Consumer behaviour has changed drastically over the past five years. There are now more channels of communication than ever before. And a new generation of consumer has shifted the advertising landscape.
Agencies and the brands they work with are constantly adapting and evolving in order to stay relevant and to resonate with 21st century consumers.
But some things will never change, the cut-through and impact of a great idea, well delivered will elevate some ads way beyond the reach of the rest.
The Campaign Big Awards offer the perfect platform for the breadth of the British advertising industry to showcase their world-leading creative credentials. They continue to shamelessly identify and celebrate the very best ideas and they seek to support and encourage advertising that is pushing the limits of what is possible.