Result 2021
Creative Excellence
BRANDED CONTENT
BEST IDEA FOR A PURPOSE
BEST IDEA FROM AN AGENCY INITIATIVE
BEST REACTIVE IDEA
BEST USE OF AN INFLUENCER or CELEBRITY
CONSISTENT CREATIVE EXCELLENCE
CREATIVE IDEA FOR A NEW BRAND
ORIGINAL IDEA
SPONSORSHIP
Media Excellence
BEST USE OF NEW DIGITAL TECH
EXPERIENTIAL
GAMING
TV & CINEMA
INTEGRATED
OUT OF HOME
winner
Britain Get Talking
ITV
Agency: Uncommon Creative Studio
RADIO
SOCIAL
Product Sectors
AUTOMOTIVE
CHARITY
CONSUMER GOODS
ENTERTAINMENT & LEISURE
RETAILERS
SERVICES
Grand Prix
EMERGING TEAM OF THE YEAR
Not for entry
BEST SINGLE CREATIVE IDEA
BEST CAMPAIGN
Campaign Big Agency of the Year
Media Excellence
Experiential
winner
Vertical Gig
Samsung KX
Agency: Iris
TV & Cinema
winner
IKEA 'Silence the Critics'
IKEA Christmas
Agency: Mother London
Integrated
winner
Visit #ScottishTwitter
Twitter UK
Agency: Flying Object
Out of Home
winner
Dracula Special Build
BBC
Agency: BBC Creative
winner
Listen Like You Used To
Spotify UK
Agency: Who Wot Why
winner
Britain Get Talking
ITV
Agency: Uncommon Creative Studio
Radio
winner
Undiscovered Creatures
Surfers Against Sewage
Agency: M&C Saatchi
Social
winner
#GoGreenForGrenfell
Grenfell United
Agency: Anomaly
winner
#wombstories
Libresse/Bodyform
Agency: AMVBBDO
Product Sectors
Automotive
winner
Renault French Exchange
Renault
Charity
winner
The See Differently Collection
Royal National Institute of Blind People (RNIB)
Agency: The&Partnership London
Consumer Goods
winner
#wombstories
Libresse/Bodyform
Agency: AMVBBDO
winner
IKEA 'Silence the Critics'
IKEA Christmas
Agency: Mother London
Entertainment & Leisure
Retailers
winner
Everything's Better on the Beach
On The Beach
Agency: Uncommon Creative Studio
Services
winner
Bikertek
Highways England
Agency: adam&eveDDB
Creative Excellence
Branded Content
winner
#wombstories
Libresse/Bodyform/ Essity
Agency: AMVBBDO
Best Idea for a Purpose
winner
Solidaritea
Agency: U-Studio / OLIVER
Best Idea from an Agency Initiative
winner
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Stay Home Now (Out of Home - single)
Agency: St. Luke's Communications
Best Reactive Idea
winner
Solidaritea
Agency: U-Studio / OLIVER
Best Use of an Influencer or Celebrity
winner
IKEA 'Silence the Critics'
IKEA Christmas
Agency: Mother London
Consistent Creative Excellence
winner
Marmite & adam&eveDDB
Original Idea
winner
#GoGreenForGrenfell
Grenfell United
winner
#wombstories
Libresse/Bodyform/ Essity
Agency: AMVBBDO
Sponsorship
winner
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All Who Follow (Integrated)
England National Football Team
Agency: Wonderhood Studios
Emerging Team of the Year
winner
Jeppe Vidstrup & Simone Warme
Agency: adam&eveDDB
winner
Shannon Cripps and Bethany Wood
Agency: BBC Creative
Response to Covid-19
Best Reactive Idea
winner
Britain Get Talking
ITV
Agency: Uncommon Creative Studio
Creativity in Lockdown
winner
Creature Discomforts: Life in Lockdown
Born Free Foundation
Agency: ENGINE UK
Covid-19 Pro Bono Campaigns
winner
Stay Home Now
Agency: St. Luke's Communications
Grand Prix
Best Idea
winner
#wombstories
Libresse/Bodyform/ Essity
Agency: AMVBBDO
Best Campaign
winner
#wombstories
Libresse/Bodyform/ Essity
Agency: AMVBBDO
Campaign Big Awards Agency of the Year
winner
Uncommon Creative Studio
Product Sectors
Automotive
winner
Change Accelerated
Agency: Uncommon Creative Studio
Client: Formula E
Finalist: Break The Routine
Agency: Other London
Client: THE OUT
Finalist: Fantasy Road Trip: How LADbible created a cosmic road trip during lockdown to provide escapism when the country needed it most
Agency: LADbible Group
Client: Toyota
Finalist: Ultimate Safety Test
Agency: Grey
Client: Volvo
Entertainment & Leisure
winner
Drama vs Reality
Agency: Uncommon Creative Studio
Client: ITV
winner
FIFA21 x Midnight Ramadan League
Agency: adam&eveDDB
Client: FIFA
