The Campaign Big Awards are back for 2018

Consumer behaviour has changed drastically over the past ten years. There are now more channels of communication than ever before. And a new generation of consumer has shifted the advertising landscape.

Agencies and the brands they work with are constantly adapting and evolving in order to stay relevant and to resonate with 21st century consumers.

But some things will never change, the cut-through and impact of a great idea, well delivered will elevate some ads way beyond the reach of the rest.

The Campaign Big Awards offer the perfect platform for the breadth of the British advertising industry to showcase their world-leading creative credentials. They continue to shamelessly identify and celebrate the very best ideas and they seek to support and encourage advertising that is pushing the limits of what is possible. 

This year's awards will be co-chaired by Sir John Hegarty, a founder of Bartle Bogle Hegarty, and Chaka Sobhani, the chief creative officer of Leo Burnett. Hegarty and Sobhani will lead an assembled jury of top industry creatives to judge the awards later this year. 

Winners will be announced at a black tie awards ceremony on Wednesday 31 October at the Eventim Apollo.

"Many believe the world of advertising is collapsing. With global networks under threat. True or not, the one thing for sure is the need for better and more powerful ideas. That's not not under threat. That's why we celebrate with the Big Awards. Creativity is the future. Wherever you practice it". - Sir John Hegarty.

"The Bigs always get me bursting with pride a wee bit- proud of being part of this brilliant UK creative industry, and proud of the truly incredible work we're capable of producing. Unsurprisingly I'm hoping to see work bursting with flair, confidence, originality and craft but above all, work that simply gives you the feels and makes you give a damn." - Chaka Sobhani

Deadline Extended

Final Entry Deadline: Thursday 19 July


The Campaign Big Awards are open to all UK based agencies or in-house creative teams whose work has run on paid-for media.
Yes, we know, everything is digital now. To win in this category, entries will demonstrate the innovative use of a digital platform that doesn’t fall into any other section. So it won’t be digital out-of-home or online film and it will be Snapchat, interactive retail, apps, web design, installations, VR, AI and AR - and more that we haven’t even imagined.


Despite “connecting” with more people than ever via social media, our social interactions are increasingly solitary. We may be sharing but the act is now reduced to a lonely touch of a screen. The upshot? More of us are craving actual experiences - and savvy brands are giving us just that. From pop-up fashion shows and music fests, to immersive theatrical experiences, sports contests and beyond, rich experience leaves an imprint on our consciousness. Often brand logo-shaped.

Entries can include face-to-face experiences, brand activations, live events and pop-ups.


From story-telling to building fame, film has the potency to influence hearts and minds. Always an enticing medium for advertisers - and for the creatives given the chance to play in this space - it remains the mainstay of most media plans. We’re looking for entries that demonstrate a clear rationale for using film, and for work that uses film to its full advantage - and gets results.

Entries can include TV ads, cinema ads, idents, online film (including YouTube), branded documentaries and brand films.


When an idea is just too big to be confined. Here, it’s the strength of a creative idea that absolutely demands it travel across multiple touchpoints and media - not simply one that appears everywhere. It will be underpinned by sharp strategic thinking. And the creative execution will, of course, be exquisite. Finally, we want to know how the integrated whole delivered so much more than just the sum of its parts.

Campaigns into this category must make use of at least two different medium channels.


Out of Home
The oldest medium and one that has been the vehicle for some of the best known and best loved ads of all time. Today, technology delivers a whole new palette for outdoor creativity. From full-motion imagery to facial recognition and AR, the choices for creatives are complex, but the imperative remains simple: show us a great idea.

Entries can include 6 sheets, 48 sheets, 96 sheets, giant posters, digital and interactive posters, cross tracks, bus sides, taxis, ambient posters and special builds.


In a digital world, analogue print takes a special place. Intimate yet broadcast, it can’t be blocked and readers choose to engage with it at their own pace. All of which engenders trust and a direct relationship, one-on-one, with a mass audience. We want to celebrate the very best creative in print that makes the most of being in consumers’ hands.

Entries can include advertising from business magazines, consumer magazines, regional newspapers, national newspapers, programmes and supplements, as well as special covers, wraps or tip-ons


Radio / Audio
Digital broadcasting, music streaming, radio, podcasting...delivering messages via audio has evolved exponentially, giving advertisers access to huge and more diverse audiences. But with audio often the add-on to a comms plan, the challenge is always to create more than just more noise. We’ll give a standing ovation to a soundtrack that paints a picture and runs riot in our imagination.

Entries to include any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

*All winners from the Aerials awards will be given free entry for their winning radio campaign. Please email for details.


Alcoholic Drinks
Awarded to the best creative idea for an alcoholic brand. Includes low-alcohol drinks and non-alcoholic beers and wines.


Awarded to the best creative idea for an automotive brand or service. Includes parts, accessories, tyres, lubricants and fuels, on-board navigation and in-car entertainment, maintenance and support services and motor sales.


Awarded to the best creative idea on behalf of a charity, not-for-profit organisation or NGO.

