Wayne Deakin


Executive Creative Director EMEA, Huge
Wayne has over 20 years of industry experience and held creative leadership positions in Australia, Europe, Asia and the US. Originally from Australia, Wayne is a failed Pro Surfer who then stumbled into advertising after winning a place at A.W.A.R.D School. After working at famous agencies in Oz, he worked his way around the world and also found time to earn a Master's in Cognitive Sciences along the way. Previous to coming to London he was a Group Creative Director at Jung Von Matt in Europe. He then helped to build Jam before moving to joint-ECD across for the Engine Group. More recently he was ECD of AKQA London and helped the agency win several industry titles and be named one of the most internationally awarded digital agencies globally. Wayne has created numerous innovations and marketing world firsts and has earned a global reputation for creating boundary crossing work that puts customers at the heart. With more than 500 awards in multiple disciplines, from design to advertising, his work has been highlighted as best-in-class around the world by media and publications.