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Guardian 200 Years, a Work in Progress
Agency: Oliver Agency
Client: The Guardian
Finalist: Guardian 200 Years, a Work in Progress
Agency: Oliver Agency
Client: The Guardian
Finalist: Married at First Sight
Agency: 4Creative
Client: Channel 4
Finalist: The New Agenda - Lost for Words
Agency: The Brooklyn Brothers
Client: Financial Times
Charity
winner
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
winner
Paralympics
Agency: 4Creative
Client: Channel 4
winner
Whatever It Takes
Agency: AMVBBDO
Client: Macmillan Cancer Support
Finalist: addresspollution.org
Agency: AMVBBDO
Client: Central Office of Public Interest
Finalist: Cure the Care System
Agency: ENGINE
Client: Alzheimer's Society
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Retailers
winner
Ironing
Agency: Droga5 London
Client: Amazon Alexa
winner
KFC 'The World's Least Appropriate Slogan'
Agency: Mother London
Client: KFC
winner
Lights On
Agency: Leo Burnett
Client: McDonald's
Finalist: A Voice Is All You Need
Agency: Droga5 London
Client: Amazon Alexa
Finalist: Inner Child
Agency: Leo Burnett
Client: McDonald's
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Services
winner
Don't Get Sidetracked. Get Setapp
Agency: Droga5 London
Client: Setapp
Finalist: Adopt A Keg
Agency: Grey
Client: Carlsberg
Finalist: Alexa's Body
Agency: Lucky Generals
Client: Amazon
Finalist: Don't Get Sidetracked. Get Setapp
Agency: Droga5 London
Client: Setapp
Finalist: Hope United
Agency: Saatchi & Saatchi
Client: BT
Finalist: The Road to Completion
Agency: Uncommon Creative Studio
Client: Habito
Consumer Goods
winner
#painstories
Agency: AMVBBDO
Client: Bodyform/Libresse
winner
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Dynamite
Agency: adam&eveDDB
Client: Marmite
winner
IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)
Agency: Mother London
Client: IKEA
Finalist: Cadbury Dairy Milk 'Donate Your Words' (The Originals)
Agency: VCCP
Client: Cadbury Dairy Milk
Finalist: Cadbury Worldwide Hide
Agency: VCCP
Client: Cadbury
Finalist: Creativity is Essential
Agency: AMVBBDO
Client: Bombay Saphire
Finalist: IKEA 'The Hare'
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)
Agency: Mother London
Client: IKEA - Sleep
Creative Excellence
Best Idea for a Purpose
winner
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Nobody Is Normal
Agency: Walk In The Gate Ltd
Client: Childline
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: The Design for Everyone Campaign
Agency: The & Partners London LTD
Client: Royal National Institute of Blind People (RNIB)
Finalist: The Homeless Bank Account
Agency: Wunderman Thompson UK
Client: HSBC UK
Consistent Creative Excellence
winner
Bodyform/Libresse
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: Amazon
Agency: Droga5 London
Client: Amazon
Finalist: Britain Get Talking
Agency: Uncommon Creative Studio
Client: ITV
Finalist: ITV
Agency: Uncommon Creative Studio
Client: ITV
Finalist: KFC 'Finger Lickin' Good'
Agency: Mother London
Client: KFC
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: Xbox & McCann London: Redefining the gamer-gaming relationship for over half a decade
Agency: McCann London
Client: Xbox
Best Idea from an Agency Initiative
winner
Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Abusers Always work from home
Agency: Wunderman Thompson UK
Client: NCDV
Finalist: Create Not Hate / Check Your Prejudice
Agency: Quiet Storm
Client: Create Not Hate x Quiet Storm
Finalist: Open Soon
Agency: pablo
Client: Vagina Museum
Finalist: Scents of Belonging
Agency: Uncommon Creative Studio
Client: Earl of East
Best Reactive Idea
winner
Raising Profiles
Agency: FCB Inferno
Client: The Big Issue
Finalist: #FreeCuthbert
Agency: McCann Manchester
Client: Aldi
Finalist: Football Moves People
Agency: Wonderhood Studios
Client: Migration Museum
Finalist: Hope is Power. Kamala Harris.
