For years, Football brands have spent millions convincing fans that if they buy the boots they can be like their superstar heroes; but wishing you were someone else is what fans do, not footballers…
‘Never Follow’ is a campaign which breaks that convention, challenging young football consumers to create their own p...
For their new in-flight safety video, British Airways and Comic Relief hired a hot new director- Chabuddy G (star of People Just Do Nothing). He held a casting session and some of the world’s biggest stars turned up.
Father & Son
We decided to playfully show how ridiculous it was to spend your holiday in the office, to encourage people to ‘get out of office’. We parodied a nostalgic UK-based TV programme called ‘Wish You Were Here’ using the host of the show, Judith Chalmers, to voiceover our film. However, rather than a tour of a gla...
Agency: Grey London
Tate Britain’s footfall was declining and they were struggling to get people outside of the usual ‘art crowd’ to visit the gallery. The brief was to revitalise the gallery and make it appeal to a broader audience. Overall objectives were to increase footfall and to make people care about art again.
The art wor...
It's Perfectly Normal Until It's Kwiffed
We came across a shocking statistic – 67% of people in the UK felt uncomfortable talking to a disabled person. We wanted to address this.
So as well as celebrating a huge sporting event, we used it as an opportunity to start conversations to fundamentally change public attitudes towards disability. We would do this by celebrating abili...
Agency: Lucky Generals
Gamblers are unsung heroes, plucky underdogs who remain optimistic even when things are going against them. And Paddy Power is the gamblers’ champion. It’s the brand that always ensures they have a good time.
Our campaign follows a series of fans who are denied the fun others are enjoying: A football steward who has to watch the ...