Results 2015

Product Sector Categories

Probably the best poster in the world

Carlsberg UK

Agency: Fold7

We were tasked to relaunch Carlsberg’s iconic slogan, 'Probably the best lager in the world', to drive brand awareness and engage new audiences.

Outdoor was the perfect medium to attract consumers and drive stature and fame. However, a nationwide outdoor campaign was out of the question with the budget. So we needed an ...

INSA's Space Gif-iti

Ballantine's

Agency: M&C Saatchi Sport & Entertainment

Ballantine’s 'Stay True Stories' is a series that seeks out people who have stayed true to themselves and helps them create something truly original. We travelled to Rio De Janeiro for our fourth global #StayTrue Story to work with globally-renowned ‘GIF-ITI’ artist INSA.

With a team of 20 painters we set out on a uniqu...

Silver Skaters

Rekorderlig

Agency: Saatchi & Saatchi

The film depicts a very pure moment in time, based in an unspoilt world which is stripped of technology with not a high rise office block in sight. The action is centered on a training session between two skating brothers and their coach/singer. The routine is complex, yet effortless, with all three men working together i...

Fly Like Rufus

Stella Artois

Agency: Mother London

Following on from last year’s  “The Perfect Hawk-Eye” which introduced us to Rufus the Hawk, Wimbledon’s official bird scarer, in 2015 as part of its Wimbledon sponsorship Stella Artois took Rufus’ and tennis’ fans into a new dimension with “Fly Like Rufus”.

 

“Fly Like R...

Proud Sponsors

Hardy's / MCCANN

The White Russian

Kahlúa / Lucky Generals

Only Ordinary By Name

Heineken / adamandeveDDB

#BrightonOrBarbados

Carling / Creature of London

MADE OF BLACK

Guinness / AMV BBDO

Dream Goal

Budweiser / Anomaly

Father's Day Restoration Project

Glenfiddich / Gravity Thinking

1000 Years of Less Ordinary Wisdom

Finlandia / Wieden+Kennedy

RUGBY TV CAMPAIGN

Guinness / AMV BBDO

The Other Side

Honda Civic

Agency: Wieden+Kennedy

Across Europe, a decline in desire was causing a decline in Honda Civic sales. Our 'Dad' target audience saw Honda as reliable and boring, when they wanted a cool, sporty car. To drive re-appraisal we brought out 'the other side' of the Honda Civic - the racing-inspired Civic Type-R. When the 'R' button is presse...

LIFEPAINT (integrated campaign)

VOLVO UK

Agency: Grey London

Volvo has always taken safety seriously. They invented the three-point seat belt in 1959, then opened up the patent so that any car manufacturer could use it. Now they’re giving away a product to take Volvo safety beyond its cars. Their vision is that no-one should be seriously injured or killed, in or by a new Volvo by 2020. Their In...

Can & Will (film campaign)

Land Rover

Agency: RKCR/Y&R

Land Rover is the number one 4x4 brand in the UK. A great place to be, however as a business with big growth targets its new model required a new target audience of people who are currently non-SUV drivers. This audience were people who have been successful in their careers, but between this success and family life… they often find t...

LIFEPAINT (outdoor)

VOLVO UK

Agency: Grey London

Volvo has always taken safety seriously. They invented the three-point seat belt in 1959, then opened up the patent so that any car manufacturer could use it. Now they’re giving away a product to take Volvo safety beyond its cars. Their vision is that no-one should be seriously injured or killed, in or by a new Volvo by 2020. Their In...

FROM SWEDEN NOT HOLLYWOOD

VOLVO

Agency: Grey London

The concept celebrates the art of Hollywood filmmaking by playfully adding a touch of Swedishness to well-known film terminology. The idents run before, in-between and after big production shows on SKY Atlantic such as Game of Thrones, Mad Men and Boardwalk Empire. The context helps contrast and show viewers that the rugged beauty of Sweden...

Cleaned Out

Hertz / adamandeveDDB

Laser Eye

Volkswagen Up! / adamandeveDDB

Home Plugs

e-Golf / adamandeveDDB

Strobe

Lexus / CHI & Partners

Can & Will (film single)

Land Rover / RKCR/Y&R

Hibernot

Land Rover / RKCR/Y&R

Aftersales

Volkswagen / adamandeveDDB

Never Stop Discovering

Land Rover / OgilvyOne London

LIFEPAINT (digital)

VOLVO UK / Grey London

LIFEPAINT (direct)

VOLVO UK / Grey London

Every Man Remembered (integrated campaign)

Royal British Legion

Agency: RKCR/Y&R

EVERY MAN REMEMBERED

THE WORLD’S LARGEST ONLINE MEMORIAL

WWI cost the lives of 1,117,077 commonwealth soldiers. To mark the 100th anniversary of the war, we remembered every one of them. To launch the world’s largest online memorial we created a celebrity campaign without spending a single pound on celebrity endorsemen...

