Results 2016

Product Sector Categories

NEVER ALONE (film)

Guinness

Agency: AMV BBDO

Guinness weren’t an official Rugby World Cup sponsor and risked not being the brand most associated with it. The objective was to win the battle of the advertisers not through media spend, but connecting with their audience emotionally.

 We told the story of Gareth Thomas who lived in fear of his sexuality in a very heterosexual s...

THE RIGHT PATH (film)

Guinness

Agency: AMV BBDO

Guinness weren’t an official Rugby World Cup sponsor and risked not being the brand most associated with it. The objective was to win the battle of the advertisers not through media spend, but connecting with their audience emotionally.  We told the story of Ashwin Williams who turned his back on his gangland past and instead turned ...

To the Pub (digital campaign)

Greene King / Grey London

#LeBigSwim (Digital campaign)

Heineken / Ogilvy & Mather London

#LeBigSwim (Direct)

Heineken / Ogilvy & Mather London

Slide (digital)

Lexus International

Agency: CHI&Partners

Lexus wanted to engage with a global audience but didn’t have their attention and were outspent by the German luxury automotive brands.

 

To connect with that audience, the agency needed to do something to out-smart the competition with next to no media budget. Every view, every comment and every share had to be organic and...

Spin (film)

Audi

Agency: BBH

The R8 was Audi's first supercar – and a success. But after eight years, it was time for the next generation to take over. 

The new R8 was the result of a single-minded engineering task: to create a more precise and thrilling drive. This meant that the supercar returned lighter, wider, lower, stiffer and even more ...

The Big Arrival (film)

Volkswagen

Agency: adamandeveDDB

Our Volkswagen campaign for the new Tiguan shows how the car can add an injection of rockstar swagger to an everyday drive like the school run.

BMW Assist with Advanced Emergency Call (press)

BMW / FCB Inferno

#RememberShafilea (direct)

Karma Nirvana

Agency: Leo Burnett London

The founding premise behind the Day of Memory was that the simple act of remembering victims helps thwart the intention of the crime.  An 'honour' killer aims to erase the supposed 'shame' brought upon their family or community by eradicating its source: murdering an innocent young woman who has typically done nothing more than...

NSPCC "Astronaut" (film)

NSPCC

Agency: Leo Burnett London

The magic and wonder of childhood imagination is destroyed by child abuse, and replaced by fear and anxiety. Children suffering abuse don’t think like children anymore, and stop believing in their own potential. Our film tells the story of a boy named Alfie, who thanks to the NSPCC, has escaped from a life of abuse, and is...

Change Please (integrated campaign)

The Big Issue

Agency: FCB Inferno

Homelessness in the UK has reached record levels. Efforts to solve the problem are floundering. We needed to do something different.

We noticed commuters walking straight past the homeless everyday and buying coffee. We thought, why not disrupt this journey and give the homeless the tools to sell great coffee.

So we launched Change Please...

THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE (integrated campaign)

Amnesty International

Agency: VCCP

Every two years the ExCel Centre in London’s East End hosts an arms fair, trading in everything from the latest machine guns to killer drones. However, recent fairs had revealed a more disturbing development: torture equipment was being advertised for sale.

This was human rights abuse in Britain. On our soil. On our doorstep. And a...

Redraw the Balance (film)

Education & Employers

Agency: MullenLowe London

Women experience gender inequality on screen, on the field, and in the boardroom. But not everyone knows that it starts at a much earlier age. In fact, according to research, gender stereotypes are defined as early as 5 and 7 years of age.

We wanted to highlight this fact to encourage more volunteers to sign up to Inspiring the F...

Bigger Issues (integrated campaign)

Unilever / CALM (Campaign Against Living Miserably) / TMW Unlimited

SPARE THE ACT CAMPAIGN (film campaign)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

SPARE THE ACT LAPTOP LV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

School of Rugby (Power / Style / Speed / Timing) (film campaign)

Samsung

Agency: BBH

Rugby is a complicated game with many rules and terms that mean ordinary British people find it a difficult sport to get into. Samsung sponsor the England team, and make a range of products to support the supporters, so we took it upon ourselves to teach people about the game in an entertaining, populist way. The Samsung School of rugby...

