Results 2016

Product Sector Categories

NEVER ALONE (film)

Guinness

Agency: AMV BBDO

Guinness weren’t an official Rugby World Cup sponsor and risked not being the brand most associated with it. The objective was to win the battle of the advertisers not through media spend, but connecting with their audience emotionally.

 We told the story of Gareth Thomas who lived in fear of his sexuality in a very heterosexual s...

THE RIGHT PATH (film)

Guinness

Agency: AMV BBDO

Guinness weren’t an official Rugby World Cup sponsor and risked not being the brand most associated with it. The objective was to win the battle of the advertisers not through media spend, but connecting with their audience emotionally.  We told the story of Ashwin Williams who turned his back on his gangland past and instead turned ...

To the Pub (digital campaign)

Greene King

Agency: Grey London

Pubs play a unique role in British culture. They were once described as the nation’s living rooms. In an often formal society, they are special places where anyone is welcome. But despite the universal love for the pub, they are facing serious threats. In 2015, 29 pubs were closing down every week. They are being hit by a combinat...

#LeBigSwim (Digital campaign)

Heineken

Agency: Ogilvy & Mather London

In Britain’s saturated beer market, Kronenbourg 1664 has to compete with hundreds of other beer brands, with a comparatively smaller budget. We not only wanted to stand out and get noticed, we also had to unite British beer drinkers behind our French beer on social media and vocally agree that a beer from across the English Channe...

#LeBigSwim (Direct)

Heineken

Agency: Ogilvy & Mather London

In Britain’s saturated beer market, Kronenbourg 1664 has to compete with hundreds of other beer brands, with a comparatively smaller budget. We not only wanted to stand out and get noticed, we also had to unite British beer drinkers behind our French beer on social media and vocally agree that a beer from across the English Channe...

Slide (digital)

Lexus International

Agency: CHI&Partners

Lexus wanted to engage with a global audience but didn’t have their attention and were outspent by the German luxury automotive brands.

 

To connect with that audience, the agency needed to do something to out-smart the competition with next to no media budget. Every view, every comment and every share had to be organic and...

Spin (film)

Audi

Agency: BBH

The R8 was Audi's first supercar – and a success. But after eight years, it was time for the next generation to take over. 

The new R8 was the result of a single-minded engineering task: to create a more precise and thrilling drive. This meant that the supercar returned lighter, wider, lower, stiffer and even more ...

The Big Arrival (film)

Volkswagen

Agency: adamandeveDDB

Our Volkswagen campaign for the new Tiguan shows how the car can add an injection of rockstar swagger to an everyday drive like the school run.

BMW Assist with Advanced Emergency Call (press)

BMW

Agency: FCB Inferno

By flipping an image of a road through 90°, we put our reader in the driver’s seat of a car that lies on its side after a crash.

#RememberShafilea (direct)

Karma Nirvana

Agency: Leo Burnett London

The founding premise behind the Day of Memory was that the simple act of remembering victims helps thwart the intention of the crime.  An 'honour' killer aims to erase the supposed 'shame' brought upon their family or community by eradicating its source: murdering an innocent young woman who has typically done nothing more than...

NSPCC "Astronaut" (film)

NSPCC

Agency: Leo Burnett London

The magic and wonder of childhood imagination is destroyed by child abuse, and replaced by fear and anxiety. Children suffering abuse don’t think like children anymore, and stop believing in their own potential. Our film tells the story of a boy named Alfie, who thanks to the NSPCC, has escaped from a life of abuse, and is...

Change Please (integrated campaign)

The Big Issue

Agency: FCB Inferno

Homelessness in the UK has reached record levels. Efforts to solve the problem are floundering. We needed to do something different.

We noticed commuters walking straight past the homeless everyday and buying coffee. We thought, why not disrupt this journey and give the homeless the tools to sell great coffee.

So we launched Change Please...