It Happens Here

28 Too Many

Agency: Ogilvy & Mather

28 Too Many is a London-based organisation that works to end female genital mutilation (FGM) in the 28 African nations where it takes place and in the parts of the world where the practice continues in spite of laws against it. While many people are aware that FGM happens in Africa, few realise that the practice is also prevalent in Europe...

The Next Photo (outdoor campaign)

The Childhood Eye Cancer Trust

Agency: Wunderman UK

In a competitive charity environment we created cut through for little known charity The Childhood Eye Cancer Trust by letting our audience experience a lifesaving diagnosis tool. Instead of telling our audience what signs to look for, we let them experience it with mobile-activated print posters in doctor's surgeries, nurseries, an...

LEGO: Everything is NOT Awesome.

Greenpeace / Don’t Panic London

Spot 4 Sale

Depaul UK / Publicis London

Suffocation (direct)

Karma Nirvana / Leo Burnett

Look At Me (outdoor)

Women's Aid / WCRS

I wish my son was a dog

Harrison's Fund / ais London

Beds

IKEA

Agency: Mother London

Beds

Us Brits spend all year dreaming about a two-week holiday, when in truth, it’s the other 50-weeks that matter. The Beds film follows a dreaming protagonist searching for the perfect night’s sleep, only to finally find it when she lands back in her bedroom at home. Voiced by actress Prunella Scales, the spot beaut...

The Wonderful Everyday

IKEA

Agency: Mother London

The Wonderful Everyday Campaign (Beds, T-Shirts, Carousel Oct 2014 version)

Brits pay little attention to the small things that could have a dramatic impact on their everyday lives; instead focusing all our attention on high-times and holidays while the daily day passes us by. The Wonderful Everyday campaign was created to change this. S...

T-Shirts

IKEA / Mother London

Come And See (film campaign)

Canon / JWT

Urban Deer

Canon / JWT

Game Before The Game

Beats by Dr. Dre

Agency: R/GA London

Before the goals, before the glory, there is a game. "The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is complete...

Bad Fit (press campaign)

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Bad Fit (press single)

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Bad Fit (outdoor campaign)

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Bad Fit (outdoor single)

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Every Milestone (single film)

M&S - Kidswear

Agency: RKCR/Y&R

A cute little girl holds up sign that says: ‘getting dressed by myself’. She then talks naturally about the struggles of getting ready for school but the ease with which she could put on a shirt with elastic sleeves. A super says: easy expandicuff sleeves. M&S #everymilestone

M&S Schoolwear was lost in a cluttered, highly...

#therewillbehaters (integrated campaign)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

#therewillbehaters (single film)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

Epic Strut

MoneySuperMarket.com

Agency: Mother London

This year’s campaign set out to build brand fame for MoneySuperMarket when people are searching online for insurance, and to increase the cultural relevance of the brand with widespread social engagement.

 

In the latest iteration of the “Save Money, Feel Epic” campaign, our everyman hero, Dave, save...

Life Skills

Barclays

Agency: BBH

LifeSkills is a free in school and online educational programme created with Barclays, which teaches young people aged 11 to 19, the work, people and money skills they need to embark on the careers they want - ranging from how to write a CV to dressing appropriately for an interview.

With youth unemployment at all time high, the ...

Code Playground

Barclays

Agency: BBH

In 2014 coding was included in the UK curriculum, with children learning the basic principles from age five. This change led to a need to raise the public awareness of the importance of coding - given the vital role it will play in the future employability of the nation’s children and in the economy of the future. Our research also uncove...

IT'S NEVER JUST BUSINESS

HSBC

Agency: Grey London

It’s never just business:
It’s never just about the numbers at the bottom of the page; it’s about how those numbers make you feel, and what they represent. It’s about the late nights and the long weeks; the vision and the relationships which will help you achieve it.

Use headline driven creative with warm, emotiv...

