Creative Excellence

BRANDED CONTENT

BEST IDEA FOR A PURPOSE

BEST IDEA FROM AN AGENCY INITIATIVE

BEST REACTIVE IDEA

BEST USE OF AN INFLUENCER or CELEBRITY

CONSISTENT CREATIVE EXCELLENCE

CREATIVE IDEA FOR A NEW BRAND

ORIGINAL IDEA

SPONSORSHIP

Media Excellence

BEST USE OF NEW DIGITAL TECH

EXPERIENTIAL

GAMING

TV & CINEMA

INTEGRATED

OUT OF HOME

PRINT

WINNER

Britain Get Talking

ITV

Agency: Uncommon Creative Studio

RADIO

SOCIAL

Product Sectors

AUTOMOTIVE

CHARITY

CONSUMER GOODS

ENTERTAINMENT & LEISURE

RETAILERS

SERVICES

Grand Prix

EMERGING TEAM OF THE YEAR

Not for entry

BEST SINGLE CREATIVE IDEA

BEST CAMPAIGN

Campaign Big Agency of the Year

Media Excellence

Experiential

Winner

Vertical Gig

Samsung KX

Agency: Iris

TV & Cinema

WINNER

IKEA 'Silence the Critics'

IKEA Christmas

Agency: Mother London

Integrated

WINNER

Visit #ScottishTwitter

Twitter UK

Agency: Flying Object

Out of Home

WINNER

Dracula Special Build

BBC

Agency: BBC Creative

WINNER

Listen Like You Used To

Spotify UK

Agency: Who Wot Why

Print

WINNER

Britain Get Talking

ITV

Agency: Uncommon Creative Studio

Radio

WINNER

Undiscovered Creatures

Surfers Against Sewage

Agency: M&C Saatchi

Social

WINNER

#GoGreenForGrenfell

Grenfell United

Agency: Anomaly

WINNER

#wombstories

Libresse/Bodyform

Agency: AMVBBDO

Product Sectors

Automotive

WINNER

Renault French Exchange

Renault

Charity

WINNER

The See Differently Collection

Royal National Institute of Blind People (RNIB)

Agency: The&Partnership London

Consumer Goods

WINNER

#wombstories

Libresse/Bodyform

Agency: AMVBBDO

WINNER

IKEA 'Silence the Critics'

IKEA Christmas

Agency: Mother London

Entertainment & Leisure

BBC iPlayer - Wasted on Some

BBC iPlayer

Agency: BBC Creative

Retailers

WINNER

Everything's Better on the Beach

On The Beach

Agency: Uncommon Creative Studio

Services

WINNER

Bikertek

Highways England

Agency: adam&eveDDB

Creative Excellence

Branded Content

WINNER

#wombstories

Libresse/Bodyform/ Essity

Agency: AMVBBDO

Best Idea for a Purpose

WINNER

Solidaritea

Solidaritea

Agency: U-Studio / OLIVER

Best Idea from an Agency Initiative

WINNER

Stay Home Now (Out of Home - single)

Agency: St. Luke's Communications

Best Reactive Idea

WINNER

Solidaritea

Solidaritea

Agency: U-Studio / OLIVER

Best Use of an Influencer or Celebrity

WINNER

IKEA 'Silence the Critics'

IKEA Christmas

Agency: Mother London

Consistent Creative Excellence

WINNER

Marmite & adam&eveDDB

Original Idea

WINNER

#GoGreenForGrenfell

Grenfell United

WINNER

#wombstories

Libresse/Bodyform/ Essity

Agency: AMVBBDO

Sponsorship

WINNER

All Who Follow (Integrated)

England National Football Team

Agency: Wonderhood Studios

Emerging Team of the Year

WINNER

Jeppe Vidstrup & Simone Warme

Agency: adam&eveDDB

WINNER

Shannon Cripps and Bethany Wood

Agency: BBC Creative

Response to Covid-19

Best Reactive Idea

WINNER

Britain Get Talking

ITV

Agency: Uncommon Creative Studio

Creativity in Lockdown

WINNER

Creature Discomforts: Life in Lockdown

Born Free Foundation

Agency: ENGINE UK

Covid-19 Pro Bono Campaigns

WINNER

Stay Home Now

Agency: St. Luke's Communications

Grand Prix

Best Idea

WINNER

#wombstories

Libresse/Bodyform/ Essity

Agency: AMVBBDO

Best Campaign

WINNER

#wombstories

Libresse/Bodyform/ Essity

Agency: AMVBBDO

Campaign Big Awards Agency of the Year

WINNER

Uncommon Creative Studio

Product Sectors

Automotive

Break The Routine

Agency: Other London
Client: THE OUT

Change Accelerated

Agency: Uncommon Creative Studio
Client: Formula E

Fantasy Road Trip: How LADbible created a cosmic road trip during lockdown to provide escapism when the country needed it most

