Campaign Categories

Campaign categories

The campaign categories have been updated for 2010.

There are now three ways to enter your campaigns:

By product sector - entries can cross as many, or as few, media channels as you like and will be judged against other entries from the same product sector. Product sectors are:

• Alcoholic drinks
• Automotive, aerospace, marine
• Charity, NGO, not-for-profit, public service
• Consumer durables and furniture
• Fashion and beauty 
• Financial, corporate and utilities
• Government (national and local) 
• Grocery, soft drinks and household 
• Health and pharmaceutical 
• IT and technology 
• Media and entertainment 
• Sport, travel and leisure

Media specific - entries will go into one of the six media channels:

• Digital
• Direct
• Outdoor
• Press
• TV & Cinema 
• Radio

Integrated - in today’s connected media universe, great joined-up ideas are especially valuable. The Integrated category celebrates ideas that are made even fresher and more visible as a result of working across multiple media channels.  Entries showing ideas that have lived compellingly and complementarily in at least three media channels are eligible for this category. Each entry may be supported by a campaign summary of no more than 300 words. 

A campaign must consist of three or more executions to be eligible. The campaign must have run in the UK between 1 June 2009 and 31 May 2010.