About the Awards

Let's be honest, awards are a big deal. Anyone who tells you otherwise, probably hasn't won many. As the actor Anthony Hopkins, no stranger to awards himself, might have said, "they can give you your big break, bring in the big bucks and even make your head a little...well, you know".

All of which probably explains why there are so many of them to be won. And why those weird, wonderful and often garish little accolades are such big business. However, for some time now, at Campaign, we've been giving considerable thought to the whole question of awards. And wondering whether it isn't time for a change.

The decision we've come to is a simple and, some may say, radical one. We're saying goodbye to all our individual creative awards schemes and replacing them with a great big one.

Our aim is to bring together the best work across all media and all product categories: everything from TV to direct marketing, radio to press and outdoor to digital.

Of course, we'll still ask some of our industry's most illustrious talents to judge each of the categories. And there will still be one almighty party to celebrate the winners. Some things never change. But in every other respect, it'll be a different kind of award. And one that goes by a different name:
Campaign Big Awards.

Trophies

Up to six silver trophies can be awarded in each of the product sector categories, one for each of the media channels. The silver trophies will be decided by the relevant judging panel.

Seven gold trophies will also be awarded on the night, one in each media channel for the best ad of the year and one for best integrated campaign.

The gold awards will be decided by the judging panel chairs and by the overall chair of the judges from the category winners.