Categories & Criteria

Product sectors, media channels and campaigns

The Campaign Big Awards celebrate the best creative advertising that has appeared in the UK. Yes, many of the entries will be from UK agencies, but agencies from around the world can enter work that has been published, displayed, or transmitted in the UK.

Single ads (Silver awards)

You can enter your single ads into 12 product sector categories, each of which will run across six different media channels (Digital, Direct, Outdoor, Press, Radio and TV & Cinema).

The 12 product sector categories are as follows:

• Alcoholic drinks
• Automotive, aerospace, marine
• Charity, NGO, not-for-profit, public service
• Consumer durables and furniture
• Fashion and beauty
• Financial, corporate and utilities
• Government (national and local)
• Grocery, soft drinks and household
• Health and pharmaceutical
• IT and technology
• Media and entertainment
• Sport, travel and leisure

Campaigns

Campaigns can be entered by product sector, media channel or as an integrated campaign. A campaign entry must consist of three or more executions to be eligible as a campaign.

Campaigns by product sector (Silver awards)

Campaigns entered by product sector can be entered into one of the 12 product sector categories listed above.

These entries will be judged against other campaigns entered into the same product sector only.

These entries can use a single media channel, run across two media channels or can be fully integrated.

Campaigns by media channel (Gold awards)

Media specific campaigns will be judged against other campaigns using the same media channel (Digital, Direct, Outdoor, Press, Radio or TV & Cinema) regardless of product sector.

Integrated campaigns (Gold Award)

This category is only open to integrated campaigns. The campaigns will be judged against other integrated campaigns regardless of product sector.

An integrated campaign must use at least three media channels to be eligible.
 

For further information regarding the media channels and the categories and their criteria please click the relevant buttons to the left of the screen.

Please do take the time to read through the information on these pages to ensure you familiarise yourself fully with the scope of the Awards and the criteria for entry.