WINNERS 2018


Product Sectors

Automotive

WINNER: Clowns

BBH London for Audi


WINNER: Human Made Stories - Music of The Mind

Grey London for Volvo


Speed Bump (Experiential & Film)

Spark44 for Land Rover/Range Rover Evoque


WINNER: The Dragon Challenge (Experiential & Film)

Spark44 for Land Rover/Range Rover Sport




Charity

WINNER: #TrollingIsUgly (Digital & Film)

adam&eveDDB for The Cybersmile Foundation


Every Parent's Worst Nighmare

adam&eveDDB for The International Committee of the Red Cross


WINNER: Project 84 (Experiential & Out of Home)

adam&eveDDB for Campaign Against Living Miserably


Suicide Notes

adam&eveDDB for Campaign Against Living Miserably


3 Billboards Outside Grenfell Tower, London

BBH London for Justice4Grenfell


Somewhere Over The Rainbow

BMB for Pride In London


The Wayback

Grey/Thomas Thomas for The Wayback


Gaydr

McCann London for Peter Tatchell Foundation




Consumer Durables & Furniture

Braun Design Language

Grey London for Braun


WINNER: Ghosts

Mother for IKEA


WINNER: Teleman x Repeater

Mother for IKEA




Energy

WINNER: Get Mad

Uncommon Creative Studio for OVO Energy


WINNER: Renewable is Unstoppable

Uncommon Creative Studio for OVO Energy

Financial & Legal

WINNER: Honeypot

AMVBBDO for Hiscox


WINNER: Epic Action Man

Mother for MoneySuperMarket.com


WINNER: Epic Lift

Mother for MoneySuperMarket.com


Defuse The Drama

VCCP for MORE TH>N


Sisters

VCCP for Nationwide




Grocery & Soft Drinks

WINNER: The Marmite Gene Project

adam&eveDDB for Marmite


The Hungry TV Channel

AMVBBDO for Snickers


Togetherness

The Corner for Oasis


WINNER: Softest Smooth

Wieden + Kennedy for Lurpak




Health & Beauty

WINNER: bloodnormal (Film & Integrated)

AMVBBDO for Libresse/Bodyform


No needles

McCann Birmingham for Dexcom




Household Goods

WINNER: Dog Dates

AMVBBDO for Mars Petcare/Pedigree



Media & Entertainment

WINNER: #ElTornado (Film & Integrated)

adam&eveDDB for FIFA 18


WINNER: The Supporting Act

BBC Creative for BBC One


100 Years

4creative for Channel 4


Humans - Humans Test

4creative for Channel 4

Online Services

WINNER: Together Forever

Droga5 for Ancestry UK



Public Service

WINNER: Trash Isles

AMVBBDO for LADBible/The Plastic Oceans Foundation


This Is Belonging (Campaign and Integrated)

Karmarama for The British Army


This Is Belonging (Campaign 2)

Karmarama for The British Army

Dig In

McCann Manchester for The Clink


We Are The NHS

mullenlowe london for NHS


WINNER: I'm Out Of Office for equal pay

Now for Women's Equality Party




Retail & Restaurants

Lunchtime is coming

BBH London for KFC


Tis The Reason

Karmarama for Iceland


WINNER: Xbox Design Lab Originals: The Fanchise Model

McCann London for Xbox


Crisis to Colonel

Mother for KFC


WINNER: FCK

Mother for KFC




Sport, Travel & Leisure

WINNER: Five Go On An Adventure

adam&eveDDB for Great Western Railway


WINNER: History Will be Made (Film & Integrated)

BBC Creative for World Cup


Draw to Art

Google Creative Lab for Google


Desktop Escape

McCann London for Kayak


WINNER: It's Coming Home (Out of Home & Print)

WPP Team Horizon: Ogilvy & Wavemaker 




Telecoms & Technology

90 in 90

AMVBBDO for BT Sport


WINNER: Oops (Integrated & Out of Home)

VCCP for O2

Media Excellence

Digital

WINNER: #ElTornado

adam&eveDDB for FIFA 18


#TrollingIsUgly

adam&eveDDB for The Cybersmile Foundation


TasteFace

AnalogFolk for Marmite


Desktop Escape

McCann London for Kayak


Xbox Design Lab Originals: The Fanchise Model

McCann London for Xbox


Searching For Syria

R/GA for Google Brand Studio & UNHCR




Experiential

WINNER: Project 84

adam&eveDDB for Campaign Against Living Miserably


The Marmite Gene Project

adam&eveDDB for Marmite


Trash Isles

AMVBBDO for LADBible/The Plastic Oceans Foundation


Football Decoded

McCann London for Xbox / FIFA 18

Film

WINNER: The Marmite Gene Project

adam&eveDDB for Marmite


bloodnormal

AMVBBDO for Libresse/Bodyform


The Supporting Act

BBC Creative for BBC One


Epic Action Man

Mother for MoneySuperMarket.com


Ghosts

Mother for IKEA


WINNER: Mum's Birthday

VCCP for Cadbury Dairy Milk




Integrated

The Marmite Gene Project

adam&eveDDB for Marmite


WINNER: bloodnormal

AMVBBDO for Libresse/Bodyform


Trash Isles

AMVBBDO for LADBible/The Plastic Oceans Foundation


Xbox Design Lab Originals: The Fanchise Model

McCann London for Xbox

Out of Home

WINNER: Project 84

adam&eveDDB for Campaign Against Living Miserably


3 Billboards Outside Grenfell Tower, London

BBH London for Justice4Grenfell


Football Decoded

McCann London for Xbox / FIFA 18


It's Coming Home

WPP Team Horizon: Ogilvy & Wavemaker 


Oops

VCCP for O2




Print

Xbox Design Lab Originals: The Fanchise Model

McCann London for Xbox


WINNER: FCK

Mother for KFC


It's Coming Home

WPP Team Horizon: Ogilvy & Wavemaker 




Radio / Audio

WINNER: 90 in 90

AMVBBDO for BT Sport


Synth

AMVBBDO for Hiscox


Fistbump

McCann Birmingham for Dexcom


Positivity Radio

Ogilvy for Dove

The Work


Product Sectors
Media Excellence