The Winners - 2011
The Arden award
Tate Movie Project by Fallon London for Tate (Gold)
Alcoholic drinks
Film - Slow the Pace by BBH for Heineken UK
Interactive - Star Player by AKQA for Heineken
Campaign - Jacques D'Azur Cannes 2011 by Mother for Anheuser-Busch InBev
Automotive, aerospace & marine
Direct - Journeys by Proximity London for Volkswagen (Highly Commended)
Film - Mean Green by Fallon London for Skoda
Outdoor - Passport Stamps by RKCR/Y&R for Land Rover (also awarded Gold for best outdoor ad)
Press - Passport Stamps by RKCR/Y&R for Land Rover
Campaign - RAC Poster Campaign by Abbott Mead Vickers BBDO for RAC
Fashion & beauty
Film - The Man Your Man Could Smell Like by Wieden + Kennedy for Procter & Gamble
Interactive - Response Campaign by Wieden + Kennedy for Procter & Gamble
Outdoor - World Cup England by BBH by AXE (Highly Commended)
Campaign - Smell Like A Man, Man by Wieden + Kennedy for Procter & Gamble
Financial, corporate & utilities
Direct - Royal Mail Stamps 'Create Yourself' by Proximity London for Royal Mail
Film - MORE TH>N Freeman Dog's Tail by SFW (part of the VCCP Partnership) for MORE TH>N
Interactive - 56 Sage Street by BBH for Barclays
Outdoor - Living Wall by Abbott Mead Vickers BBDO for GE
Press - Paratrooper by DDB UK for Financial Times (Highly Commended)
Campaign - MORE TH>N Freeman by SFW (part of the VCCP Partnership) for MORE TH>N
Furniture & consumer durables
Film - Cats by Mother for IKEA (also awarded Gold for best film ad)
Film - Kitchens by Mother for IKEA
Outdoor - Harmony by Adam & Eve for John Lewis (also awarded Gold for best outdoor ad)
Campaign - Cats by Mother for IKEA
Government
Outdoor - Texting While Driving by Abbott Mead Vickers BBDO for Tower Hamlets
Press - Texting While Driving by Abbott Mead Vickers BBDO for Tower Hamlets (also awarded Gold for best press ad)
Campaign - Heritage Campaign by M&C Saatchi for Transport for London
Grocery, soft drinks & household
Direct - Sensational Ice Cream by OgilvyOne London for Gaucho Restaurants
Film - Kitchen by Saatchi & Saatchi for Kerry Foods
Interactive - The Nightjar by Abbott Mead Vickers BBDO for Wrigleys
Radio - The Haunting Sounds of the Vuvuzela by JWT London for Nestle
Campaign - Like Brands by McCann Manchester for Aldi Stores
Health & pharmaceutical
Press - Small/Big by JWT London for Bayer Consumer Care UK (Highly Commended)
IT & technology
Film - The World's Smallest Stop-motion Character Animation by Wieden + Kennedy for Nokia Global
Interactive - Pay With A Tweet by R/GA
Campaign - Say It To Get It by BBH for Google
Media & entertainment
Direct - Misdirected Letter by Saatchi & Saatchi X (Highly Commended)
Outdoor - Rich List 2011 'Cowell' by CHI & Partners for News International
Press - Rich List 2011 'Cowell' by CHI & Partners for News International
Campaign - Rich List 2011 Print Campaign by CHI & Partners for News International
Not-for-profit, charity, NGO & public service
Direct - Who Killed Deon? by Abbott Mead Vickers BBDO for The Metropolitan Police
Film - Who Killed Deon? by Abbott Mead Vickers BBDO for The Metropolitan Police
Interactive - Who Killed Deon? by Abbott Mead Vickers BBDO for The Metropolitan Police
Interactive - Tate Movie Project by Fallon London for Tate
Outdoor - Bombs by RKCR/Y&R for Oxfam (Highly Commended)
Press - Any Reason Press by RAPP for UNICEF
Campaign - Texting While Driving by Abbott Mead Vickers BBDO for Tower Hamlets
Sport, travel & leisure
Film - Clay Pigeon by Saatchi & Saatchi for European Tour
Interactive - Nike Grid by AKQA for Nike UK
Outdoor - Noose by DLKW LOWE for Merlin
Press - Virgin Manchester to Vegas by RKCR/Y&R for Virgin (Highly Commended)
Campaign - GRID 2 by Wieden + Kennedy, AKQA and Mindhshare for Nike
Media specific campaigns
Film - MORE TH>N Freeman by SFW (part of the VCCP Partnership) for MORE TH>N (Gold)
Interactive - Twist by Channel 4
Outdoor - Say It To Get It by BBH for Google (Gold)
Outdoor - Texting While Driving by Abbott Mead Vickers BBDO for Tower Hamlets
Outdoor - Lotus T5 by OgilvyOne London for IBM
Press - Texting While Driving by Abbott Mead Vickers BBDO for Tower Hamlets (Gold)
Press - Rich List 2011 Print Campaign by CHI & Partners for News International
Integrated Campaign - Who Killed Deon? by Abbott Mead Vickers BBDO for The Metropolitan Police (Gold)