We're All Going To Die

Royal London / VCCP

Horse Story

Lloyds Bank / adamandeveDDB

LIFT

HSBC / Grey London

Emojis

McDonald's

Agency: Leo Burnett

We used emojis to create a campaign for McDonalds that told us stories without the use of words. 

Pack Attack (press campaign)

Temptations Cat Treats

Agency: adamandeveDDB

Cats can't resist Temptations. 

We put it to the test.  

One studio, 15 cats, a whole box of Temptations cat treats. 

The result? Beautifully destroyed packs, that were shot and made into a poster campaign to tell a clear and simple story – product irresistibility.

An online film showed how...

Adventures In

M&S Food

Agency: RKCR/Y&R

In the midst of a UK supermarket price war, where food is commodified and undervalued, M&S decided to elevate its food and present it like precious stones sparkling in a jeweller’s window.

Why? Unlike other food retailers, M&S makes all its own products, employing chefs from Michelin-stars to create sumptuous&#...

ESTATE AGENT

Uncle Ben’s

Agency: AMV BBDO

Uncle Ben’s set out to solve one of our country’s most pressing problems – a whole generation of children losing cooking skills. The amount of time we are spending in the kitchen has halved since 1980. And research we conducted showed that 25% of parents never cook with their kids. So, we created unique recipe content for the ...

FIND YOUR FLOW

LUCOZADE

Agency: Grey London

In an increasingly cluttered energy drink category, it was important that an historic brand such as Lucozade stood out. As a drink that provides you with a sustainable energy level to keep you on top form it was important that the rebrand embodied this. ‘Find Your Flow’ launched as the language of this new positioning.

 

...

Time to play #CatVsMouse

Temptations Snacky Mouse / adamandeveDDB

Freestyle

Lurpak Spreadable / Wieden+Kennedy

The Messenger

Arla Skyr / Wieden+Kennedy

Ementicons

Mentos / BBH

UNBELIEVABLE CAMPAIGN

PEPSI MAX / AMV BBDO

Fish and Chip

Sarson's / mcgarrybowen London

Tiny Fresh Things

NOWmints / BBH

KEEP CONTROL (campaign)

TENA FOR MEN

Agency: AMV BBDO

TENA Men's ‘Keep Control’ film centres on a character called Stirling Gravitas, a guy who’s in control of every aspect of his life. From his pet lion to the very laws of physics, Stirling is the master of his world, and he sure as hell won’t be held back by something like urine leakage. 

1 in 4 men ov...

Durex Explore (single digital)

Durex / Havas Worldwide London

Durex Explore (single radio)

Durex / Havas Worldwide London

KEEP CONTROL (direct)

TENA FOR MEN / AMV BBDO

KEEP CONTROL (radio campaign)

TENA FOR MEN / AMV BBDO

Break The Routine

Wilkinson Sword / JWT

Office

Sudafed / JWT

Heavy Heads (press campaign)

Sudafed / JWT

#likeagirl

Always

Agency: Leo Burnett

Girls experience their biggest drop in confidence during puberty, around their first period.  Always, a brand the count on for superior protection, wanted to change that.  To Truly champion girls’ confidence, we needed to get to the heart of the issue.  Our idea was to take a frequently used expression in societ...

Dishes

Finish

Agency: Wieden+Kennedy

This film reveals the overwhelming and unexpected scale of dirty dishes generated by everything in life. Beginning with simple, obvious scenarios, viewers are taken on a journey as the narrative unfolds, from the mundane to the unconventional - all the way from an egg breakfast to existence itself. In each scene, dirty dishes appear...

I'm Weeding Right Now

Weedol

Agency: mcgarrybowen London

Weedol Pathclear kills weeds for 3 months. So you can still keep on killing weeds while undertaking other activities like table tennis, oil painting and spray tanning Russian bodybuilders.

Apology

Ronseal / BJL

Holiday's Over

Domestos / DLKW Lowe

MAT Maitland NIPPRIG

IKEA / Mother London

Newswall

Channel 4

Agency: 4Creative

Channel 4 News wanted more 16-24’s to consume the news. Knowing this audience is time conscious we realised that lengthy articles may not be appropriate. So we decided to make the news in GIFs.

Each news story condensed into a GIF. Hosted on a bespoke Tumblr site, each GIF works with a headline and imaginative imagery to get the story ...

Film4 Idents

FILM4

Agency: 4Creative

Our previous on-air look dates back to 2006 so for some time we’ve been aiming to update the identity. The brief was to keep our core audience of film fans engaged while at the same time remain open to a wider audience. The finished Idents are intended to be a digital reinterpretation of the classic celluloid filmstrip and the On-Screen Prese...