Agency: Uncommon Creative Studio
Client: Guardian
Finalist: If the world can see, the world can change
Agency: Uncommon Creative Studio
Client: ITV
Finalist: Stand with Diversity
Agency: Uncommon Creative Studio
Client: ITV
Finalist: The New Agenda - Lost for Words
Agency: The Brooklyn Brothers
Client: Financial Times
Original Idea
winner
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: #painstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: #wombpainstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: Nobody Is Normal
Agency: Walk In The Gate Ltd
Client: Childline
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: PlayStation 5 Launch: TFL Takeover
Agency: Diva Agency
Client: PlayStation 5
Best Use of an Influencer or Celebrity
winner
Doggy Dogg Christmas
Agency: McCann London
Client: Just Eat
Finalist: Alexa's Body
Agency: Lucky Generals
Client: Amazon
Finalist: Drama vs Reality
Agency: Uncommon Creative Studio
Client: ITV
Finalist: FIFA21 x Midnight Ramadan League
Agency: adam&eveDDB
Client: FIFA
Finalist: The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
Finalist: The Naked Threat
Agency: AMVBBDO
Client: Refuge
Sponsorship
winner
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Greggs | PlayStation Launch Box
Agency: Drummond Central and Premier
Client: Greggs and PlayStation UK
Finalist: Hope United
Agency: Saatchi & Saatchi
Client: BT
Finalist: Summer Exhibition
Agency: Uncommon Creative Studio
Client: WeTransfer
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Branded Content
winner
The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
Finalist: Adopt A Keg
Agency: Grey
Client: Carlsberg
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Cats That Rule The World
Agency: AMVBBDO
Client: Sheba
Emerging Team of the Year
winner
Amy Fasey and Jacob Hellstrom
pablo
winner
Clarissa Dale and John Trainor-Tobin
adam&eveDDB
winner
Lauren Peters and Augustine Cerf
AMVBBDO
winner
Thea Føge Toft-Clausen & Cecilia Mervig
Uncommon Creative Studio
Media Excellence
Integrated
winner
#wombpainstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: #SeeingRed
Agency: adam&eveDDB
Client: Hey Girls
Finalist: Guardian 200 Years, a Work in Progress
Agency: Oliver Agency
Client: The Guardian
Finalist: KFC 'The World's Least Appropriate Slogan'
Agency: Mother London
Client: KFC
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Gaming
winner
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Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: PlayStation 5 Launch: TFL Takeover
Agency: Diva Agency
Client: PlayStation 5
Finalist: The O2 in Fortnite Creative
Agency: VCCP
Client: O2
Out of Home
winner
Lights On
Agency: Leo Burnett
Client: McDonald's
Finalist: Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Build a Life
Agency: Uncommon Creative Studio
Client: B&Q
Finalist: Dynamite
Agency: adam&eveDDB
Client: Marmite
Finalist: IKEA 'Tomorrow Starts Tonight'
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Vitamin Tablets)
Agency: Mother London
Client: IKEA - Sleep
Finalist: The Joy of Later Life Sex
Agency: Ogilvy
Client: Relate
winner
IKEA 'Tomorrow Starts Tonight'
Agency: Mother London
Client: IKEA - Sleep
Finalist: #SeeingRed
Agency: adam&eveDDB
Client: Hey Girls
Finalist: Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: IKEA ' Tomorrow Starts Tonight' (Vitamin Supplements)
Agency: Mother London
Client: IKEA - Sleep
Finalist: IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)
Agency: Mother London
Client: IKEA
Finalist: IKEA 'Tomorrow Starts Tonight' (Energy Drink)
Agency: Mother London
Client: IKEA - Sleep
Finalist: Recolour the Rainbow
Agency: adam&eveDDB
Client: Skittles
Finalist: The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
Finalist: The Joy of Later Life Sex
Agency: Ogilvy
Client: Relate
Radio
winner
Doggy Dogg Christmas
Agency: McCann London
Client: Just Eat
Finalist: Fail. Learn. Win.
Agency: Karmarama Part Of Accenture Interactive
Client: Capita, for the British Army
Finalist: Love Stories On The Radio
Agency: MullenLowe London
Client: Cif
Finalist: Uber 'Your Uber Awaits' (Keyboard)
Agency: Mother London
Client: Uber
Social
winner
#FreeCuthbert
Agency: McCann Manchester
Client: Aldi
Finalist: #painstories
Agency: AMVBBDO
Client: Bodyform/Libresse
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Twirl Orange Presale
Agency: VCCP
Client: Cadbury
Finalist: Weetabix n Beanz
Agency: @WelcomeToFrank
Client: Weetabix
Best Use of New Digital Tech
winner
addresspollution.org
Agency: AMVBBDO
Client: Central Office of Public Interest
Finalist: Cadbury Worldwide Hide
Agency: VCCP
Client: Cadbury
Finalist: Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Finalist: Not a School
Agency: Iris
Client: Samsung
Finalist: War Graves Week
Agency: M&C Saatchi
Client: Commonwealth War Graves Commission
Experiential
winner
Black Plaque Project
Agency: Havas
Client: Nubian Jak Community Trust
Finalist: Beyond Generations
Agency: McCann London
Client: Xbox
Finalist: Cadbury Worldwide Hide
Agency: VCCP
Client: Cadbury
Finalist: Creativity is Essential
Agency: AMVBBDO
Client: Bombay Saphire
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Finalist: The better we talk, the better we feel
Agency: Uncommon Creative Studio
Client: ITV
TV & Cinema
winner
Drama vs Reality
Agency: Uncommon Creative Studio
Client: ITV
winner
Tender and Tough
Agency: AMVBBDO
Client: Macmillan Cancer Support
Finalist: A Voice Is All You Need
Agency: Droga5 London
Client: Amazon Alexa
Finalist: One/Second/Suit
Agency: Uncommon Creative Studio
Client: H&M
Finalist: Paralympics
Agency: 4Creative
Client: Channel 4
Finalist: The Official Tennis of Sipsmith Gin
Agency: Ogilvy
Client: Sipsmith
Student Choice Award for TV & Cinema
winner
Tender and Tough
Agency: AMVBBDO
Client: Macmillan Cancer Support
Best Single
winner
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Best Campaign
winner
Long Live The Prince
Agency: ENGINE
Client: The Kiyan Prince Foundation
Campaign Big Awards Agency of the Year
winner
AMVBBDO
Product Sectors
Charity
The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)
This is testing entrants
winner
The Last Photo (do not publish)
Agency: adam&eveDDB
Client: CALM x ITV
finalist
#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee
finalist
Packcessible
Agency: The&Partnership
Client: RNIB
finalist
The Good Fire
Agency: Above+Beyond
Client: Shelter
finalist
The Hornicultural Society
Agency: Ogilvy UK
Client: Relate
finalist
The Last Photo (Integrated and TV & Cinema)
Agency: adam&eveDDB
Client: CALM x ITV
Consumer Goods
winner
#periodsomnia
Agency: AMVBBDO
Client: Bodyform
winner
Open Spaces
Agency: Riff Raff Films
Client: Burberry
finalist
Dirty Talk
Agency: BBH
Client: Wild Cosmetics
finalist
The Fall Collection
Agency: BBH
Client: Burger King UK
finalist
Tune Out Pain
Agency: McCann London
Client: Nurofen
Entertainment & Leisure
winner
Derry Girls
Agency: 4Creative
Client: Channel 4
winner
Let's Go There!
