Result 2021
Creative Excellence
BEST IDEA FOR A PURPOSE
BEST IDEA FROM AN AGENCY INITIATIVE
BEST REACTIVE IDEA
BEST USE OF AN INFLUENCER or CELEBRITY
BRANDED CONTENT
CONSISTENT CREATIVE EXCELLENCE
CREATIVE IDEA FOR A NEW BRAND
ORIGINAL IDEA
SPONSORSHIP
Media Excellence
BEST USE OF NEW DIGITAL TECH
EXPERIENTIAL
GAMING
TV & CINEMA
INTEGRATED
OUT OF HOME
RADIO
SOCIAL
Product Sectors
AUTOMOTIVE
CHARITY
CONSUMER GOODS
ENTERTAINMENT & LEISURE
RETAILERS
SERVICES
Grand Prix
EMERGING TEAM OF THE YEAR
Not for entry
BEST SINGLE CREATIVE IDEA
BEST CAMPAIGN
Campaign Big Agency of the Year
Media Excellence
Experiential
TV & Cinema
Integrated
Out of Home
Radio
Social
Product Sectors
Automotive
Charity
Consumer Goods
Entertainment & Leisure
Retailers
Services
Creative Excellence
Branded Content
Best Idea for a Purpose
Best Idea from an Agency Initiative
Best Reactive Idea
Best Use of an Influencer or Celebrity
Consistent Creative Excellence
Original Idea
Sponsorship
Emerging Team of the Year
Response to Covid-19
Best Reactive Idea
Creativity in Lockdown
Covid-19 Pro Bono Campaigns
Grand Prix
Best Idea
Best Campaign
Campaign Big Awards Agency of the Year
Product Sectors
Automotive
Finalist: Break The Routine
Agency: Other London
Client: THE OUT
Finalist: Fantasy Road Trip: How LADbible created a cosmic road trip during lockdown to provide escapism when the country needed it most
Agency: LADbible Group
Client: Toyota
Finalist: Ultimate Safety Test
Agency: Grey
Client: Volvo
Entertainment & Leisure
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Guardian 200 Years, a Work in Progress
Agency: Oliver Agency
Client: The Guardian
Finalist: Guardian 200 Years, a Work in Progress
Agency: Oliver Agency
Client: The Guardian
Finalist: Married at First Sight
Agency: 4Creative
Client: Channel 4
Finalist: The New Agenda - Lost for Words
Agency: The Brooklyn Brothers
Client: Financial Times
Charity
Finalist: addresspollution.org
Agency: AMVBBDO
Client: Central Office of Public Interest
Finalist: Cure the Care System
Agency: ENGINE
Client: Alzheimer's Society
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Retailers
Finalist: A Voice Is All You Need
Agency: Droga5 London
Client: Amazon Alexa
Finalist: Inner Child
Agency: Leo Burnett
Client: McDonald's
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Services
Finalist: Adopt A Keg
Agency: Grey
Client: Carlsberg
Finalist: Alexa's Body
Agency: Lucky Generals
Client: Amazon
Finalist: Don't Get Sidetracked. Get Setapp
Agency: Droga5 London
Client: Setapp
Finalist: Hope United
Agency: Saatchi & Saatchi
Client: BT
Finalist: The Road to Completion
Agency: Uncommon Creative Studio
Client: Habito
Consumer Goods
Finalist: Cadbury Dairy Milk 'Donate Your Words' (The Originals)
Agency: VCCP
Client: Cadbury Dairy Milk
Finalist: Cadbury Worldwide Hide
Agency: VCCP
Client: Cadbury
Finalist: Creativity is Essential
Agency: AMVBBDO
Client: Bombay Saphire
Finalist: IKEA 'The Hare'
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)
Agency: Mother London
Client: IKEA - Sleep
Creative Excellence
Best Idea for a Purpose
Finalist: Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Nobody Is Normal
Agency: Walk In The Gate Ltd
Client: Childline
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: The Design for Everyone Campaign
Agency: The & Partners London LTD
Client: Royal National Institute of Blind People (RNIB)
Finalist: The Homeless Bank Account
Agency: Wunderman Thompson UK
Client: HSBC UK
Consistent Creative Excellence
Finalist: Amazon
Agency: Droga5 London
Client: Amazon
Finalist: Britain Get Talking
Agency: Uncommon Creative Studio
Client: ITV
Finalist: ITV
Agency: Uncommon Creative Studio
Client: ITV
Finalist: KFC 'Finger Lickin' Good'
Agency: Mother London
Client: KFC
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: Xbox & McCann London: Redefining the gamer-gaming relationship for over half a decade
Agency: McCann London
Client: Xbox
Best Idea from an Agency Initiative
Finalist: Abusers Always work from home
Agency: Wunderman Thompson UK
Client: NCDV
Finalist: Create Not Hate / Check Your Prejudice
Agency: Quiet Storm
Client: Create Not Hate x Quiet Storm
Finalist: Open Soon
Agency: pablo
Client: Vagina Museum
Finalist: Scents of Belonging
Agency: Uncommon Creative Studio
Client: Earl of East
Best Reactive Idea
Finalist: #FreeCuthbert
Agency: McCann Manchester
Client: Aldi
Finalist: Football Moves People
Agency: Wonderhood Studios
Client: Migration Museum
Finalist: Hope is Power. Kamala Harris.
Agency: Uncommon Creative Studio
Client: Guardian
Finalist: If the world can see, the world can change
Agency: Uncommon Creative Studio
Client: ITV
Finalist: Stand with Diversity
Agency: Uncommon Creative Studio
Client: ITV
Finalist: The New Agenda - Lost for Words
Agency: The Brooklyn Brothers
Client: Financial Times
Original Idea
Finalist: #painstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: #wombpainstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: Nobody Is Normal
Agency: Walk In The Gate Ltd
Client: Childline
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: PlayStation 5 Launch: TFL Takeover
Agency: Diva Agency
Client: PlayStation 5
Best Use of an Influencer or Celebrity
Finalist: Alexa's Body
Agency: Lucky Generals
Client: Amazon
Finalist: Drama vs Reality
Agency: Uncommon Creative Studio
Client: ITV
Finalist: FIFA21 x Midnight Ramadan League
Agency: adam&eveDDB
Client: FIFA
Finalist: The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
Finalist: The Naked Threat
Agency: AMVBBDO
Client: Refuge
Sponsorship
Finalist: Greggs | PlayStation Launch Box
Agency: Drummond Central and Premier
Client: Greggs and PlayStation UK
Finalist: Hope United
Agency: Saatchi & Saatchi
Client: BT
Finalist: Summer Exhibition
Agency: Uncommon Creative Studio
Client: WeTransfer
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Branded Content
Finalist: Adopt A Keg
Agency: Grey
Client: Carlsberg
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Cats That Rule The World
Agency: AMVBBDO
Client: Sheba
Emerging Team of the Year
Media Excellence
Integrated
Finalist: #SeeingRed
Agency: adam&eveDDB
Client: Hey Girls
Finalist: Guardian 200 Years, a Work in Progress
Agency: Oliver Agency
Client: The Guardian
Finalist: KFC 'The World's Least Appropriate Slogan'
Agency: Mother London
Client: KFC
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Gaming
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: PlayStation 5 Launch: TFL Takeover
Agency: Diva Agency
Client: PlayStation 5
Finalist: The O2 in Fortnite Creative
Agency: VCCP
Client: O2
Out of Home
Finalist: Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Build a Life
Agency: Uncommon Creative Studio
Client: B&Q
Finalist: Dynamite
Agency: adam&eveDDB
Client: Marmite
Finalist: IKEA 'Tomorrow Starts Tonight'
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Vitamin Tablets)
Agency: Mother London
Client: IKEA - Sleep
Finalist: The Joy of Later Life Sex
Agency: Ogilvy
Client: Relate
Finalist: #SeeingRed
Agency: adam&eveDDB
Client: Hey Girls
Finalist: Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: IKEA ' Tomorrow Starts Tonight' (Vitamin Supplements)
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)
Agency: Mother London
Client: IKEA
Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)
Agency: Mother London
Client: IKEA - Sleep
Finalist: Recolour the Rainbow
Agency: adam&eveDDB
Client: Skittles
Finalist: The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
Finalist: The Joy of Later Life Sex
Agency: Ogilvy
Client: Relate
Radio
Finalist: Fail. Learn. Win.
