André Laurentino, better known as Dedé, is the Chief Creative Officer of Ogilvy UK and member of Ogilvy's Worldwide Creative Council. Brazilian born Dedé was one of Brazil's most awarded art directors and later went on to win the same accolade as a copywriter. Dede has 30 Cannes Lions to his name, as well as D&AD and The One Show pencils. He's currently featured in the Top 20 Creatives of the year list by Campaign magazine. Alongside his career in advertising, Dede is a published novelist, wrote TV series and was a regular columnist for newspaper O Estado de S. Paulo for 10 years.