Own Your Weekend. Or Someone Else Will.

The Guardian and Observer

Agency: BBH

Remember the days when your weekend was an open book? No responsibility and all the time in the world to do whatever you wanted? Well, not anymore.  Our weekends are under threat from the mundane, the boring and utterly banal; the sort of monotonous drivel that somehow fills our diaries without us even realising. The solution is simple...

UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES

Agency: Grey London

The Unquiet Films could only be brought to life as a branded content series. The stories told in the films could only be told outside of the traditional advertising lengths. The 12 films (and counting) give viewers a remarkably detailed picture of what makes The Times and Sunday Times. From the story behind the uncovering of Lance Armstrong to the ...

QUESTION EVERYTHING/ THE TIMES UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES

Agency: Grey London

'Question Everything’ interweaves two high profile Sunday Times stories from journalists David Walsh and Brian Deer, whose pursuit of the truth became career defining investigations. From Lance Armstrong’s doping revelations to Andrew Wakefield’s fraudulent MMR claims, both were investigations that spanned years and we...

What a Weekend

The Guardian / BBH

The Xbox Loophole

XBOX / McCann London

BEARING WITNESS/ THE TIMES UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES / Grey London

BRINGING THE WORLD TO BRITAIN- THE UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES / Grey London

INSIDE FILM AND SCREEN SEASON PRINT

THE SUNDAY TIMES / Grey London

ART OF SATIRE/ THE TIMES UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES / Grey London

THE FIFA FILES/ THE TIMES UNQUIET FILM SERIES

THE TIMES AND THE SUNDAY TIMES / Grey London

ELLEE MAE (direct)

MUMSNET

Agency: Grey London

In the film we hear the real phone call to the emergency services from 5 year old Elleemae Addison and witness the unforgettable chain of events that follow. Recreated using real family portraiture and unconventional footage we see the incredible efforts of the little girl result in the saving of her mother.

37% of UK parents have not taught the...

ELLEE MAE (film)

MUMSNET

Agency: Grey London

In the film we hear the real phone call to the emergency services from 5 year old Elleemae Addison and witness the unforgettable chain of events that follow. Recreated using real family portraiture and unconventional footage we see the incredible efforts of the little girl result in the saving of her mother.

37% of UK parents have not taught the...

Inside Abbey Road

Google

Agency: Google

Google’s mission is to make information accessible to all. From the Pyramids on Streetview to Cezanne in the Google Cultural Institute we work to provide access to the culture, history and innovation that have shaped the world and will inspire the innovators of tomorrow.

 

Abbey Road Studios is a British icon, but few peopl...

Explore Loch Ness with Street View

Google Maps / adamandeveDDB

#DontPanicButton

YouTube / We Are Social

Missing Type

NHS Blood and Transplant

Agency: Engine

Over the last 10 years there's been a 40% drop in new blood donors, putting thousands of lives at risk.

To draw attention to the fact that we’re severely missing blood types A, AB, B & O, we wanted to visualise the issue.

So we made the letters A, B and O vanish from everyday life.

Publications, public...

Share Aware

NSPCC

Agency: Leo Burnett

The web wraps a whole collection of dangers for children into one easily accessible place. As a result of all this, children are at risk like never before: alone on the web, without the skills to keep themselves safe.

Our campaign “Be Share Aware” was broad enough to cover a range of online behaviours, from sharing inform...

This Girl Can (single film)

Sport England

Agency: FCB Inferno

In England, two million fewer women than men were exercising regularly, despite 75% of these women saying they wanted to be more active. Existing sports advertising, the London 2012 Olympics and the obvious health benefits had failed to prompt a change in behaviour, so Sport England had to adopt a different approach to stem this gro...

50 YEARS

DEPARTMENT FOR TRANSPORT

Agency: AMV BBDO

The film follows a tragic crash scene and the sequence of events that follow. Throughout each scene, Kool and The Gang’s iconic ‘Celebrate’ song is reluctantly sung by the emergency services whilst they perform their duties.

We see the victim being cut out of the overturned car, the desperate revival efforts of the para...