THE-REALLY-BIG-AND-FAR-REACHING-AD-CAMPAIGN-THEY-NEVER-REALLY-WANTED-YOU-TO-SEE (integrated campaign)

Amnesty International

Agency: VCCP

Every two years the ExCel Centre in London’s East End hosts an arms fair, trading in everything from the latest machine guns to killer drones. However, recent fairs had revealed a more disturbing development: torture equipment was being advertised for sale.

This was human rights abuse in Britain. On our soil. On our doorstep. And a...

Redraw the Balance (film)

Education & Employers

Agency: MullenLowe London

Women experience gender inequality on screen, on the field, and in the boardroom. But not everyone knows that it starts at a much earlier age. In fact, according to research, gender stereotypes are defined as early as 5 and 7 years of age.

We wanted to highlight this fact to encourage more volunteers to sign up to Inspiring the F...

Bigger Issues (integrated campaign)

Unilever / CALM (Campaign Against Living Miserably)

Agency: TMW Unlimited

In the UK, 8 out of 10 people who kill themselves are men. It is now the single biggest killer of young guys in the UK. But few people know that fact.

In 2015, Lynx partnered with the UK charity CALM. The intention was to leverage the influence of Lynx among young guys with the objective of increasing awareness of the fact that suicide i...

SPARE THE ACT CAMPAIGN (film campaign)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

SPARE THE ACT LAPTOP LV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

School of Rugby (Power / Style / Speed / Timing) (film campaign)

Samsung

Agency: BBH

Rugby is a complicated game with many rules and terms that mean ordinary British people find it a difficult sport to get into. Samsung sponsor the England team, and make a range of products to support the supporters, so we took it upon ourselves to teach people about the game in an entertaining, populist way. The Samsung School of rugby...

Samsung Bedtime VR Stories (digital)

Samsung

Agency: BBH

VR is magical and can take us anywhere we want, across time and through space. But, instead of connecting us with distant places, what if it could connect us with distant people? When we found out that a third of parents can’t be with their child at bedtime we saw an exciting new role for VR, actual storytelling. Translating t...

SPARE THE ACT COOKER LV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

SPARE THE ACT NESPRESSO (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

The Passport Challenge (digital)

IKEA UK

Agency: Mother

IKEA believe that clever storage is one of the secrets to a happy life at home. The joy that comes from knowing exactly where things are when you need them. That’s the joy of storage.

So we thought we would test just how well people’s storage was working for them, with a challenge to find their passport. The reason we chose their...

The Joy Of Storage (digital campaign)

IKEA UK

Agency: Mother

IKEA's Joy of Storage campaign continues to extoll the virtues of good shelving, organised wardrobes, and generally having a proper place for all your favourite stuff.

 Appearing on Instagram and Facebook, these films combined stock footage with VFX wizardry in order to both inspire and entertain. Inspire, by presenting ...

Fly Robot Fly (film)

IKEA UK

Agency: Mother London

IKEA believe that when children and adults play together they both gain an enormous amount. But most of us don’t do enough of it. As adults we lose the appetite for play. With this spot we aimed to illustrate just what a powerful impact it can have when we allow our children to infect us with their enthusiasm for play.

The film tells the s...

RE:Shakespeare (digital)

The RE:Shakespeare app

Agency: Cheil London

Studying Shakespeare is mandatory for all UK schoolchildren from age 11. But teenagers find Shakespeare “too hard” or “boring.” Our challenge was to engage these students when they’re at the greatest risk of rejecting his work for life.

We knew that over 70% of young people aged 11-17 have access to a mobile device ...

WHATEVER IT TAKES (film)

DIXONS CARPHONE

Agency: AMV BBDO

A man sitting in a small living room with his wife and live-in mother-in-law, ‘casually’ mentions a new super-large-screen TV, available from Currys.

When he says the TV would need a bigger room, his wife reminds him her mother lives in the ‘big’ room.

Prepared, he produces an old cassette player and pr...

SPARE THE ACT TV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will to all men&...

BACK TO SCHOOL (film)

DIXONS CARPHONE

Agency: AMV BBDO

This campaign taps in to a universal law. The law states that:

All children will, at some point, attempt to manipulate their parents for their own benefit.

