Results 2015

Product Sector Categories

Probably the best poster in the world

Carlsberg UK

Agency: Fold7

We were tasked to relaunch Carlsberg’s iconic slogan, 'Probably the best lager in the world', to drive brand awareness and engage new audiences.

Outdoor was the perfect medium to attract consumers and drive stature and fame. However, a nationwide outdoor campaign was out of the question with the budget. So we needed an ...

INSA's Space Gif-iti

Ballantine's

Agency: M&C Saatchi Sport & Entertainment

Ballantine’s 'Stay True Stories' is a series that seeks out people who have stayed true to themselves and helps them create something truly original. We travelled to Rio De Janeiro for our fourth global #StayTrue Story to work with globally-renowned ‘GIF-ITI’ artist INSA.

With a team of 20 painters we set out on a uniqu...

Silver Skaters

Rekorderlig

Agency: Saatchi & Saatchi

The film depicts a very pure moment in time, based in an unspoilt world which is stripped of technology with not a high rise office block in sight. The action is centered on a training session between two skating brothers and their coach/singer. The routine is complex, yet effortless, with all three men working together i...

Fly Like Rufus

Stella Artois

Agency: Mother London

Following on from last year’s  “The Perfect Hawk-Eye” which introduced us to Rufus the Hawk, Wimbledon’s official bird scarer, in 2015 as part of its Wimbledon sponsorship Stella Artois took Rufus’ and tennis’ fans into a new dimension with “Fly Like Rufus”.

 

“Fly Like R...

Proud Sponsors

Hardy's

Agency: MCCANN

The Ashes is cricket’s oldest and biggest grudge match. A series of matches played over a long, grueling summer, it pits the game’s most bitter rivals against each other.

While the games are on, England hates Australia and Australia hates England. It’s that simple.

So here's an idea: what if an Australia...

The White Russian

Kahlúa

Agency: Lucky Generals

Kahlúa is a unique mix of rum and coffee and the key ingredient in some of the world's most famous cocktails. It has also featured in many cult films from The Big Lebowski to the Pink Panther to Jaws. To engage a new generation of fans, our idea was to revisit the brand's cinematic heritage and celebrate its most iconic and evoca...

Only Ordinary By Name

Heineken

Agency: adamandeveDDB

Meet Keith Beasley – whose ordinary name belies his extraordinary talent. A humble dairy farmer by day, Keith’s passion for gymnastic dance routine and extraordinary rapport with his cow Hilda make them both a formidable partnership. 

#BrightonOrBarbados

Carling

Agency: Creature of London

Holiday for £49 anyone? 

In a fiercely competitive market, Carling had to remain relevant to pubs and the general public alike in order to hold their sacred spot on bars and supermarket shelves. That meant a campaign that spoke to both on and off-trade simultaneously.

Focusing on a key British drinking moment, and the fear ...

MADE OF BLACK

Guinness

Agency: AMV BBDO

The Guinness Africa film features some of the most exciting and dynamic talent Africa has to offer. From artists to dancers, models to ‘out of this world’ looking bikers. It showcases anybody and everybody who exudes the attitude and spirit of ‘black’. The film is shot in a music video style and is set to Kanye West&rsqu...

Dream Goal

Budweiser

Agency: Anomaly

Budweiser wanted to be front-of-mind for mid-twenties guys buying beer. We knew football was at the core of drinking occasions for these guys. To get their attention, we needed something that would get football fans talking. 

Luckily, there was one thing fans already loved talking about: goals. 

So we created Dream Goal...

Father's Day Restoration Project

Glenfiddich

Agency: Gravity Thinking

We needed to drive awareness for the Glenfiddich brand at a critical time in the single malt whisky sales calendar, Father’s Day.

Rather than follow the crowd and focus on personalised bottles and tasting notes our approach was to create emotional empathy with consumers and drive share of voice in the run up to the day.

Recognising ...

1000 Years of Less Ordinary Wisdom

Finlandia

Agency: Wieden+Kennedy

What can a less ordinary life teach us about our own life?

This is the question Finlandia have set out to answer. We are travelling the world in search of less ordinary individuals. To learn from them, document their lives and collect the wisdom they have to offer. To identify and celebrate the ineffable qualities that set extraord...

RUGBY TV CAMPAIGN

Guinness

Agency: AMV BBDO

In 2014 Guinness Sponsored the Autumn International Rugby Tests played by the home nations of England, Ireland, Wales and Scotland.  Guinness created four films to support their sponsorship which were broadcast in stadiums before and during every game of the tournament. The aim was to provoke immediate sales in stadiums and beyond and ...

The Other Side

Honda Civic

Agency: Wieden+Kennedy

Across Europe, a decline in desire was causing a decline in Honda Civic sales. Our 'Dad' target audience saw Honda as reliable and boring, when they wanted a cool, sporty car. To drive re-appraisal we brought out 'the other side' of the Honda Civic - the racing-inspired Civic Type-R. When the 'R' button is presse...

LIFEPAINT (integrated campaign)

VOLVO UK

Agency: Grey London

Volvo has always taken safety seriously. They invented the three-point seat belt in 1959, then opened up the patent so that any car manufacturer could use it. Now they’re giving away a product to take Volvo safety beyond its cars. Their vision is that no-one should be seriously injured or killed, in or by a new Volvo by 2020. Their In...

Can & Will (film campaign)

Land Rover

Agency: RKCR/Y&R

Land Rover is the number one 4x4 brand in the UK. A great place to be, however as a business with big growth targets its new model required a new target audience of people who are currently non-SUV drivers. This audience were people who have been successful in their careers, but between this success and family life… they often find t...