Agency: BBC Creative
Client: Tokyo Olympics
finalist
Dubai Presents...
Agency: Mother London
Client: Visit Dubai
finalist
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Last Orders
Agency: BBC Creative
Client: Peaky Blinders S6
finalist
Play Has No Limits
Agency: adam&eveDDB
Client: PlayStation
finalist
Snowballs
Agency: Sky Creative
Client: Sky Sports
Retailers
winner
Should've gone to Specsavers
Agency: The Agency
Client: Specsavers
winner
Together this Ramadan
Agency: BBH
Client: Tesco
finalist
Change. Made Easier
Agency: Uncommon Creative Studio
Client: B&Q
finalist
Dodgy Install
Agency: The Agency
Client: Specsavers
finalist
Lost Ladder
Agency: The Agency
Client: Specsavers
Services
winner
Hopeline19 (do not publish yet)
Agency: adam&eveDDB
Client: Frontline19
winner
Vicious Circle
Agency: Wunderman Thompson
Client: HSBC
finalist
Anthem For All
Agency: McCann London
Client: Microsoft
finalist
Deliver the Truth
Agency: Mother London
Client: Make My Money Matter
finalist
Hopeline19 (Integrated and TV & Cinema)
Agency: adam&eveDDB
Client: Frontline19
Creative Excellence
Best Idea from an Agency Initiative
winner
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
finalist
The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)
Best Reactive Idea
winner
Here for #WagathaChristie
Agency: St Luke's
Client: Butterkist
finalist
#AldiAdminOOO
Agency: McCann Manchester
Client: Aldi UK
finalist
Dear Big Water
Agency: Uncommon Creative Studio
Client: Chilly's
finalist
Here for the Drama
Agency: St Luke's
Client: Butterkist
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
finalist
Never Sent without Consent
Agency: Grey
Client: Brook
finalist
Royal Makeover
Agency: Ready 10 & Leo Burnett
Client: McDonald's
finalist
Social Post
Agency: Ogilvy UK
Client: Post Office
Best Use of an Influencer or Celebrity
winner
Dream Transfer
Agency: McCann London
Client: eBay
winner
The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)
finalist
Little Simz - Love The Journey
Agency: Ketchum London
Client: Adobe
finalist
Samsung Galaxy S22 X Charles Jeffrey LOVERBOY
Agency: Mother London
Client: Samsung Galaxy S22
Best Idea for a Social Purpose
winner
The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV
finalist
#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee
finalist
Hope Reef
Agency: AMVBBDO
Client: Sheba
finalist
Hopeline19 (Integrated and TV & Cinema)
Agency: adam&eveDDB
Client: Frontline19
finalist
Reverse Selfie
Agency: Ogilvy UK
Client: Dove
finalist
Toxic Influence
Agency: Ogilvy UK
Client: Dove
Branded Content
winner
Dubai Presents...
Agency: Mother London
Client: Visit Dubai
winner
The Power of Play: Hey Duggee
Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity
finalist
Making 'Laout' a reality with That Peter Crouch Podcast
Agency: Craft Media London
Client: BrewDog
finalist
Play Has No Limits
Agency: adam&eveDDB
Client: PlayStation
finalist
Therapeutic Play: A Player Like Me
Agency: McCann London
Client: Xbox
finalist
Toxic Influence
Agency: Ogilvy UK
Client: Dove
finalist
Why be one thing, when you can be anything?