The ad dramatises shameless displays of affection and uncharacteristic acts of kindness by our devious teens in order to get their hands on this year’s must-have piece o...

DARTS (films)

SMART ENERGY GB

Agency: AMV BBDO

As part of the national campaign for the rollout of smart meters this film seeks to highlight the absurdity of the way we are currently charged for our energy use.

At the moment energy companies have to estimate how much energy we have used and are unable to give us an accurate bill. The installation of smart meters however means the end of esti...

SUPERMARKET (film)

SMART ENERGY GB

Agency: AMV BBDO

As part of the national campaign for the rollout of smart meters this film seeks to highlight the absurdity of the way we are currently charged for our energy use.

 

At the moment energy companies have to estimate how much energy we have used and are unable to give us an accurate bill. The installation of smart meters however means the e...

DARTS (outdoor)

SMART ENERGY GB

Agency: AMV BBDO

As part of the national campaign for the rollout of smart meters this film seeks to highlight the absurdity of the way we are currently charged for our energy use.

 

At the moment energy companies have to estimate how much energy we have used and are unable to give us an accurate bill. The installation of smart meters however means the e...

Becoming Beckham (film)

H&M

Agency: adamandeveDDB

Kevin Hart comes to live with David Beckham for a week, all in the name of ‘research’ as he prepares to audition for the lead role in an upcoming movie biopic of David’s life. Needless to say, Kevin finds being as effortlessly cool as David isn’t quite so easy. However, thanks to David’s Modern Essenti...

Shoplifters (film)

Harvey Nichols

Agency: adamandeveDDB

This campaign was created to launch Harvey Nichols’ new loyalty scheme, The Rewards App. The scheme offers customers a free perks and complimentary services. To promote this, we harnessed the nation’s other great lovers of freebies – it’s shoplifters.

The online film uses real CCTV footage of shoplifters at Harvey...

Bo Gilbert - The 100 Year-Old Model

Harvey Nichols

Agency: adamandeveDDB

celebrating Vogue’s 100th birthday in a true Harvey Nichols fearlessly stylish way - by challenging ageism in the fashion industry.

the typical age of a fashion model is 16-25. In fact, no industry is more youth-obsessed than fashion, with brands like Dior often featuring models as young as 14 on the runway. Therefore it&rsquo...

The Game Starts Here (film)

Beats by Dr. Dre

Agency: R/GA

To capitalize on one of the year’s biggest sporting events and extend the reach of Beats to new audiences, we created an integrated campaign around the Rugby World Cup.

“The Game Starts Here” tells the pregame stories of three of rugby’s biggest athletes. For these athletes, the path to victory begins months befor...

Tiny Dancer (film)

John Lewis Insurance

Agency: adamandeveDDB

Spurred on by the 1970’s classic, the advert sees a charismatic young girl play, prance and pirouette around her home, overseen by her father and incredulous brother. As the viewer follows her impassioned performance, we see her energy for dance almost lead to a series of accidental damage mishaps, but fortunately the cont...

Epic Dance Off (film)

MoneySuperMarket.com

Agency: Mother London

The next instalment of the ‘You’re So MoneySuperMarket’ campaign bows to huge social media demand, bringing together the protagonists from the last three ads for an Epic Dance Off.

The scene is set in an underground car park, where Colin is unloading scaffolding from his van and spots Dave strutting his stuff. Dave thro...

A Living River (digital)

HSBC

Agency: J. Walter Thompson London

A Living River is a world-first responsive sound installation, bringing to life the people and places of the Yangtze at London’s Gatwick Airport comprising over 1km of speakers, 80 in each direction. The installation celebrates HSBC and WWF’s work along the Yangtze, taking people on a journey, before their journey.

Tr...