Agency: Karmarama Part Of Accenture Interactive
Client: Capita, for the British Army
Finalist: Love Stories On The Radio
Agency: MullenLowe London
Client: Cif
Finalist: Uber 'Your Uber Awaits' (Keyboard)
Agency: Mother London
Client: Uber
Social
Finalist: #painstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Twirl Orange Presale
Agency: VCCP
Client: Cadbury
Finalist: Weetabix n Beanz
Agency: @WelcomeToFrank
Client: Weetabix
Best Use of New Digital Tech
Finalist: Cadbury Worldwide Hide
Agency: VCCP
Client: Cadbury
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Not a School
Agency: Iris
Client: Samsung
Finalist: War Graves Week
Agency: M&C Saatchi
Client: Commonwealth War Graves Commission
Experiential
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Cadbury Worldwide Hide
Agency: VCCP
Client: Cadbury
Finalist: Creativity is Essential
Agency: AMVBBDO
Client: Bombay Saphire
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Finalist: The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
TV & Cinema
Finalist: A Voice Is All You Need
Agency: Droga5 London
Client: Amazon Alexa
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Student Choice Award for TV & Cinema
Best Single
Best Campaign
Campaign Big Awards Agency of the Year
Product Sectors
Charity
finalist
#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee
finalist
Packcessible
Agency: The&Partnership
Client: RNIB
finalist
The Good Fire
Agency: Above+Beyond
Client: Shelter
finalist
The Hornicultural Society
Agency: Ogilvy UK
Client: Relate
finalist
The Last Photo (Integrated and TV & Cinema)
Agency: adam&eveDDB
Client: CALM x ITV
Consumer Goods
finalist
Dirty Talk
Agency: BBH
Client: Wild Cosmetics
finalist
The Fall Collection
Agency: BBH
Client: Burger King UK
finalist
Tune Out Pain
Agency: McCann London
Client: Nurofen
Entertainment & Leisure
finalist
Dubai Presents...
Agency: Mother London
Client: Visit Dubai
finalist
Last Orders
Agency: BBC Creative
Client: Peaky Blinders S6
finalist
Play Has No Limits
Agency: adam&eveDDB
Client: PlayStation
finalist
Snowballs
Agency: Sky Creative
Client: Sky Sports
Retailers
finalist
Change. Made Easier
Agency: Uncommon Creative Studio
Client: B&Q
finalist
Dodgy Install
Agency: The Agency
Client: Specsavers
finalist
Lost Ladder
Agency: The Agency
Client: Specsavers
Services
finalist
Anthem For All
Agency: McCann London
Client: Microsoft
finalist
Deliver the Truth
Agency: Mother London
Client: Make My Money Matter
finalist
Hopeline19 (Integrated and TV & Cinema)
Agency: adam&eveDDB
Client: Frontline19
Creative Excellence
Best Idea from an Agency Initiative
finalist
The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)
Best Reactive Idea
finalist
#AldiAdminOOO
Agency: McCann Manchester
Client: Aldi UK
finalist
Dear Big Water
Agency: Uncommon Creative Studio
Client: Chilly's
finalist
Here for the Drama
Agency: St Luke's
Client: Butterkist
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
finalist
Never Sent without Consent
Agency: Grey
Client: Brook
finalist
Royal Makeover
Agency: Ready 10 & Leo Burnett
Client: McDonald's
finalist
Social Post
Agency: Ogilvy UK
Client: Post Office
Best Use of an Influencer or Celebrity
finalist
Little Simz - Love The Journey
Agency: Ketchum London
Client: Adobe
finalist
Samsung Galaxy S22 X Charles Jeffrey LOVERBOY
Agency: Mother London
Client: Samsung Galaxy S22
Best Idea for a Social Purpose
finalist
#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee
finalist
Hope Reef
Agency: AMVBBDO
Client: Sheba
finalist
Hopeline19 (Integrated and TV & Cinema)
Agency: adam&eveDDB
Client: Frontline19
finalist
Reverse Selfie
Agency: Ogilvy UK
Client: Dove
finalist
Toxic Influence
Agency: Ogilvy UK
Client: Dove
Branded Content
finalist
Making 'Laout' a reality with That Peter Crouch Podcast
Agency: Craft Media London
Client: BrewDog
finalist
Play Has No Limits
Agency: adam&eveDDB
Client: PlayStation
finalist
Therapeutic Play: A Player Like Me
Agency: McCann London
Client: Xbox
finalist
Toxic Influence
Agency: Ogilvy UK
Client: Dove
finalist
Why be one thing, when you can be anything?