Agency: adam&eveDDB
Client: PlayStation Plus
Consistent Creative Excellence
winner
Xbox & McCann London
Agency: McCann London
Client: Xbox
finalist
Britain Get Talking
Agency: Uncommon Creative Studio
Client: ITV
finalist
McDonald’s Partnership
Agency: Leo Burnett
Client: McDonald's
finalist
United Against Suicide
Agency: adam&eveDDB
Client: Campaign Against Living Miserably (CALM)
Creative Idea for a New Brand
winner
Fuck Mars
Agency: Impero
Client: Future Farm
finalist
A Mountain of Entertainment
Agency: New Commercial Arts
Client: TV Subscription Service
finalist
Dirty Talk
Agency: BBH
Client: Wild Cosmetics
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
Original Idea
winner
The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
finalist
Pre-Hated Marmite (do not publish)
Agency: OLIVER/U-Studio
Client: Unilever
finalist
Pre-Hated Marmite (Experiential and Social)
Agency: OLIVER/U-Studio
Client: Unilever
finalist
The Fall Collection
Agency: BBH
Client: Burger King UK
finalist
The Good Fire
Agency: Above+Beyond
Client: Shelter
finalist
The Hornicultural Society
Agency: Ogilvy UK
Client: Relate
Sponsorship
winner
McDelivery & The Movies
Agency: Leo Burnett
Client: McDelivery
winner
No More Red
Agency: Iris
Client: adidas x Arsenal
finalist
Anthem For All
Agency: McCann London
Client: Microsoft
finalist
Electrifying Movies
Agency: adam&eveDDB
Client: Volkswagen Electric & eHybrid Range
finalist
Greggs x Primark
Agency: Drummond Central
Client: Greggs and Primark
finalist
Vanarama National League Wrexham
Agency: Dark Horses
Client: Vanarama National League
Media Excellence
Best Use of New Digital Tech
winner
The Everlasting Memory
Agency: Above+Beyond
Client: Sir Geoff Hurst
finalist
Britain Get Talking | Voices Against Loneliness
Agency: Uncommon Creative Studio
Client: ITV
finalist
Making The Missing Unmissable
Agency: House 337
Client: Missing People
finalist
Therapeutic Play
Agency: McCann London
Client: Xbox
Experiential
winner
The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV
finalist
Britain Get Talking | Voices Against Loneliness
Agency: Uncommon Creative Studio
Client: ITV
finalist
Hope Reef
Agency: AMVBBDO
Client: Sheba
finalist
Pre-Hated Marmite
Agency: OLIVER/U-Studio
Client: Unilever
finalist
Stella Please
Agency: Mother London
Client: Stella Artois
finalist
Tune Out Pain
Agency: McCann London
Client: Nurofen
Integrated
winner
The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV
finalist
#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee
finalist
Derry Girls
Agency: 4Creative
Client: Channel 4
finalist
Have a Word
Agency: Ogilvy UK
Client: Mayor of London
finalist
Hope Reef
Agency: AMVBBDO
Client: Sheba
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
finalist
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Last Orders
Agency: BBC Creative
Client: Peaky Blinders
finalist
The Power of Play
Agency: adam&eveDDB
Client: Great Ormond Street Hospital Charity
Gaming
winner
Pringlesonic Chip
Agency: Grey
Client: Pringles
finalist
Drama vs Reality Game
Agency: Uncommon Creative Studio
Client: ITV
finalist
Metathon
Agency: AMVBBDO
Client: Degree
finalist
Therapeutic Play
Agency: McCann London
Client: Xbox
Out of Home
winner
The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV
finalist
Altogether Different - Trapped Talent
Agency: 4Creative
Client: Channel 4
finalist
Britain Get Talking | Voices Against Loneliness
Agency: Uncommon Creative Studio
Client: ITV
finalist
Change. Made Easier
Agency: Uncommon Creative Studio
Client: B&Q
finalist
Hard to Hide, Easy to Tax
Agency: VMLY&R
Client: DVLA
finalist
Hope Reef
Agency: AMVBBDO
Client: Sheba
finalist
McDelivery Pins
Agency: Leo Burnett
Client: McDelivery
finalist
Truffle
Agency: adam&eveDDB
Client: Marmite
winner
The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV
finalist
After the Last Couple of Years, We all Need an Ear
Agency: Uncommon Creative Studio
Client: ITV
finalist
Hard to Hide, Easy to Tax
Agency: VMLY&R
Client: DVLA
finalist
Platinum Jubilee Hand Shake
Agency: Pulse Creative London
Client: The Times & The Sunday Times
finalist
Reverse Selfie
Agency: Ogilvy UK
Client: Dove
finalist
Together We Will Never Lose
Agency: Uncommon Creative Studio
Client: ITV
Social
winner
Dream Transfer
Agency: McCann London
Client: eBay
finalist
#AldiAdminOOO
Agency: McCann Manchester
Client: Aldi UK
finalist
Beer for All
Agency: Droga5
Client: BrewDog
finalist
Pre-Hated Marmite
Agency: OLIVER/U-Studio
Client: Unilever
finalist
The Mood Hotel
Agency: The&Partnership
Client: Argos
finalist
Toxic Influence
Agency: Ogilvy UK
Client: Dove
TV & Cinema
winner
Flip
Agency: Uncommon Creative Studio
Client: B&Q
winner
The Last Photo
Agency: adam&eveDDB
Client: CALM x ITV
finalist
#WeThe15
Agency: adam&eveDDB
Client: International Paralympic Committee
finalist
Hopeline19
Agency: adam&eveDDB
Client: Frontline19
finalist
Let's Go There!