A Living River (Outdoor)

HSBC

Agency: J. Walter Thompson London

A Living River is a world-first responsive sound installation, bringing to life the people and places of the Yangtze at London’s Gatwick Airport comprising over 1km of speakers, 80 in each direction. The installation celebrates HSBC and WWF’s work along the Yangtze, taking people on a journey, before their journey.

Tr...

Data To Go (film)

CIFAS

Agency: BBH

To educate the public about identity theft and the potential dangers of how much we share online, a coffee shop writes more than just its customer’s names on their cups -it puts all their personal information onto them too. The film captures a stunt in a real coffee shop. Young adults are offered a free coffee if they ‘Like’ t...

Sunny (film)

Sunny

Agency: Brothers and Sisters

In a sector dogged by scandal and questionable ethics Sunny entered as the ‘white knight’ of the category, establishing interest rate caps and transparent, fair pricing. Sunny don’t charge fees and allow flexible re-payment so people can get back on their feet. They provide support in times of unexpected emergencies when y...

Happyish International Women's Day (press)

Financial Times

Agency: adamandeveDDB

There are more women on FTSE 100 boards than ever before. Yet only 26% of FTSE 100 board members are female. Companies may claim to be “smashing through the glass ceiling” by beating their 25% target figure for 2015, but whilst the latest figures show progress, there is still a long way to go.

 

So, this Internati...

The Giant Crumpet Show (film)

Warburtons

Agency: WCRS

Warburtons had a big announcement to make: Giant Crumpets had arrived. And just in time for Christmas.

Our job was to deliver the news that the warming, delicious, joy-inducing product, that the nation already loved, was now available in GIANT size. As we had such happy news, the classic Christmas advertising model ...

Give the Rainbow (outdoor)

Skittles

Agency: adamandeveDDB

The Rainbow is synonymous with both Pride and with Skittles, but during the Pride celebrations only one rainbow should take centre stage… Pride’s! So this year, to show their support, we helped Skittles give up their rainbow. #onerainbow

The Ring (film)

Unilever

Agency: Lucky Generals

Pot Noodle had spent 20 years positioning itself as quick and easy food for couch potatoes, but while this played well in the 90s, the “Slacker” attitude wasn’t right for today’s go-getting teenagers.

So we took Pot Noodle’s product benefit – simplicity – and flipped it. Our new message was that ...

Keep It Tea (film campaign)

Unilever

Agency: Mother London

In this campaign for PG tips the ubiquitous monkey pontificates on aspects of modern culture, such as vajazzles, haute cuisine and enemas, before reminding us to just "Keep it tea".

Bond (outdoor)

Nestlé

Agency: J. Walter Thompson London

To mark the launch of the hugely anticipated James Bond film, Spectre, we created a tactical campaign for KitKat that appeared on 26th of October - the day the movie was released in the UK. As the champion of ‘breaks’, KitKat felt it only right to offer one of the world’s longest serving spies a little break ...

Bond (press)

Nestlé

Agency: J. Walter Thompson London

To mark the launch of the hugely anticipated James Bond film, Spectre, we created a tactical campaign for KitKat that appeared on 26th of October - the day the movie was released in the UK. As the champion of ‘breaks’, KitKat felt it only right to offer one of the world’s longest serving spies a little break ...

Domino's Boggles (digital)

Domino's Pizza

Agency: iris Worldwide

When it came to describing the great taste of Domino’s, social listening told us there were no words to describe it. Instead, people expressed themselves through GIFs, memes and emojis. We highlighted this ‘mouth-boggling’ effect of Domino’s Pizza on TV and radio with the on-trend technique of face-swapping, ...

THE PERFECT RIDE (outdoor)

PEPSICO

Agency: AMV BBDO

Pepsi Max were releasing “Pepsi Perfect” the fictional soft drink from the blockbuster movie Back to the future II on the 21 October 2015; the day Marty McFly travelled to the future.

So on the 21 October we partnered with Uber for one day only to deliver Pepsi Perfect to its customers in a Genius way.

Uber’s app was hacked ...

