How To Enter
Please note - the call for entry has now finished.
You can enter work into 12 product sector categories, each of which will run across six different media channels. You can enter both single ads and campaigns. A campaign must consist of a minimum of three executions. To view the categories, please go to Categories & Criteria.
If your work ran in the UK between 1 June 2010 and 31 May 2011 on paid-for media space, it will be eligible to enter. Please note that entries into the ‘Charity, NGO, not-for-profit, public service’ category are eligible if the space was paid for or donated by the media owner, who can vouch for the rate card equivalent value. For further clarification on the rules of entry, please click here.
Up to six silver trophies can be awarded in each of the product sector categories; one for each of the media channels.
A further 12 silver trophies will be awarded in the product sector campaign categories, one for each product sector.
Up to fifthteen gold trophies will also be awarded on the night; one in each media channel for the best ad of the year (these will be selected from the product category winners); one in each of the media specific campaign categories for best media specific campaign of the year; and one for best integrated campaign.
There is an additional gold award presented in the Paul Arden Award. This award is free to enter. It will celebrate innovative or ground-breaking thinking in commercial communication regardless of media or spend.