Agency: BBC Creative
Client: Tokyo Olympics 2020
finalist
Reverse Selfie
Agency: Ogilvy UK
Client: Dove
finalist
The Invisible Opponent
Agency: AMVBBDO & Seven Stones
Client: Campaign Against Living Miserably (CALM)
Emerging Team of the Year
Product Sectors
Automotive
winner
Make It Visible
Agency: VMLY&R
Client: Ford of Britain
finalist
Go break it in
Agency: AMVBBDO
Client: Ford
Product sectors
finalist
Progress is Unstoppable
Agency: Uncommon Creative Studio
Client: Formula E
Product sectors
finalist
Volkswagen - One Less Thing To Worry About
Agency: adam&eveDDB
Client: Volkswagen
Product sectors
Charity
winner
He's Coming Home
Agency: House 337
Client: Women's Aid
winner
The Chat
Agency: BMB Agency
Client: Breast Cancer Now
finalist
Ambitious Applications
Agency: RAPP
Client: London Youth
Product sectors
finalist
Comic Relief
Agency: BBC Creative
Client: BBC
Product sectors
finalist
Don't Stop'
Agency: Mother
Client: Greenpeace
Product sectors
finalist
Fabric of England
Agency: McCann London
Client: Show Racism The Red Card
Product sectors
finalist
Imagine
Agency: Creature London
Client: Child Poverty Action Group
Product sectors
finalist
The Break Through
Agency: Uncommon Creative Studio
Client: ITV
Product sectors
finalist
The Invisible Opponent 2
Agency: AMVBBDO & Seven Stones
Client: CALM
Product sectors
finalist
The Ultimate Vow
Agency: New Commercial Arts
Client: Alzheimer's Society
Product sectors
Consumer Goods
winner
Me, My Autism & I
Agency: Havas London
Client: Ambitious About Autism and Vanish
winner
Nothing Fills A Hole Like Pot Noodle
Agency: adam&eveDDB
Client: Pot Noodle
finalist
0.0
Agency: AMVBBDO
Client: Guinness
Product sectors
finalist
Baby Scan
Agency: adam&eveDDB
Client: Marmite
finalist
Let's Wash Away The Taboo
Agency: MullenLowe UK and LOLA MullenLowe
Client: Persil
Product sectors
finalist
Night Creatures
Agency: Burberry and Raff Raff
Client: Burberry
Product sectors
finalist
The Cost of Beauty
Agency: Ogilvy UK & Ogilvy Toronto
Client: Dove
Product sectors
finalist
Unoriginals
Agency: McCann Manchester
Client: Aldi UK
Entertainment & Leisure
winner
Channel 4 Idents
Agency: 4creative
Client: Channel 4
finalist
15 Seconds of Fame
Agency: BBC Creative
Client: BBC
Product sectors
finalist
A Christmas Love Story
Agency: adam&eveDDB
Client: The National Lottery
Product sectors
finalist
Hey Duggee 'The Welcome Badge'
Agency: Mother
Client: BBC
finalist
HOME
Agency: Wieden+Kennedy London
Client: Nike
finalist
Live From PS5 - Bringing You the Extraodinary
Agency: adam&eveDDB
Client: PlayStation
Product sectors
finalist
Obsession
Agency: BBH
Client: Netflix
Product sectors
finalist
Trust is Earned
Agency: BBC Creative
Client: BBC
Product sectors
Retailers
winner
Raise Your Arches
Agency: Leo Burnett London
Client: McDonald's
finalist
Fries Claims
Agency: Leo Burnett London
Client: McDonald's
Product sectors
finalist
Have Your Elf A Merry Christmas
Agency: Havas London
Client: ASDA
finalist
It's on Prime: 'Tache'
Agency: Wieden+Kennedy London
Client: Amazon Prime
Product sectors
finalist
KFC 'Delivery'
Agency: Mother
Client: KFC
Product sectors
finalist
Not Yet Noddy
Agency: Meanwhile
Client: Iceland Foods
Product sectors
finalist
That Reading Feeling Awaits
Agency: Droga5
Client: Amazon Books
Product sectors
finalist
That Reading Feeling Awaits
Agency: Droga5
Client: Amazon Books
Product sectors
Services
winner
A British Original
Agency: Uncommon Creative Studio
Client: British Airways
winner
Uber Eats 'Embrace the Art of Doing Less'
Agency: Mother
Client: Uber Eats
finalist
I Came by Train'
Agency: Mother
Client: Trainline
Product sectors
finalist
Iftar Incoming'
Agency: Mother
Client: Uber Eats
Product sectors
finalist
The Hidden Relationship'
Agency: Mother
Client: Make My Money Matter
Product sectors
finalist
There Is Another Way
Agency: Publicis Poke
Client: P&O Ferries
Product sectors
Creative Excellence
Best Idea from an Agency Initiative
winner
Hey Duggee 'The Welcome Badge'
Agency: Mother
Client: BBC
finalist
Ambitious Applications
Agency: RAPP
Client: London Youth
Creative excellence
finalist
Marmite Patches
Agency: U-Studio/OLIVER
Client: Marmite
Creative excellence
finalist
The Yellow Sticker Cookbook
Agency: Uncommon Experience Studio
Creative excellence
Best Use of an Influencer or Celebrity
winner
Hey Duggee 'The Welcome Badge'
Agency: Mother
Client: BBC
finalist
Break Through Moments
Agency: Uncommon Creative Studio
Client: ITV
Creative excellence
finalist
Depzman - Life Cut Short
Agency: McCann London
Client: The Joshua Ribera Foundation
finalist
Not Yet Noddy
Agency: Meanwhile
Client: Iceland Foods
Creative excellence
finalist
The Official Leak of the adidas World Cup Kit
