| 30 SECOND TV AD |
4kq7prdaa64cxxjjpx5egcfxxr |
4zk9j2vjgpgcrz3dsx5ys9tgm4 |
<p>Awards to the best creative TV ad of 30
seconds or less. This should be an original
30 second ad rather than a cut down.<br></p> |
| AMBIENT |
4kq7prdaa64cxxjjpx5egcfxxr |
46nrvm71d2hzs36vs5agk2pcxd |
<p>This award will recognise the most creative
ambient idea. Eligible work should be
executed in unusual or unexpected places.
Judges will consider the concept’s creativity
and originality.<br></p> |
| AUDIO & RADIO |
4kq7prdaa64cxxjjpx5egcfxxr |
4mbhj5x7wzy3w6w8ewch83aand |
<p>Awarded to the best creative idea in audio
and radio advertising. Includes any form
of radio broadcast, internet advertising,
streaming audio content, downloadable
content and podcasts. <br></p> |
| BEST USE OF NEW DIGITAL TECH |
4kq7prdaa64cxxjjpx5egcfxxr |
4npk7w8eh7zjxy1ybqmw3afyc5 |
<p>Awarded to the best creative idea using
innovative technology to solve a client’s
problem<br></p> |
| CUSTOMER EXPERIENCE |
4kq7prdaa64cxxjjpx5egcfxxr |
4rrwsmzqfzaa608c44epaj5a4s |
<p>Awarded to the best creative customer
experience idea. </p><p>New category for 2024.</p> |
| DESIGN |
4kq7prdaa64cxxjjpx5egcfxxr |
4qs67mgdnkdcs3ewez3f9qt9xr |
<p>Awarded to the best creative design idea. </p><p>New category for 2024.<br></p> |
| EXPERIENTIAL |
4kq7prdaa64cxxjjpx5egcfxxr |
457sav6f3phj962xgcpgp1v853 |
<p>Awarded to the best creative experience
idea. Includes live events, pop-ups, brand
activations, festivals and immersive
experiences.<br></p> |
| FILM |
4kq7prdaa64cxxjjpx5egcfxxr |
4nnb214r411f30mr81p6fennnw |
<p>Awarded to the best creative idea in film
advertising. Includes TV ads, cinema,
idents, branded documentaries and brand
films.<br></p> |
| GAMING |
4kq7prdaa64cxxjjpx5egcfxxr |
4a1gx0q2erksk5ytr3xggh6exh |
<p>Awarded to the best creative idea using
in-game technology. Campaigns entered
into this category will have utilised the
comms opportunities of any type of gaming
(including console games, PC games, social
or mobile gaming) to reach audiences in
new and exciting ways. <br></p> |
| INTEGRATED |
4kq7prdaa64cxxjjpx5egcfxxr |
4qb8sjkj9mxnbwdbshxfcqrtcr |
<p>Awarded to the best creative idea across
multiple channels.
Campaigns into this category must make use
of at least two different medium channels<br></p> |
| OUT OF HOME |
4kq7prdaa64cxxjjpx5egcfxxr |
45g8b2vn3a6st6ydwhjpqr8qw2 |
<p>Awarded to the best creative idea in out
of home advertising. Includes 6-sheets,
48-sheets, 96-sheets, giant posters, digital
and interactive posters, cross tracks, bus
sides, taxis, ambient posters and special
builds<br></p> |
| PRINT |
4kq7prdaa64cxxjjpx5egcfxxr |
4e559tm0ede813r0az10smrdw9 |
<p>Awarded to the best creative idea in print
advertising. Includes advertising in local
and national press, business and consumer
magazines, inserts, wraps and covers<br></p> |
| SOCIAL |
4kq7prdaa64cxxjjpx5egcfxxr |
40ft8veexvt49vm9vtexegefck |
<p>Awarded to the best creative social
idea. Includes online viral film, digital
advertising, streaming video, photo sharing
and gifs.<br></p> |
| MEDIA EXCELLENCE |
4kq7prdaa64cxxjjpx5egcfxxr |
4jcz4wrhajn4jzec8bayhf7k5q |
<p>So who has the bragging rights for
producing the best work across each of the
media channels in a creative’s arsenal? The
Media Excellence categories will showcase
the very best work in any given media
channel with one outright winner.