Agency: adam&eveDDB
Client: PlayStation Plus
Consistent Creative Excellence
finalist
Britain Get Talking
Agency: Uncommon Creative Studio
Client: ITV
finalist
McDonald’s Partnership
Agency: Leo Burnett
Client: McDonald's
finalist
United Against Suicide
Agency: adam&eveDDB
Client: Campaign Against Living Miserably (CALM)
Creative Idea for a New Brand
finalist
A Mountain of Entertainment
Agency: New Commercial Arts
Client: TV Subscription Service
finalist
Dirty Talk
Agency: BBH
Client: Wild Cosmetics
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
Original Idea
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
finalist
Pre-Hated Marmite (do not publish)
Agency: OLIVER/U-Studio
Client: Unilever
finalist
Pre-Hated Marmite (Experiential and Social)
Agency: OLIVER/U-Studio
Client: Unilever
finalist
The Fall Collection
Agency: BBH
Client: Burger King UK
finalist
The Good Fire
Agency: Above+Beyond
Client: Shelter
finalist
The Hornicultural Society
Agency: Ogilvy UK
Client: Relate
Sponsorship
finalist
Anthem For All
Agency: McCann London
Client: Microsoft
finalist
Electrifying Movies
Agency: adam&eveDDB
Client: Volkswagen Electric & eHybrid Range
finalist
Greggs x Primark
Agency: Drummond Central
Client: Greggs and Primark
finalist
Vanarama National League Wrexham
Agency: Dark Horses
Client: Vanarama National League
Media Excellence
Best Use of New Digital Tech
finalist
Britain Get Talking | Voices Against Loneliness
Agency: Uncommon Creative Studio
Client: ITV
finalist
Making The Missing Unmissable
Agency: House 337
Client: Missing People
finalist
Therapeutic Play
Agency: McCann London
Client: Xbox
Experiential
finalist
Britain Get Talking | Voices Against Loneliness
Agency: Uncommon Creative Studio
Client: ITV
finalist
Hope Reef
Agency: AMVBBDO
Client: Sheba
finalist
Pre-Hated Marmite
Agency: OLIVER/U-Studio
Client: Unilever
finalist
Stella Please
Agency: Mother London
Client: Stella Artois
finalist
Tune Out Pain
Agency: McCann London
Client: Nurofen
Integrated
finalist
#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee
finalist
Derry Girls
Agency: 4Creative
Client: Channel 4
finalist
Have a Word
Agency: Ogilvy UK
Client: Mayor of London
finalist
Hope Reef
Agency: AMVBBDO
Client: Sheba
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
finalist
Last Orders
Agency: BBC Creative
Client: Peaky Blinders
finalist
The Power of Play
Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity
Gaming
finalist
Drama vs Reality Game
Agency: Uncommon Creative Studio
Client: ITV
finalist
Metathon
Agency: AMVBBDO
Client: Degree
finalist
Therapeutic Play
Agency: McCann London
Client: Xbox
Out of Home
finalist
Altogether Different - Trapped Talent
Agency: 4Creative
Client: Channel 4
finalist
Britain Get Talking | Voices Against Loneliness
Agency: Uncommon Creative Studio
Client: ITV
finalist
Change. Made Easier
Agency: Uncommon Creative Studio
Client: B&Q
finalist
Hard to Hide, Easy to Tax
Agency: VMLY&R
Client: DVLA
finalist
Hope Reef
Agency: AMVBBDO
Client: Sheba
finalist
McDelivery Pins
Agency: Leo Burnett
Client: McDelivery
finalist
Truffle
Agency: adam&eveDDB
Client: Marmite
finalist
After the Last Couple of Years, We all Need an Ear
Agency: Uncommon Creative Studio
Client: ITV
finalist
Hard to Hide, Easy to Tax
Agency: VMLY&R
Client: DVLA
finalist
Platinum Jubilee Hand Shake
Agency: Pulse Creative London
Client: The Times & The Sunday Times
finalist
Reverse Selfie
Agency: Ogilvy UK
Client: Dove
finalist
Together We Will Never Lose
Agency: Uncommon Creative Studio
Client: ITV
Social
finalist
#AldiAdminOOO
Agency: McCann Manchester
Client: Aldi UK
finalist
Beer for All
Agency: Droga5
Client: BrewDog
finalist
Pre-Hated Marmite
Agency: OLIVER/U-Studio
Client: Unilever
finalist
The Mood Hotel
Agency: The&Partnership
Client: Argos
finalist
Toxic Influence
Agency: Ogilvy UK
Client: Dove
TV & Cinema
finalist
#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
finalist
Let's Go There!
Agency: BBC Creative
Client: Tokyo Olympics 2020
finalist
Reverse Selfie
Agency: Ogilvy UK
Client: Dove
finalist
The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)
Emerging Team of the Year
Product Sectors
Automotive
finalist
Go break it in
Agency: AMVBBDO
Client: Ford
Product sectors
finalist
Progress is Unstoppable
Agency: Uncommon Creative Studio
Client: Formula E
Product sectors
finalist
Volkswagen - One Less Thing To Worry About
Agency: adam&eveDDB
Client: Volkswagen
Product sectors
Charity
finalist
Ambitious Applications
Agency: RAPP
Client: London Youth
Product sectors
finalist
Comic Relief
Agency: BBC Creative
Client: BBC
Product sectors
finalist
Don't Stop'
Agency: Mother
Client: Greenpeace
Product sectors
finalist
Fabric of England
Agency: McCann London
Client: Show Racism The Red Card
Product sectors
finalist
Imagine
Agency: Creature London
Client: Child Poverty Action Group
Product sectors
finalist
The Break Through
Agency: Uncommon Creative Studio
Client: ITV
Product sectors
finalist
The Invisible Opponent 2
Agency: AMVBBDO & Seven Stones
Client: CALM
Product sectors
finalist
The Ultimate Vow
Agency: New Commercial Arts
Client: Alzheimer's Society
Product sectors
Consumer Goods
finalist
0.0
Agency: AMVBBDO
Client: Guinness
Product sectors
finalist
Baby Scan
Agency: adam&eveDDB
Client: Marmite
finalist
Let's Wash Away The Taboo
Agency: MullenLowe UK and LOLA MullenLowe
Client: Persil
Product sectors
finalist
Night Creatures
Agency: Burberry and Raff Raff
Client: Burberry
Product sectors
finalist
The Cost of Beauty
Agency: Ogilvy UK & Ogilvy Toronto
Client: Dove
Product sectors
finalist
Unoriginals
Agency: McCann Manchester
Client: Aldi UK
Entertainment & Leisure
finalist
15 Seconds of Fame
Agency: BBC Creative
Client: BBC
Product sectors
finalist
A Christmas Love Story
Agency: adam&eveDDB
Client: The National Lottery
Product sectors
finalist
Hey Duggee 'The Welcome Badge'
Agency: Mother
Client: BBC
finalist
HOME
Agency: Wieden+Kennedy London
Client: Nike
finalist
Live From PS5 - Bringing You the Extraodinary
Agency: adam&eveDDB
Client: PlayStation
Product sectors
finalist
Obsession
Agency: BBH
Client: Netflix
Product sectors
finalist
Trust is Earned
Agency: BBC Creative
Client: BBC
Product sectors
Retailers
finalist
Fries Claims
Agency: Leo Burnett London
Client: McDonald's
Product sectors
finalist
Have Your Elf A Merry Christmas
Agency: Havas London
Client: ASDA
finalist
It's on Prime: 'Tache'
Agency: Wieden+Kennedy London
Client: Amazon Prime
Product sectors
finalist
KFC 'Delivery'
Agency: Mother
Client: KFC
Product sectors
finalist
Not Yet Noddy
Agency: Meanwhile
Client: Iceland Foods
Product sectors
finalist
That Reading Feeling Awaits
Agency: Droga5
Client: Amazon Books
Product sectors
