The Campaign Big Awards are back for 2018

Consumer behaviour has changed drastically over the past ten years. There are now more channels of communication than ever before. And a new generation of consumer has shifted the advertising landscape.

Agencies and the brands they work with are constantly adapting and evolving in order to stay relevant and to resonate with 21st century consumers.

But some things will never change, the cut-through and impact of a great idea, well delivered will elevate some ads way beyond the reach of the rest.

The Campaign Big Awards offer the perfect platform for the breadth of the British advertising industry to showcase their world-leading creative credentials. They continue to shamelessly identify and celebrate the very best ideas and they seek to support and encourage advertising that is pushing the limits of what is possible. 

This year's awards will be co-chaired by Sir John Hegarty, a founder of Bartle Bogle Hegarty, and Chaka Sobhani, the chief creative officer of Leo Burnett. Hegarty and Sobhani will lead an assembled jury of top industry creatives to judge the awards later this year. 

Winners will be announced at a black tie awards ceremony on Wednesday 31 October at the Eventim Apollo.

"Many believe the world of advertising is collapsing. With global networks under threat. True or not, the one thing for sure is the need for better and more powerful ideas. That's not not under threat. That's why we celebrate with the Big Awards. Creativity is the future. Wherever you practice it". - Sir John Hegarty.

"The Bigs always get me bursting with pride a wee bit- proud of being part of this brilliant UK creative industry, and proud of the truly incredible work we're capable of producing. Unsurprisingly I'm hoping to see work bursting with flair, confidence, originality and craft but above all, work that simply gives you the feels and makes you give a damn." - Chaka Sobhani

Awards Night

Wednesday 31 October, Eventim Apollo, W6 9QH
Eventim Apollo
45 Queen Caroline Street
London, W6 9QH

Dress code
Creative black tie
Leave the ghost and ghouls at home and bring the glitz and glam
VIP & main drinks reception: 7.00pm
Dinner & Awards: 7.45pm
Balcony guests arrival: 9.00pm
After show party: 11.00pm (approx)
Close: 1.00am

To book accommodation at preferential rates please click here and use the code cam18.


Dinner Tickets & Packages

Campaign Bronze: 
Campaign Big Bronze tickets grant access to the awards stage floor. It includes: a sparkling drinks reception, three course dinner, half a bottle of wine per person and excellent networking opportunities throughout the evening.

  • Individual tickets: £380
  • Table of 10: £3500 (additional tables @ £3000)
  • Table of 12: £4200 (additional tables @ £3600)

Campaign Silver (limited availability):
Enjoy the benefits of a Bronze package and in addition be guaranteed:  A prime location on the main floor, Exclusive access to the VIP drinks reception with Campaign, Partners & Judges, Premium wines, Cheese course, Agency branding on your table, and Group photo. 

  • Table of 10: £4400
  • Table of 12: £5000

Campaign Gold (limited availability):
As well as the combined benefits of both Bronze and Silver, you will receive: Two bottles of Sparkling Wine at your table plus four additional reserved seats in the Awards Viewing Balcony*.

  • Table of 10 + 4 balcony seats: £4900
  • Table of 12 + 4 balcony seats: £5600

Balcony Only Tickets

Awards Viewing Balcony + After-party
The Big Awards viewing balcony offers access to the Awards presentation for creative team members to join in the celebrations. Tickets include: a welcome drink, popcorn, seat in the balcony for the awards presentation and access to the Big Awards after-party.

  • Individual tickets: £125
  • Four or more tickets: £105/ticket

Seats are first come, first served on arrival at the venue unless purchased as part of a Gold package where seats are reserved in the first row. 

Please note, guest with balcony only tickets will not be permitted into the main room. Trophies cannot be collected from the balcony. 

