"The Campaign Big Awards has always had some big ambitions. To champion and celebrate the very best work, in any and all media, in one place on one night. And one of the very best things about this approach is that it brings together the brightest agencies and the smartest clients from across the advertising spectrum to applaud and reward brilliant British advertising.

This year, we’re revving everything up with the introduction of seven new awards which recognise those agencies that have notched up the highest scores in each media category. So for 2012 we’ll be anointing our first Big Film Agency of the Year, Press Agency of the Year, Outdoor Agency of the Year, Direct Agency of the Year, Interactive Agency of the Year, Radio Agency of the Year and Integrated Agency of the Year".

                            - Claire Beale, editor, Campaign

“It is a great idea to award across product categories including all media, a much better way for agencies and clients to be able to look at and celebrate the best work.

The timing of The Big Awards is intelligent because it brings in a lot of new work which has broken after the summer and which won’t have been seen in the big shows of the award show ‘season’ from March to June.

And, of course, anything that simplifies things is great for agencies”.

                          - Donald Gunn, ad industry guru and creator of The Gunn Report