finalist
That Reading Feeling Awaits
Agency: Droga5
Client: Amazon Books
Product sectors
Services
finalist
I Came by Train'
Agency: Mother
Client: Trainline
Product sectors
finalist
Iftar Incoming'
Agency: Mother
Client: Uber Eats
Product sectors
finalist
The Hidden Relationship'
Agency: Mother
Client: Make My Money Matter
Product sectors
finalist
There Is Another Way
Agency: Publicis Poke
Client: P&O Ferries
Product sectors
Creative Excellence
Best Idea from an Agency Initiative
finalist
Ambitious Applications
Agency: RAPP
Client: London Youth
Creative excellence
finalist
Marmite Patches
Agency: U-Studio/OLIVER
Client: Marmite
Creative excellence
finalist
The Yellow Sticker Cookbook
Agency: Uncommon Experience Studio
Creative excellence
Best Use of an Influencer or Celebrity
finalist
Break Through Moments
Agency: Uncommon Creative Studio
Client: ITV
Creative excellence
finalist
Depzman - Life Cut Short
Agency: McCann London
Client: The Joshua Ribera Foundation
finalist
Not Yet Noddy
Agency: Meanwhile
Client: Iceland Foods
Creative excellence
finalist
The Official Leak of the adidas World Cup Kit
Agency: TBWA LONDON
Client: Adidas AG
Creative excellence
finalist
You-Can’t-Put-Us-Down Syndrome
Agency: VMLY&R London
Client: Down Syndrome UK
Creative excellence
Best Idea for a Social Purpose
finalist
Fabric of England
Agency: McCann London
Client: Show Racism The Red Card
Creative excellence
finalist
Hey Duggee 'The Welcome Badge'
Agency: Mother
Client: BBC
finalist
HOME
Agency: Wieden+Kennedy London
Client: Nike
finalist
Hopeline Radio
Agency: adam&eveDDB
Client: Frontline19
Creative excellence
finalist
Let's Wash Away The Taboo
Agency: MullenLowe UK / LOLA MullenLowe
Client: Persil
Creative excellence
finalist
Me, My Autism & I
Agency: Havas London
Client: Ambitious About Autism and Vanish
Creative excellence
finalist
Not her Problem
Agency: Saatchi & Saatchi
Client: EE Hope United
Creative excellence
finalist
See My Pain
Agency: McCann London
Client: Nurofen
Creative excellence
Best Idea for an Environmental Purpose
finalist
I Came by Train'
Agency: Mother
Client: Trainline
Creative excellence
finalist
The Floater
Agency: Mr. President
Client: Surfers Against Sewage
Creative excellence
finalist
The Future of Nature
Agency: Uncommon Creative Studio
Client: WWF
Creative excellence
finalist
The Hidden Relationship'
Agency: Mother
Client: Make My Money Matter
Creative excellence
Branded Content
finalist
See The Person
Agency: The & Partnership
Client: Royal National Institute of Blind People
Creative excellence
finalist
The Chat
Agency: BMB Agency
Client: Breast Cancer Now
Creative excellence
Consistent Creative Excellence
finalist
A 66 Year Partnership
Agency: Ogilvy UK
Client: Dove
Creative excellence
finalist
John Lewis Through the Years
Agency: adam&eveDDB
Client: John Lewis
Creative excellence
Creative Idea for a New Brand
finalist
Smart Plants
Agency: McCann London
Client: Plant Drop
Creative excellence
Original Idea
finalist
Channel 4 Idents
Agency: 4creative
Client: Channel 4
finalist
Hey Duggee 'The Welcome Badge'
Agency: Mother
Client: BBC
finalist
No room for abuse
Agency: Sky Creative and Sky social
Client: Sky Broadband
Creative excellence
finalist
Raise Your Arches
Agency: Leo Burnett London
Client: McDonald's
Shortlist: The Chat
Agency: BMB Agency
Client: Breast Cancer Now
Creative excellence
finalist
The Future of Nature
Agency: Uncommon Creative Studio
Client: WWF
Creative excellence
Sponsorship
Shortlist: 0.0
Agency: AMVBBDO
Client: Guinness
Creative excellence
finalist
Make It Visible
Agency: VMLY&R
Client: Ford of Britain
Creative excellence
finalist
No room for abuse
Agency: Sky Creative and Sky social
Client: Sky Broadband
Creative excellence
Best Reactive Idea
finalist
Anti-Sponsor
Agency: Saatchi & Saatchi
Client: Brewdog
Creative excellence
finalist
Save Your Chippy
Agency: Wonderhood Studios
Client: Sarson's
finalist
The Big Gay Donation
Agency: Uncommon Creative Studio
Client: Stonewall
Creative excellence
finalist
Turn Your Back
Agency: Ogilvy UK & David Madrid
Client: Dove
Media Excellence
30 second TV ad
finalist
Have Your Elf A Merry Christmas
Agency: Havas London
Client: ASDA
finalist
Reese's 'Put Peanut Butter In It'
Agency: Mother
Client: Reese's
Media Excellence Categories
finalist
Sign With Fingers Big and Small
Agency: VCCP
Client: Cadbury
Media Excellence Categories
finalist
That Reading Feeling Awaits
Agency: Droga5
Client: Amazon Books
Media Excellence Categories
finalist
Zero Regrets
Agency: AMVBBDO
Client: Guinness
Media Excellence Categories
Best Use of New Digital Tech
finalist
Haunted Foods
Agency: MullenLowe
Client: Rennie
Media Excellence Categories
finalist
Iso-Booth
Agency: BBH
Client: Samsung
Media Excellence Categories
finalist
The Chat
Agency: BMB Agency
Client: Breast Cancer Now
Media Excellence Categories
finalist
The Future of Nature
Agency: Uncommon Creative Studio
Client: WWF
Media Excellence Categories
finalist
The Lion's Den
Agency: Twitch
Client: Audible
Media Excellence Categories
finalist
The Yellow Sticker Cookbook
Agency: Uncommon Experience Studio
Client: The Yellow Sticker Cookbook
Media Excellence Categories
Experiential
finalist
0.0
Agency: AMVBBDO
Client: Guinness
Media Excellence Categories
finalist
15 Seconds of Fame
Agency: BBC Creative
Client: BBC
Media Excellence Categories
finalist
AI-DA
Agency: AMVBBDO
Client: Bombay Sapphire
Media Excellence Categories
finalist
Impossible to Ignore
Agency: adam&eveDDB
Client: Crisis
Media Excellence Categories
finalist
Iso-Booth
Agency: BBH
Client: Samsung
Media Excellence Categories
finalist
The Don't Buy It Stall
Agency: RAPP
Client: mothers2mothers
Media Excellence Categories
Integrated
finalist
Baby Scan
Agency: adam&eveDDB
Client: Marmite
finalist
Me, My Autism & I
Agency: Havas London
Client: Ambitious About Autism and Vanish
Media Excellence Categories
finalist
That Reading Feeling Awaits
Agency: Droga5
Client: Amazon Books
Media Excellence Categories
finalist
The Real Self Checkout
Agency: Havas London
Client: ASDA Tickled Pink
Media Excellence Categories
Out of Home - Single
finalist
Beautiful Pain
Agency: M&C Saatchi
Client: Science in Sport
Media Excellence Categories
finalist
Butterkist "Microwave"
Agency: St Luke’s
Client: Butterkist
Media Excellence Categories
finalist
He's Coming Home
Agency: House 337
Client: Women's Aid
finalist
Impossible to Ignore
Agency: adam&eveDDB
Client: Crisis
Media Excellence Categories
Out of Home - Campaign
Shortlist: Anti Sponsor
Agency: Saatchi & Saatchi
Client: Brewdog
Media Excellence Categories
finalist
Cannondale Lab71 SuperSix EVO OOH
Agency: The Corner London
Client: Cannondale SuperSix EVO
finalist
Change. Made Easier