All prices are exclusive of VAT


Media Excellance
Product Sector Leads
Abi Ellis
Executive Creative Director
Adrian Rossi
Executive Creative Director
Alan Mackie
Chief Creative Officer
Alistair Campbell
We Are Social
Executive Creative Director
Andy Jex
Chief Creative Officer
Ben Da Costa
Above + Beyond
Creative Director
Ben Middleton
Co-Founder, Chief Creative Officer
Beri Cheetham
The Gate
Executive Creative Director
Caroline Paris
Creative Director
Chris Clarke
Group of Humans
Creative Partner
Dan Jacobs
Creative Founder
Darren Bailes
Executive Creative Director
David Billing
Above & Beyond
Founder, Chief Creative Officer
David Gamble
Hometown London
Founder and Creative Director
David Harris
Chief Creative Officer
David Kolbusz
Chief Creative Officer
David Prideaux
Executive Creative Director
Emma Scott Robinson
Creative Director
Franki Goodwin
Creative Director
Glenn Smith
Creative Director
Hermeti Balarin
Executive Creative Director
Jade Tomlin
Tribal Worldwide London
Creative Director
James Cross
Creative Director
Jay Pond-Jomes
Colour TV London
Creative Director
Jim Bolton
Deputy Executive Creative Director
Kimberley Gill
Creative & Partner
Laurence Thomson
McCann London
Co-President and Chief Creative Officer
Laurent Simon
Executive Creative Director
Lucas Peon
J. Walter Thompson
Executive Creative Director
Mark Boyd
Gravity Road
Founding Partner
Melissa Ditson
Executive Creative Director
Micky Tudor
Joint Executive Creative Director
Mike Kettles
Momentum Worldwide
Executive Creative Director
Nicolas Roope
Co-Founder, Creative Partner
Nils Leonard
Nina Taylor
Creative Director
Peter Drake
Executive Creative Director
Phil Rhodes
TMW Unlimited
Creative Director
Polina Zabrodskaya
Publicis London
Creative Director
Richard Brim
Adam and Eve
Chief Creative Officer
Rob Doubal
McCann London
Co-President and Chief Creative Officer
Russel Ramsey
Crispin Porter & Bogusky
Chief Creative Officer
Ryan Newey
Founder, Chief Creative Officer
Sean Kinmont
Founding Partner, Creative Director
Sophie Lewis
Creative Director
Tori Winn
Executive Creative Director
Trevor Robinson
Quiet Storm
Executive Creative Director


The Campaign Big Awards are open to all UK based agencies or in-house creative teams whose work has run on paid-for media.
Yes, we know, everything is digital now. To win in this category, entries will demonstrate the innovative use of a digital platform that doesn’t fall into any other section. So it won’t be digital out-of-home or online film and it will be Snapchat, interactive retail, apps, web design, installations, VR, AI and AR - and more that we haven’t even imagined.


Despite “connecting” with more people than ever via social media, our social interactions are increasingly solitary. We may be sharing but the act is now reduced to a lonely touch of a screen. The upshot? More of us are craving actual experiences - and savvy brands are giving us just that. From pop-up fashion shows and music fests, to immersive theatrical experiences, sports contests and beyond, rich experience leaves an imprint on our consciousness. Often brand logo-shaped.

Entries can include face-to-face experiences, brand activations, live events and pop-ups.


From story-telling to building fame, film has the potency to influence hearts and minds. Always an enticing medium for advertisers - and for the creatives given the chance to play in this space - it remains the mainstay of most media plans. We’re looking for entries that demonstrate a clear rationale for using film, and for work that uses film to its full advantage - and gets results.

Entries can include TV ads, cinema ads, idents, online film (including YouTube), branded documentaries and brand films.


When an idea is just too big to be confined. Here, it’s the strength of a creative idea that absolutely demands it travel across multiple touchpoints and media - not simply one that appears everywhere. It will be underpinned by sharp strategic thinking. And the creative execution will, of course, be exquisite. Finally, we want to know how the integrated whole delivered so much more than just the sum of its parts.

Campaigns into this category must make use of at least two different medium channels.


Out of Home
The oldest medium and one that has been the vehicle for some of the best known and best loved ads of all time. Today, technology delivers a whole new palette for outdoor creativity. From full-motion imagery to facial recognition and AR, the choices for creatives are complex, but the imperative remains simple: show us a great idea.

Entries can include 6 sheets, 48 sheets, 96 sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.