LIFEPAINT (outdoor)

VOLVO UK

Agency: Grey London

Volvo has always taken safety seriously. They invented the three-point seat belt in 1959, then opened up the patent so that any car manufacturer could use it. Now they’re giving away a product to take Volvo safety beyond its cars. Their vision is that no-one should be seriously injured or killed, in or by a new Volvo by 2020. Their In...

FROM SWEDEN NOT HOLLYWOOD

VOLVO

Agency: Grey London

The concept celebrates the art of Hollywood filmmaking by playfully adding a touch of Swedishness to well-known film terminology. The idents run before, in-between and after big production shows on SKY Atlantic such as Game of Thrones, Mad Men and Boardwalk Empire. The context helps contrast and show viewers that the rugged beauty of Sweden...

Cleaned Out

Hertz

Agency: adamandeveDDB

A young guy leaves his family home for University. His parents say an emotional farewell, sad to see their beloved son leave. But when they realise he’s taken everything in the house with him, it’s a different matter. He’s cleaned them out. Fitting it all in a Hertz Van Rental. 

Laser Eye

Volkswagen Up!

Agency: adamandeveDDB

Laser Eye TV spot is the 4th in the series for Volkswagen’s Well Worth It campaign, created to tell people that, as with many things in life, you get what you pay for. The spot humorously depicts a woman who learns that through her experience at a laser eye clinic.

Home Plugs

e-Golf

Agency: adamandeveDDB

In 2015, Volkswagen were facing a particular challenge: While the electric version of their iconic Golf model was getting great reviews, consumers were still reticent to choosing a futuristic electric engine car over traditional petrol engine cars. Research showed that consumers still saw electric vehicles as alien ’not-for-me’ ...

Strobe

Lexus

Agency: CHI & Partners

To bring the Lexus campaign idea of Amazing In Motion to life, we suspended acrobats and stuntmen across Kuala Lumpur’s night skyline and lit them in succession to create the illusion of acrobatic motion.

In the Amazing in Motion series, everything is done for real, a genuine feat of engineering and design, which is why STR...

Can & Will (film single)

Land Rover

Agency: RKCR/Y&R

Land Rover is the number one 4x4 brand in the UK. A great place to be, however as a business with big growth targets its new model required a new target audience of people who are currently non-SUV drivers. This audience were people who have been successful in their careers, but between this success and family life… they often find t...

Hibernot

Land Rover

Agency: RKCR/Y&R

Land Rover and its customers believe in embracing life’s challenges, seizing opportunities and overcoming obstacles, all with the most positive of attitudes. The #Hibernot campaign is the perfect embodiment of those values and was centred around creating a unique yet accessible live experience for the audience by encouraging families ...

Aftersales

Volkswagen

Agency: adamandeveDDB

With 540 tools that no one else has, only Volkswagen can best service a Volkswagen.  This fact was brought to life by showing the potential pit falls of using the wrong tool in other skilled professions. 

Never Stop Discovering

Land Rover

Agency: OgilvyOne London

We were asked to create something to commemorate the 25th anniversary of the Land Rover Discovery. So we set out to make a film about the amazing journeys the vehicle has undertaken.

But we realised that film had already been made, by Discovery owners themselves. And it existed in thousands of clips online, on mobile phones and in cine c...

LIFEPAINT (digital)

VOLVO UK

Agency: Grey London

Volvo has always taken safety seriously. They invented the three-point seat belt in 1959, then opened up the patent so that any car manufacturer could use it. Now they’re giving away a product to take Volvo safety beyond its cars. Their vision is that no-one should be seriously injured or killed, in or by a new Volvo by 2020. Their In...

LIFEPAINT (direct)

VOLVO UK

Agency: Grey London

Volvo has always taken safety seriously. They invented the three-point seat belt in 1959, then opened up the patent so that any car manufacturer could use it. Now they’re giving away a product to take Volvo safety beyond its cars. Their vision is that no-one should be seriously injured or killed, in or by a new Volvo by 2020. Their In...

Every Man Remembered (integrated campaign)

Royal British Legion

Agency: RKCR/Y&R

EVERY MAN REMEMBERED

THE WORLD’S LARGEST ONLINE MEMORIAL

WWI cost the lives of 1,117,077 commonwealth soldiers. To mark the 100th anniversary of the war, we remembered every one of them. To launch the world’s largest online memorial we created a celebrity campaign without spending a single pound on celebrity endorsemen...

It Happens Here

28 Too Many

Agency: Ogilvy & Mather

28 Too Many is a London-based organisation that works to end female genital mutilation (FGM) in the 28 African nations where it takes place and in the parts of the world where the practice continues in spite of laws against it. While many people are aware that FGM happens in Africa, few realise that the practice is also prevalent in Europe...

The Next Photo (outdoor campaign)

The Childhood Eye Cancer Trust

Agency: Wunderman UK

In a competitive charity environment we created cut through for little known charity The Childhood Eye Cancer Trust by letting our audience experience a lifesaving diagnosis tool. Instead of telling our audience what signs to look for, we let them experience it with mobile-activated print posters in doctor's surgeries, nurseries, an...

LEGO: Everything is NOT Awesome.

Greenpeace

Agency: Don’t Panic London

LEGO is a much-loved children's toy, whereas Shell is an oil company whose plans to drill in the Arctic puts lives and whole ecosystems at risk. We demonstrated this clash of ideals by drowning an otherwise idyllic Arctic scene, made from 120kg of LEGO, in a burgeoning 'oil slick' (a non-toxic mix of glycerin and black ink)....

Spot 4 Sale

Depaul UK

Agency: Publicis London

To raise awareness for Depaul UK, a youth homeless charity, we piggybacked the hype behind the launch of a new Apple product. We knew if we could provide an angle for the press, we would get their attention.

 

We joined the queue for the launch of the iPhone 6 outside Apple’s flagship store two days early, putting o...