Samsung Bedtime VR Stories (digital)

Samsung

Agency: BBH

VR is magical and can take us anywhere we want, across time and through space. But, instead of connecting us with distant places, what if it could connect us with distant people? When we found out that a third of parents can’t be with their child at bedtime we saw an exciting new role for VR, actual storytelling. Translating t...

SPARE THE ACT COOKER LV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

SPARE THE ACT NESPRESSO (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

Fly Robot Fly (film)

IKEA UK / Mother London

RE:Shakespeare (digital)

The RE:Shakespeare app / Cheil London

WHATEVER IT TAKES (film)

DIXONS CARPHONE / AMV BBDO

SPARE THE ACT TV (film)

CURRYS PC WORLD / AMV BBDO

BACK TO SCHOOL (film)

DIXONS CARPHONE / AMV BBDO

DARTS (films)

SMART ENERGY GB

Agency: AMV BBDO

As part of the national campaign for the rollout of smart meters this film seeks to highlight the absurdity of the way we are currently charged for our energy use.

At the moment energy companies have to estimate how much energy we have used and are unable to give us an accurate bill. The installation of smart meters however means the end of esti...

SUPERMARKET (film)

SMART ENERGY GB

Agency: AMV BBDO

As part of the national campaign for the rollout of smart meters this film seeks to highlight the absurdity of the way we are currently charged for our energy use.

 

At the moment energy companies have to estimate how much energy we have used and are unable to give us an accurate bill. The installation of smart meters however means the e...

DARTS (outdoor)

SMART ENERGY GB / AMV BBDO

Becoming Beckham (film)

H&M

Agency: adamandeveDDB

Kevin Hart comes to live with David Beckham for a week, all in the name of ‘research’ as he prepares to audition for the lead role in an upcoming movie biopic of David’s life. Needless to say, Kevin finds being as effortlessly cool as David isn’t quite so easy. However, thanks to David’s Modern Essenti...

Shoplifters (film)

Harvey Nichols

Agency: adamandeveDDB

This campaign was created to launch Harvey Nichols’ new loyalty scheme, The Rewards App. The scheme offers customers a free perks and complimentary services. To promote this, we harnessed the nation’s other great lovers of freebies – it’s shoplifters.

The online film uses real CCTV footage of shoplifters at Harvey...

Bo Gilbert - The 100 Year-Old Model

Harvey Nichols

Agency: adamandeveDDB

celebrating Vogue’s 100th birthday in a true Harvey Nichols fearlessly stylish way - by challenging ageism in the fashion industry.

the typical age of a fashion model is 16-25. In fact, no industry is more youth-obsessed than fashion, with brands like Dior often featuring models as young as 14 on the runway. Therefore it&rsquo...

The Game Starts Here (film)

Beats by Dr. Dre / R/GA

Tiny Dancer (film)

John Lewis Insurance

Agency: adamandeveDDB

Spurred on by the 1970’s classic, the advert sees a charismatic young girl play, prance and pirouette around her home, overseen by her father and incredulous brother. As the viewer follows her impassioned performance, we see her energy for dance almost lead to a series of accidental damage mishaps, but fortunately the cont...

Epic Dance Off (film)

MoneySuperMarket.com

Agency: Mother London

The next instalment of the ‘You’re So MoneySuperMarket’ campaign bows to huge social media demand, bringing together the protagonists from the last three ads for an Epic Dance Off.

The scene is set in an underground car park, where Colin is unloading scaffolding from his van and spots Dave strutting his stuff. Dave thro...

A Living River (digital)

HSBC

Agency: J. Walter Thompson London

A Living River is a world-first responsive sound installation, bringing to life the people and places of the Yangtze at London’s Gatwick Airport comprising over 1km of speakers, 80 in each direction. The installation celebrates HSBC and WWF’s work along the Yangtze, taking people on a journey, before their journey.

Tr...

