Campaign Entries

A campaign must consist of three or more executions to be eligible. There are three ways to enter campaigns: 

By product sector (silver awards)

The campaign categories celebrate a creative concept that becomes an on going dialogue between the brand and its target audience. 

Entries can cross as many, or as few, media channels as you like and will be judged against other entries from the same product sector. Product sectors are: 

  • Alcoholic drinks
  • Automotive, aerospace, marine
  • Charity, NGO, not-for-profit, public service
  • Consumer durables and furniture
  • Fashion and beauty 
  • Financial, corporate and utilities
  • Government (national and local) 
  • Grocery, soft drinks and household 
  • Health and pharmaceutical 
  • IT and technology 
  • Media and entertainment 
  • Sport, travel and leisure 

Media specific (gold awards)

Entries will go into one of the six media channels: 

  • Direct
  • Film
  • Interactive
  • Outdoor
  • Press
  • Radio
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Integrated (gold award)

The Integrated category celebrates campaigns that incorporate a variety of ads that all work together and the big idea surpasses its components. Ideas that are made even fresher and more visible as a result of working across multiple media channels.  Entries showing ideas that have lived compellingly and complementarily in at least three media channels are eligible for this category.