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Category Name Category Id Category Item Id Description
30 SECOND TV AD 4kq7prdaa64cxxjjpx5egcfxxr 4vdtfzakc15mv4w9v8ssj8npx7 <p>Awards to the best creative TV ad of 30 seconds or less. This should be an original 30 second ad rather than a cut down.</p>
AMBIENT 4kq7prdaa64cxxjjpx5egcfxxr 42fxfbvpezehy6hfz1ts79kv5n <p>This award will recognise the most creative ambient idea. Eligible work includes ambient posters and should be executed in unusual or unexpected places. Judges will consider the concept’s creativity and originality.</p>
AUDIO & RADIO (single/ campaign) 4kq7prdaa64cxxjjpx5egcfxxr 4p7y6sgxj7ypwzg8c1x7wqt6w0 <p>Awarded to the best creative idea in audio and radio advertising. Includes any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.&nbsp;</p>
BEST USE OF NEW DIGITAL TECH 4kq7prdaa64cxxjjpx5egcfxxr 4s87sk7bnv3h4z3s8qww1tv3wa <p>Awarded to the best creative idea using innovative technology to solve a client’s problem</p>
CUSTOMER EXPERIENCE 4kq7prdaa64cxxjjpx5egcfxxr 4axhn0s229c3gyaqc61gnb80nv <p>Awarded to the best creative customer experience idea. Entries could include apps and services designed to improve customers’ experience of a brand.&nbsp;</p>
DESIGN 4kq7prdaa64cxxjjpx5egcfxxr 4xakc7agz68ymrbarxn088p94p <p>Awarded to the best creative design idea. Entries should demonstrate each of the elements of the design and how it served the brand needs.&nbsp;&nbsp;</p>
EXPERIENTIAL 4kq7prdaa64cxxjjpx5egcfxxr 435jrne2s39h409dskkv31ngcq <p>Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.</p>
FILM (single/ campaign) 4kq7prdaa64cxxjjpx5egcfxxr 4g93kzq9q9tprz7sp7k80kf5nt <p>Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films.</p>
GAMING 4kq7prdaa64cxxjjpx5egcfxxr 4dqvq01bzjjk6zsk46emecp0mv <p>Awarded to the best creative idea using in-game technology. Campaigns entered into this category will have utilised the comms opportunities of any type of gaming (including console games, PC games, social or mobile gaming) to reach audiences in new and exciting ways.&nbsp;</p>
INTEGRATED 4kq7prdaa64cxxjjpx5egcfxxr 4r6zh4fag5jyn6me0qnkpv1sca <p>Awarded to the best creative idea across multiple channels. Campaigns into this category must make use of at least two different medium channels</p>
OUT OF HOME (single/ campaign) 4kq7prdaa64cxxjjpx5egcfxxr 4e6jfq0x3gwbs621zkvrj1kz5d <p>Awarded to the best creative idea in out of home advertising. Includes 6-sheets, 48-sheets, 96-sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis and special builds.</p>
PRINT (single/ campaign) 4kq7prdaa64cxxjjpx5egcfxxr 45kedbnt9wj9m244ywpsn7tacy <p>Awarded to the best creative idea in print advertising. Includes advertising in local and national press, business and consumer magazines, inserts, wraps and covers</p>
SOCIAL 4kq7prdaa64cxxjjpx5egcfxxr 47jyp8g9g5r1mspvyv1atvn74v <p>Awarded to the best creative social idea. Includes online viral film, digital advertising, streaming video, photo sharing and gifs.</p>
Media Excellence 4kq7prdaa64cxxjjpx5egcfxxr 4r84hyachm7bctqg1dnvtg1rct <p>So who has the bragging rights for producing the best work across each of the media channels in a creative’s arsenal? The Media Excellence categories will showcase the very best work in any given media channel with one outright winner. Entries can either be a brilliant single piece of work or an amazing campaign.</p>
AUTOMOTIVE 4kq7prdaa64cxxjjpx5egcfxxr 4kr084zbvm7j81n3k1f8r1nymx <p>Awarded to the best creative idea for an automotive brand or service.</p>
CHARITY 4kq7prdaa64cxxjjpx5egcfxxr 457wb2dqa8gbxwp7bkj0qhkwcs <p>Awarded to the best creative idea for a charity, not-for-profit organisation, NGO or public sector organisation.</p>
CONSUMER GOODS 4kq7prdaa64cxxjjpx5egcfxxr 46z41k0vd437f5tc7jq1fnfm5j <p>Awarded to the best creative idea for a consumer retail product or brand. Including but not limited to food and drink, consumer durables, fashion, health &amp; beauty and other FMCG brands.</p>
ENTERTAINMENT & LEISURE 4kq7prdaa64cxxjjpx5egcfxxr 4x1yvxsfafst03hhybd2bt5sm2 <p>Awarded to the best creative idea for an entertainment &amp; leisure brand. Including but not limited to media brands, sports and gaming, museums and galleries, live events, health clubs, gambling and other recreation brands.</p>
RETAILERS 4kq7prdaa64cxxjjpx5egcfxxr 4t37wjv7sct80s222sk61hymx3 <p>Awarded to the best creative for a retailer. Including but not limited to eCommerce, department stores and supermarkets, restaurants and fast food, tourism, and estate agents.</p>
SERVICES 4kq7prdaa64cxxjjpx5egcfxxr 4m3f60qqdg2qpwqn84c9sr4qw9 <p>Awarded to the best creative idea for a service provided. Including but not limited to utilities, telecoms and internet, financial &amp; legal, online platforms, ticketing sites, social media, IT and travel.</p>