E4 Shutdown

Channel 4 / 4Creative

Every Man Remembered

Royal British Legion / RKCR/Y&R

#EndangeredEmoji

WWF / Wieden+Kennedy

Monty's Christmas (single film)

John Lewis

Agency: adamandeveDDB

 The John Lewis 2014 Christmas commercial continues the theme of ‘thoughtful gifting’ by evoking the magic of make-believe at Christmas, as seen through a child’s eyes. Set to the track 'Real Love', the ad tells the tale of an unlikely friendship between a little boy, Sam, and his penguin best friend&#...

Bad Fit

Harvey Nichols

Agency: adamandeveDDB

In typical tongue-in-cheek style, the campaign humorously highlights one of the well-known perils of waiting too long to visit the sale: if you leave it too late there might not be anything left that fits you. In each execution, the photographic style looks like typical fashion advertising at first glance, only for closer inspectio...

Beds

IKEA UK

Agency: Mother London

Beds

Us Brits spend all year dreaming about a two-week holiday, when in truth, it’s the other 50-weeks that matter. The Beds film follows a dreaming protagonist searching for the perfect night’s sleep, only to finally find it when she lands back in her bedroom at home. Voiced by actress Prunella Scales, the spot beaut...

Could I Be Any Clearer (press campaign)

Harvey Nichols

Agency: adamandeveDDB

Christmas is a time for giving and more importantly, a time for getting.
But let’s face it we don’t always get what we want.

So, to make sure everyone got the presents they really wanted Harvey Nichols released a range of tongue-in-cheek Christmas cards that helped our customers make it very clear to friends and family exact...

Could I Be Any Clearer (direct campaign)

Harvey Nichols

Agency: adamandeveDDB

Christmas is a time for giving and more importantly, a time for getting.
But let’s face it we don’t always get what we want.

So, to make sure everyone got the presents they really wanted Harvey Nichols released a range of tongue-in-cheek Christmas cards that helped our customers make it very clear to friends and family exact...

#LidlSurprises

Lidl

Agency: TBWALondon

­Brief

The British public knew Lidl was cheap, but not everyone knew it was good quality. We had to prove these two things can go hand in hand.

 

Solution & Cultural Context

The #LidlSurprises concept was the first discount supermarket campaign that didn’t behave like one. We invited the unsuspecting public to a...

Adventures In

M&S Food

Agency: RKCR/Y&R

In the midst of a UK supermarket price war, where food is commodified and undervalued, M&S decided to elevate its food and present it like precious stones sparkling in a jeweller’s window.

Why? Unlike other food retailers, M&S makes all its own products, employing chefs from Michelin-stars to create sumptuous&#...

Morrisons Tactical

Lidl UK

Agency: TBWALondon

In October 2014 Morrisons launched a new loyalty card scheme with the intention of price matching Lidl - which no other major supermarket had ever done before. We needed to tell the public that getting these prices wasn’t quite as simple as Morrisons were making out. We created a long copy ad that gave the customers a choice: they could eithe...

Christmas Shopper Simulator

GAME

Agency: 101

Retailer GAME saw Christmas as the big opportunity to connect with their biggest audience, gamers. The challenge? It’s an audience that uses their TVs and computers for playing games, and actively avoids advertising.

So we created a game, one designed to get a community playing, talking, laughing and sharing. GAME&rsquo...

Family

KFC

Agency: BBH

The ad tells the story of a boy welcomed into his new foster family and shows that, while families may now come in different shapes and sizes, what brings them together invariably stays the same. 

The Wonderful Everyday

IKEA UK

Agency: Mother London

The Wonderful Everyday Campaign (Beds, T-Shirts, Carousel Oct 2014 version)

Brits pay little attention to the small things that could have a dramatic impact on their everyday lives; instead focusing all our attention on high-times and holidays while the daily day passes us by. The Wonderful Everyday campaign was created to change this. S...

Film On Four Idents - 'Noir'

Specsavers

Agency: Specsavers Creative

A suite of 5, 10 and 15 second idents running on Film On Four. Specsavers Creative used footage from old film noir movies to create a short-sighted detective. The spots follow the long-running 'Should've Gone To Specsavers' campaign.

1914

SAINSBURY'S

Agency: AMV BBDO

This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War.

 

An event that has become part of popular culture in the UK.

 

The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country.

 

All profits went to the UK’s leading vete...

Christmas Jumpers

Tu, by Saisnbury's

Agency: Gravity Road

THE CHALLENGE

Novelty Christmas Jumpers - a huge new trend in the UK. But with a tiny budget vs big clothing retailers, how could we make Sainsbury’s Tu famous as the place to go for your Christmas Jumpers this year?

