Shortlist 2018


Product Sectors

Automotive

Clowns

BBH London for Audi


Human Made Stories - Music of The Mind

Grey London for Volvo


Speed Bump (Experiential & Film)

Spark44 for Land Rover/Range Rover Evoque


The Dragon Challenge (Experiential & Film)

Spark44 for Land Rover/Range Rover Sport




Charity

#TrollingIsUgly (Digital & Film)

adam&eveDDB for The Cybersmile Foundation


Every Parent's Worst Nighmare

adam&eveDDB for The International Committee of the Red Cross


Project 84 (Experiential & Out of Home)

adam&eveDDB for Campaign Against Living Miserably


Suicide Notes

adam&eveDDB for Campaign Against Living Miserably


Trash Isles

AMVBBDO for LADBible/The Plastic Oceans Foundation


3 Billboards Outside Grenfell Tower, London

BBH London for Justice4Grenfell


Somewhere Over The Rainbow

BMB for Pride In London


The Wayback

Grey/Thomas Thomas for The Wayback


Gaydr

McCann London for Peter Tatchell Foundation




Consumer Durables & Furniture

Braun Design Language

Grey London for Braun


Ghosts

Mother for IKEA


Teleman x Repeater

Mother for IKEA




Energy

Get Mad

Uncommon Creative Studio for OVO Energy


Renewable is Unstoppable

Uncommon Creative Studio for OVO Energy

Financial & Legal

Honeypot

AMVBBDO for Hiscox


Epic Action Man

Mother for MoneySuperMarket.com


Epic Lift

Mother for MoneySuperMarket.com


Defuse The Drama

VCCP for MORE TH>N


Sisters

VCCP for Nationwide




Grocery & Soft Drinks

The Marmite Gene Project

adam&eveDDB for Marmite


The Hungry TV Channel

AMVBBDO for Snickers


Togetherness

The Corner for Oasis


Softest Smooth

Wieden + Kennedy for Lurpak




Health & Beauty

bloodnormal (Film & Integrated)

AMVBBDO for Libresse/Bodyform


No needles

McCann Birmingham for Dexcom




Household Goods

To be Announced on the Night




Media & Entertainment

#ElTornado (Film & Integrated)

adam&eveDDB for FIFA 18


The Supporting Act

BBC Creative for BBC One


100 Years

4creative for Channel 4


Humans - Humans Test

4creative for Channel 4

Online Services

To be Announced on the Night




Public Service

Trash Isles

AMVBBDO for LADBible/The Plastic Oceans Foundation


This Is Belonging (Campaign and Integrated)

Karmarama for The British Army


This Is Belonging (Campaign 2)

Karmarama for The British Army

Dig In

McCann Manchester for The Clink


We Are The NHS

mullenlowe london for NHS


I'm Out Of Office for equal pay

Now for Women's Equality Party




Retail & Restaurants

Lunchtime is coming

BBH London for KFC


Tis The Reason

Karmarama for Iceland


Xbox Design Lab Originals: The Fanchise Model

McCann London for Xbox


Crisis to Colonel

Mother for KFC


FCK

Mother for KFC




Sport, Travel & Leisure

Five Go On An Adventure

adam&eveDDB for Great Western Railway


History Will be Made (Film & Integrated)

BBC Creative for World Cup


Draw to Art

Google Creative Lab for Google


Desktop Escape

McCann London for Kayak


It's Coming Home (Out of Home & Print)

WPP Team Horizon: Ogilvy & Wavemaker 




Telecoms & Technology

90 in 90

AMVBBDO for BT Sport


Oops (Integrated & Out of Home)

VCCP for O2

Media Excellence

Digital

#ElTornado

adam&eveDDB for FIFA 18


#TrollingIsUgly

adam&eveDDB for The Cybersmile Foundation


TasteFace

AnalogFolk for Marmite


Desktop Escape

McCann London for Kayak


Xbox Design Lab Originals: The Fanchise Model

McCann London for Xbox


Searching For Syria

R/GA for Google Brand Studio & UNHCR




Experiential

Project 84

adam&eveDDB for Campaign Against Living Miserably


The Marmite Gene Project

adam&eveDDB for Marmite


Trash Isles

AMVBBDO for LADBible/The Plastic Oceans Foundation


Football Decoded

McCann London for Xbox / FIFA 18

Film

The Marmite Gene Project

adam&eveDDB for Marmite


bloodnormal

AMVBBDO for Libresse/Bodyform


The Supporting Act

BBC Creative for BBC One


Epic Action Man

Mother for MoneySuperMarket.com


Ghosts

Mother for IKEA


Mum's Birthday

VCCP for Cadbury Dairy Milk




Integrated

The Marmite Gene Project

adam&eveDDB for Marmite


bloodnormal

AMVBBDO for Libresse/Bodyform


Trash Isles

AMVBBDO for LADBible/The Plastic Oceans Foundation


Xbox Design Lab Originals: The Fanchise Model

McCann London for Xbox

Out of Home

Project 84

adam&eveDDB for Campaign Against Living Miserably


3 Billboards Outside Grenfell Tower, London

BBH London for Justice4Grenfell


Football Decoded

McCann London for Xbox / FIFA 18


It's Coming Home

WPP Team Horizon: Ogilvy & Wavemaker 


Oops

VCCP for O2




Print

Xbox Design Lab Originals: The Fanchise Model

McCann London for Xbox


FCK

Mother for KFC


It's Coming Home

WPP Team Horizon: Ogilvy & Wavemaker 




Radio / Audio

90 in 90

AMVBBDO for BT Sport


Synth

AMVBBDO for Hiscox


Fistbump

McCann Birmingham for Dexcom


Positivity Radio

Ogilvy for Dove

The Work


Product Sectors
Media Excellence