Suffocation (direct)

Karma Nirvana

Agency: Leo Burnett

Launched at The Houses of Parliament in January 2015 by Cosmopolitan Magazine in partnership with Karma Nirvana, this promotional cover wrap utilised the plastic bag commonly found around women’s magazines. It drove awareness of their campaign for an annual National Day of Memory for the British girls who have lost their lives to ‘h...

Look At Me (outdoor)

Women's Aid

Agency: WCRS

Domestic violence affects one in four women. Yet it goes unnoticed. Women’s Aid wanted to expose this issue and do something about it. But what?

To stop a man beating his partner, there are two approaches advertising typically takes: either target him to make him stop or target her to get her to seek help.

We found a third approach....

I wish my son was a dog

Harrison's Fund

Agency: ais London

Harrison is an eight year old boy dying from a disease called Duchenne Muscular Dystrophy. It’s a catastrophic, muscle wasting condition that leads to the deterioration of every single skeletal muscle in the body. It sounds like a horrible disease. And it is. Which is why we want to eradicate it.


You would think that raising money to...

Beds

IKEA

Agency: Mother London

Beds

Us Brits spend all year dreaming about a two-week holiday, when in truth, it’s the other 50-weeks that matter. The Beds film follows a dreaming protagonist searching for the perfect night’s sleep, only to finally find it when she lands back in her bedroom at home. Voiced by actress Prunella Scales, the spot beaut...

The Wonderful Everyday

IKEA

Agency: Mother London

The Wonderful Everyday Campaign (Beds, T-Shirts, Carousel Oct 2014 version)

Brits pay little attention to the small things that could have a dramatic impact on their everyday lives; instead focusing all our attention on high-times and holidays while the daily day passes us by. The Wonderful Everyday campaign was created to change this. S...

T-Shirts

IKEA

Agency: Mother London

T-Shirts

It’s hard to find the perfect place to store all the things you love. Inevitably some of it ends up getting shoved under the bed, or stuck in a box in the attic. In this film, we follow a collection of t-shirts as they embark upon an epic journey from place to place looking for a home that’s right for them. We see th...

Come And See (film campaign)

Canon

Agency: JWT

Come And See: 

Gladiator Football - The ferocious, bone-cruncing world of the Calcio Storico.

Urban Deer - The mysterious night-time world of the Urban Deer.

City Climbers - Explore the worl'd captivating cities from new angles.

Urban Deer

Canon

Agency: JWT

We’re on tree-lined road running through a housing estate. It’s dark, late. There’s no one at the bus stop. A car disappears into the distance. Silence. The camera waits. Then from out of the roadside hedge comes something mysterious and unexpected. A small deer. Followed by another. Tentatively, they cross the road. We cu...

Game Before The Game

Beats by Dr. Dre

Agency: R/GA London

Before the goals, before the glory, there is a game. "The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is complete...

Bad Fit (press campaign)

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Bad Fit (press single)

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Bad Fit (outdoor campaign)

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Bad Fit (outdoor single)

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Every Milestone (single film)

M&S - Kidswear

Agency: RKCR/Y&R

A cute little girl holds up sign that says: ‘getting dressed by myself’. She then talks naturally about the struggles of getting ready for school but the ease with which she could put on a shirt with elastic sleeves. A super says: easy expandicuff sleeves. M&S #everymilestone

M&S Schoolwear was lost in a cluttered, highly...

#therewillbehaters (integrated campaign)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

#therewillbehaters (single film)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

Epic Strut

MoneySuperMarket.com

Agency: Mother London

This year’s campaign set out to build brand fame for MoneySuperMarket when people are searching online for insurance, and to increase the cultural relevance of the brand with widespread social engagement.

 

In the latest iteration of the “Save Money, Feel Epic” campaign, our everyman hero, Dave, save...

Life Skills

Barclays

Agency: BBH

LifeSkills is a free in school and online educational programme created with Barclays, which teaches young people aged 11 to 19, the work, people and money skills they need to embark on the careers they want - ranging from how to write a CV to dressing appropriately for an interview.

With youth unemployment at all time high, the ...

Code Playground

Barclays

Agency: BBH

In 2014 coding was included in the UK curriculum, with children learning the basic principles from age five. This change led to a need to raise the public awareness of the importance of coding - given the vital role it will play in the future employability of the nation’s children and in the economy of the future. Our research also uncove...

IT'S NEVER JUST BUSINESS

HSBC

Agency: Grey London

It’s never just business:
It’s never just about the numbers at the bottom of the page; it’s about how those numbers make you feel, and what they represent. It’s about the late nights and the long weeks; the vision and the relationships which will help you achieve it.

Use headline driven creative with warm, emotiv...

We're All Going To Die

Royal London

Agency: VCCP

Royal London has fairer over 50s life cover. They don’t distract you with Parky or free pens. They don’t overload you with complicated legal speak. They do have enduring values of treating people fairly and respectfully, so they’ve developed a product that reflects these values and makes promises other providers can’t (o...

Horse Story

Lloyds Bank

Agency: adamandeveDDB

We have brought back the Lloyds iconic black horse in a campaign to mark the bank’s role in supporting customers through 250 years of an ever changing Britain. At the heart of the campaign is a film depicting the strength and support of horses in everyday situations from the year the bank was founded in 1765 to the present day.

LIFT

HSBC

Agency: Grey London

Running a business is about more than just the numbers — it’s about people and human ambition. To encapsulate this, Grey London has created a film depicting one man’s journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he’s experienced in between: the up-and...

Emojis

McDonald's

Agency: Leo Burnett

We used emojis to create a campaign for McDonalds that told us stories without the use of words. 

Pack Attack (press campaign)

Temptations Cat Treats

Agency: adamandeveDDB

Cats can't resist Temptations. 

We put it to the test.  

