Useful Terms

“Closing date” means the final date for entry to the Campaign Big Awards

“Entry” means a single example of creative work or, in the case of the campaign categories, the correct number of executions that make up the campaign.

”Late Processing Charge” is a penalty charge made if no prior arrangement has been put in place for an entry to be submitted late. It covers the cost of reconvening the processing team to handle late entries.

“Eligibility period” is the period of time during which an advertisement will have been seen by the public in the United Kingdom.

“Publication, display, insertion or transmission” are used to mean the appearance in the public domain of any creative execution, whether for digital, direct, outdoor, press, radio or television and cinema.

“Execution” means a version of an ad.

“Grace period” means the period allowed between the closing date for entries and a date 14 days later, during which any entrant may withdraw an entry without any additional penalty or costs. The initial entry fee will be forfeit, as processing of the entry will have already taken place. If an entry is withdrawn after the grace period ends, there may be additional costs involved in extracting the entry, such as re-editing costs if a commercial has to be edited from a judging showreel. Such extra costs will be invoiced to the entering agency

“Preview panel” is a checking team, whose job it is to ensure that all entries meet the specified criteria before judging. They will look at entry forms to check that an insertion date has been provided for a press ad, for instance, or that there is a usable email address for a senior client contact, if required. This checking process will take place before judging and after a short-list has been compiled.