Agency: Uncommon Creative Studio
Client: B&Q
Media Excellence Categories
finalist
Nothing Fills A Hole Like Pot Noodle
Agency: adam&eveDDB
Client: Pot Noodle
finalist
The Usual Sorespects
Agency: VMLY&R
Client: Difflam
Media Excellence Categories
finalist
Beautiful Minds
Agency: AGIT8
Client: ASICS Gel-Nimbus 25
Media Excellence Categories
finalist
It could only be Müller Corner
Agency: VCCP
Client: Müller Corner
finalist
Rich List – 35 years of wealth
Agency: Pulse Creative London / The&Partnership
Client: The Times & The Sunday Times, NewsUK
Media Excellence Categories
Radio
finalist
ALL4 RADIO - WATCH AND REWATCH
Agency: 4creative
Client: Channel 4
Media Excellence Categories
finalist
Altogether Different Hotline
Agency: 4creative
Client: Channel 4
Media Excellence Categories
finalist
It's How We Talk
Agency: VMLY&R
Client: STAMMA
Media Excellence Categories
finalist
The Real Self Checkout
Agency: Havas London
Client: ASDA Tickled Pink
Media Excellence Categories
Social
finalist
Raise Your Arches
Agency: Leo Burnett London
Client: McDonald's
finalist
The Chat
Agency: BMB Agency
Client: Breast Cancer Now
Media Excellence Categories
finalist
Trainline 'I Came by Train'
Agency: Mother
Client: Trainline
Media Excellence Categories
finalist
Turn Your Back
Agency: Ogilvy UK & David Madrid
Client: Dove
TV & Cinema
finalist
A Christmas Love Story
Agency: adam&eveDDB
Client: The National Lottery
Media Excellence Categories
finalist
Have Your Elf A Merry Christmas
Agency: Havas London
Client: ASDA
finalist
KFC 'Delivery'
Agency: Mother
Client: KFC
Media Excellence Categories
finalist
Raise Your Arches
Agency: Leo Burnett London
Client: McDonald's
finalist
The Beginner
Agency: adam&eveDDB
Client: John Lewis & Partners
Media Excellence Categories
finalist
Uber Eats 'Embrace the Art of Doing Less'
Agency: Mother
Client: Uber Eats
Student Choice Award
Judges' Choice Awards
Best Campaign *not open for entry
Best Single *not open for entry
Grand Prix
Campaign Big Agency of the Year *not open for entry
People Awards
The Tony Cullingham Award for Emerging Team
finalist
Jay Parekh and Forrest Clancy
Agency: adam&eveDDB
finalist
Leah Winson and Rhianna Travers
Agency: St Luke's
finalist
Marie Wittrup Jensen and Josephine Westergaard Rasmussen
Agency: Saatchi & Saatchi
MEDIA EXCELLENCE
30 SECOND TV AD
finalist
Keep Up With The Times
Agency: Leo Burnett
Client: McDonald's
finalist
Laugh Through It
Agency: Fold7
Client: Audible
finalist
Trains, Now on Uber (Gina)
Agency: Mother
Client: Uber Trains
finalist
We Heard You
Agency: Mother
Client: KFC
AMBIENT
finalist
'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
finalist
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
finalist
The Meal
Agency: Leo Burnett
Client: McDonald's
finalist
Voting Stamp
Agency: BBC Creative
Client: BBC
AUDIO & RADIO
finalist
Buxton X Partridge: A kind of hybrid advertorial sitcom
Agency: Recipe
Client: The Alan Partridge Podcast
finalist
Xbox Field Trips
Agency: McCann London
Client: Xbox
BEST USE OF DIGITAL TECH
finalist
The Co-Worker
Agency: Mother
Client: IKEA
DESIGN
finalist
Dulux Heritage Editions
Agency: Ogilvy
Client: Dulux
finalist
EMERGENTX
Agency: adam&eveDDB London
Client: EMERGENTX
finalist
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
EXPERIENTIAL
finalist
FC Clubhouse
Agency: Uncommon Creative Studio
Client: EA Sports FC
finalist
Gallery of Hope - experiential
Agency: BMB Agency
Client: Breast Cancer Now
finalist
Smugglers
Agency: adam&eveDDB London
Client: Marmite
finalist
Thrillboards
Agency: AMV BBDO
Client: Meta Quest 3
finalist
Turned Up Test Drive
Agency: Dentsu Creative
Client: Cadillac Lyriq
finalist
Unsilence The Crowd
Agency: Prism Sports and Entertainment - VML
Client: Sela x Newcastle United
FILM
finalist
Believe
Agency: Mother
Client: KFC
finalist
Helping You Become More Christmas
Agency: BBH
Client: Tesco
finalist
Pig Farm
Agency: Grey London
Client: PETA
finalist
Respect/For Every Kind
Agency: AMV BBDO
Client: RSPCA
finalist
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
finalist
Smugglers
Agency: adam&eveDDB London
Client: Marmite
finalist
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
GAMING
finalist
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
INTEGRATED
finalist
10 V 10
Agency: Ogilvy
Client: Dove
finalist
Believe
Agency: Mother
Client: KFC
finalist
Dulux Heritage Editions
Agency: Ogilvy
Client: Dulux
finalist
Keep Up With The Time
Agency: Leo Burnett
Client: McDonald's
finalist
Smugglers
Agency: adam&eveDDB London
Client: Marmite
finalist
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
finalist
The Meal
Agency: Leo Burnett
Client: McDonald's
finalist
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
finalist
Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
OUT OF HOME
finalist
Big Blue Bag
Agency: Mother
Client: IKEA
finalist
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
finalist
Partygate
Agency: 4creative
Client: Channel 4
finalist
The Heaviest Backpack
Agency: BBC Creative
Client: Children In Need
finalist
The Joy of Ordinary Sounds
Agency: Specsavers Creative
Client: Audiology
finalist
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
finalist
Windows
Agency: Uncommon Creative Studio
Client: British Airways
finalist
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
finalist
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
finalist
The Joy of Ordinary Sounds
Agency: Specsavers Creative
Client: Audiology
finalist
The Most Disastrous Campaign Ever
Agency: Uncommon Creative Studio
Client: Hiscox
finalist
Unfinished
Agency: Saatchi & Saatchi
Client: EE
finalist
Women's World Cup Reactive
Agency: Sky Creative
Client: Sky Sports
SOCIAL
finalist
Feliz St Patrick’s Day
Agency: Wieden+Kennedy London
Client: Kahlúa
finalist
Foot Pints
Agency: AMV BBDO
Client: Guinness
finalist
Gravy Race
Agency: AMV BBDO
Client: Sheba
finalist
Mourinho's Own Goal No - No's
Agency: T&Pm
Client: Snickers
finalist
Oblivia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
finalist
Smugglers
Agency: adam&eveDDB London
Client: Marmite
finalist
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
finalist
Turkey Sized-Meatball
Agency: Mother
Client: IKEA
PRODUCT SECTORS
CHARITY
finalist
ALT ALTS
Agency: MullenLowe
Client: Royal National Institute of Blind People
finalist
Oblivia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
finalist
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
finalist
The Hardest Subject
Agency: Uncommon Creative Studio
Client: ITV
finalist
The Long Goodbye
Agency: New Commercial Arts
Client: Alzheimer's Society
finalist
Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
CONSUMER GOODS
finalist
