Shortlist 2019

Shortlist


Media Excellence
Best Use of Digital Technology

Look&Book
VCCP for easyJet

Pay It Forward
FCB Inferno for The Big Issue

The World's First 5G AI Stylist
Publicis•Poke for EE

Freddie v Freddie
M&C Saatchi

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Experiential

Curiosity Rooms
Amplify for Google Pixel 3

Desperados Deep House
Jack Morton Worldwide and We Are Pi 

Viva La Vulva Bathroom Take Over
AMVBBDO for Bodyform/Libresse

Unsafe Buildings In The Spotlight
Anomaly for Grenfell United

Tap the Past to Preserve the Future
Anomaly for Bank of Scotland

The Resturant With No Food
Ogilvy for Hellmann's

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Integrated

Every Lesson Shapes a Life
Havas London for Department for Education

Take:90
Grey London for The Met Police

Derry Girls
4Creative - Channel 4

Viva La Vulva
AMVBBDO for Bodyform/Libresse

Keep it Clean
Publicis•Poke for Renault UK

Where Do You Draw The Line Campaign
Lucky Generals for #TimeTo

Your Army Needs You
Karmarama part of Accenture Interactive for The British Army



Out of Home

Sunset to Sunrise
VCCP for Cadbury

Toxic Toby
McCann London for BreezoMeter

Feel Something New
Atomic London for Royal Opera House

See Every Angle
Atomic London for The i Newspaper

Lovers, Don't Spread The Hate
adam&eveDDB for Marmite

Unsafe Buildings In The Spotlight
Anomaly for Grenfell United

Obesity 2019
Anomaly for Cancer Research UK

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Performance Marketing

Alan Partridge - Email Stunt
BBC Creative for BBC

BBC Sounds - Listen Without Limits
BBC Creative for BBC Music

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Print

Cards of Acknowledgement
MRM McCann for The Miscarriage Association

Feel Something New
Atomic London for Royal Opera House

Lovers, Don't Spread The Hate
adam&eveDDB for Marmite

Obesity 2019
Anomaly for Cancer Research UK

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Radio
Gurls Talk
R/GA London for Nike

Every Lesson Shapes a Life
Havas London for Department for Education

A Shout Out to my Son
M&C Saatchi for The Ben Kinsella Trust

Great Characters Make Great Drama
Uncommon Creative Studio for ITV
Social

Alan Partridge - Email Stunt
BBC Creative for BBC

UN The People's Seat
Grey London + WPP for United Nations

Diversish
AMVBBDO for The Valuable 500

Viva La Vulva
AMVBBDO for Bodyform/Libresse

Unsafe Buildings In The Spotlight
Anomaly for Grenfell United

Obesity 2019
Anomaly for Cancer Research UK

Gram Invaders
Gravity Road for ThreeUK

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TV & Cinema

Jack Ryan
Droga5 for Amazon Prime Video

BBC Two Rebrand
BBC Creative for BBC

The Unedited Truth
ENGINE for Women's Aid

The Boy and The Piano
adam&eveDDB for John Lewis & Partners

Bohemian Rhapsody
adam&eveDDB for John Lewis & Partners + Waitrose & Partners

Mr Swan
Ogilvy for Sipsmith London Dry Gin

Great Shows Stay With You 2018
Droga5 for Amazon Prime Video

Great Shows Stay With You 2019
Droga5 for Amazon Prime Video

Product Sectors
Automotive

Lexus ES: Driven by Intuition
The&Partnership

Human Sanctuary
Golley Slater for Mitsubishi Motors

Volvo The Unseen Ocean
Grey London for Volvo UK

Escape
BBH for Audi

The&Partnership
Takumi: A 60,000 hour story on the survival of human craft for Lexus

adam&eveDDB
Movie Star Confidence for Volkswagen SUV

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Charity

UN The People’s Seat – inspiring action on climate change
WPP, led by Grey London & Facebook

Diversish
AMVBBDO for The Valuable 500

Every Lesson Shapes a Life
Havas London for Department for Education

Bring Them Home
Opus 2 for Combat Stress

Hide & Seek
BBH for Refuge

The Unedited Truth
ENGINE for Women's Aid 

Unsafe Buildings In The Spotlight (Experiential and Out of Home)
Anomaly for Grenfell United

Your Army Needs You
Karmarama part of Accenture Interactive for Capita

Armistice Day
TMW Unlimited for Westminster City Council

Obesity 2019 (Out of Home and Print)
Anomaly for Cancer Research UK

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Entertainment & Leisure
BBC Two Rebrand
BBC Creative for BBC

Jack Ryan
Droga5 for Amazon Prime Video

Vikings
Droga5 for Amazon Prime Video

Cupcake
Droga5 for Amazon Prime Video

Remember the Name
BBC Creative for BBC

Choke
Droga5 for Amazon Prime Video

Great Shows Stay With You 2018
Droga5 for Amazon Prime Video

Feel Something New
Atomic London for Royal Opera House

Rich List
Pulse Creative London for The Times and The Sunday Times

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Consumer Goods

Viva La Vulva (Social, Experiential, Integrated and Out of Home)
AMVBBDO for Bodyform/Libresse