Product Sectors 4kq7prdaa64cxxjjpx5egcfxxr 4dmxrrgn92ajv4xepmgq8v2443 <p>The Product Sector categories have been a staple of the Campaign Big Awards for as long as we’ve been running them. Industry feedback has told us you like them. Being able to showcase the best work from each sector side by side, regardless of media used is a great thing.</p>
BEST BRAND REPOSITIONING 4kq7prdaa64cxxjjpx5egcfxxr 4kywy7s3dd78b3gaky38w3jbmw <p>Amid competition from new brands, established brands need to evolve to meet modern consumer needs. Entries should focus on the delivery of the transformed brand itself, rather than any advertising or marketing created to promote it. Judges will consider the refreshed brand’s quality and distinctiveness as well as its ability to cut through.</p>
BEST IDEA FOR A SOCIAL PURPOSE 4kq7prdaa64cxxjjpx5egcfxxr 459r880v759jk1k3zf87h47rmz <p>Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue, and/or help shift culture or change behaviour.</p>
BEST IDEA FOR AN ENVIRONMENTAL PURPOSE 4kq7prdaa64cxxjjpx5egcfxxr 4xkb479j4c0zqy8gsqzqgtz1d5 <p>Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards an environmental cause/ issue, and/or change behaviour.</p>
BEST IDEA FROM AN AGENCY INITIATIVE 4kq7prdaa64cxxjjpx5egcfxxr 43h6qajef7xch3hngh065r025y <p>This category celebrates creative ideas that have originated internally with no official client brief. From internal communications, CSR, community impact, workplace equality and staff well-being, this category is the only one to recognise these non-client creative ideas.</p>
BEST NEW BRAND 4kq7prdaa64cxxjjpx5egcfxxr 4eqsb28b9gc0r66ges4g3cayc6 <p>This award will celebrate the best new brand developed and launched during the eligibility period. Entries should focus on the development of the brand, not the creative work developed to support it. Judges will consider the brand’s quality and distinctiveness, as well as its ability to stand out.</p>
BEST REACTIVE IDEA 4kq7prdaa64cxxjjpx5egcfxxr 4xsvn1g08gm24yjs89jjzpckxa <p>Brands now have the ability to “be on” 24 hours a day, 7 days a week. While this allows consumers to have a continuous conversation with them, it also means that smart brands can respond and react to wider events or moments in time. This category goes to the best creative idea that was quick off the mark.</p>
BEST USE OF AN INFLUENCER OR CELEBRITY 4kq7prdaa64cxxjjpx5egcfxxr 4j4gzpenpgy5ey3j1ffaqw4g4r <p>This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the brands reach. This can be as a standalone initiative or as part of a wider campaign.</p>
CONSISTENT CREATIVE EXCELLENCE 4kq7prdaa64cxxjjpx5egcfxxr 4dgn5btxw4pmk3tc0h69wmtdnr <p>This category celebrates an agency’s consistent and longer-term creative contribution (3+ years) across its client’s portfolio, using two or more examples. Previous clients that have won in this category are eligible for entry after a two year gap.</p>
CREATIVE IDEA FOR A NEW BRAND 4kq7prdaa64cxxjjpx5egcfxxr 4rr6554jcrx1dxskcdynwse6d9 <p>Disruptive to the market, new brands are driving consumer choice within every sector of the economy. Achieving cutthrough is essential and this category will reward those creative ideas for new brands doing just that.</p>
ORIGINAL IDEA 4kq7prdaa64cxxjjpx5egcfxxr 4nmq0qq8wrwr3wck089g71fsdf <p>Commercial creativity manifests itself in many different forms beyond the confines of traditional advertising. This award will be given to the most groundbreaking and original idea.&nbsp;</p>
BRANDED CONTENT 4kq7prdaa64cxxjjpx5egcfxxr 4dpd0dt1b9ggq6zkhy2r3fjtxm <p>This category celebrates the most artistic and powerful storytelling through branded content films that tell a brand’s story in a creative, innovative and effective way.</p>
SPONSORSHIP 4kq7prdaa64cxxjjpx5egcfxxr 497bbtnnf1qvf5p6zdfjb0tbcv <p>Brand partnerships are a proven way to build equity and create an emotional resonance with consumers. This category will award creative ideas which through partnerships enhance the brands image.</p>
Creative Excellence 4kq7prdaa64cxxjjpx5egcfxxr 4a4cxx46s834w2mrwzayjgeddn <p>We believe the Creative Excellence categories really compliment our other categories. They have been developed to ensure the Campaign Big Awards remain relevant and current, and showcase the different ways agencies are pushing their creative output for their clients.</p>
THE TONY CULLINGHAM AWARD FOR EMERGING TEAM 4kq7prdaa64cxxjjpx5egcfxxr 4rre916r0apfq4pqyq034bqg4c <p>This category is designed to recognise the most promising and talented creative teams making waves within the industry through fresh, creative ideas. Teams will be judged on their creative output. The emerging team should be 3 years or less in the industry. Work at previous agencies can be included where they are the named creatives.</p>
People Awards 4kq7prdaa64cxxjjpx5egcfxxr 4h5s1nytmqvg6r8n71smt1qgmt
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