One studio, 15 cats, a whole box of Temptations cat treats. 

The result? Beautifully destroyed packs, that were shot and made into a poster campaign to tell a clear and simple story – product irresistibility.

An online film showed how...

Adventures In

M&S Food

Agency: RKCR/Y&R

In the midst of a UK supermarket price war, where food is commodified and undervalued, M&S decided to elevate its food and present it like precious stones sparkling in a jeweller’s window.

Why? Unlike other food retailers, M&S makes all its own products, employing chefs from Michelin-stars to create sumptuous&#...

ESTATE AGENT

Uncle Ben’s

Agency: AMV BBDO

Uncle Ben’s set out to solve one of our country’s most pressing problems – a whole generation of children losing cooking skills. The amount of time we are spending in the kitchen has halved since 1980. And research we conducted showed that 25% of parents never cook with their kids. So, we created unique recipe content for the ...

FIND YOUR FLOW

LUCOZADE

Agency: Grey London

In an increasingly cluttered energy drink category, it was important that an historic brand such as Lucozade stood out. As a drink that provides you with a sustainable energy level to keep you on top form it was important that the rebrand embodied this. ‘Find Your Flow’ launched as the language of this new positioning.

 

...

Time to play #CatVsMouse

Temptations Snacky Mouse

Agency: adamandeveDDB

Snacky Mouse is a new mouse shaped toy, that treats your cat when they hit it with their paw.

We positioned it as ‘the snack your cat had to whack’ and created an irreverent

online film showing cats boxing silly opponents, including Snacky Mouse.

 

Freestyle

Lurpak Spreadable

Agency: Wieden+Kennedy

This is a commercial encouraging people to loosen up and embrace the more spontaneous side of cooking. The film captures the beautiful, rhythmic chaos of freestyling in the kitchen and takes viewers on a journey of flavour experimentation and explosive taste sensations. We see cooks throw unusual and enticing dishes together to a rip-roaring fr...

The Messenger

Arla Skyr

Agency: Wieden+Kennedy

Icelanders have long been synonymous with greatness. In their long illustrious history they have been sailing the oceans, producing strongmen and creating some of the most bizarre and beautiful pop music the world’s ears have ever heard. All this from a cold and forbidding island spotted with volcanoes. Not bad at all. 

And t...

Ementicons

Mentos

Agency: BBH

Everyone loves Mentos candies, but we wanted to make them something people could share digitally too. We looked beyond traditional advertising channels and found something our audience already share 6 billion times a day - emojis. What if sending a message were like sharing your Mentos? Introducing ‘ementicons’, cool new emojis ...

UNBELIEVABLE CAMPAIGN

PEPSI MAX

Agency: AMV BBDO

Pepsi Max’s strategy of running TV ads wasn’t cutting through to their target market of 16-34 males. They were also significantly outspent by Coke. So we adopted a digital first strategy to reach out to our market where they spent most of their time – on YouTube. The key element of that strategy was the launch of the Unbelievable ...

The Oreo Eclipse

Oreo

Agency: PHD

With a brief to drive trial and make US favourite Oreo a more iconic brand in the hearts and minds of Brits, we looked to the skies for inspiration. And found it.

We used Oreos to re-create March’s solar eclipse on digital outdoor screens using real–time Royal Astronomical Society data.  This meant the creative on every scre...

Fish and Chip

Sarson's

Agency: mcgarrybowen London

Once a regular side-of-plate feature in many households, chips have increasingly become a weekend treat as people adopt more of a debit/credit mentality towards their weekly diet. 

We decided to take advantage of the ‘weekend pass’ mentality by encouraging people to indulge in the nation's favourite take-away treat: fish...

Tiny Fresh Things

NOWmints

Agency: BBH

Mentos NOW Mints are a new range of tiny candies. In this film we capture the intimate final moments of a first date. As a young couple part ways, each of them consumes a Mentos NOW Mint. And as they enjoy the refreshing candies, they blow one another kisses - with surprising results.

 

KEEP CONTROL (campaign)

TENA FOR MEN

Agency: AMV BBDO

TENA Men's ‘Keep Control’ film centres on a character called Stirling Gravitas, a guy who’s in control of every aspect of his life. From his pet lion to the very laws of physics, Stirling is the master of his world, and he sure as hell won’t be held back by something like urine leakage. 

1 in 4 men ov...

Durex Explore (single digital)

Durex

Agency: Havas Worldwide London

Durex is historically famous for condoms, so when we launched its first ever UK e-commerce site selling a new range of sex toys we knew we had to do something really different.  

We decided to tap into an increasing behaviour; TV viewers using their mobile devices simultaneously - ‘dual screening’, usually to watch addit...

Durex Explore (single radio)

Durex

Agency: Havas Worldwide London

To launch Durex UK’s first e-commerce site selling sex toys, we created the first radio spot you can actually see.

A radio spot described what people were missing out on. But if listeners downloaded our accompanying app onto their mobile, it would automatically synchronise when the radio spot played, showing a film of couples g...

KEEP CONTROL (direct)

TENA FOR MEN

Agency: AMV BBDO

In research men told us two critical things – they like to feel in control, and they use humour when talking about difficult topics.  Based on these learnings our campaign was built around a simple but compelling promise – TENA Men helps men master their misbehaving bladders, and ‘Keep Control’ of their lives.&n...

KEEP CONTROL (radio campaign)

TENA FOR MEN

Agency: AMV BBDO

TENA Men's ‘Keep Control’ campaigncentres on a character called Stirling Gravitas, a guy who’s in control of every aspect of his life. From his pet lion to the very laws of physics, Stirling is the master of his world, and he sure as hell won’t be held back by something like urine leakage. 

 

...

