Simon Lloyd is Chief Creative Officer of Dentsu Creative UK. He studied at Bucks University and cut his teeth at the digital hot shop of the day, Glue London. Here, he produced award-winning work for both Mini and Virgin and immersed himself in the world of technology and interactivity. Ed Morris then hired him as Creative Digital Head of Lowe London, where he worked on Stella, Nokia and was first introduced to the John Lewis brand, before moving to a little know start up called adamandeve. He spent the next ten years at what was to become the agency of the decade, seeing it grow from an independent with some twenty people, thorough a merger with DDB and beyond to global success. adamandeveDDB has been awarded Campaign Agency of the Year every year since 2014 and was crowned Campaign Agency of the Decade in 2020. Creative highlights included John Lewis & Waitrose Christmas, Fosters, Aviva, Virgin, Pottermore, Google and Budweiser. In 2020, Simon joined dentsuMB which became Dentsu Creative in June of 2022. This new network is designed for what's next. Offering world class data to provide insight, the technology to reach and activate audiences and the storytelling to move them, dentsu has all the pieces lined up, ready to come together. Simon aims to turn the UK into the modern creative hub for the whole network. Award highlights include Gold wins at Cannes Lions, Campaign BIG and One Show, success at the British Arrows, Creative Circle, Eurobest, Webbys and D&AD, where he is also a juror of both the student and professional awards.