Agency: LADbible Group
Client: Toyota

Ultimate Safety Test

Agency: Grey
Client: Volvo

Entertainment & Leisure

Beyond Generations

Agency: McCann London
Client: Xbox

Drama vs Reality

Agency: Uncommon Creative Studio
Client: ITV

FIFA21 x Midnight Ramadan League

Agency: adam&eveDDB
Client: FIFA

Guardian 200 Years, a Work in Progress

Agency: Oliver Agency
Client: The Guardian

Guardian 200 Years, a Work in Progress

Agency: Oliver Agency
Client: The Guardian

Married at First Sight

Agency: 4Creative
Client: Channel 4

The New Agenda - Lost for Words

Agency: The Brooklyn Brothers
Client: Financial Times

Charity

Cure the Care System

Agency: ENGINE
Client: Alzheimer's Society

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Paralympics

Agency: 4Creative
Client: Channel 4

Whatever It Takes

Agency: AMVBBDO
Client: Macmillan Cancer Support

addresspollution.org

Agency: AMVBBDO
Client: Central Office for Public Interest

Retailers

A Voice Is All You Need

Agency: Droga5 London
Client: Amazon Alexa

Inner Child

Agency: Leo Burnett
Client: McDonald's

Ironing

Agency: Droga5 London
Client: Amazon Alexa

KFC 'The World's Least Appropriate Slogan'

Agency: Mother London
Client: KFC

Lights On

Agency: Leo Burnett
Client: McDonald's

One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Services

Adopt A Keg

Agency: Grey
Client: Carlsberg

Alexa's Body

Agency: Lucky Generals
Client: Amazon

Don't Get Sidetracked. Get Setapp

Agency: Droga5 London
Client: Setapp

Don't Get Sidetracked. Get Setapp

Agency: Droga5 London
Client: Setapp

Hope United

Agency: Saatchi & Saatchi
Client: BT

The Road to Completion

Agency: Uncommon Creative Studio
Client: Habito

Consumer Goods

#painstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Cadbury Dairy Milk 'Donate Your Words' (The Originals)

Agency: VCCP
Client: Cadbury Dairy Milk

Cadbury Worldwide Hide

Agency: VCCP
Client: Cadbury

Creativity is Essential

Agency: AMVBBDO
Client: Bombay Saphire

Dynamite

Agency: adam&eveDDB
Client: Marmite

IKEA 'The Hare'

Agency: Mother London
Client: IKEA - Sleep

IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)

Agency: Mother London
Client: IKEA

IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)

Agency: Mother London
Client: IKEA - Sleep

Creative Excellence

Best Idea for a Purpose

Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Nobody Is Normal

Agency: Walk In The Gate Ltd
Client: Childline

Paralympics

Agency: 4Creative
Client: Channel 4

The Design for Everyone Campaign

Agency: The & Partners London LTD
Client: Royal National Institute of Blind People (RNIB)

The Homeless Bank Account

Agency: Wunderman Thompson UK
Client: HSBC UK

Consistent Creative Excellence

Amazon

Agency: Droga5 London
Client: Amazon

Bodyform/Libresse

Agency: AMVBBDO
Client: Bodyform/Libresse

Britain Get Talking

Agency: Uncommon Creative Studio
Client: ITV

ITV

Agency: Uncommon Creative Studio
Client: ITV

KFC 'Finger Lickin' Good'

Agency: Mother London
Client: KFC

Paralympics

Agency: 4Creative
Client: Channel 4

Xbox & McCann London: Redefining the gamer-gaming relationship for over half a decade

Agency: McCann London
Client: Xbox

Best Idea from an Agency Initiative

Abusers Always work from home

Agency: Wunderman Thompson UK
Client: NCDV

Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Create Not Hate / Check Your Prejudice

Agency: Quiet Storm
Client: Create Not Hate x Quiet Storm

Open Soon

Agency: pablo
Client: Vagina Museum

Scents of Belonging

Agency: Uncommon Creative Studio
Client: Earl of East

Best Reactive Idea

#FreeCuthbert

Agency: McCann Manchester
Client: Aldi

Football Moves People

Agency: Wonderhood Studios
Client: Migration Museum

Hope is Power. Kamala Harris.