A Living River (Outdoor)

HSBC

Agency: J. Walter Thompson London

A Living River is a world-first responsive sound installation, bringing to life the people and places of the Yangtze at London’s Gatwick Airport comprising over 1km of speakers, 80 in each direction. The installation celebrates HSBC and WWF’s work along the Yangtze, taking people on a journey, before their journey.

Tr...

Sunny (film)

Sunny / Brothers and Sisters

Happyish International Women's Day (press)

Financial Times / adamandeveDDB

The Giant Crumpet Show (film)

Warburtons

Agency: WCRS

Warburtons had a big announcement to make: Giant Crumpets had arrived. And just in time for Christmas.

Our job was to deliver the news that the warming, delicious, joy-inducing product, that the nation already loved, was now available in GIANT size. As we had such happy news, the classic Christmas advertising model ...

Give the Rainbow (outdoor)

Skittles

Agency: adamandeveDDB

The Rainbow is synonymous with both Pride and with Skittles, but during the Pride celebrations only one rainbow should take centre stage… Pride’s! So this year, to show their support, we helped Skittles give up their rainbow. #onerainbow

The Ring (film)

Unilever

Agency: Lucky Generals

Pot Noodle had spent 20 years positioning itself as quick and easy food for couch potatoes, but while this played well in the 90s, the “Slacker” attitude wasn’t right for today’s go-getting teenagers.

So we took Pot Noodle’s product benefit – simplicity – and flipped it. Our new message was that ...

Keep It Tea (film campaign)

Unilever / Mother London

Bond (outdoor)

Nestlé / J. Walter Thompson London

Bond (press)

Nestlé / J. Walter Thompson London

Domino's Boggles (digital)

Domino's Pizza / iris Worldwide

THE PERFECT RIDE (outdoor)

PEPSICO / AMV BBDO

Spare Chair Sunday (direct)

Premier Foods / McCann London

Ready For More (film)

No7

Agency: Mother London

To launch new No7 Lift & Luminate, an anti-aging serum for women aged 45 plus, we wanted to create a campaign that promoted a more positive view of aging and inspire women by showing that with the right attitude and a little help from No7, age needn’t be a barrier. Women of all ages can still rock it.

We teamed up with worl...

BLOOD (film)

SCA

Agency: AMV BBDO

Blood in sport is perfectly normal. But when it comes to menstrual blood the conversation changes. Actually, the conversation doesn’t even exist. In Sweden alone, a quarter of women regularly miss out on exercise when they have their period. But no one is talking about. This film is designed to start that conversation and break s...

Sugar Smart App (digital)

Public Health England

Agency: M&C Saatchi

England’s children are facing an obesity epidemic.

Kids are now eating up to 3 times the government recommended amount of sugar each day.

Sugar is added to almost everything that we eat and drink, and many people simply don’t know the quantity of sugar that lurks in everyday products.

Together with Change4Life (from Public ...

Free the Kids (film)

Unilever

Agency: MullenLowe London

The time kids spend outdoors gets smaller every day – but it’s hard to understand how much time is too little unless we can put it into a context that’s easily recognised.

The rights of prison inmates to outdoor time are laid down by the UN. This is not the case for children, who now spend less free time outdoors each day t...

Survival Billboard (direct)

Microsoft

Agency: McCann London

Challenge:

Launch the gritty new Tomb Raider in the busiest game launch period ever.

 

Insight:

Games themselves are all about direct-response, filled with calls-to-action that gamers respond to, and yet in the busiest launch period ever, all the gaming ads were one-way messages.

 

Solution:

Target ga...

Survival Billboard (outdoor)

Xbox / Tomb Raider

Agency: McCann London

Challenge:

Big games, like big movies, launch with billboards. Yet most are just glanced at. How could Xbox get gamers to engage with the launch of the gritty new Tomb Raider?

 

Solution:

Turn the oldest advertising channel into an entertainment channel. Survival Billboard was a billboard on which eight gamers stood in a te...