Agency: TBWA LONDON
Client: Adidas AG
Creative excellence
finalist
You-Can’t-Put-Us-Down Syndrome
Agency: VMLY&R London
Client: Down Syndrome UK
Creative excellence
Best Idea for a Social Purpose
winner
eBay x ITV2 & ITVX's Love Island
Agency: McCann London
Client: eBay UK
finalist
Fabric of England
Agency: McCann London
Client: Show Racism The Red Card
Creative excellence
finalist
Hey Duggee 'The Welcome Badge'
Agency: Mother
Client: BBC
finalist
HOME
Agency: Wieden+Kennedy London
Client: Nike
finalist
Hopeline Radio
Agency: adam&eveDDB
Client: Frontline19
Creative excellence
finalist
Let's Wash Away The Taboo
Agency: MullenLowe UK / LOLA MullenLowe
Client: Persil
Creative excellence
finalist
Me, My Autism & I
Agency: Havas London
Client: Ambitious About Autism and Vanish
Creative excellence
finalist
Not her Problem
Agency: Saatchi & Saatchi
Client: EE Hope United
Creative excellence
finalist
See My Pain
Agency: McCann London
Client: Nurofen
Creative excellence
Best Idea for an Environmental Purpose
winner
EastEnders x Frozen Planet
Agency: BBC Creative
Client: BBC
finalist
I Came by Train'
Agency: Mother
Client: Trainline
Creative excellence
finalist
The Floater
Agency: Mr. President
Client: Surfers Against Sewage
Creative excellence
finalist
The Future of Nature
Agency: Uncommon Creative Studio
Client: WWF
Creative excellence
finalist
The Hidden Relationship'
Agency: Mother
Client: Make My Money Matter
Creative excellence
Branded Content
winner
Super Surgeons: A Chance at Life
Agency: Wonderhood Studios
Client: Macmillan Cancer Support
finalist
See The Person
Agency: The & Partnership
Client: Royal National Institute of Blind People
Creative excellence
finalist
The Chat
Agency: BMB Agency
Client: Breast Cancer Now
Creative excellence
Consistent Creative Excellence
winner
4creative
Client: Channel 4
finalist
A 66 Year Partnership
Agency: Ogilvy UK
Client: Dove
Creative excellence
finalist
John Lewis Through the Years
Agency: adam&eveDDB
Client: John Lewis
Creative excellence
Creative Idea for a New Brand
winner
A Cry for Help
Agency: Saatchi & Saatchi
Client: Pregnant than Screwed
finalist
Smart Plants
Agency: McCann London
Client: Plant Drop
Creative excellence
Original Idea
winner
A British Original
Agency: Uncommon Creative Studio
Client: British Airways
finalist
Channel 4 Idents
Agency: 4creative
Client: Channel 4
finalist
Hey Duggee 'The Welcome Badge'
Agency: Mother
Client: BBC
finalist
No room for abuse
Agency: Sky Creative and Sky social
Client: Sky Broadband
Creative excellence
finalist
Raise Your Arches
Agency: Leo Burnett London
Client: McDonald's
Shortlist: The Chat
Agency: BMB Agency
Client: Breast Cancer Now
Creative excellence
finalist
The Future of Nature
Agency: Uncommon Creative Studio
Client: WWF
Creative excellence
Sponsorship
winner
Cake or Not Cake - Sponsoring The Great British Bake Off
Agency: Wieden+Kennedy London
Client: Sainsbury’s Taste The Difference
Shortlist: 0.0
Agency: AMVBBDO
Client: Guinness
Creative excellence
finalist
Make It Visible
Agency: VMLY&R
Client: Ford of Britain
Creative excellence
finalist
No room for abuse
Agency: Sky Creative and Sky social
Client: Sky Broadband
Creative excellence
Best Reactive Idea
winner
HOME
Agency: Wieden+Kennedy London
Client: Nike
finalist
Anti-Sponsor
Agency: Saatchi & Saatchi
Client: Brewdog
Creative excellence
finalist
Save Your Chippy
Agency: Wonderhood Studios
Client: Sarson's
finalist
The Big Gay Donation
Agency: Uncommon Creative Studio
Client: Stonewall
Creative excellence
finalist
Turn Your Back
Agency: Ogilvy UK & David Madrid
Client: Dove
Media Excellence
30 second TV ad
winner
Cadbury Dairy Milk - Garage
Agency: VCCP
Client: Cadbury
finalist
Have Your Elf A Merry Christmas
Agency: Havas London
Client: ASDA
finalist
Reese's 'Put Peanut Butter In It'
Agency: Mother
Client: Reese's
Media Excellence Categories
finalist
Sign With Fingers Big and Small
Agency: VCCP
Client: Cadbury
Media Excellence Categories
finalist
That Reading Feeling Awaits
Agency: Droga5
Client: Amazon Books
Media Excellence Categories
finalist
Zero Regrets
Agency: AMVBBDO
Client: Guinness
Media Excellence Categories
Best Use of New Digital Tech
winner
Depzman - Life Cut Short
Agency: McCann London
Client: The Joshua Ribera Foundation
finalist
Haunted Foods
Agency: MullenLowe
Client: Rennie
Media Excellence Categories
finalist
Iso-Booth
Agency: BBH
Client: Samsung
Media Excellence Categories
finalist
The Chat
Agency: BMB Agency
Client: Breast Cancer Now
Media Excellence Categories
finalist
The Future of Nature
Agency: Uncommon Creative Studio
Client: WWF
Media Excellence Categories
finalist
The Lion's Den
Agency: Twitch
