Categories
The Campaign Big Awards celebrates work accross a range of different media; digital & interactive, direct, film, outdoor, press and radio. For further information on the media channels please click here.
This work can be entered in to the following 11 product sector categories:
Alcoholic Drinks
Fermented, brewed or distilled (including alcohol-free and low-alcohol drinks) and advertising for these products by home shopping services and retailers.
Automotive
Including parts, accessories, tyres, lubricants and fuels, on-board navigation and in-car entertainment (ICE), maintenance and support services and motor sales and advertising for these products by dealers, distributors, home shopping services and retailers.
Charity, Not-for-Profit, Public Service & Government
For all charities, NGOs, not-for-profit organisations and public services such as the police and emergency services. State organisations for health, transport, the Armed Services and any other Government or local authority services, including health and transport organisations are eligible to enter this category.
Consumer Durables & Furniture
White goods, brown goods, indoor furniture, outdoor furniture and garden equipment, as well as other domestic appliances and advertising for these products by home-shopping services and retailers.
Fashion, Clothing, Footwear & Accessories
All fashion brands, clothing, footwear and accessories, including sportswear and advertising for these products by home shopping services and retailers.
Financial, Corporate & Utilities
Banks, building societies, credit and charge-card companies, accountants, financial service advisors, brokers, insurance companies, car finance and leasing, medical and dental health insurance companies, retailers' financial services and any other financial product or service. Business-to-business financial services are eligible, as are all forms of business services including lawyers, accountants, bankers, and architects, surveyors, consulting engineers, estate managers, and management consultants. Corporate-level and utilities’ advertising of any kind and generic advertising for these services by home shopping services and retailers.
Grocery, Soft Drinks & Household
All foods including confectionery, beverages such as tea, coffee and soft drinks including vending services, household consumables such as toilet paper, tissues, disposable nappies, cleaning accessories or detergents, as well as cleaning services and advertising for these products by home shopping services and retailers.
Health & Beauty
This category will cover healthcare, over-the-counter tablets and medicines, vitamins, insect repellents, diet products, adhesive plasters, skin remedies, feminine hygiene products, condoms, pregnancy tests, contact lenses, hearing aids as well as medical products and services such as private clinics and private hospitals as well as specific therapy services and health and beauty retail all cosmetic, skincare, over-the-counter toiletries, perfumes and beauty products, such as soap, shower and bath products, deodorants and body sprays, skin and nail care products, oral hygiene, shaving products, men’s beauty products, shampoos, and any other non-pharma personal care products and advertising for these products by home shopping services and retailers.
IT & Technology
PCs and accessories, computer operating systems, internet and broadband network providers, IT services and advertising for these products by home-shopping services and retailers.
Media & Entertainment
Terrestrial, cable and satellite television, internet, broadband content providers, newspapers and magazines, radio, cinema and outdoor media, domestic audio and video software, sporting and other public events and advertising for these products by home shopping services and retailers.
Sport, Travel & Leisure
Including holiday services and destinations, travel operators, sport and leisure pursuits and equipment; luggage and accessories, sports clothing and sports footwear, toys and hobbies, DIY and gardening and advertising for these products by agents, home shopping services and retailers.