Break The Routine

Wilkinson Sword

Agency: JWT

Wilkinson Sword - Break The Routine

Office

Sudafed

Agency: JWT

Sudafed - Heavy Heads

Heavy Heads (press campaign)

Sudafed

Agency: JWT

Sudafed - Heavy Heads

#likeagirl

Always

Agency: Leo Burnett

Girls experience their biggest drop in confidence during puberty, around their first period.  Always, a brand the count on for superior protection, wanted to change that.  To Truly champion girls’ confidence, we needed to get to the heart of the issue.  Our idea was to take a frequently used expression in societ...

Dishes

Finish

Agency: Wieden+Kennedy

This film reveals the overwhelming and unexpected scale of dirty dishes generated by everything in life. Beginning with simple, obvious scenarios, viewers are taken on a journey as the narrative unfolds, from the mundane to the unconventional - all the way from an egg breakfast to existence itself. In each scene, dirty dishes appear...

I'm Weeding Right Now

Weedol

Agency: mcgarrybowen London

Weedol Pathclear kills weeds for 3 months. So you can still keep on killing weeds while undertaking other activities like table tennis, oil painting and spray tanning Russian bodybuilders.

Apology

Ronseal

Agency: BJL

What do you do when you have the 3rd most famous strapline in the country, a line so famous it's entered common parlance as a phrase which means something that, well, does exactly what it says on the tin? Brilliant, right?

But what if it's also a line that has begun to get criticised on social media for not living up to t...

Holiday's Over

Domestos

Agency: DLKW Lowe

Over the years, people have responded differently to germs in Domestos campaigns. Sometimes the creatures looked too cute to eradicate, and sometimes, too creepy that turns consumers off. For our campaign this summer, we‘d like the germs to catch your attention through humor and charm but, at the same time, still make ...

MAT Maitland NIPPRIG

IKEA

Agency: Mother London

Everyone thinks they know IKEA, having sold 41m BILLY bookcases and enough beds and mattresses for one in five British children to be conceived on one, this was very much our problem; consumers had a blinkered and outdated perspective of the brand’s design aesthetic. Research showed that consumers felt that the IKEA style was uniform&...

Newswall

Channel 4

Agency: 4Creative

Channel 4 News wanted more 16-24’s to consume the news. Knowing this audience is time conscious we realised that lengthy articles may not be appropriate. So we decided to make the news in GIFs.

Each news story condensed into a GIF. Hosted on a bespoke Tumblr site, each GIF works with a headline and imaginative imagery to get the story ...

Film4 Idents

FILM4

Agency: 4Creative

Our previous on-air look dates back to 2006 so for some time we’ve been aiming to update the identity. The brief was to keep our core audience of film fans engaged while at the same time remain open to a wider audience. The finished Idents are intended to be a digital reinterpretation of the classic celluloid filmstrip and the On-Screen Prese...

Own Your Weekend. Or Someone Else Will.

The Guardian and Observer

Agency: BBH

Remember the days when your weekend was an open book? No responsibility and all the time in the world to do whatever you wanted? Well, not anymore.  Our weekends are under threat from the mundane, the boring and utterly banal; the sort of monotonous drivel that somehow fills our diaries without us even realising. The solution is simple...

UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES

Agency: Grey London

The Unquiet Films could only be brought to life as a branded content series. The stories told in the films could only be told outside of the traditional advertising lengths. The 12 films (and counting) give viewers a remarkably detailed picture of what makes The Times and Sunday Times. From the story behind the uncovering of Lance Armstrong to the ...

QUESTION EVERYTHING/ THE TIMES UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES

Agency: Grey London

'Question Everything’ interweaves two high profile Sunday Times stories from journalists David Walsh and Brian Deer, whose pursuit of the truth became career defining investigations. From Lance Armstrong’s doping revelations to Andrew Wakefield’s fraudulent MMR claims, both were investigations that spanned years and we...

What a Weekend

The Guardian

Agency: BBH

Plenty of weekends get wasted. They fizzle out before they've even started. But some weekends are special. Some weekends are packed with all the things that make life great. With the Guardian and Observer, you can own the weekend.

This film shows a weekend packed with all the things that make life great. With the Guardian and Observer...

The Xbox Loophole

XBOX

Agency: McCann London

Destiny was a huge new game, for both Xbox and PlayStation. But PlayStation had bought all the Destiny advertising rights. Forbidden from advertising the game in any channel, our client Xbox was left out in the cold.

 

How could we advertise something we weren’t allowed to advertise?

 

We created another product ...

BEARING WITNESS/ THE TIMES UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES

Agency: Grey London

 

The Times journalist Anthony Loyd and photographer Jack Hill were reporting on a barrel bombing campaign that had killed thousands of civilians in Aleppo when they were kidnapped. In this film they give us a highly intimate insight into what it felt like to be in a life or death situation after being seriously beaten and, in Anthony&r...

BRINGING THE WORLD TO BRITAIN- THE UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES

Agency: Grey London

 

 

The first of the new releases is told through the eyes of multi-award winning foreign correspondent Christina Lamb OBE and her restless desire to tell the stories from the world around us in Bringing The World To Britain.  Lamb won Young Journalist of the Year in 1988 when there were very few women in the field and began wo...

INSIDE FILM AND SCREEN SEASON PRINT

THE SUNDAY TIMES

Agency: Grey London

Brief. 
The objective was to promote The Sunday Times Film season by inviting people to delve deeper into the film industry and discover more about what goes on behind the camera. 

The target audience, existing Times readers who are passionate about film and consider themselves real aficionados.


Location And Scale.
Project r...

ART OF SATIRE/ THE TIMES UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES

Agency: Grey London

The Art of Satire is a portrait of The Times’ political cartoonist, Peter Brookes. The film explores the power of the image; how it can engage, entertain, and perhaps most poignantly these days, how it can offend.  Every day Brookes filters all the news and commotion from the world into one exquisite single-cell image.&nb...

