Ieva Blazeviciute

Ieva is an art director at Virtue, the creative agency by Vice. Her work focuses on fashion and lifestyle categories, with a range of clients, such as Converse, Estee Lauder, Red Bull and IKEA. Having led story-telling workshops in Scotland and Japan, Ieva was a keynote speaker at Topform 2019 and has recently self-published a book that examines the generational experiences of growing up in a post-Soviet country.