Client: Audible
Media Excellence Categories
finalist
The Yellow Sticker Cookbook
Agency: Uncommon Experience Studio
Client: The Yellow Sticker Cookbook
Media Excellence Categories
Experiential
winner
Baby Scan
Agency: adam&eveDDB
Client: Marmite
finalist
0.0
Agency: AMVBBDO
Client: Guinness
Media Excellence Categories
finalist
15 Seconds of Fame
Agency: BBC Creative
Client: BBC
Media Excellence Categories
finalist
AI-DA
Agency: AMVBBDO
Client: Bombay Sapphire
Media Excellence Categories
finalist
Impossible to Ignore
Agency: adam&eveDDB
Client: Crisis
Media Excellence Categories
finalist
Iso-Booth
Agency: BBH
Client: Samsung
Media Excellence Categories
finalist
The Don't Buy It Stall
Agency: RAPP
Client: mothers2mothers
Media Excellence Categories
Integrated
winner
Raise Your Arches
Agency: Leo Burnett London
Client: McDonald's
finalist
Baby Scan
Agency: adam&eveDDB
Client: Marmite
finalist
Me, My Autism & I
Agency: Havas London
Client: Ambitious About Autism and Vanish
Media Excellence Categories
finalist
That Reading Feeling Awaits
Agency: Droga5
Client: Amazon Books
Media Excellence Categories
finalist
The Real Self Checkout
Agency: Havas London
Client: ASDA Tickled Pink
Media Excellence Categories
Out of Home - Single
winner
It could only be Müller Corner
Agency: VCCP
Client: Müller Corner
finalist
Beautiful Pain
Agency: M&C Saatchi
Client: Science in Sport
Media Excellence Categories
finalist
Butterkist "Microwave"
Agency: St Luke’s
Client: Butterkist
Media Excellence Categories
finalist
He's Coming Home
Agency: House 337
Client: Women's Aid
finalist
Impossible to Ignore
Agency: adam&eveDDB
Client: Crisis
Media Excellence Categories
Out of Home - Campaign
winner
A British Original
Agency: Uncommon Creative Studio
Client: British Airways
Shortlist: Anti Sponsor
Agency: Saatchi & Saatchi
Client: Brewdog
Media Excellence Categories
finalist
Cannondale Lab71 SuperSix EVO OOH
Agency: The Corner London
Client: Cannondale SuperSix EVO
finalist
Change. Made Easier
Agency: Uncommon Creative Studio
Client: B&Q
Media Excellence Categories
finalist
Nothing Fills A Hole Like Pot Noodle
Agency: adam&eveDDB
Client: Pot Noodle
finalist
The Usual Sorespects
Agency: VMLY&R
Client: Difflam
Media Excellence Categories
winner
Nothing Fills A Hole Like Pot Noodle
Agency: adam&eveDDB
Client: Pot Noodle
finalist
Beautiful Minds
Agency: AGIT8
Client: ASICS Gel-Nimbus 25
Media Excellence Categories
finalist
It could only be Müller Corner
Agency: VCCP
Client: Müller Corner
finalist
Rich List – 35 years of wealth
Agency: Pulse Creative London / The&Partnership
Client: The Times & The Sunday Times, NewsUK
Media Excellence Categories
Radio
winner
Hopeline Radio
Agency: adam&eveDDB
Client: Frontline19
finalist
ALL4 RADIO - WATCH AND REWATCH
Agency: 4creative
Client: Channel 4
Media Excellence Categories
finalist
Altogether Different Hotline
Agency: 4creative
Client: Channel 4
Media Excellence Categories
finalist
It's How We Talk
Agency: VMLY&R
Client: STAMMA
Media Excellence Categories
finalist
The Real Self Checkout
Agency: Havas London
Client: ASDA Tickled Pink
Media Excellence Categories
Social
winner
Unoriginals
Agency: McCann Manchester
Client: Aldi UK
finalist
Raise Your Arches
Agency: Leo Burnett London
Client: McDonald's
finalist
The Chat
Agency: BMB Agency
Client: Breast Cancer Now
Media Excellence Categories
finalist
Trainline 'I Came by Train'
Agency: Mother
Client: Trainline
Media Excellence Categories
finalist
Turn Your Back
Agency: Ogilvy UK & David Madrid
Client: Dove
TV & Cinema
winner
Channel 4 Idents
Agency: 4creative
Client: Channel 4
finalist
A Christmas Love Story
Agency: adam&eveDDB
Client: The National Lottery
Media Excellence Categories
finalist
Have Your Elf A Merry Christmas
Agency: Havas London
Client: ASDA
finalist
KFC 'Delivery'
Agency: Mother
Client: KFC
Media Excellence Categories
finalist
Raise Your Arches
Agency: Leo Burnett London
Client: McDonald's
finalist
The Beginner
Agency: adam&eveDDB
Client: John Lewis & Partners
Media Excellence Categories
finalist
Uber Eats 'Embrace the Art of Doing Less'
Agency: Mother
Client: Uber Eats
The Tony Cullingham Award for Emerging Team
winner
Tom Snell and Dylan Hartigan
Agency: The Or
finalist
Jay Parekh and Forrest Clancy
Agency: adam&eveDDB
finalist
Leah Winson and Rhianna Travers
Agency: St Luke's
finalist
Marie Wittrup Jensen and Josephine Westergaard Rasmussen
Agency: Saatchi & Saatchi
Judges' Choice Awards
Best Campaign *not open for entry
winner
Channel 4 Idents
Agency: 4creative
Client: Channel 4
Best Single *not open for entry
winner
HOME
Agency: Wieden+Kennedy London
Client: Nike
Grand Prix
Campaign Big Agency of the Year *not open for entry
winner