Agency: Uncommon Creative Studio
Client: Guardian

If the world can see, the world can change

Agency: Uncommon Creative Studio
Client: ITV

Raising Profiles

Agency: FCB Inferno
Client: The Big Issue

Stand with Diversity

Agency: Uncommon Creative Studio
Client: ITV

The New Agenda - Lost for Words

Agency: The Brooklyn Brothers
Client: Financial Times

Original Idea

#painstories

Agency: AMVBBDO
Client: Bodyform/Libresse

#wombpainstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Nobody Is Normal

Agency: Walk In The Gate Ltd
Client: Childline

One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Paralympics

Agency: 4Creative
Client: Channel 4

PlayStation 5 Launch: TFL Takeover

Agency: Diva Agency
Client: PlayStation 5

Best Use of an Influencer or Celebrity

Alexa's Body

Agency: Lucky Generals
Client: Amazon

Doggy Dogg Christmas

Agency: McCann London
Client: Just Eat

Drama vs Reality

Agency: Uncommon Creative Studio
Client: ITV

FIFA21 x Midnight Ramadan League

Agency: adam&eveDDB
Client: FIFA

The Naked Threat

Agency: AMVBBDO
Client: Refuge

The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

Sponsorship

Greggs | PlayStation Launch Box

Agency: Drummond Central
Client: Greggs and PlayStation UK

Hope United

Agency: Saatchi & Saatchi
Client: BT

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Summer Exhibition

Agency: Uncommon Creative Studio
Client: WeTransfer

The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Branded Content

Adopt A Keg

Agency: Grey
Client: Carlsberg

Beyond Generations

Agency: McCann London
Client: Xbox

Cats That Rule The World

Agency: AMVBBDO
Client: Sheba

The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

Emerging Team of the Year

Finalists to be announced on 17 September

Finalists to be announced on 17 September

Finalists to be announced on 17 September

Finalists to be announced on 17 September

Media Excellence

Integrated

#SeeingRed

Agency: adam&eveDDB
Client: Hey Girls

#wombpainstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Guardian 200 Years, a Work in Progress

Agency: Oliver Agency
Client: The Guardian

KFC 'The World's Least Appropriate Slogan'

Agency: Mother London
Client: KFC

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith

Gaming

Beyond Generations

Agency: McCann London
Client: Xbox

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

PlayStation 5 Launch: TFL Takeover

Agency: Diva Agency
Client: PlayStation 5

The O2 in Fortnite Creative

Agency: VCCP
Client: O2

Out of Home

Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Build a Life

Agency: Uncommon Creative Studio
Client: B&Q

Dynamite

Agency: adam&eveDDB
Client: Marmite

IKEA 'Tomorrow Starts Tonight'

Agency: Mother London
Client: IKEA - Sleep

IKEA 'Tomorrow Starts Tonight' (Anti-Ageing Cream)

Agency: Mother London
Client: IKEA - Sleep

IKEA 'Tomorrow Starts Tonight' (Energy Drink)

Agency: Mother London
Client: IKEA - Sleep

IKEA 'Tomorrow Starts Tonight' (Vitamin Tablets)

Agency: Mother London
Client: IKEA - Sleep

Lights On

Agency: Leo Burnett
Client: McDonald's

The Joy of Later Life Sex

Agency: Ogilvy
Client: Relate

Print

#SeeingRed

Agency: adam&eveDDB
Client: Hey Girls

Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

IKEA ' Tomorrow Starts Tonight' (Vitamin Supplements)

Agency: Mother London
Client: IKEA - Sleep

IKEA 'Tomorrow Starts Tonight'

Agency: Mother London
Client: IKEA - Sleep

IKEA 'Tomorrow Starts Tonight' (Anti Ageing Cream)

Agency: Mother London
Client: IKEA

IKEA 'Tomorrow Starts Tonight' (Energy Drink)

Agency: Mother London
Client: IKEA - Sleep

Recolour the Rainbow

Agency: adam&eveDDB
Client: Skittles

The Joy of Later Life Sex

Agency: Ogilvy
Client: Relate

The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

Radio

Doggy Dogg Christmas

Agency: McCann London
Client: Just Eat

Fail. Learn. Win.

Agency: Karmarama Part Of Accenture Interactive
Client: Capita, for the British Army

Love Stories On The Radio

Agency: MullenLowe London
Client: Cif

Uber 'Your Uber Awaits' (Keyboard)

Agency: Mother London
Client: Uber

Social

#FreeCuthbert

Agency: McCann Manchester
Client: Aldi

#painstories

Agency: AMVBBDO
Client: Bodyform/Libresse

Beyond Generations

Agency: McCann London
Client: Xbox

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Twirl Orange Presale

Agency: VCCP
Client: Cadbury

Weetabix n Beanz

Agency: @WelcomeToFrank
Client: Weetabix

Best Use of New Digital Tech

Cadbury Worldwide Hide

Agency: VCCP
Client: Cadbury

Long Live The Prince

Agency: ENGINE
Client: The Kiyan Prince Foundation

Not a School

Agency: Iris
Client: Samsung

War Graves Week

Agency: M&C Saatchi
Client: Commonwealth War Graves Commission

addresspollution.org

Agency: AMVBBDO
Client: Central Office for Public Interest

Experiential

Beyond Generations

Agency: McCann London
Client: Xbox

Black Plaque Project

Agency: Havas
Client: Nubian Jak Community Trust

Cadbury Worldwide Hide

Agency: VCCP
Client: Cadbury

Creativity is Essential

Agency: AMVBBDO
Client: Bombay Saphire

One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

The better we talk, the better we feel

Agency: Uncommon Creative Studio
Client: ITV

TV & Cinema

A Voice Is All You Need

Agency: Droga5 London
Client: Amazon Alexa

Drama vs Reality

Agency: Uncommon Creative Studio
Client: ITV

One/Second/Suit

Agency: Uncommon Creative Studio
Client: H&M

Paralympics

Agency: 4Creative
Client: Channel 4

Tender and Tough

Agency: AMVBBDO
Client: Macmillan Cancer Support

The Official Tennis of Sipsmith Gin

Agency: Ogilvy
Client: Sipsmith