Three Lionesses 
Grey London for Lucozade Sport

Mr Swan 
Ogilvy for Sipsmith London Dry Gin

GO ON with Gaviscon
Havas London for Gaviscon 

#thisisparenthood
The Brooklyn Brothers for WaterWipes

Lovers, Don't Spread The Hate (Out of Home and Print)
adam&eveDDB for Marmite

The Non-Issue
McCann London for L’Oréal Paris

Peanut Butter
adam&eveDDB for Marmite


Retailers 
The Boy and The Piano
adam&eveDDB for John Lewis & Partners

Bohemian Rhapsody
adam&eveDDB for John Lewis & Partners + Waitrose & Partners

Too Good To Wait
adam&eveDDB for Waitrose & Partners

Coal Drops Yard
Droga5 for Argent

#BodyProudMums
Mcgarrybowen for Mothercare


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Services
Crystal Barn
Droga5 for Barclaycard

BBC Sounds - Listen without Limits
BBC Creative for BCC Music

Charlotte Take Them All On
AMVBBDO for BT Sport

Not Everything Makes The Cut
Lucky Generals for Amazon

Two Sides of the Story
Ogilvy for British Gas and Carers UK

Too Good To Wait
adam&eveDDB for Waitrose & Partners

Glass of Thrones
Publicis•Poke for Tourism Ireland

All they Want for Christmas
Saatchi & Saatchi for VISA

Toxic Toby
McCann London for BreezoMeter

NatWest Processions
M&C Saatchi for NatWest

We are not an Island (Out of Home and Print)
Wunderman Thompson UK for HSBC



Creative Excellence
Branded Content

Freddie v Freddie (Best Use of Digital Technology and Social)
M&C Saatchi for NatWest

Viva La Vulva
AMVBBDO for Bodyform/ Libresse

BBC Christmas - Wonderland
BBC Creative for BCC

Not Everything Makes The Cut
Lucky Generals for Amazon

Public Displays of Obsession
BBC Creative for BCC

We are not an Island
Wunderman Thompson UK for HSBC


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Best Idea for a Purpose:

UN People’s Seat
Grey London, WPP & Facebook

Viva La Vulva (Social and Integrated)
AMVBBDO for Bodyform/Libresse

#TogetherAgainstHate
Channel 4, The Outfit & Wavemaker for Nationwide, McCain's & Maltesers

The Unedited Truth
ENGINE for Women's Aid

Toxic Toby
McCann London for BreezoMeter

Pad Ad
adam&eveDDB for Hey Girls


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Best Idea from an Agency Initiative

Lucky Bastards
Lucky Generals

Coming Out Kit
AMVBBDO for The Outside Project

Texts From The Trenches
Truant London for Armistice 100

The Flag We Shouldn't Be Proud Of
The Gate London for Gay Times Magazine

Best Reactive Idea

Trump Stinks
Lucky Generals

#ThisIsOurTime
Leo Burnett for Skoda with Fallon, Fuse, PHD and Oglivy

Keep it Clean
Publicis•Poke for Zoe- Renault UK

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Best Use of an Influencer

The World's First 5G AI Stylist
Publicis•Poke for EE

UN The People's Seat
Grey London + WPP

Morgan 3000
Uncommon Creative Studio for ITV

Lioness Tributes
Uncommon Creative Studio for Nike

Lucozade Next Move
Grey London for Lucozade

For the Coming Age
Uncommon Creative Studio for ASOS

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Consistent Creative Excellence

BBC & BBC Creative

John Lewis & Partners & adam&eveDDB

VDT Audi & BBH

Right Now, Cancer Research UK & Anomaly (TV&Cinema and Integrated) 

Bodyform/Libresse & AMVBBDO 

VDT Audi & BBH (TV&Cinema and Performance Marketing) 

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Creative Idea for a New Brand

Mr Swan
Ogilvy for Sipsmith Gin

Unsafe Buildings In The Spotlight
Anomaly for Grenfell United

For the Coming Age
Uncommon Creative Studio for ASOS

Coal Drops Yard
Droga5 for Argent

Unsafe Buildings In The Spotlight
Anomaly for Grenfell United

Pad Ad
adam&eveDDB for Hey Girls


Original Idea

A Shout Out to my Son
M&C Saatchi for The Ben Kinsella Trust

Look&Book
VCCP for easyJet

StorySign
FCB Inferno for Huawei

Alan Partridge - Clearing The Air
BBC Creative for BBC

Armistice Day
TMW Unlimited for Westminster City Council

Unsafe Buildings In The Spotlight
Anomaly for Grenfell United


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Sponsorship

The Purse
AMVBBDO for Guinness

Where everyone plays
M&C Saatchi for Coca-Cola

Movie Star Confidence Idents
adam&eveDDB for Volkswagen UK

Clear
AMVBBDO for Guinness

Visit Xbox: the birth of gaming tourism
McCann London for Microsoft - Xbox


Grand Prix
Emerging Team of the Year

Ads Dechaud & Phil Le Brun
Wonderhood Studios

Zoe Nash & Sali Horsey
adam&eveDDB