COUNT DOWN TO KIT OFF (outdoor)

WALKERS

Agency: AMV BBDO

COUNTDOWN TO KIT OFF

During the Premier League season, England football legend, Match Of The Day host, and Walkers ambassador Gary Lineker Tweeted that if rank outsiders Leicester City won the league he would present Match Of The Day next season in his undies.

And then something incredible happened; Leicester started winning and w...

Spare Chair Sunday (direct)

Premier Foods

Agency: McCann London

Brief: Bisto - a British gravy brand at the heart of family meals for over 100 years - was beginning to lose its relevance in the busy world of the modern family. How could we use our belief in the power of food to bring people together on a bigger scale, to reinstate Bisto's value?

Solution: Our idea was inspired by a simple t...

Ready For More (film)

No7

Agency: Mother London

To launch new No7 Lift & Luminate, an anti-aging serum for women aged 45 plus, we wanted to create a campaign that promoted a more positive view of aging and inspire women by showing that with the right attitude and a little help from No7, age needn’t be a barrier. Women of all ages can still rock it.

We teamed up with worl...

BLOOD (film)

SCA

Agency: AMV BBDO

Blood in sport is perfectly normal. But when it comes to menstrual blood the conversation changes. Actually, the conversation doesn’t even exist. In Sweden alone, a quarter of women regularly miss out on exercise when they have their period. But no one is talking about. This film is designed to start that conversation and break s...

Sugar Smart App (digital)

Public Health England

Agency: M&C Saatchi

England’s children are facing an obesity epidemic.

Kids are now eating up to 3 times the government recommended amount of sugar each day.

Sugar is added to almost everything that we eat and drink, and many people simply don’t know the quantity of sugar that lurks in everyday products.

Together with Change4Life (from Public ...

How is Your Body Performing (digital)

Bupa

Agency: WCRS

Many 20 to 30 year olds live a rock n roll lifestyle without giving much, if any, thought to the consequences.

 So healthcare provider Bupa wanted to make them aware of how their lifestyle choices could be affecting their bodies and through doing so, encourage them to sign up for a health assessment.

 We teamed up with i...

Free the Kids (film)

Unilever

Agency: MullenLowe London

The time kids spend outdoors gets smaller every day – but it’s hard to understand how much time is too little unless we can put it into a context that’s easily recognised.

The rights of prison inmates to outdoor time are laid down by the UN. This is not the case for children, who now spend less free time outdoors each day t...

Survival Billboard (direct)

Microsoft

Agency: McCann London

Challenge:

Launch the gritty new Tomb Raider in the busiest game launch period ever.

 

Insight:

Games themselves are all about direct-response, filled with calls-to-action that gamers respond to, and yet in the busiest launch period ever, all the gaming ads were one-way messages.

 

Solution:

Target ga...

Survival Billboard (outdoor)

Xbox / Tomb Raider

Agency: McCann London

Challenge:

Big games, like big movies, launch with billboards. Yet most are just glanced at. How could Xbox get gamers to engage with the launch of the gritty new Tomb Raider?

 

Solution:

Turn the oldest advertising channel into an entertainment channel. Survival Billboard was a billboard on which eight gamers stood in a te...

Don't Look Away (digital)

Usher

Agency: AKQA

“As artists we have to use our platform to spread awareness and inspire action.” Usher

In the past, artists have used music to echo the reality of racial injustice. Following their steps, musician and social activist Usher, produced the song Chains: an anthem to advocate for unarmed victims of violence.

He then challen...

Back of the Head (film)

Pearl and Dean

Agency: Brothers and Sisters

To educate a new generation of film fans about Pearl & Dean’s heritage, we created a character who can represent the position of Pearl & Dean as an ‘unsung hero’ of the UK cinema experience. His name is Chad Jackson.

Chad is a ‘Back of the Head’ actor, award-winning in his field, whose career spa...

Channel 4 Rebrand (integrated campaign)

Channel 4

Agency: 4creative

Channel 4 is more than a number. We didn’t want to tell people what they were watching, we wanted to tell people why they were watching. We went back to the start, to the original Lambie Nairn 3D logo from 1982 and broke it apart. The individual Channel 4 blocks are now free to reflect the channel’s remit; to be original, al...

