Awarded to the best creative idea for an alcoholic brand. Includes low-alcohol drinks and non-alcoholic beers and wines.
Awarded to the best creative idea for an automotive brand or service. Includes parts, accessories, tyres, lubricants and fuels, on-board navigation and in-car entertainment, maintenance and support services and motor sales.
Awarded to the best creative idea on behalf of a charity, not-for-profit organisation or NGO.
*Entries into the Charity category are also eligible if the space was paid for or donated by the media owner, who can vouch for the rate card equivalent value.
Consumer Durables & Furniture
Awarded to the best creative idea for a product within the consumer durables & furniture sectors. Includes white goods, brown goods, small domestic appliances, laptops and mobile phones, indoor furniture & furnishings and outdoor furniture & garden equipment.
Awarded to the best creative idea for an energy company or service. Includes electricity, gas, green energy, power & water companies.
Fashion, Clothing, Footwear & Accessories
Awarded to the best creative idea for a fashion brand or product. Includes all clothing, footwear and accessories products as well as fashion retail shops but NOT department retailers.
Financial & Legal
Awarded to the best creative idea for a product or service within the financial or legal sector. Includes insurance companies, car finance and leasing, retailers' financial services and legal services. Also includes B2B products or services.
Grocery & Soft Drinks
Awarded to the best creative idea for a grocery or soft drinks brand. Includes all fresh & frozen food products, confectionery & cereals, cooking ingredients & condiments and beverages such as tea, coffee and soft drinks. Also includes pet food and products.
Health & Beauty
Awarded to the best creative idea for a health & beauty brand. Includes over-the-counter tablets and medicines, first-aid, personal hygiene and oral care, family planning, cosmetics and any other non-pharma personal care.
Awarded to the best creative idea for a household brand. Includes consumables in laundry, cleaning products, toilet roll, food storage and kitchen utensils.
Media & Entertainment
Awarded to the best creative idea for a media brand. Includes television, newspaper, magazine and radio, as well as gaming software & consoles, DVDs & Blu-ray, cinema, theatre and museums, festivals and non-sporting events.
Awarded to the best creative idea in online services. Includes search engines, directories, comparison sites, listing sites, ticketing sites, dating services and social networking sites.
Awarded to the best creative idea on behalf of a public sector organisation. Includes health organisations, transport, environmental, postal services & couriers, political messaging, the police & emergency services, the Armed Services and any other Government or local authority services. Can include commercial public sector services or products as well.
Retail & Restaurants
Awarded to the best creative idea for a retail or restaurant brand. Includes department stores, supermarkets, non-fashion shops, DIY stores, furniture stores, estate agents, pharmacies & opticians and online stores & auctions.
Sport, Travel & Leisure
Awarded to the best creative idea for a sport, travel or leisure brand. Includes sporting events, health clubs, bookmakers & lotteries, destinations, luggage and accessories, toys, board games and hobbies.
Telecoms & Technology
Awarded to the best creative idea for a telecoms or technology brand or service. Includes telecommunication & internet / broadband service providers, computer operating systems and IT services.