10 v 10
Agency: Ogilvy
Client: Dove
finalist
Foot Pints
Agency: AMV BBDO
Client: Guinness
finalist
Get Comfortable
Agency: FCB London
Client: Andrex
finalist
Gravy Race
Agency: AMV BBDO
Client: Sheba
finalist
Smugglers
Agency: adam&eveDDB London
Client: Marmite
finalist
Sorry for Slurping
Agency: adam&eveDDB London
Client: Pot Noodle
finalist
World Unseen
Agency: VML
Client: Canon
ENTERTAINMENT & LEISURE
finalist
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
finalist
Partygate
Agency: 4creative
Client: Channel 4
RETAILERS
finalist
Big Blue Bag
Agency: Mother
Client: IKEA
finalist
Dulux Heritage Editions
Agency: Ogilvy
Client: Dulux
finalist
Helping You Become More Christmas
Agency: BBH
Client: Tesco
finalist
The Joy of Ordinary Sounds
Agency: Specsavers Creative
Client: Audiology
finalist
The Meal
Agency: Leo Burnett
Client: McDonald's
SERVICES
finalist
Best Friends
Agency: Mother
Client: Uber One
finalist
Freedom
Agency: Saatchi & Saatchi
Client: EE
finalist
Money Never Felt Like Monzo
Agency: Uncommon Creative Studio
Client: Monzo
finalist
School Night
Agency: Saatchi & Saatchi
Client: EE
finalist
Trains, Now on Uber
Agency: Mother
Client: Uber Trains
finalist
Windows
Agency: Uncommon Creative Studio
Client: British Airways
CREATIVE EXCELLENCE
BEST BRAND REPOSITIONING
finalist
Believe
Agency: Mother
Client: KFC
finalist
EA Sports FC
Agency: Uncommon Creative Studio
Client: EA Sports FC
finalist
It's OK, I'm with The AA
Agency: The Gate
Client: The AA
finalist
Putting the Society Back into the RSPCA
Agency: Jones Knowles Ritchie
Client: RSPCA
BEST IDEA FOR A SOCIAL PURPOSE
finalist
'Til I Died
Agency: Saatchi & Saatchi
Client: British Heart Foundation
finalist
Code My Crown
Agency: Edelman
Client: Dove
finalist
Drink Responsibly This Summer
Agency: Neverland
Client: Kopparberg
finalist
Pig Farm
Agency: Grey London
Client: PETA
finalist
The Hardest Subject
Agency: Uncommon Creative Studio
Client: ITV
finalist
Unsilence The Crowd
Agency: Prism Sports and Entertainment - VML
Client: Sela x Newcastle United
BEST IDEA FOR AN ENVIRONMENTAL PURPOSE
finalist
Obilvia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
BEST IDEA FROM AN AGENCY INITIATIVE
finalist
Homeless Christmas Dinners
Agency: Wonderhood Studios
Client: The Soup Kitchen London
finalist
Hope Sogni - The 10th FIFA President
Agency: Dark Horses
finalist
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
finalist
Unsilence The Crowd
Agency: Prism Sports and Entertainment - VML
Client: Sela x Newcastle United
finalist
Waiting to Live
Agency: VML
Client: NHS Blood & Transplant
BEST REACTIVE IDEA
finalist
Centre Spot Check
Agency: BMB Agency
Client: Breast Cancer Now
finalist
Heat Suit
Agency: One Green Bean
Client: Domino's
finalist
Iconic Drips
Agency: Leo Burnett
Client: McDonald's
finalist
Women's World Cup Reactive
Agency: Sky Creative
Client: Sky Sports
BEST USE OF AN INFLUENCER OR CELEBRITY
finalist
Best Friends
Agency: Mother
Client: Uber One
finalist
Buxton X Partridge: A kind of hybrid advertorial sitcom
Agency: Recipe
Client: The Alan Partridge Podcast
finalist
Gravy Race
Agency: AMV BBDO
Client: Sheba
finalist
If You're Into It, It's In The V&A
Agency: adam&eveDDB London
Client: The V&A
finalist
Obilvia Coalmine
Agency: Lucky Generals
Client: Make My Money Matter
BRANDED CONTENT
finalist
Best Friends
Agency: Mother
Client: Uber One
finalist
Ho Ho Heist
Agency: VML
Client: Coca-Cola
finalist
In Flight
Agency: Leo Burnett
Client: TUI
finalist
Planet Earth III: Narrated By Kids
Agency: BBC Creative
Client: BBC
finalist
Pre-Nug Agreement
Agency: Leo Burnett
Client: McDonald's
finalist
Unsilence The Crowd
Agency: Prism Sports and Entertainment - VML
Client: Sela x Newcastle United
CONSISTENT CREATIVE EXCELLENCE
finalist
A British Original
Agency: Uncommon Creative Studio
Client: British Airways
finalist
Did Somebody Say Just Eat
Agency: McCann London
Client: Just Eat Takeaway
finalist
Dove
Agency: Ogilvy
Client: Dove
finalist
KFC
Agency: Mother
Client: KFC
finalist
Marmite
Agency: adam&eveDDB London
finalist
There's a glass & a half in everyone
Agency: VCCP
Client: Cadbury
finalist
Uber
Agency: Mother
Client: Uber
CREATIVE IDEA FOR A NEW BRAND
finalist
Communion
Agency: Uncommon Creative Studio
Client: Communion
ORIGINAL IDEA
finalist
Believe
Agency: Mother
Client: KFC
finalist
Planet Earth III: Narrated By Kids
Agency: BBC Creative
Client: BBC
finalist
Sicker Than The Patients
Agency: adam&eveDDB London
Client: Frontline19
finalist
The Co-Worker
Agency: Mother
Client: IKEA
finalist
The Everyday Tactician
Agency: McCann London
Client: Xbox Game Pass
finalist
Voting Stamp
Agency: BBC Creative
Client: BBC
finalist
Windows
Agency: Uncommon Creative Studio
Client: British Airways
SPONSORSHIP
finalist
Best Friends
Agency: Mother
Client: Uber One
finalist
Hate. Not in my Shirt
Agency: Saatchi & Saatchi
Client: EE
PEOPLE AWARDS
THE TONY CULLINGHAM AWARD FOR EMERGING TEAM
finalist
Duncan Clark and Laura Hutchison
Agency: Uncommon Creative Studio
finalist
Gaby Grant and Jane Barker
Agency: adam&eveDDB London
JUDGES' CHOICE AWARDS
BEST SINGLE CREATIVE IDEA
FINALIST: Announced on the night
BEST CAMPAIGN
FINALIST: Announced on the night
GRAND PRIX
CAMPAIGN BIG AWARDS AGENCY OF THE YEAR
Shortlist: Announced on the night
Media Excellence
30 SECOND TV AD
finalist
Foxing Around
Agency: Pablo
Client: Poretti
finalist
Fresh From Market Street
Agency: Leo London
Client: Morrison's
finalist
I Got High
Agency: adam&eveDDB
Client: Puma
finalist
Memory
Agency: VCCP
Client: Cadbury
AMBIENT
finalist
Lidl Jacket
Agency: Droga5 London
Client: Lidl
finalist
Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV
finalist
Split Fiction: Friend Edition
Agency: Mother
Client: EA
finalist
The Tacover
Agency: Publicis London
Client: Taco Bell
AUDIO & RADIO
finalist
Every Dream Needs A Team
Agency: AMVBBDO
Client: Mercedes-AMG Petronas Formula One Team
finalist
Level Up On A Big Man Ting
Agency: RCP
Client: Old Spice
finalist
Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV
finalist
The Unsafest Journey
Agency: Havas London
Client: Refugease
BEST USE OF DIGITAL TECH
finalist
Daisy vs Scammers
Agency: VCCP
Client: O2
finalist
Fabric of the Community
Agency: Brothers and Sisters
Client: Grenfell Athletic FC
finalist
Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
finalist
When You See Double, Double Down
Agency: Mother
Client: KFC
CUSTOMER EXPERIENCE
finalist
A British Original Period Drama
Agency: Uncommon Creative Studio
Client: British Airways
finalist
Hus Of FRAKTA
Agency: Mother
Client: IKEA
finalist
Missed Birthdays
Agency: adam&eveddb
Client: Campaign Against Living Miserably and ITV
finalist
Split Fiction: Friend Edition.