IMAGINARY FRIENDS (outdoor single)

V&A

Agency: AMV BBDO

We created a campaign to showcase the imagination of children titled “The Imaginary Friend Collection”. The collection consists of several sculptures, ranging from a 7-foot dinosaur to a tennis-playing monster with four arms & four legs. All of the sculptures were based on children’s descriptions of their imaginary friends...

Virgin Arrows (integrated campaign)

Virgin Media

Agency: BBH

The Virgin TV media hijack. Almost every TV channel and every TV show is on Virgin TV but not a lot of people know it. These shows were already being heavily advertised, so we just hijacked theirs. 

Guardian Independence

The Guardian

Agency: BBH

Unlike almost every other news outlet, the Guardian isn’t owned by shareholders who can influence news stories and push their own agendas. The Guardian is completely independent so they can ask the questions others can’t and print the stories others won’t.

IMAGINARY FRIENDS (outdoor CAMPAIGN)

V&A

Agency: AMV BBDO

We created a campaign to showcase the imagination of children titled “The Imaginary Friend Collection”. As the name suggests, the project brought children’s imaginary friends to life.

#LoveYourNHS (digital)

NHS

Agency: Magnafi

Together with the Lewisham and Greenwich NHS choir, we created a campaign with the aim of raising money for the charities Carers UK and Mind.  With all of the bad press surrounding NHS strikes and seemingly constant cuts, we took the opportunity to raise morale within the organisation and give them and their partner charities something...

the not so secret life of 5 year old politicians (film)

Green Party

Agency: Creature of London

This broadcast we created for the local and London Mayoral elections on the 5th May, casts the political figures as 5-year-old children, complete with playground antics and childish one-upmanship. Paying heightened homage to Channel 4's 'Secret Life of 5 Year Olds', disagreements on Trident (‘Have you been playing...

Sugar Smart App (digital)

Public Health England

Agency: M&C Saatchi

England’s children are facing an obesity epidemic.

Kids are now eating up to 3 times the government recommended amount of sugar each day.

Sugar is added to almost everything that we eat and drink, and many people simply don’t know the quantity of sugar that lurks in everyday products.

We developed and created a free, ea...

Project Literacy (film)

Pearson

Agency: FCB Inferno

Illiteracy isn't just being unable to read a book.

It's proven to fuel hunger, poverty, the spread of disease, crime and drug addiction.

But no one knows this.

The Alphabet of Illiteracy brings together the problems illiteracy is proven to cause, with the solution. Each letter of the alphabet represents an issu...

Redraw the Balance (film)

Inspiring the Future

Agency: MullenLowe London

Women experience gender inequality on screen, on the field, and in the boardroom. But not everyone knows that it starts at a much earlier age. In fact, according to research, gender stereotypes are defined as early as 5 and 7 years of age.

We wanted to highlight this fact to encourage more volunteers to sign up to Inspiring the F...

Shoplifters (film)

Harvey Nichols

Agency: adamandeveDDB

This campaign was created to launch Harvey Nichols’ new loyalty scheme, The Rewards App. The scheme offers customers a free perks and complimentary services. To promote this, we harnessed the nation’s other great lovers of freebies – it’s shoplifters.

 

The online film uses real CCTV footage of shoplifters...

SPARE THE ACT CAMPAIGN (film campaign)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will t...

SPARE THE ACT NESPRESSO (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will to all men&...

SPARE THE ACT TV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will to all men&...

SPARE THE ACT LAPTOP LV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will to all men&...

SPARE THE ACT COOKER LV (film)

CURRYS PC WORLD

Agency: AMV BBDO

After years of advertising tactical price promotions during the festive period, Currys PC World wanted to be part of ‘the battle for Christmas’. 

To help cut through the usual seasonal schmaltz, our idea was based on a simple truth.  That Christmas is a time for peace, joy, harmony, good will to all men&...