Entries can either be a brilliant single piece
of work or an amazing campaign.<br></p> |
| AUTOMOTIVE |
4kq7prdaa64cxxjjpx5egcfxxr |
46e0k9rcbw4992zdqc6j014hmd |
<p>Awarded to the best creative idea for an
automotive brand or service.<br></p> |
| CHARITY |
4kq7prdaa64cxxjjpx5egcfxxr |
4wxckfxxwjkhn55dwpt9cvycwm |
<p>Awarded to the best creative idea for a
charity, not-for-profit organisation, NGO or
public sector organisation.<br></p> |
| CONSUMER GOODS |
4kq7prdaa64cxxjjpx5egcfxxr |
47bmg4y5zma24zzjge9vddasx4 |
<p>Awarded to the best creative idea for a
consumer retail product or brand. Including
but not limited to food and drink, consumer
durables, fashion, health & beauty and
other FMCG brands.<br></p> |
| ENTERTAINMENT & LEISURE |
4kq7prdaa64cxxjjpx5egcfxxr |
4jmjz94ghe4jm7nqm82tbr9e5b |
<p>Awarded to the best creative idea for an
entertainment & leisure brand. Including
but not limited to media brands, sports and
gaming, museums and galleries, live events,
health clubs, gambling and other recreation
brands. <br></p> |
| RETAILERS |
4kq7prdaa64cxxjjpx5egcfxxr |
4mpw0bqxq29whwbetex6h24yn4 |
<p>Awarded to the best creative for a retailer.
Including but not limited to eCommerce,
department stores and supermarkets,
restaurants and fast food, tourism, and
estate agents.<br></p> |
| SERVICES |
4kq7prdaa64cxxjjpx5egcfxxr |
43xfp4d4str9v52t86wp6c12xe |
<p>Awarded to the best creative idea for a
service provided. Including but not limited
to utilities, telecoms and internet, financial
& legal, online platforms, ticketing sites,
social media, IT and travel.<br></p> |
| PRODUCT SECTORS |
4kq7prdaa64cxxjjpx5egcfxxr |
43n32epsrs3y8yw1bkw76txjnp |
<p>The Product Sector categories have been a
staple of the Campaign Big Awards for as
long as we’ve been running them. Industry
feedback has told us you like them. Being
able to showcase the best work from each
sector side by side, regardless of media used
is a great thing.<br></p> |
| BEST BRAND REPOSITIONING |
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4z58v3ez3h7g4r4myy7f45rp4m |
<p>Amid competition from new brands,
established brands need to evolve to meet
modern consumer needs. Judges will
consider the refreshed brand’s quality and
distinctiveness as well as its ability to cut
through. </p><p>New category for 2024</p> |
| BEST IDEA FOR A SOCIAL PURPOSE |
4kq7prdaa64cxxjjpx5egcfxxr |
45k5b48qf56nz0h2vezf9ebh4g |
<p>Consumers want more from brands than
just utility. This category will reward
creative ideas that raise awareness or
positive sentiment towards a social cause/
issue, and/or help shift culture or change
behaviour.<br></p> |
| BEST IDEA FOR AN ENVIRONMENTAL PURPOSE |
4kq7prdaa64cxxjjpx5egcfxxr |
4586fhg2n6jqx2djzssdfxgj5d |
<p>Consumers want more from brands than
just utility. This category will reward creative
ideas that raise awareness or positive
sentiment towards an environmental cause/
issue, and/or change behaviour.<br></p> |
| BEST IDEA FROM AN AGENCY INITIATIVE |
4kq7prdaa64cxxjjpx5egcfxxr |
4bw3te7pek63q04f4rpn30ydxk |
<p>This category celebrates creative ideas that
have originated internally with no official
client brief. From internal communications,
CSR, community impact, workplace
equality and staff well-being, this category
is the only one to recognise these non-client
creative ideas.<br></p> |
| BEST NEW BRAND |
4kq7prdaa64cxxjjpx5egcfxxr |
4k5qgsgc6zytq4r9abaq7bndn6 |
<p>This award will celebrate the best new
brand developed and launched during the
eligibility period. Judges will consider the
brand’s quality and distinctiveness, as well
as its ability to stand out.</p><p>New category for 2024.</p> |
| BEST REACTIVE IDEA |
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<p>Brands now have the ability to “be on”
24 hours a day, 7 days a week. While this
allows consumers to have a continuous
conversation with them, it also means
that smart brands can respond and react
to wider events or moments in time. This
category goes to the best creative idea that
was quick off the mark.<br></p> |
| BEST USE OF AN INFLUENCER OR CELEBRITY |
4kq7prdaa64cxxjjpx5egcfxxr |
4gk7gh5c3paxw483cyktc7nnx7 |
<p>This category awards the most creative
campaign that used one or more social
media influencers or a celebrity’s social
platforms to increase the brands reach. This
can be as a standalone initiative or as part of
a wider campaign.<br></p> |
| BRANDED CONTENT |
4kq7prdaa64cxxjjpx5egcfxxr |
4x8bsfvgr1j6z1r8mfb6hnj5nq |
<p>This category celebrates the most artistic
and powerful storytelling through branded
content films that tell a brand’s story in a
creative, innovative and effective way.<br></p> |
| CONSISTENT CREATIVE EXCELLENCE |
4kq7prdaa64cxxjjpx5egcfxxr |
4k1wvy3gw1q2g7mtn9vtxn77ww |
<p>This category celebrates an agency’s
consistent and longer-term creative
contribution (3+ years) across its client’s
portfolio, using two or more examples.