Agency: Mother
Client: EA
DESIGN
finalist
CFC LDN
Agency: Uncommon Creative Studio
Client: Chelsea Football Club
finalist
Cheeky Controller
Agency: McCann London
Client: Xbox
finalist
Hus Of FRAKTA
Agency: Mother
Client: IKEA
finalist
Liming with Gran
Agency: Ketchum UK
Client: Genomics England and Cambridge University
finalist
Made to Share
Agency: VCCP
Client: Cadbury
finalist
Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV
finalist
Priceless Diagrams
Agency: McCann London
Client: Mastercard
finalist
The Rewear Chair
Agency: Uncommon Creative Studio
Client: Ecover
EXPERIENTIAL
finalist
ATMmm
Agency: Uncommon Creative Studio
Client: Monzo
finalist
Dreams Performance Sleep Pods
Agency: M+C Saatchi Group
Client: Dreams
finalist
Fizzooka
Agency: BBH
Client: Mentos
finalist
HeineCare
Agency: Publicis London
Client: Heineken
finalist
Hus Of FRAKTA
Agency: Mother
Client: IKEA
finalist
More Ball Games
Agency: Saatchi & Saatchi
Client: London sport
finalist
No Child Lost to Social Media
Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network
finalist
Red Flags
Agency: AMVBBDO
Client: Refuge
FILM
finalist
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother
Client: KFC
finalist
Everything Is Fine
Agency: Mother
Client: Coinbase
finalist
First School Poo
Agency: FCB London
Client: Andrex
finalist
Never Just A Period
Agency: AMVBBDO
Client: Bodyform/Libresse
finalist
Paris Paralympics 2024: Considering What?
Agency: 4creative
Client: Channel 4
finalist
The Boy and the Octopus
Agency: adam&eveDDB
Client: The Walt Disney Company
finalist
The Family Portrait
Agency: Uncommon Creative Studio
Client: JD Sports
GAMING
finalist
Fizzooka
Agency: BBH
Client: Mentos
finalist
Twix Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
INTEGRATED
finalist
Bundles of Joy
Agency: BBH
Client: Burger King
finalist
Fizzooka
Agency: BBH
Client: Mentos
finalist
Glassphemy
Agency: VML UK
Client: Guinness
finalist
Life Delivered
Agency: Uncommon Creative Studio
Client: Ocado
finalist
McRib Mistakes
Agency: Leo London
Client: McDonald's
finalist
Paris Paralympics 2024: Considering What?
Agency: 4creative
Client: Channel 4
finalist
Sweet Suspicion
Agency: Saatchi & Saatchi
Client: Waitrose
finalist
The Truth Should Be Ordinary
Agency: Uncommon Creative Studio
Client: The Ordinary
finalist
Claustrobars
Agency: Grey London
Client: Stella Artois
finalist
DIY by IKEA
Agency: VML UK
Client: IKEA
finalist
Glassphemy
Agency: VML UK
Client: Guinness
finalist
It's Part Of The Game
Agency: Mullenlowe
Client: Persil
finalist
Made to Share
Agency: VCCP
Client: Cadbury
finalist
Molecules
Agency: BBH
Client: Chupa Chups
finalist
The OG
Agency: Leo London
Client: Kellogg's
finalist
Words Are Permanent
Agency: adam&eveDDB
Client: Cybersmile
OUT OF HOME - SINGLE
finalist
Lidl By Lidl
Agency: The Romans
Client: Lidl
finalist
Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV
finalist
Tail Fin
Agency: Lucky Generals
Client: Virgin Atlantic
OUT OF HOME - CAMPAIGN
finalist
Bundles of Joy
Agency: BBH
Client: Burger King
finalist
DIY by IKEA
Agency: VML UK
Client: IKEA
finalist
Doors
Agency: Uncommon Creative Studio
Client: British Airways
finalist
Icons
Agency: BBH
Client: Tesco
finalist
It Has to Be…
Agency: Wieden+Kennedy
Client: Heinz
finalist
Pamperszzz
Agency: PG One London
Client: Pampers
finalist
The Burnable Billboard
Agency: Wonderhood Studios
Client: British Skin Foundation
finalist
The OG
Agency: Leo London
Client: Kellogg's
SOCIAL
finalist
Daisy vs Scammers
Agency: VCCP
Client: O2
finalist
Duperstars
Agency: McCann Manchester
Client: Aldi
finalist
McRib Mistakes
Agency: Leo London
Client: McDonald's
finalist
RE/SIGN
Agency: RCP
Client: Signature
finalist
Redditor Edit
Agency: Leo London
Client: Škoda
finalist
Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
finalist
SLEEP
Agency: Mother
Client: IKEA
finalist
The Pharoahs’ Lost Cat
Agency: AMVBBDO
Client: Sheba
Product Sectors
AUTOMOTIVE
finalist
Every Dream Needs A Team
Agency: AMVBBDO
Client: Mercedes-AMG Petronas Formula One Team
finalist
Light, As You Like It
Agency: BBH
Client: Audi
finalist
Performance in a new light
Agency: BBH
Client: Audi
finalist
Redditor Edit
Agency: Leo London
Client: Škoda
CHARITY
finalist
Beep
Agency: Mother
Client: Make My Money Matter
finalist
Benedict Lumberjack
Agency: Lucky Generals
Client: Make My Money Matter
finalist
Deflatables
Agency: McCann Birmingham
Client: Thomas Cook
finalist
Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV
finalist
The Ignored Emergency
Agency: House 337
Client: Women's Aid
CONSUMER GOODS
finalist
Claustrobars
Agency: Grey London
Client: Stella Artois
finalist
Dreamies Ad Attack
Agency: adam&eveDDB
Client: Dreamies
finalist
Fizzooka
Agency: BBH
Client: Mentos
finalist
Foxing Around
Agency: Pablo
Client: Poretti
finalist
Hus Of FRAKTA
Agency: Mother
Client: IKEA
finalist
It Has to Be…
Agency: Wieden+Kennedy
Client: Heinz
finalist
Made to Share
Agency: VCCP
Client: Cadbury
finalist
Memory
Agency: VCCP
Client: Cadbury
finalist
Never Just A Period
Agency: AMVBBDO
Client: Bodyform/Libresse
finalist
The OG
Agency: Leo London
Client: Kellogg's
ENTERTAINMENT & LEISURE
finalist
A Shirt’s Not Just For Christmas, It’s For Life
Agency: BBH
Client: Paddy Power
finalist
A Shirt’s Not Just For Christmas, It’s For Life
Agency: BBH
Client: Paddy Power
finalist
Adaptive Joystick
Agency: McCann London
Client: Xbox
finalist
Cheeky Controller
Agency: McCann London
Client: Xbox
finalist
Honesty Box
Agency: 4creative
Client: Channel 4
finalist
I Got High
Agency: adam&eveDDB
Client: Puma