Becoming Beckham (film)

H&M

Agency: adamandeveDDB

Kevin Hart comes to live with David Beckham for a week, all in the name of ‘research’ as he prepares to audition for the lead role in an upcoming movie biopic of David’s life. Needless to say, Kevin finds being as effortlessly cool as David isn’t quite so easy. However, thanks to David’s Modern Essenti...

MOG'S CALAMITY (film)

SAINSBURY'S

Agency: AMV BBDO

For Sainsbury’s festive idea of “Christmas is for sharing” we wrote a new story of 'Mog the cat’.  Through a series of calamitous events Mog accidentally ruins Christmas.  However, all is not lost.  The neighbours rally round and decide that if Mog and the Thomas family can’t have a Christmas,...

The Man on the Moon (film)

John Lewis

Agency: adamandeveDDB

This year’s Christmas ad tells the story of a young girl trying to send a message to the Man on the Moon, set to Oasis track ‘Half the World Away’ covered by Aurora. The campaign uses Augmented Reality to digitally enhance the story and includes a partnership with Age UK.

Bo Gilbert - The 100 Year-Old Model (press)

Harvey Nichols

Agency: adamandeveDDB

celebrating Vogue’s 100th birthday in a true Harvey Nichols fearlessly stylish way - by challenging ageism in the fashion industry.

the typical age of a fashion model is 16-25. In fact, no industry is more youth-obsessed than fashion, with brands like Dior often featuring models as young as 14 on the runway. Therefore it&rsquo...

Survival Billboard (digital)

Microsoft

Agency: McCann London

Challenge:

Launch and bring attention to the gritty new Tomb Raider, all in the busiest game launch period ever.

 

Solution:

Our approach was to create a single, interactive experience that tapped into the gamer mentality of total control, and by doing so increase engagement levels. In essence, the strategic approac...

It's Going to be a Great Night (single film - beat boxer)

LateRooms.com

Agency: Mother London

LateRooms.com is not about the comfy mattress, the chocolate on the pillows, or the convenient trouser press, it’s about making sure nothing stands between you and your great night out, whatever that may be. Our new campaign shows people getting very excited for their big night out and positions LateRooms.com in that moment.

adidas Boss Everyone (digital)

adidas

Agency: iris Worldwide

On the internet, anyone can be the ultimate football icon. If not for 15 minutes, then for the length of a Snapchat film or a YouTube upload. 

But it’s not enough to upload the clip. To cut through, you have to demand attention. You can’t just say you were good - you have to claim you BOSSed it. And it’s not en...

Doors Of Thrones (outdoor)

Tourism Ireland

Agency: Publicis London

Transforming a devastated tourist attraction into a brand new one.

In January 2016, the Game of Thrones filming location, and 400-year-old tourist attraction The Dark Hedges, was hit hard by Storm Gertrude.

Amidst the devastation, one thing remained. Wood. And lots of it.

Over ten weeks, we transformed the trees that f...

PLEASE NOT THEM JAMES BLUNT (film)

THE NATIONAL LOTTERY

Agency: AMV BBDO

The brief was simple. Make Lotto seem relevant and exciting again. Our solution was to tap into a culture we both love and hate. Celebrities. Glamorous A-listers to the more sordid and dubious B & C contingent alike. What could possibly be worse than one of these rampant egomaniacs winning the National Lottery? Our Lotto. 

#PLEASE NOT THEM CAMPAIGN (film campaign)

C

Agency: AMV BBDO

The brief was simple. Make Lotto seem relevant and exciting again. Our solution was to tap into a culture we both love and hate. Celebrities. Glamorous A-listers to the more sordid and dubious B & C contingent alike. What could possibly be worse than one of these rampant egomaniacs winning the National Lottery? Our Lotto. How would they ch...

La Vie On Board (digital)

Eurostar

Agency: AKQA

Eurostar wanted to introduce its new train, the E320, but product presentations can easily become boring.

