Creative Founder , Lucky Generals
Danny is the Creative Founder of Lucky Generals.
They have been shortlisted for Campaign’s Agency of the Year for 6 of their 8 years,
and The Drum described them as ‘Britain’s ballsiest agency’.
Their Super Bowl blockbusters for Amazon helped Lucky Generals become the first British agency to win the prestigious USA Today trophy for the American public's favourite campaign. The fact that Danny has achieved a similar feat in the UK (where his Hovis campaign was voted the Ad of the Decade by the British people) shows his love of populist work, that captures the national mood. He hates writing a show-off CV, or referring to himself in the third person, so someone else is having to write this.