finalist
See it Differently
Agency: Uncommon Creative Studio
Client: BritBox
finalist
The Boy and the Octopus
Agency: adam&eveDDB
Client: The Walt Disney Company
finalist
The Simpsons
Agency: 4creative
Client: Channel 4
RETAILERS
finalist
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother
Client: KFC
finalist
Bundles of Joy
Agency: BBH
Client: Burger King
finalist
Icons
Agency: BBH
Client: Tesco
finalist
Lidl by Lidl
Agency: The Romans
Client: Lidl
finalist
Life Delivered
Agency: Uncommon Creative Studio
Client: Ocado
finalist
McRib Mistakes
Agency: Leo London
Client: McDonald's
finalist
Owned by You, Right by You
Agency: VCCP
Client: Co-op
finalist
Sweet Suspicion
Agency: Saatchi & Saatchi
Client: Waitrose
SERVICES
finalist
40 Years of Christmas Connection
Agency: Leo London
Client: Vodafone
finalist
A British Original Period Drama
Agency: Uncommon Creative Studio
Client: British Airways
finalist
Daisy vs Scammers
Agency: VCCP
Client: O2
finalist
Everything Is Fine
Agency: Mother
Client: Coinbase
finalist
Family Life
Agency: Saatchi & Saatchi
Client: EE
finalist
Priceless Diagrams
Agency: McCann London
Client: Mastercard
finalist
When You've Done Enough - Evil'd Enough
Agency: Mother
Client: Uber Eats
finalist
Your Nearest Uber Driver Is Minutes Away
Agency: Mother
Client: Uber
Creative Excellence
BEST BRAND REPOSITIONING
finalist
M&S, back in style
Agency: Mother
Client: Marks & Spencer
finalist
Owned by You, Right by You
Agency: VCCP
Client: Co-op
BEST IDEA FOR A SOCIAL PURPOSE
finalist
Adaptive Joystick
Agency: McCann London
Client: Xbox
finalist
Daisy vs Scammers
Agency: VCCP
Client: O2
finalist
Fabric of the Community
Agency: Brothers and Sisters
Client: Grenfell Athletic FC
finalist
First School Poo
Agency: FCB London
Client: Andrex
finalist
Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV
finalist
Never Just A Period
Agency: AMVBBDO
Client: Bodyform/Libresse
finalist
No Child Lost to Social Media
Agency: M+C Saatchi Group
Client: The Archewell Foundation Parents' Network
finalist
Paris Paralympics 2024: Considering What?
Agency: 4creative
Client: Channel4
BEST IDEA FOR AN ENVIRONMENTAL PURPOSE
finalist
Beep
Agency: Mother
Client: Make My Money Matter
finalist
Reef Protection Factor
Agency: McCann London
Client: Stream2Sea
finalist
The Rewear Chair
Agency: Uncommon Creative Studio
Client: Ecover
BEST IDEA FROM AN AGENCY INITIATIVE
finalist
Homeless Delivery
Agency: Wonderhood Studios
Client: Soup Kitchen London x Just Eat
finalist
Sorry Not Sorry
Agency: 4creative
Client: Channel 4
BEST NEW BRAND
finalist
Reef Protection Factor
Agency: McCann London
Client: Stream2Sea
finalist
The Last Deodorant You'll Ever Buy
Agency: Mother Design
Client: Rollr
BEST REACTIVE IDEA
finalist
Club Classic
Agency: Ogilvy UK
Client: HELLMANN'S
finalist
It's Fork Lickin' Good
Agency: Mother
Client: KFC
finalist
Lidl by Lidl
Agency: The Romans
Client: Lidl
finalist
Lidl Jacket
Agency: Droga5 London
Client: Lidl
finalist
Linda Billboard
Agency: BBC Creative
Client: BBC's The Traitors
BEST USE OF AN INFLUENCER OR CELEBRITY
finalist
Cheeky Controller
Agency: McCann London
Client: Xbox
finalist
Don’t Drink and Dive featuring Tom Daley
Agency: Wieden+Kennedy
Client: Malibu
finalist
Investigation Done Proper
Agency: Lucky Generals
Client: Yorkshire Tea
finalist
It's Part Of The Game
Agency: Mullenlowe
Client: Persil
finalist
Level Up On A Big Man Ting
Agency: RCP
Client: Old Spice
finalist
Müller x Declan Rice
Agency: VCCP
Client: Müller
finalist
Ordinary is for everyone else
Agency: Uncommon Creative Studio
Client: Beats by Dre
finalist
The Family Portrait
Agency: Uncommon Creative Studio
Client: JD Sports
finalist
When You've Done Enough - Evil'd Enough
Agency: Mother
Client: Uber Eats
CONSISTENT CREATIVE EXCELLENCE
finalist
BBC Sport
Agency: BBC Creative
Client: BBC Sport
finalist
Check Outlaws
Agency: McCann Manchester
Client: Aldi
finalist
KFC
Agency: Mother
Client: KFC
finalist
Live Fearless: The Heart & Guts Behind The Blood
Agency: AMVBBDO
Client: Bodyform/Libresse
finalist
Real Beauty: How a soap brand created a global self-esteem movement
Agency: Ogilvy UK
Client: Dove
finalist
There's a Glass and a Half in Everyone
Agency: VCCP
Client: Cadbury
finalist
Uber
Agency: Mother
Client: Uber
finalist
Where Everything's Done Proper
Agency: Lucky Generals
Client: Yorkshire Tea
ORIGINAL IDEA
finalist
BELIEVE IN CHICKEN: ALL HAIL GRAVY
Agency: Mother
Client: KFC
finalist
Bundles of Joy
Agency: BBH
Client: Burger King
finalist
Claustrobars
Agency: Grey London
Client: Stella Artois
finalist
Daisy vs Scammers
Agency: VCCP
Client: O2
finalist
McDonald's McRib Mistakes
Agency: Leo London
Client: McDonald's
finalist
Missed Birthdays
Agency: adam&eveDDB
Client: Campaign Against Living Miserably and ITV
finalist
Never Just A Period
Agency: AMVBBDO
Client: Bodyform/Libresse
finalist
Twix Second Screen Staredown
Agency: adam&eveDDB
Client: Twix
BRANDED CONTENT
finalist
Daisy vs Scammers
Agency: VCCP
Client: O2
finalist
It's Part Of The Game
Agency: Mullenlowe
Client: Persil
finalist
Sweet Suspicion
Agency: Saatchi & Saatchi
Client: Waitrose
finalist
The Boy and the Octopus
Agency: adam&eveDDB
Client: The Walt Disney Company
finalist
The Pharoahs’ Lost Cat
Agency: AMVBBDO
Client: Sheba
SPONSORSHIP
finalist
Anatomy Of A Champion
Agency: Mother
Client: FIGS
finalist
Doritos Square
Agency: Sips & Bites
Client: Doritos
finalist
Fizzooka
Agency: BBH
Client: Mentos
finalist
It's Part Of The Game
Agency: Mullenlowe
Client: Persil
finalist
You're Almost There
Agency: Mother
Client: Uber
