Consumer behaviour has changed drastically over the past ten years. There are now more channels of communication than ever before. And a new generation of consumer has shifted the advertising landscape.
Agencies and the brands they work with are constantly adapting and evolving in order to stay relevant and to resonate with 21st century consumers.
But some things will never change, the cut-through and impact of a great idea, well delivered will elevate some ads way beyond the reach of the rest.
The Campaign Big Awards offer the perfect platform for the breadth of the British advertising industry to showcase their world-leading creative credentials. They continue to shamelessly identify and celebrate the very best ideas and they seek to support and encourage advertising that is pushing the limits of what is possible.
This year's awards will be co-chaired by Sir John Hegarty, a founder of Bartle Bogle Hegarty, and Chaka Sobhani, the chief creative officer of Leo Burnett. Hegarty and Sobhani will lead an assembled jury of top industry creatives to judge the awards later this year.
Winners will be announced at a black tie awards ceremony on Wednesday 31 October at the Eventim Apollo.
"Many believe the world of advertising is collapsing. With global networks under threat. True or not, the one thing for sure is the need for better and more powerful ideas. That's not not under threat. That's why we celebrate with the Big Awards. Creativity is the future. Wherever you practice it". - Sir John Hegarty.
"The Bigs always get me bursting with pride a wee bit- proud of being part of this brilliant UK creative industry, and proud of the truly incredible work we're capable of producing. Unsurprisingly I'm hoping to see work bursting with flair, confidence, originality and craft but above all, work that simply gives you the feels and makes you give a damn." - Chaka Sobhani