THE FIFA FILES/ THE TIMES UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES

Agency: Grey London

For over 50 years The Sunday Times Insight team has exposed scandals including Kim Philby’s spying at MI6, Thalidomide and the secret manufacture of nuclear weapons by Israel. 'The FIFA Files' tells the story of Jonathan Calvert and Heidi Blake, two Insight team journalists tasked with uncovering the truth behind the corruptio...

ELLEE MAE (direct)

MUMSNET

Agency: Grey London

In the film we hear the real phone call to the emergency services from 5 year old Elleemae Addison and witness the unforgettable chain of events that follow. Recreated using real family portraiture and unconventional footage we see the incredible efforts of the little girl result in the saving of her mother.

37% of UK parents have not taught the...

ELLEE MAE (film)

MUMSNET

Agency: Grey London

In the film we hear the real phone call to the emergency services from 5 year old Elleemae Addison and witness the unforgettable chain of events that follow. Recreated using real family portraiture and unconventional footage we see the incredible efforts of the little girl result in the saving of her mother.

37% of UK parents have not taught the...

Inside Abbey Road

Google

Agency: Google

Google’s mission is to make information accessible to all. From the Pyramids on Streetview to Cezanne in the Google Cultural Institute we work to provide access to the culture, history and innovation that have shaped the world and will inspire the innovators of tomorrow.

 

Abbey Road Studios is a British icon, but few peopl...

Explore Loch Ness with Street View

Google Maps

Agency: adamandeveDDB

For centuries, Loch Ness has attracted people and explorers from across the globe, intent on unlocking the mysteries

 it might contain. 

‘Searching Loch Ness’ enables anyone in the world to join that search, wherever they are, via Google Maps’ Street View

 technology, and in so doing dis...

#DontPanicButton

YouTube

Agency: We Are Social

YouTube wanted to grow its audience by supporting one of its young stars – Zoella - the UK’s number one fashion and beauty vlogger. She has been vocal in her battle with anxiety and panic attacks, an issue that resonates with her teenage ‘millennial’ audience, affecting as many as one in 10 young people. With ev...

Missing Type

NHS Blood and Transplant

Agency: Engine

Over the last 10 years there's been a 40% drop in new blood donors, putting thousands of lives at risk.

To draw attention to the fact that we’re severely missing blood types A, AB, B & O, we wanted to visualise the issue.

So we made the letters A, B and O vanish from everyday life.

Publications, public...

Share Aware

NSPCC

Agency: Leo Burnett

The web wraps a whole collection of dangers for children into one easily accessible place. As a result of all this, children are at risk like never before: alone on the web, without the skills to keep themselves safe.

Our campaign “Be Share Aware” was broad enough to cover a range of online behaviours, from sharing inform...

This Girl Can (single film)

Sport England

Agency: FCB Inferno

In England, two million fewer women than men were exercising regularly, despite 75% of these women saying they wanted to be more active. Existing sports advertising, the London 2012 Olympics and the obvious health benefits had failed to prompt a change in behaviour, so Sport England had to adopt a different approach to stem this gro...

50 YEARS

DEPARTMENT FOR TRANSPORT

Agency: AMV BBDO

The film follows a tragic crash scene and the sequence of events that follow. Throughout each scene, Kool and The Gang’s iconic ‘Celebrate’ song is reluctantly sung by the emergency services whilst they perform their duties.

We see the victim being cut out of the overturned car, the desperate revival efforts of the para...

E4 Shutdown

Channel 4

Agency: 4Creative

The general election was approaching and as the most popular TV channel for 16-24’s, E4 felt a responsibility to get youthful viewers to the polling station. We realise how alluring our telly programmes can be, so instead of distracting them on the big day we decided to ask Darren, the guy in charge of making sure E4 is on, to...

Every Man Remembered

Royal British Legion

Agency: RKCR/Y&R

EVERY MAN REMEMBERED

THE WORLD’S LARGEST ONLINE MEMORIAL

WWI cost the lives of 1,117,077 commonwealth soldiers. To mark the 100th anniversary of the war, we remembered every one of them. To launch the world’s largest online memorial we created a celebrity campaign without spending a single pound on celebrity endorsemen...

There's Another Side to the Story (outdoor campaign)

Depaul UK

Agency: Publicis London

The Depaul Nightstop project helps homeless young people get off the streets and into the spare rooms of volunteers. But worries about violence, robbery and drugs prevent many people from getting involved.

 

To change perceptions and promote volunteering, we placed posters on street corners where homeless young people sleep. The ...

#EndangeredEmoji

WWF

Agency: Wieden+Kennedy

#EndangeredEmoji is the world’s first emoji-based fundraising campaign. The idea was sparked by the insight that 17 emoji animals represent endangered species. It was run entirely within Twitter, where hundreds of millions of emoji have been used since they were integrated into the platform.

This is how it worked:

1. WWF tweeted a k...

Monty's Christmas (single film)

John Lewis

Agency: adamandeveDDB

 The John Lewis 2014 Christmas commercial continues the theme of ‘thoughtful gifting’ by evoking the magic of make-believe at Christmas, as seen through a child’s eyes. Set to the track 'Real Love', the ad tells the tale of an unlikely friendship between a little boy, Sam, and his penguin best friend&#...

Bad Fit

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Beds

IKEA UK

Agency: Mother London

Beds

Us Brits spend all year dreaming about a two-week holiday, when in truth, it’s the other 50-weeks that matter. The Beds film follows a dreaming protagonist searching for the perfect night’s sleep, only to finally find it when she lands back in her bedroom at home. Voiced by actress Prunella Scales, the spot beaut...