Don't Look Away (digital)

Usher

Agency: AKQA

“As artists we have to use our platform to spread awareness and inspire action.” Usher

In the past, artists have used music to echo the reality of racial injustice. Following their steps, musician and social activist Usher, produced the song Chains: an anthem to advocate for unarmed victims of violence.

He then challen...

Back of the Head (film)

Pearl and Dean

Agency: Brothers and Sisters

To educate a new generation of film fans about Pearl & Dean’s heritage, we created a character who can represent the position of Pearl & Dean as an ‘unsung hero’ of the UK cinema experience. His name is Chad Jackson.

Chad is a ‘Back of the Head’ actor, award-winning in his field, whose career spa...

Channel 4 Rebrand (integrated campaign)

Channel 4

Agency: 4creative

Channel 4 is more than a number. We didn’t want to tell people what they were watching, we wanted to tell people why they were watching. We went back to the start, to the original Lambie Nairn 3D logo from 1982 and broke it apart. The individual Channel 4 blocks are now free to reflect the channel’s remit; to be original, al...

IMAGINARY FRIENDS (outdoor single)

V&A

Agency: AMV BBDO

We created a campaign to showcase the imagination of children titled “The Imaginary Friend Collection”. The collection consists of several sculptures, ranging from a 7-foot dinosaur to a tennis-playing monster with four arms & four legs. All of the sculptures were based on children’s descriptions of their imaginary friends...

Virgin Arrows (integrated campaign)

Virgin Media / BBH

Guardian Independence

The Guardian / BBH

IMAGINARY FRIENDS (outdoor CAMPAIGN)

V&A / AMV BBDO

#LoveYourNHS (digital)

NHS

Agency: Magnafi

Together with the Lewisham and Greenwich NHS choir, we created a campaign with the aim of raising money for the charities Carers UK and Mind.  With all of the bad press surrounding NHS strikes and seemingly constant cuts, we took the opportunity to raise morale within the organisation and give them and their partner charities something...

the not so secret life of 5 year old politicians (film)

Green Party

Agency: Creature of London

This broadcast we created for the local and London Mayoral elections on the 5th May, casts the political figures as 5-year-old children, complete with playground antics and childish one-upmanship. Paying heightened homage to Channel 4's 'Secret Life of 5 Year Olds', disagreements on Trident (‘Have you been playing...

Sugar Smart App (digital)

Public Health England

Agency: M&C Saatchi

England’s children are facing an obesity epidemic.

Kids are now eating up to 3 times the government recommended amount of sugar each day.

Sugar is added to almost everything that we eat and drink, and many people simply don’t know the quantity of sugar that lurks in everyday products.

We developed and created a free, ea...

Project Literacy (film)

Pearson / FCB Inferno

Redraw the Balance (film)

Inspiring the Future / MullenLowe London

Shoplifters (film)

Harvey Nichols

Agency: adamandeveDDB

This campaign was created to launch Harvey Nichols’ new loyalty scheme, The Rewards App. The scheme offers customers a free perks and complimentary services. To promote this, we harnessed the nation’s other great lovers of freebies – it’s shoplifters.

 

The online film uses real CCTV footage of shoplifters...

SPARE THE ACT CAMPAIGN (film campaign)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

SPARE THE ACT NESPRESSO (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will to all men&...

SPARE THE ACT TV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will to all men&...

SPARE THE ACT LAPTOP LV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will to all men&...

SPARE THE ACT COOKER LV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will to all men&...

Becoming Beckham (film)

H&M

Agency: adamandeveDDB

Kevin Hart comes to live with David Beckham for a week, all in the name of ‘research’ as he prepares to audition for the lead role in an upcoming movie biopic of David’s life. Needless to say, Kevin finds being as effortlessly cool as David isn’t quite so easy. However, thanks to David’s Modern Essenti...

MOG'S CALAMITY (film)

SAINSBURY'S

Agency: AMV BBDO

For Sainsbury’s festive idea of “Christmas is for sharing” we wrote a new story of 'Mog the cat’.  Through a series of calamitous events Mog accidentally ruins Christmas.  However, all is not lost.  The neighbours rally round and decide that if Mog and the Thomas family can’t have a Christmas,...