*Entries into the Charity category are also eligible if the space was paid for or donated by the media owner, who can vouch for the rate card equivalent value.


Consumer Durables & Furniture
Awarded to the best creative idea for a product within the consumer durables & furniture sectors. Includes white goods, brown goods, small domestic appliances, laptops and mobile phones, indoor furniture & furnishings and outdoor furniture & garden equipment.


Awarded to the best creative idea for an energy company or service. Includes electricity, gas, green energy, power & water companies.


Fashion, Clothing, Footwear & Accessories
Awarded to the best creative idea for a fashion brand or product. Includes all clothing, footwear and accessories products as well as fashion retail shops but NOT department retailers.


Financial & Legal
Awarded to the best creative idea for a product or service within the financial or legal sector. Includes insurance companies, car finance and leasing, retailers' financial services and legal services. Also includes B2B products or services.


Grocery & Soft Drinks
Awarded to the best creative idea for a grocery or soft drinks brand. Includes all fresh & frozen food products, confectionery & cereals, cooking ingredients & condiments and beverages such as tea, coffee and soft drinks. Also includes pet food and products.


Health & Beauty
Awarded to the best creative idea for a health & beauty brand. Includes over-the-counter tablets and medicines, first-aid, personal hygiene and oral care, family planning, cosmetics and any other non-pharma personal care.


Household Goods
Awarded to the best creative idea for a household brand. Includes consumables in laundry, cleaning products, toilet roll, food storage and kitchen utensils.


Media & Entertainment
Awarded to the best creative idea for a media brand. Includes television, newspaper, magazine and radio, as well as gaming software & consoles, DVDs & Blu-ray, cinema, theatre and museums, festivals and non-sporting events.


Online Services
Awarded to the best creative idea in online services. Includes search engines, directories, comparison sites, listing sites, ticketing sites, dating services and social networking sites.


Public Service
Awarded to the best creative idea on behalf of a public sector organisation. Includes health organisations, transport, environmental, postal services & couriers, political messaging, the police & emergency services, the Armed Services and any other Government or local authority services. Can include commercial public sector services or products as well.


Retail & Restaurants
Awarded to the best creative idea for a retail or restaurant brand. Includes department stores, supermarkets, non-fashion shops, DIY stores, furniture stores, estate agents, pharmacies & opticians and online stores & auctions.


Sport, Travel & Leisure
Awarded to the best creative idea for a sport, travel or leisure brand. Includes sporting events, health clubs, bookmakers & lotteries, destinations, luggage and accessories, toys, board games and hobbies.


Telecoms & Technology
Awarded to the best creative idea for a telecoms or technology brand or service. Includes telecommunication & internet / broadband service providers, computer operating systems and IT services.


General Entry Requirements
Registration details: Contact details for someone in your company that we can contact about the entry. 

Project name: Provide a unique title for each submission. 

Category: Select from 16 product sectors or 7 media channels. 

Entry type: Single or campaign entries are accepted. Campaigns must consist of a minimum of THREE executions. Some categories are restricted to campaigns only. 

Client & brand: Provide the company/ brand or organisation that commissioned the work as well as the product or service. 

Launch date: When the work aired, launched or was released to the UK public for the first time between 26th August 2017 - 6th July 2018 on paid-for media space. 

Media placement: The location or channel the work was displayed on. 

Digital presentation image: Provide an image to represent your entry. This image will be used on the Campaign Big Awards website should you be shortlisted. This can be the creative work itself, a still or the logo of the brand.

Media uploads: JPEG, PDF, MP3 or URL to hosted video content is acceptable. Please select the appropriate format. 

You will need to familiarise yourself with the available categories and entry requirements for each and decide which to enter. Credits for work will be collected for shortlisted entries only. You will be contacted at a later date by the events team.

Entry Fees

Valid until Thursday 5 July

Single Entries

Media Excellence Categories
Digital: £475
Film: £475
Out of Home: £325
Print: £325
Radio/Audio: £225 

Product Sector Categories
Digital: £475
Film: £475 
Out of Home: £325
Print: £325 
Radio/Audio: £225 

Campaign Entries

Media Excellence Categories
Digital: £625
Experiential: £625
Film: £625
Integrated: £625 
Out of Home: £400
Print: £400 
Radio/Audio: £275

Product Sector Categories
Digital: £625
Experiential: £625
Film: £625
Integrated: £625 
Out of Home: £400
Print: £400 
Radio/Audio: £275
Please note within the product sector categories, entries will not be broken down and judged
by their media platform. The media selection is for pricing only. All work submitted
with each product sector will be viewed as a whole as the best work produced for that sector.

*All entries submitted after Thursday 5 July are subject to a late fee of £125+ VAT per entry.

Key Dates

Standard Entry Deadline: Thursday 5 July
Late Entry Deadline: Thursday 19 July
Shortlist Announced: Thursday 13 September
Awards Ceremony: Wednesday 31 October



Campaign Big Awards 2017


Contact Us

Sarah Fournier
Events Manager

P: 0208 267 4433

Sarah Virani
Head of Brand Partnerships

P: 0208 267 4640