In a digital world, analogue print takes a special place. Intimate yet broadcast, it can’t be blocked and readers choose to engage with it at their own pace. All of which engenders trust and a direct relationship, one-on-one, with a mass audience. We want to celebrate the very best creative in print that makes the most of being in consumers’ hands.

Entries can include advertising from business magazines, consumer magazines, regional newspapers, national newspapers, programmes and supplements, as well as special covers, wraps or tip-ons


Radio / Audio
Digital broadcasting, music streaming, radio, podcasting...delivering messages via audio has evolved exponentially, giving advertisers access to huge and more diverse audiences. But with audio often the add-on to a comms plan, the challenge is always to create more than just more noise. We’ll give a standing ovation to a soundtrack that paints a picture and runs riot in our imagination.

Entries to include any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

*All winners from the Aerials awards will be given free entry for their winning radio campaign. Please email for details.


Alcoholic Drinks
Awarded to the best creative idea for an alcoholic brand. Includes low-alcohol drinks and non-alcoholic beers and wines.


Awarded to the best creative idea for an automotive brand or service. Includes parts, accessories, tyres, lubricants and fuels, on-board navigation and in-car entertainment, maintenance and support services and motor sales.


Awarded to the best creative idea on behalf of a charity, not-for-profit organisation or NGO.

*Entries into the Charity category are also eligible if the space was paid for or donated by the media owner, who can vouch for the rate card equivalent value.


Consumer Durables & Furniture
Awarded to the best creative idea for a product within the consumer durables & furniture sectors. Includes white goods, brown goods, small domestic appliances, laptops and mobile phones, indoor furniture & furnishings and outdoor furniture & garden equipment.


Awarded to the best creative idea for an energy company or service. Includes electricity, gas, green energy, power & water companies.


Fashion, Clothing, Footwear & Accessories
Awarded to the best creative idea for a fashion brand or product. Includes all clothing, footwear and accessories products as well as fashion retail shops but NOT department retailers.


Financial & Legal
Awarded to the best creative idea for a product or service within the financial or legal sector. Includes insurance companies, car finance and leasing, retailers' financial services and legal services. Also includes B2B products or services.


Grocery & Soft Drinks
Awarded to the best creative idea for a grocery or soft drinks brand. Includes all fresh & frozen food products, confectionery & cereals, cooking ingredients & condiments and beverages such as tea, coffee and soft drinks. Also includes pet food and products.


Health & Beauty
Awarded to the best creative idea for a health & beauty brand. Includes over-the-counter tablets and medicines, first-aid, personal hygiene and oral care, family planning, cosmetics and any other non-pharma personal care.


Household Goods
Awarded to the best creative idea for a household brand. Includes consumables in laundry, cleaning products, toilet roll, food storage and kitchen utensils.


Media & Entertainment
Awarded to the best creative idea for a media brand. Includes television, newspaper, magazine and radio, as well as gaming software & consoles, DVDs & Blu-ray, cinema, theatre and museums, festivals and non-sporting events.


Online Services
Awarded to the best creative idea in online services. Includes search engines, directories, comparison sites, listing sites, ticketing sites, dating services and social networking sites.


Public Service
Awarded to the best creative idea on behalf of a public sector organisation. Includes health organisations, transport, environmental, postal services & couriers, political messaging, the police & emergency services, the Armed Services and any other Government or local authority services. Can include commercial public sector services or products as well.


Retail & Restaurants
Awarded to the best creative idea for a retail or restaurant brand. Includes department stores, supermarkets, non-fashion shops, DIY stores, furniture stores, estate agents, pharmacies & opticians and online stores & auctions.


Sport, Travel & Leisure
Awarded to the best creative idea for a sport, travel or leisure brand. Includes sporting events, health clubs, bookmakers & lotteries, destinations, luggage and accessories, toys, board games and hobbies.


Telecoms & Technology
Awarded to the best creative idea for a telecoms or technology brand or service. Includes telecommunication & internet / broadband service providers, computer operating systems and IT services.


Campaign Big Awards 2017


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Contact Us

Sarah Fournier
Events Manager

P: 0208 267 4433

Sarah Virani
Head of Brand Partnerships

P: 0208 267 4640