The Man on the Moon (film)

John Lewis / adamandeveDDB

Bo Gilbert - The 100 Year-Old Model (press)

Harvey Nichols / adamandeveDDB

Survival Billboard (digital)

Microsoft

Agency: McCann London

Challenge:

Launch and bring attention to the gritty new Tomb Raider, all in the busiest game launch period ever.

 

Solution:

Our approach was to create a single, interactive experience that tapped into the gamer mentality of total control, and by doing so increase engagement levels. In essence, the strategic approac...

It's Going to be a Great Night (single film - beat boxer)

LateRooms.com

Agency: Mother London

LateRooms.com is not about the comfy mattress, the chocolate on the pillows, or the convenient trouser press, it’s about making sure nothing stands between you and your great night out, whatever that may be. Our new campaign shows people getting very excited for their big night out and positions LateRooms.com in that moment.

adidas Boss Everyone (digital)

adidas

Agency: iris Worldwide

On the internet, anyone can be the ultimate football icon. If not for 15 minutes, then for the length of a Snapchat film or a YouTube upload. 

But it’s not enough to upload the clip. To cut through, you have to demand attention. You can’t just say you were good - you have to claim you BOSSed it. And it’s not en...

Doors Of Thrones (outdoor)

Tourism Ireland

Agency: Publicis London

Transforming a devastated tourist attraction into a brand new one.

In January 2016, the Game of Thrones filming location, and 400-year-old tourist attraction The Dark Hedges, was hit hard by Storm Gertrude.

Amidst the devastation, one thing remained. Wood. And lots of it.

Over ten weeks, we transformed the trees that f...

PLEASE NOT THEM JAMES BLUNT (film)

THE NATIONAL LOTTERY

Agency: AMV BBDO

The brief was simple. Make Lotto seem relevant and exciting again. Our solution was to tap into a culture we both love and hate. Celebrities. Glamorous A-listers to the more sordid and dubious B & C contingent alike. What could possibly be worse than one of these rampant egomaniacs winning the National Lottery? Our Lotto. 

#PLEASE NOT THEM CAMPAIGN (film campaign)

C

Agency: AMV BBDO

The brief was simple. Make Lotto seem relevant and exciting again. Our solution was to tap into a culture we both love and hate. Celebrities. Glamorous A-listers to the more sordid and dubious B & C contingent alike. What could possibly be worse than one of these rampant egomaniacs winning the National Lottery? Our Lotto. How would they ch...

In Da Hostel (film)

Hostelworld / Lucky Generals

Jostle (film)

Paddy Power / Lucky Generals

Picsworth1000tweets (digital)

Marc Aspland, Chief Sports Photographer for The Times / STACK

Time Traveller (film)

Sky Sports / Brothers and Sisters

Squadvertiser (outdoor)

Microsoft / McCann London

9.58 (film)

Virgin Media

Agency: BBH

People want fast broadband connection and Virgin Media gives them just that. Fast speed is Virgin Media’s competitive edge in technology.

This film is about what it feels like to experience speed, at a physical and emotional level.

When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. This film re-crea...

Sea Hero Quest (digital)

Deutsche Telekom

Agency: Saatchi & Saatchi

Deutsche Telekom’s fundamental belief is that “Life is for sharing.” Memories and the people we share them with are what truly matter. Dementia is the single biggest threat to this belief –destroying those memories. It is the next global health crisis; affecting 47.5 million worldwide and tripling by 2050. Despite the size o...

BT CAMPAIGN (film campaign)

BT / AMV BBDO

The Arden Award

The Arden Award

Survival Billboard (outdoor)

Microsoft

Agency: McCann London

Challenge:

Launch and bring attention to the gritty new Tomb Raider, all in the busiest game launch period ever.

 

Solution:

Xbox turned an advertising channel into an entertainment channel. Survival Billboard was a billboard in London, on which eight gamers stood in a test of Lara Croft-like grit and inner strength, to...

Agency of the Year Categories

Leo Burnett London

Agency of the Year Categories

CHI&Partners

McCann London

adam&eveDDB

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