We wanted people to explore the train by themselves and discover its new features in a playful and beautiful story.

So we partnered with illustrator Max Dalton to create @LaVieOnBoard, an Instagram account entirely illustrated...

In Da Hostel (film)

Hostelworld

Agency: Lucky Generals

How do you change out-dated perceptions of hostels?

By getting a man who is famous for enjoying the finer things in life to stay in one.

 

We sent the legendary rapper 50 Cent to Barcelona to reprise his role in the most-viewed-ever episode of MTV Cribs. ‘Fiddy’ had recently filed for Bankruptcy as part of a high-profile c...

Jostle (film)

Paddy Power

Agency: Lucky Generals

The new Paddy Power app is quicker and easier to use.  So simple, in fact, that you can place a bet in your pocket.

We decided to dramatize this simple fact with a charming product demo that showed a series of punters cashing out in their trousers.

What could possibly go wrong?

Picsworth1000tweets (digital)

Marc Aspland, Chief Sports Photographer for The Times

Agency: STACK

Marc Aspland, Chief Sports Photographer for The Times, launched his book The Art of Sports Photography at Christmas – with a tiny budget in a saturated market.

But the power of fans creates headline news everyday. So we decided to leverage the passion of sports fans and offer them fame in return for publicising Marc’s book.
...

Time Traveller (film)

Sky Sports

Agency: Brothers and Sisters

The start of the new football season is a key time for football fans and for the past 23 years – since the inception of the Premier League – Sky Sports has been a core part of this. The challenge faced this year was losing the Champions League rights to BT Sport, a big factor in driving Sky Sports subscriptions.

 

Our foc...

500 Years of Stories (outdoor campaign)

Tate

Agency: Grey London

The Tate’s artworks used to be at the heart of British culture. Today its artwork is barely on the fringe. People are interested in YouTube, social media and boxsets. Art has become irrelevant to all but a few art buffs. We discovered that the stories behind the art in the Tate Britain were incredibly powerful. They just needed to be reto...

500 Years of Stories (press campaign)

Tate

Agency: Grey London

The Tate’s artworks used to be at the heart of British culture. Today its artwork is barely on the fringe. People are interested in YouTube, social media and boxsets. Art has become irrelevant to all but a few art buffs. We discovered that the stories behind the art in the Tate Britain were incredibly powerful. They just needed to be reto...

Squadvertiser (outdoor)

Microsoft

Agency: McCann London

Challenge: Xbox wanted more gamers to play Halo 5’s multiplayer. But multiplayer is only as good as the multiplayers. And currently, there’s no way to guarantee getting good teammates. Team formation involves being randomly matched with other players, many of whom are selfish, or abuse and betray you.

Approach: Could we u...

9.58 (film)

Virgin Media

Agency: BBH

People want fast broadband connection and Virgin Media gives them just that. Fast speed is Virgin Media’s competitive edge in technology.

This film is about what it feels like to experience speed, at a physical and emotional level.

When Usain Bolt broke the world 100m record he did it in an incredible 9.58 seconds. This film re-crea...

Sea Hero Quest (digital)

Deutsche Telekom

Agency: Saatchi & Saatchi

Deutsche Telekom’s fundamental belief is that “Life is for sharing.” Memories and the people we share them with are what truly matter. Dementia is the single biggest threat to this belief –destroying those memories. It is the next global health crisis; affecting 47.5 million worldwide and tripling by 2050. Despite the size o...

BT CAMPAIGN (film campaign)

BT

Agency: AMV BBDO

The Arden Award

Survival Billboard (outdoor)

Microsoft

Agency: McCann London

Challenge:

Launch and bring attention to the gritty new Tomb Raider, all in the busiest game launch period ever.

 

Solution:

Xbox turned an advertising channel into an entertainment channel. Survival Billboard was a billboard in London, on which eight gamers stood in a test of Lara Croft-like grit and inner strength, to...

Agency of the Year Categories

Leo Burnett London

CHI&Partners

McCann London

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