Previous clients that have won in this
category are eligible for entry after a two
year gap.<br></p> |
| CREATIVE IDEA FOR A NEW BRAND |
4kq7prdaa64cxxjjpx5egcfxxr |
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<p>Disruptive to the market, new brands are
driving consumer choice within every
sector of the economy. Achieving cutthrough is essential and this category will
reward those creative ideas for new brands
doing just that.</p> |
| ORIGINAL IDEA |
4kq7prdaa64cxxjjpx5egcfxxr |
4wqae9acb1v3rwtd8tt8bbn9n1 |
<p>Commercial creativity manifests itself in
many different forms beyond the confines
of traditional advertising. This award will
be given to the most groundbreaking and
original idea. <br></p> |
| SPONSORSHIP |
4kq7prdaa64cxxjjpx5egcfxxr |
4qbzyg8k0bqpyzd6qacca460wc |
<p>Brand partnerships are a proven way to
build equity and create an emotional
resonance with consumers. This category
will award creative ideas which through
partnerships enhance the brands image.<br></p> |
| CREATIVE EXCELLENCE |
4kq7prdaa64cxxjjpx5egcfxxr |
4bmk1fde0d54drcq0rs176wndy |
<p>We believe the Creative Excellence
categories really compliment our other
categories. They have been developed to
ensure the Campaign Big Awards remain
relevant and current, and showcase the
different ways agencies are pushing their
creative output for their clients.<br></p> |
| THE TONY CULLINGHAM AWARD FOR EMERGING TEAM |
4kq7prdaa64cxxjjpx5egcfxxr |
4echyn8adpexp392erh55jp9mj |
<p>This category is designed to recognise the
most promising and talented creative teams
making waves within the industry through
fresh, creative ideas. Teams will be judged
on their creative output.
The emerging team should be 3 years or less
in the industry. Work at previous agencies
can be included where they are the named
creatives.<br></p> |
| PEOPLE AWARDS |
4kq7prdaa64cxxjjpx5egcfxxr |
4x16fjfr0cynhyk4h6y8hprpmc |
|
| BEST SINGLE CREATIVE IDEA |
4kq7prdaa64cxxjjpx5egcfxxr |
42zcqj0g5gt2jtbbvjpw2adb5n |
<p>Awarded to the best single ad entered in any
of the Product Sectors, Creative Excellence or
Media Excellence categories. Winning entries
from these categories will be put forward to
our lead jury for a final selection to be made.<br></p><p>This category cannot be entered directly.<br></p> |
| BEST CAMPAIGN |
4kq7prdaa64cxxjjpx5egcfxxr |
40f8m8h02k51t5m58s4xr3ftww |
<p>Awarded to the best campaign entered
in any of the Product Sectors, Creative
Excellence or Media Excellence categories.
Winning entries from these categories will
be put forward to our lead jury for a final
selection to be made. </p><p>This category cannot
be entered directly.<br></p> |
| JUDGES' CHOICE AWARDS |
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|
| CAMPAIGN BIG AWARDS AGENCY OF THE YEAR |
4kq7prdaa64cxxjjpx5egcfxxr |
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<p>Campaign Big Awards Agency of the Year
is given to the agency who receives the
most nominations and awards throughout
the evening. Each entry that makes the
final shortlist will score points, and these
points will be used to identify the leading
agency. The scoring system will allocate an
appropriate tally for each entry, depending
upon the results.<br></p> |
| GRAND PRIX |
4kq7prdaa64cxxjjpx5egcfxxr |
42z46cn82z8151w48tpr925awy |
|