Could I Be Any Clearer (press campaign)

Harvey Nichols

Agency: adamandeveDDB

Christmas is a time for giving and more importantly, a time for getting.
But let’s face it we don’t always get what we want.

So, to make sure everyone got the presents they really wanted Harvey Nichols released a range of tongue-in-cheek Christmas cards that helped our customers make it very clear to friends and family exact...

Could I Be Any Clearer (direct campaign)

Harvey Nichols

Agency: adamandeveDDB

Christmas is a time for giving and more importantly, a time for getting.
But let’s face it we don’t always get what we want.

So, to make sure everyone got the presents they really wanted Harvey Nichols released a range of tongue-in-cheek Christmas cards that helped our customers make it very clear to friends and family exact...

#LidlSurprises

Lidl

Agency: TBWALondon

­Brief

The British public knew Lidl was cheap, but not everyone knew it was good quality. We had to prove these two things can go hand in hand.

 

Solution & Cultural Context

The #LidlSurprises concept was the first discount supermarket campaign that didn’t behave like one. We invited the unsuspecting public to a...

Adventures In

M&S Food

Agency: RKCR/Y&R

In the midst of a UK supermarket price war, where food is commodified and undervalued, M&S decided to elevate its food and present it like precious stones sparkling in a jeweller’s window.

Why? Unlike other food retailers, M&S makes all its own products, employing chefs from Michelin-stars to create sumptuous&#...

Morrisons Tactical

Lidl UK

Agency: TBWALondon

In October 2014 Morrisons launched a new loyalty card scheme with the intention of price matching Lidl - which no other major supermarket had ever done before. We needed to tell the public that getting these prices wasn’t quite as simple as Morrisons were making out. We created a long copy ad that gave the customers a choice: they could eithe...

Christmas Shopper Simulator

GAME

Agency: 101

Retailer GAME saw Christmas as the big opportunity to connect with their biggest audience, gamers. The challenge? It’s an audience that uses their TVs and computers for playing games, and actively avoids advertising.

So we created a game, one designed to get a community playing, talking, laughing and sharing. GAME&rsquo...

Family

KFC

Agency: BBH

The ad tells the story of a boy welcomed into his new foster family and shows that, while families may now come in different shapes and sizes, what brings them together invariably stays the same. 

The Wonderful Everyday

IKEA UK

Agency: Mother London

The Wonderful Everyday Campaign (Beds, T-Shirts, Carousel Oct 2014 version)

Brits pay little attention to the small things that could have a dramatic impact on their everyday lives; instead focusing all our attention on high-times and holidays while the daily day passes us by. The Wonderful Everyday campaign was created to change this. S...

Film On Four Idents - 'Noir'

Specsavers

Agency: Specsavers Creative

A suite of 5, 10 and 15 second idents running on Film On Four. Specsavers Creative used footage from old film noir movies to create a short-sighted detective. The spots follow the long-running 'Should've Gone To Specsavers' campaign.

1914

SAINSBURY'S

Agency: AMV BBDO

This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War.

 

An event that has become part of popular culture in the UK.

 

The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country.

 

All profits went to the UK’s leading vete...

Christmas Jumpers

Tu, by Saisnbury's

Agency: Gravity Road

THE CHALLENGE

Novelty Christmas Jumpers - a huge new trend in the UK. But with a tiny budget vs big clothing retailers, how could we make Sainsbury’s Tu famous as the place to go for your Christmas Jumpers this year?

 

THE ANSWER

Christmas Jumpers are a funny “new tradition” of Christmas. Dad’s Dancing a...

Monty's Christmas (single digital)

John Lewis

Agency: adamandeveDDB

 The John Lewis 2014 Christmas commercial continues the theme of ‘thoughtful gifting’ by evoking the magic of make-believe at Christmas, as seen through a child’s eyes. Set to the track 'Real Love', the ad tells the tale of an unlikely friendship between a little boy, Sam, and his penguin best friend&#...

Money On

Lidl

Agency: TBWALondon

To confront misconceptions held by some people that Lidl’s food and drink can not possibly taste as good as other supermarkets’ simply because it costs so much less, this press ad cheekily offered to help those misguided people feel better about shopping at Lidl by giving them the chance to pay more if they wanted.

 

Donate your Voice

Waitrose Christmas

Agency: BBH

In 2014, Waitrose decided to do something a little bit unusual for Christmas.  It ran an online campaign urging members of the public to form a virtual choir and sing the soundtrack for its Christmas advert, and in doing so, help to fundraise for three special cuases by creating a charity single. 

The public visited the Wai...

FryFutbol

McDonald’s

Agency: Arc London

Through its World Cup association McDonald’s intended to be more relevant to European fans and millennials based on previous research.  Tapping into their social media habits around the Tournament, through original and humorous engagement, resulted in the most successful social media campaign in the brand’s history.

&nbs...

Monsieur Zedel

Brasserie Zédel

Agency: BBH

If you didn't know, Zedel is a grand Parisian brasserie transported to the heart of London, serving remarkable value, traditional French food in a historic Beaux Arts/Art Deco interior."The only real brasserie in London” Monsieur Zedel has been created to act as an authentic spokesman for the venue, exorcising with wi...

Fanatics Wanted

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, this press campaign humorously tests prospective employee’s suitability for the new Birmingham store.  The different executions present multiple choice questions where applicants can prove their extreme passion with their answers. Only true style, beauty, food fanatics need apply.
 ...

Press Campaign

Lidl

Agency: TBWALondon

To show via quirky, consumer-friendly press ads that Lidl provides good quality food at great value prices and does so with a no-fuss, no-nonsense attitude and sense of humour.

T-Shirts

IKEA UK

Agency: Mother London

T-Shirts

It’s hard to find the perfect place to store all the things you love. Inevitably some of it ends up getting shoved under the bed, or stuck in a box in the attic. In this film, we follow a collection of t-shirts as they embark upon an epic journey from place to place looking for a home that’s right for them. We see th...

