and Raff Raff
Client: Burberry

Product sectors

finalist

The Cost of Beauty

Agency: Ogilvy UK & Ogilvy Toronto
Client: Dove

Product sectors

finalist

Unoriginals

Agency: McCann Manchester
Client: Aldi UK

Entertainment & Leisure

winner

Channel 4 Idents

Agency: 4creative
Client: Channel 4

finalist

15 Seconds of Fame

Agency: BBC Creative
Client: BBC

Product sectors

finalist

A Christmas Love Story

Agency: adam&eveDDB
Client: The National Lottery

Product sectors

finalist

Hey Duggee 'The Welcome Badge'

Agency: Mother
Client: BBC

finalist

HOME

Agency: Wieden+Kennedy London
Client: Nike

finalist

Live From PS5 - Bringing You the Extraodinary

Agency: adam&eveDDB
Client: PlayStation

Product sectors

finalist

Obsession

Agency: BBH
Client: Netflix

Product sectors

finalist

Trust is Earned

Agency: BBC Creative
Client: BBC

Product sectors

Retailers

winner

Raise Your Arches

Agency: Leo Burnett London
Client: McDonald's

finalist

Fries Claims

Agency: Leo Burnett London
Client: McDonald's

Product sectors

finalist

Have Your Elf A Merry Christmas

Agency: Havas London
Client: ASDA

finalist

It's on Prime: 'Tache'

Agency: Wieden+Kennedy London
Client: Amazon Prime

Product sectors

finalist

KFC 'Delivery'

Agency: Mother
Client: KFC

Product sectors

finalist

Not Yet Noddy

Agency: Meanwhile
Client: Iceland Foods

Product sectors

finalist

That Reading Feeling Awaits

Agency: Droga5
Client: Amazon Books

Product sectors

finalist

That Reading Feeling Awaits

Agency: Droga5
Client: Amazon Books

Product sectors

Services

winner

A British Original

Agency: Uncommon Creative Studio
Client: British Airways

finalist

I Came by Train'

Agency: Mother
Client: Trainline

Product sectors

finalist

Iftar Incoming'

Agency: Mother
Client: Uber Eats

Product sectors

finalist

The Hidden Relationship'

Agency: Mother
Client: Make My Money Matter

Product sectors

finalist

There Is Another Way

Agency: Publicis Poke
Client: P&O Ferries

Product sectors

Creative Excellence

Best Idea from an Agency Initiative

winner

Hey Duggee 'The Welcome Badge'

Agency: Mother
Client: BBC

finalist

Ambitious Applications

Agency: RAPP
Client: London Youth

Creative excellence

finalist

Marmite Patches

Agency: U-Studio/OLIVER
Client: Marmite

Creative excellence

finalist

The Yellow Sticker Cookbook

Agency: Uncommon Experience Studio

Creative excellence

Best Use of an Influencer or Celebrity

winner

Hey Duggee 'The Welcome Badge'

Agency: Mother
Client: BBC

finalist

Break Through Moments

Agency: Uncommon Creative Studio
Client: ITV

Creative excellence

finalist

Depzman - Life Cut Short

Agency: McCann London
Client: The Joshua Ribera Foundation

finalist

Not Yet Noddy

Agency: Meanwhile
Client: Iceland Foods

Creative excellence

finalist

The Official Leak of the adidas World Cup Kit

Agency: TBWA LONDON
Client: Adidas AG

Creative excellence

finalist

You-Can’t-Put-Us-Down Syndrome

Agency: VMLY&R London
Client: Down Syndrome UK

Creative excellence

Best Idea for a Social Purpose

winner

eBay x ITV2 & ITVX's Love Island

Agency: McCann London
Client: eBay UK

finalist

Fabric of England

Agency: McCann London
Client: Show Racism The Red Card

Creative excellence

finalist

Hey Duggee 'The Welcome Badge'

Agency: Mother
Client: BBC

finalist

HOME

Agency: Wieden+Kennedy London
Client: Nike

finalist

Hopeline Radio

Agency: adam&eveDDB
Client: Frontline19

Creative excellence

finalist

Let's Wash Away The Taboo

Agency: MullenLowe UK / LOLA MullenLowe
Client: Persil

Creative excellence

finalist

Me, My Autism & I

Agency: Havas London
Client: Ambitious About Autism and Vanish

Creative excellence

finalist

Not her Problem

Agency: Saatchi & Saatchi
Client: EE Hope United

Creative excellence

finalist

See My Pain

Agency: McCann London
Client: Nurofen

Creative excellence

Best Idea for an Environmental Purpose

winner

EastEnders x Frozen Planet

Agency: BBC Creative
Client: BBC

finalist

I Came by Train'

Agency: Mother
Client: Trainline

Creative excellence

finalist

The Floater

Agency: Mr. President
Client: Surfers Against Sewage

Creative excellence

finalist

The Future of Nature

Agency: Uncommon Creative Studio
Client: WWF

Creative excellence

finalist

The Hidden Relationship'

Agency: Mother
Client: Make My Money Matter

Creative excellence

Branded Content

winner

Super Surgeons: A Chance at Life

Agency: Wonderhood Studios
Client: Macmillan Cancer Support

finalist

See The Person

Agency: The & Partnership
Client: Royal National Institute of Blind People

Creative excellence

finalist

The Chat

Agency: BMB Agency
Client: Breast Cancer Now

Creative excellence

Consistent Creative Excellence

winner

4creative

Client: Channel 4

finalist

A 66 Year Partnership

Agency: Ogilvy UK
Client: Dove

Creative excellence

finalist

John Lewis Through the Years

Agency: adam&eveDDB
Client: John Lewis

Creative excellence

Creative Idea for a New Brand

winner

A Cry for Help

Agency: Saatchi & Saatchi
Client: Pregnant than Screwed

finalist

Smart Plants

Agency: McCann London
Client: Plant Drop

Creative excellence

Original Idea

winner

A British Original

Agency: Uncommon Creative Studio
Client: British Airways

finalist

Channel 4 Idents

Agency: 4creative
Client: Channel 4

finalist

Hey Duggee 'The Welcome Badge'

Agency: Mother
Client: BBC

finalist

No room for abuse

Agency: Sky Creative and Sky social
Client: Sky Broadband

Creative excellence

finalist

Raise Your Arches

Agency: Leo Burnett London
Client: McDonald's

Shortlist: The Chat

Agency: BMB Agency
Client: Breast Cancer Now

Creative excellence