 

THE ANSWER

Christmas Jumpers are a funny “new tradition” of Christmas. Dad’s Dancing a...

Monty's Christmas (single digital)

John Lewis / adamandeveDDB

Money On

Lidl / TBWALondon

Donate your Voice

Waitrose Christmas / BBH

FryFutbol

McDonald’s / Arc London

Monsieur Zedel

Brasserie Zédel / BBH

Fanatics Wanted

Harvey Nichols / adamandeveDDB

Press Campaign

Lidl / TBWALondon

T-Shirts

IKEA UK / Mother London

REFLECTIONS POSTER CAMPAIGN

Curry's PC World / AMV BBDO

#PackMoreIntoLunch

KFC Toasted Burritos / BBH

#therewillbehaters (integrated campaign)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

#therewillbehaters (single film)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

Game Before The Game

Beats by Dr. Dre

Agency: R/GA London

Before the goals, before the glory, there is a game. "The Game Before The Game" shares the pre-game rituals of football (soccer) players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is complete...

Grand National

Channel4

Agency: 4Creative

For this year’s Grand National we wanted to appeal to a broader audience and try and get a new generation of viewers to watch the big race, rather than appeal solely to the passions of the racing community who would undoubtedly be watching the race anyway. 

 We wanted to think about where these incredible horses could have co...

ClickTwo Travel (digital single)

Momondo

Agency: McCann London

Traditional flight searching can be time-consuming and frustrating. Which means that flight search engines are losing out on business. Momondo – a flight search engine – wanted to address this.

Introducing ClickTwo Travel – an online tool turns that travel into an impulse purchase.  ClickTwo Travel finds you a cheap flight...

SEE THE WORLD THROUGH A CHILD'S EYES

MUSEUM OF CHILDHOOD, V&A

Agency: AMV BBDO

The museum of childhood is a small museum on the outskirts of London. It exhibits toys through the ages, as well as organising creative classes for school children.

 

The Museum briefed us to create a campaign that would attract local people. With a minimal budget most advertising media wouldn’t have been an option.

 
...

#therewillbehaters (single digital)

adidas Football

Agency: iris Worldwide

Research proved that 14-19 year olds buy boots not based on spec, speed power or tech, but on what their peers say about them. So we took a different approach and focussed on the bad stuff…

Gareth ‘Superhuman’ Bale. James ‘Goldenboy’ Rodruiguez. Luis 'Target Man’ Suarez. Karim ‘Blingy Benzy&...

FIND YOUR AMAZING

KUONI

Agency: Grey London

Created entirely in camera using no CGI effects, the film that tells the story of one holiday maker's ‘Amazing’. Shot in the middle of the crystal clear Indian Ocean it features the talents of synchronized swimmer Lenka Tanner and underwater camera work of Eric Borjeson. It captures the feeling of a unique personal holiday momen...

@brazuca

adidas Football / We Are Social

Bear

Thomson / BMB

ClickTwo Travel (direct single)

Momondo / McCann London

Never Stop Discovering

Land Rover / OgilvyOne London

#holidayspam

Three

Agency: Wieden+Kennedy

There is a unique, compelling reason to join Three, and it’s called Feel at Home. You can use your text, surf and share when abroad at no extra cost, and we wanted to let the UK know all about it. When we discovered that half of the UK’s mobile data was carried by Three, despite only 11% market share, we saw an o...

CHRISTMAS CAROLS

BT SPORT / AMV BBDO

Football

Virgin Media / BBH

Power Rap

Everything Everywhere / Saatchi & Saatchi

The Arden Award

Missing Type

NHS Blood and Transplant

Agency: Engine

Over the last 10 years there's been a 40% drop in new blood donors, putting thousands of lives at risk.

To draw attention to the fact that we’re severely missing blood types A, AB, B & O, we wanted to visualise the issue.

So we made the letters A, B and O vanish from everyday life.

Publications, public...

The Other Side

Honda

Agency: Wieden+Kennedy

Across Europe, a decline in desire was causing a decline in Honda Civic sales. Our 'Dad' target audience saw Honda as reliable and boring, when they wanted a cool, sporty car. To drive re-appraisal we brought out 'the other side' of the Honda Civic - the racing-inspired Civic Type-R. When the 'R' button is presse...

#likeagirl

P&G / Leo Burnett

Agency of the Year Categories

WINNER: Wieden+Kennedy

WINNER: Mother London

WINNER: adamandeveDDB

WINNER: adamandeveDDB

WINNER: iris worldwide


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