REFLECTIONS POSTER CAMPAIGN

Curry's PC World

Agency: AMV BBDO

#PackMoreIntoLunch

KFC Toasted Burritos

Agency: BBH

To launch new Toasted Burritos we developed #PackMoreIntoLunch, encouraging people to get away from their desks and make the most of their lunch hours. We then challenged rappers Chip, Kano and Wretch 32 to shoot edit and post produce a music video all in a single lunch hour.

#therewillbehaters (integrated campaign)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

#therewillbehaters (single film)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

Game Before The Game

Beats by Dr. Dre

Agency: R/GA London

Before the goals, before the glory, there is a game. "The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is complete...

Grand National

Channel4

Agency: 4Creative

For this year’s Grand National we wanted to appeal to a broader audience and try and get a new generation of viewers to watch the big race, rather than appeal solely to the passions of the racing community who would undoubtedly be watching the race anyway. 

 We wanted to think about where these incredible horses could have co...

ClickTwo Travel (digital single)

Momondo

Agency: McCann London

Traditional flight searching can be time-consuming and frustrating. Which means that flight search engines are losing out on business. Momondo – a flight search engine – wanted to address this.

Introducing ClickTwo Travel – an online tool turns that travel into an impulse purchase.  ClickTwo Travel finds you a cheap flight...

SEE THE WORLD THROUGH A CHILD'S EYES

MUSEUM OF CHILDHOOD, V&A

Agency: AMV BBDO

The museum of childhood is a small museum on the outskirts of London. It exhibits toys through the ages, as well as organising creative classes for school children.

 

The Museum briefed us to create a campaign that would attract local people. With a minimal budget most advertising media wouldn’t have been an option.

 
...

#therewillbehaters (single digital)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

FIND YOUR AMAZING

KUONI

Agency: Grey London

Created entirely in camera using no CGI effects, the film that tells the story of one holiday maker's ‘Amazing’. Shot in the middle of the crystal clear Indian Ocean it features the talents of synchronized swimmer Lenka Tanner and underwater camera work of Eric Borjeson. It captures the feeling of a unique personal holiday momen...

@brazuca

adidas Football

Agency: We Are Social

At the last World Cup, the footballing world hated the ball. But for the 2014 tournament, adidas had the perfect ball. But we didn’t just want people to like it, or even love it - we wanted them to idolise it. It was time to bring adidas’s hero product to life.

We decided we’d make Brazuca, named by its fans,...

Bear

Thomson

Agency: BMB

Thomson is the leading package holiday provider in the UK, but it wanted to widen it’s appeal outside of traditional package-holidayers to an audience who think package holidays are dated, cheap and old-fashioned. Furthermore, we were challenged to differentiate Thomson from its very-similarly-named, closest competitor Th...

ClickTwo Travel (direct single)

Momondo

Agency: McCann London

Traditional flight searching can be time-consuming and frustrating. Which means that flight search engines are losing out on business. Momondo – a flight search engine – wanted to address this.

Introducing ClickTwo Travel – an online tool turns that travel into an impulse purchase.  ClickTwo Travel finds you a cheap flight...

Never Stop Discovering

Land Rover

Agency: OgilvyOne London

We were asked to create something to commemorate the 25th anniversary of the Land Rover Discovery. So we set out to make a film about the amazing journeys the vehicle has undertaken.

But we realised that film had already been made, by Discovery owners themselves. And it existed in thousands of clips online, on mobile phones and in cine c...

#holidayspam

Three

Agency: Wieden+Kennedy

There is a unique, compelling reason to join Three, and it’s called Feel at Home. You can use your text, surf and share when abroad at no extra cost, and we wanted to let the UK know all about it. When we discovered that half of the UK’s mobile data was carried by Three, despite only 11% market share, we saw an o...

CHRISTMAS CAROLS

BT SPORT

Agency: AMV BBDO

BT Sport, a new sports channel in the UK, wanted fans to subscribe to the live football matches it would be broadcasting over the Christmas period. To do this, we create a series of fun football carols aimed directly at football fans and about their favourite team. In the build up to each game, we used twitter, Facebook&nbs...

Football

Virgin Media

Agency: BBH

The Virgin Media ‘Never Miss a Game’ campaign recreates typical post-game analysis language into unique infographics. Each one highlights that, with the provider’s new football deal, you will never miss a game. The ‘Ball’ execution turned your average football spotless to highlight the games Virgin show and the...

Power Rap

Everything Everywhere

Agency: Saatchi & Saatchi

The Arden Award

Missing Type

NHS Blood and Transplant

Agency: Engine

Over the last 10 years there's been a 40% drop in new blood donors, putting thousands of lives at risk.

To draw attention to the fact that we’re severely missing blood types A, AB, B & O, we wanted to visualise the issue.

So we made the letters A, B and O vanish from everyday life.

Publications, public...

The Other Side

Honda

Agency: Wieden+Kennedy

Across Europe, a decline in desire was causing a decline in Honda Civic sales. Our 'Dad' target audience saw Honda as reliable and boring, when they wanted a cool, sporty car. To drive re-appraisal we brought out 'the other side' of the Honda Civic - the racing-inspired Civic Type-R. When the 'R' button is presse...

#likeagirl

P&G

Agency: Leo Burnett

Girls experience their biggest drop in confidence during puberty, around their first period.  Always, a brand the count on for superior protection, wanted to change that.  To Truly champion girls’ confidence, we needed to get to the heart of the issue.  Our idea was to take a frequently used expression in societ...

Agency of the Year Categories

WINNER: Wieden+Kennedy

WINNER: Mother London

WINNER: adamandeveDDB

WINNER: adamandeveDDB

WINNER: iris worldwide


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